Perspectives Worth Exploring

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Bibi Calçados wanted more than traffic — they wanted loyalty. With CoreCRM and CoreLoyalty, they built personalized journeys that brought 34% more customers back within 90 days.

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Bibi Calçados boosted retention by +34% in just 90 days using CoreCRM.

From Browsers to Buyers: How Bibi Used CoreCRM to Drive Repeat Sales

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Scarfme transformed casual fashion lovers into loyal brand ambassadors by launching a tiered loyalty program powered by CoreLoyalty — achieving 3x engagement in just 2 months.

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Scarfme boosted retention by +34% in just 90 days using CoreCRM.

Luxury Meets Loyalty: Scarfme's Gamified Retention Surge

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LabNutrition connected the right products to the right people boosting loyalty, basket size, and repeat sales with AI-powered targeting.

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LabNutrition boosted retention by +34% in just 90 days using CoreCRM.

527X Growth Through Hyper-Personalization

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Case Studies That Speak for Themselves

Cut Media Waste by 50%. Increase ROAS by Up to 3.5× across Search, Social, Retail Media & CRM

Your AI Commerce Media Platform

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CORE-Loyalty incorporates Yu-kai Chou’s Octalysis Framework, applying behavioral science to foster habit formation, motivation, and emotional loyalty. From referrals to re-engagement, every interaction is thoughtfully gamified. This goes beyond points and badges—creating a loyalty experience that’s immersive, engaging, and designed to build lasting, meaningful brand relationships.

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Gamified Loyalty Platform Powered by Octalysis

Ad Spend Savings

Instant ROAS improvement

Match Rates

Conversion Uplift

Your customers are your most valuable growth asset. CORE-Ads transforms first-party data into personalized retail media across channels like WhatsApp, SMS, and Email. Activate CRM and loyalty programs to drive real engagement. Turn every insight into opportunity—and every interaction into profit—by making your data a powerful monetization engine.

CORE-Ads – Retail Media Monetization Engine

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Points and discounts are no longer enough. CORE-Loyalty turns loyalty into a growth engine with strategic gamification powered by the Octalysis framework.

Reward referrals, reactivations, shares, and more. Deliver experiences that delight customers and boost lifetime value (LTV).

CORE-Loyalty – Transform Loyalty into a Sustainable Profit Engine

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Customer data is only valuable when it drives action. CORE-CRM unifies fragmented records into real-time profiles, enabling smarter segmentation and faster engagement. From abandoned cart recovery to automated win-back campaigns, it turns signals into strategy—activating first-party data to personalize journeys and grow revenue through every customer interaction.

CORE-CRM – Turn Customer Data into Real-Time Revenue

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Strategy shouldn’t live in spreadsheets or rely on manual analysis. CORE-Pilot uses real-time intelligence to drive next best actions automatically. From audience picks to journey triggers and campaign optimization, it eliminates guesswork and lag. CRM, Loyalty, and Retail Media all accelerate—powered by AI. With CORE-Pilot, strategy self-optimizes

CORE-Pilot – Let AI Orchestrate Your Next Growth Move

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One Unified Platform – Four Core Solutions

Coretava turns your first-party data into AI-powered audiences, attribution, targeting, copy, and optimization across Search, Social, Retail Media, and CRM — delivering immediate savings and stronger ROAS.

From São Paulo to Singapore, Coretava helps retailers turn data into real results.  Our team is ready to show you what’s possible wherever you are.

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Powering Retail Innovation Across the Globe

Retail media is evolving fast, and in Latin America, it’s just beginning to show its true potential.

Around the world, we’re seeing retailers become powerful media players. According to [eMarketer](https://www.emarketer.com/content/retail-media-accounts-one-fifth-of-worldwide-digital-ad-spend), global retail media ad spend is expected to hit $140 billion by 2026, accounting for over 20% of worldwide digital ad spend. In markets like the U.S. and Europe, retailers are already monetizing their first-party data to drive measurable returns for brands—often outperforming traditional digital channels.

Now, the same opportunity is emerging in Brazil and LATAM. And the next leap forward will be powered by something many retailers already have: a strong CRM and a loyal shopper base.

🧩 What Is Retail Media?
## 
Retail media is a form of digital advertising where brands promote their products directly within a retailer’s ecosystem, both on-site (e.g., ecommerce websites, apps, in-store displays) and off-site (e.g., social media, programmatic ads), using the retailer’s first-party data to target shoppers and measure sales impact.

It allows retailers to monetize their audiences and touchpoints, and gives brands a powerful way to reach high-intent consumers near the point of purchase.

For example:A beverage brand can run a campaign with a supermarket chain in Brazil, targeting loyalty program members who regularly buy snacks but haven’t purchased that brand’s products in the last 60 days. The campaign reaches them via social media and display ads, and when those customers return to shop, online or in-store, the brand sees exactly how many purchases the campaign generated.

For a comprehensive overview, refer to the [IAB Retail Media Buyer's Guide.](https://www.iab.com/insights/retail-media-buyers-guide/)

CRM Is the Hidden Superpower of Retail Media
## 
Most retailers in LATAM have already invested in loyalty programs and CRM platforms. These tools have built valuable shopper relationships and captured rich first-party data, what people buy, how often, where, and when.

Until recently, this data lived mostly inside dashboards or internal promotions. But with the right activation tools, it can become a powerful new media asset.

Retailers can now use their CRM data to create highly targeted audiences—like lapsed shoppers, loyal buyers, or high-frequency customers, and activate them across digital channels like programmatic display, paid social, CTV, and even retail-owned properties.

This creates a new monetization layer, enabling retailers to launch campaigns with brand partners, backed by closed-loop measurement and real ROI.

It’s Already Working Elsewhere, And LATAM Is Next
## 
Retail media momentum is building globally, and LATAM is no exception. While ecommerce platforms have taken early steps, the real potential lies with physical retailers that already have deep loyalty programs and robust CRM systems—but haven't yet fully activated them as media channels. have pioneered early retail media programs focused on ecommerce real estate. But there’s a much bigger opportunity beyond ecommerce—especially for physical retailers with deep loyalty programs and CRM penetration.

In Brazil, players like Magazine Luiza, Mercado Libre, and GPA have pioneered early retail media programs focused on ecommerce real estate. But there’s a much bigger opportunity beyond ecommerce—especially for physical retailers with deep loyalty programs and CRM penetration.

For Retailers: A New Profit Center, Already in Reach
## 
Margins in retail are notoriously tight. But retail media offers a rare opportunity: incremental revenue with high margins, built on existing assets.

With the right platform, retailers don’t need to build a full-scale media agency. They can:

Monetize their CRM data as a media product

Offer segmentation and activation across digital channels

Generate recurring media revenue from brand partners

Prove impact through sales attribution and customer insights

Even retailers with a smaller ecommerce presence can launch strong media programs by focusing on off-site media and audience targeting, not just on-site banners.

At Coretava, we’ve seen firsthand how retailers with just 20–30% ecommerce penetration can still unlock significant media budgets—if they can activate CRM audiences and deliver reporting that meets brand expectations.

For Brands: Smarter Spend, Better ROAS
## 
Brands are already investing heavily in media—but rising CPMs, CACs, and privacy restrictions are making performance harder to achieve.

Retail media offers a fresh alternative:

- Higher intent audiences (real shoppers at retail)

- Closed-loop attribution (sales, not just clicks)

- More control and transparency

- Context that’s close to the point of purchase

According to McKinsey’s article, "[Six secrets of unleashing the power of retail media](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/six-secrets-of-unleashing-the-power-of-retail-media)", high-performing retail media networks can deliver 5x to 10x ROAS for advertisers compared to traditional channels.

Brands investing in retail media also gain diversification—away from over-concentrated platforms like Meta and Google—and closer collaboration with their retail partners.

LATAM: Unique Challenges, Even Bigger Upside
## 
LATAM has its own dynamics. Fragmented demand. A high concentration of ecommerce on a few retail giants. And a wide mix of digital maturity among retailers.

But it also has a huge advantage: strong loyalty adoption, high smartphone penetration, and a retail market that still drives most sales through physical stores. Digital ad spending in Latin America will make up more than half of all ad spending this year, highlighting the region's digital engagement and potential for retail media expansion.

The opportunity is especially exciting for regional chains, grocers, drugstores, and specialty retailers—those with strong shopper relationships, but underutilized digital reach.

This is where CRM-powered, off-site retail media becomes the unlock.

The Path Forward: Tools, Not Just Inventory
## 
To make this work at scale, retailers and brands need more than media placements—they need tools:

Retailers need a way to package and sell their audiences, activate campaigns, and deliver results.

Brands need DSP-like functionality with targeting, budgeting, and analytics they trust.

Both sides need AI to simplify execution, recommend the right segments, and optimize for results.

That’s why we built Coretava—to make this future accessible. Our platform connects CRM data to media activation, empowers retailers to become media businesses, and gives brands the tools they need to run smart, performance-driven campaigns.

Ready to Unlock What’s Next?
## 
Whether you're a brand looking to drive performance closer to the point of sale, a retailer ready to monetize your first-party data, or an agency exploring retail media as a new channel for your clients—we’d love to connect.

👉 Let's talk about how Coretava can help you activate smarter retail media strategies in Brazil and LATAM. Just reach out. We’ll walk you through what’s possible—and how to get started.



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The Rise of CRM-Powered Retail Media: Turning Loyalty & CRM Into Revenue


Não sabe o que fazer para destacar a sua loja de cosméticos ou perfumaria diante da alta concorrência no setor? O **programa de fidelidade **pode ser a resposta!

No entanto, antes de implementar um programa de recompensas, é preciso ser criativo e pensar em estratégias que, de fato, sejam capazes de atrair e reter o público desse segmento. 

Para ajudá-lo com essa tarefa, separamos diversas dicas úteis pensando no ramo de beleza. Continue lendo e confira!


## O que é um programa de fidelidade?

Um [programa de fidelidade](https://coretava.com/pt-BR/product/fidelizacao-essencial) é uma estratégia de marketing voltada para incentivar a lealdade dos clientes por meio de recompensas e benefícios exclusivos. 

Em essência, é uma maneira de reconhecer e premiar os clientes que escolhem repetidamente uma determinada marca ou empresa para realizar suas compras. 

O objetivo principal de um programa de fidelidade é criar um vínculo emocional entre a marca e o cliente, incentivando-os a retornar e continuar comprando ao longo do tempo. 

Ao oferecer recompensas, que podem ser desde brindes, descontos e cashbacks até o convite para grupos VIPs, as empresas podem aumentar a retenção de clientes e fortalecer a identidade da marca, maximizando suas vendas.


## Principais tipos de programas de recompensas

Existem diversos tipos de programas de recompensas, cada um com suas características e benefícios específicos. Abaixo, confira alguns dos mais populares.


### Programas de pontos

Nesse tipo de programa, os clientes acumulam pontos a cada compra realizada. Esses pontos podem ser trocados por descontos, produtos gratuitos ou outros benefícios. 

É uma abordagem simples e eficaz para recompensar a fidelidade dos clientes e incentivar compras repetidas.


### Programas de descontos progressivos

Os programas de descontos progressivos oferecem descontos maiores à medida que os clientes alcançam determinados marcos de gastos. 

Por exemplo, um cliente pode receber um desconto de 10% em sua primeira compra, 15% na segunda compra e assim por diante. Isso motiva os clientes a continuarem comprando para alcançar descontos mais significativos.


### Programas de cashback

Os programas de cashback reembolsam uma parte do valor gasto pelo cliente em forma de crédito para futuras compras. 

Por exemplo, um cliente pode receber 5% do valor de suas compras de volta em forma de crédito para usar em compras futuras. Essa é uma maneira eficaz de incentivar as compras e aumentar a fidelidade dos clientes.


### Programas de níveis

Nesse tipo de programa, os clientes são divididos em diferentes níveis com base em seu histórico de compras ou engajamento. 

Cada nível oferece benefícios e recompensas exclusivas, com vantagens crescentes à medida que os clientes avançam para níveis mais altos. Isso cria um senso de progressão e incentiva os clientes a continuarem comprando para alcançar os níveis superiores.


### Programas de indicação

Os programas de referência incentivam os clientes a indicarem amigos, familiares ou colegas para a marca em troca de recompensas. 

Por exemplo, um cliente pode receber um desconto ou crédito em sua próxima compra sempre que indicar com sucesso um novo cliente. Isso não apenas ajuda a atrair novos clientes, mas também reforça a fidelidade dos clientes existentes.


### Programas de experiências exclusivas

Esse tipo de programa oferece aos clientes acesso a eventos exclusivos, experiências únicas ou benefícios especiais que vão além de descontos ou produtos gratuitos. 

Isso pode incluir convites para lançamentos de produtos, eventos VIP, acesso antecipado a vendas ou outras experiências exclusivas que agregam valor à relação entre cliente e marca.


## Qual o melhor programa de fidelidade para lojas de perfumarias e cosméticos?

Para lojas de perfumarias e cosméticos, um dos melhores programas de fidelidade pode ser o acúmulo de pontos.

Os clientes acumulam pontos a cada compra, que podem ser trocados por descontos em qualquer produto da loja.

Além disso, oferecer benefícios exclusivos, como consultas de beleza personalizadas, convites para eventos, descontos em serviços de _spa_ ou acesso a programas de recompensas de parceiros, pode aumentar ainda mais o apelo do programa de fidelidade para os clientes dessa categoria.

Contudo, essas são apenas ideias. O melhor programa de fidelidade para lojas de cosméticos e perfumarias vai depender dos objetivos, orçamento e público-alvo do negócio.


## Exemplo de programa de fidelidade criativo para o nicho de produtos de beleza

Em uma movimentada cidade, existia uma loja especializada em produtos de beleza naturais e sustentáveis. 

Embora fosse um mercado competitivo, a fundadora, Sofia, tinha uma visão ousada para sua loja: criar um programa de fidelidade que fosse tão único e inspirador quanto os produtos que vendia.

Sofia começou sua jornada reunindo sua equipe criativa para uma sessão de brainstorming. Juntos, eles imaginaram um programa de fidelidade que não apenas recompensaria a lealdade dos clientes, mas também os envolveria em uma jornada de autodescoberta e cuidado pessoal.

E assim nasceu o programa "Beleza em Flor". Cada cliente que se inscrevesse no programa receberia um "Diário da Beleza", um caderno personalizado onde poderiam registrar suas experiências, dicas de beleza e reflexões sobre autoestima e bem-estar.

Além disso, os clientes poderiam acumular pontos a partir de compras regulares. Após atingirem R$ 200 em compras mensais, seriam presenteados por e-mail com um cupom exclusivo com 20% de desconto em qualquer compra feita na loja online.

Com esse exemplo fictício, percebemos o quão valioso pode ser um programa de fidelidade, bem como, a importância da criatividade na hora de implementar a estratégia.


## Dicas para implementar um programa de fidelidade eficaz em lojas de cosméticos

Criar um programa de fidelidade eficaz em lojas de cosméticos requer cuidado e estratégia. Abaixo, separamos sete dicas para garantir o sucesso do seu programa.


### 1. Conheça seu público-alvo

Entenda as necessidades, preferências e comportamentos de compra dos seus clientes. Isso ajudará a adaptar o programa de fidelidade para atender às suas expectativas e motivá-los a participar ativamente.


### 2. Ofereça recompensas atraentes

Escolha recompensas que sejam valiosas e relevantes para seus clientes, como descontos em produtos populares, brindes exclusivos, amostras grátis ou acesso antecipado a lançamentos. 

Certifique-se de que as recompensas sejam capazes de incentivar as compras repetidas e reforçar a lealdade à sua marca.


### 3. Simplifique o processo de adesão

Facilite ao máximo para os clientes se inscreverem no programa de fidelidade. Evite formulários longos e complicados e ofereça opções de inscrição online e offline para maior conveniência.


### 4. Promova o programa 

Divulgue o programa de fidelidade por meio de diversos canais de comunicação, como redes sociais, e-mails, materiais impressos e no ponto de venda. 

Destaque os benefícios do programa e incentive os clientes a participarem com mensagens claras e convincentes.


### 5. Crie uma experiência personalizada

Adapte o programa de fidelidade para oferecer uma experiência personalizada aos clientes, como recomendações de produtos com base em suas preferências de compra, ofertas exclusivas para aniversariantes ou descontos em produtos complementares.


### 6. Engaje os clientes regularmente

Mantenha os clientes engajados com o programa de fidelidade por meio de comunicações regulares, como e-mails personalizados, notificações no aplicativo ou mensagens de texto. 

Compartilhe atualizações sobre novas recompensas, eventos exclusivos e desafios de fidelidade para manter o interesse e a participação dos clientes.


### 7. Meça e analise os resultados

Acompanhe métricas-chave, como taxa de adesão, atividade dos membros, taxa de retenção de clientes e impacto nas vendas. 

Analise regularmente os dados para identificar padrões, tendências e áreas de melhoria no programa de fidelidade.


## Conte com a Coretava para criar programas de fidelidade do zero!

Nossa plataforma oferece uma ampla gama de recursos personalizáveis, desde a criação de recompensas atraentes até a gestão de membros e análises detalhadas de desempenho. 

Com a nossa experiência e suporte, você pode criar programas de fidelidade sob medida que cativam seus clientes e impulsionam o crescimento do seu negócio. 

[Experimente gratuitamente a plataforma](https://calendly.com/coretava) e veja na prática os benefícios que os programas de fidelidade podem trazer!

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Programa de fidelidade para lojas de cosméticos e perfumarias: dicas e estratégias

Quem tem uma loja, seja ela virtual ou física, sabe o quão acirrada a concorrência pode ser. É nesse cenário que o **programa de fidelidade** aparece como uma estratégia que tem tudo para trazer um diferencial ao negócio.

Mas, como implementar um programa de recompensas na prática? E em qual tecnologia investir para gerir os envios/pagamentos dos prêmios? Continue lendo e descubra!


## O que é um programa de fidelidade?

Um [programa de fidelidade](https://coretava.com/pt-BR/product/fidelizacao-essencial) é uma estratégia de marketing que visa recompensar os clientes por sua lealdade contínua à marca ou empresa. 

Funciona através da oferta de incentivos, como descontos, brindes ou benefícios exclusivos, em troca da repetição de negócios ou compras. 

Esses programas têm como objetivo construir relacionamentos duradouros com os clientes, incentivando-os a retornar e continuar comprando ao longo do tempo. 

Em vez de focar apenas em transações individuais, os programas de fidelidade buscam criar uma conexão emocional entre a marca e o cliente, promovendo a confiança e o engajamento a longo prazo.


## Passo a passo para criar um programa de recompensas

Agora, vamos ver como criar um programa de recompensas na prática. Para isso, preparamos um passo a passo completo, pensando em promover a fidelidade dos clientes, impulsionar as vendas e fortalecer o relacionamento com seus compradores. Confira, a seguir!


### 1. Defina seus objetivos

Antes de começar, identifique claramente os objetivos do seu programa de recompensas. Determine se você está buscando aumentar a fidelidade dos clientes, impulsionar as vendas, atrair novos clientes ou outras metas específicas.


### 2. Conheça seu público-alvo

Entenda quem são seus clientes-alvo, suas preferências, necessidades e comportamentos de compra. 

Isso ajudará a adaptar o programa de recompensas para atender às suas expectativas e incentivá-los de maneira eficaz.


### 3. Escolha o tipo de programa de recompensas

Existem diferentes tipos de programas de recompensas, como descontos em compras futuras, acumulação de pontos, brindes, acesso a eventos exclusivos, entre outros. Escolha o tipo que melhor se alinha com seus objetivos e o perfil do seu público.


### 4. Defina as regras e condições

Estabeleça as regras e condições do programa, incluindo como os clientes podem acumular pontos ou ganhar recompensas, a validade dos pontos, quais produtos ou serviços são elegíveis para recompensas, entre outros detalhes importantes.


### 5. Escolha um sistema de gestão

Selecione uma plataforma ou sistema de gestão de programas de recompensas que atenda às suas necessidades. 

Alguns exemplos são softwares específicos, aplicativos móveis ou soluções integradas ao seu sistema de vendas,a exemplo da [Coretava](https://coretava.com/pt-BR).


### 6. Desenvolva uma estratégia de comunicação

Crie uma estratégia de comunicação eficaz para promover o programa de recompensas aos seus clientes. 

Utilize diversos canais, como e-mails, redes sociais, materiais impressos e anúncios online, para informar sobre o programa e incentivar a participação.


### 7. Lance o programa e treine a sua equipe

Implemente o programa de recompensas e forneça treinamento adequado à sua equipe para garantir que eles compreendam como o programa funciona e possam orientar os clientes, responder perguntas e resolver problemas relacionados ao programa.


### 8. Monitore e analise os resultados

Acompanhe de perto o desempenho do programa de recompensas, monitorando métricas-chave, como taxa de adesão, atividade do cliente, taxa de resgate de recompensas e impacto nas vendas. 

Analise os dados regularmente e faça ajustes conforme necessário para otimizar o programa.


### 9. Faça ajustes e melhorias

Com base na análise dos resultados, faça ajustes e melhorias contínuas no programa de recompensas para mantê-lo relevante e eficaz. 

Esteja aberto a feedback dos clientes e esteja disposto a adaptar o programa conforme suas necessidades e preferências.


## Exemplo de um programa de fidelidade construído do zero

Era uma vez uma loja virtual chamada "Natureza Online", especializada em produtos sustentáveis e ecologicamente corretos. 

Apesar da concorrência acirrada no mundo digital, a "Natureza Online" buscava uma maneira única de cativar seus clientes e criar um vínculo duradouro com eles.

Em uma tarde chuvosa, a equipe da "Natureza Online" teve uma ideia brilhante: por que não criar um programa de fidelidade que refletisse seu compromisso com a natureza e recompensasse os clientes por seu apoio contínuo?

Assim nasceu o programa "EcoPonto". Cada cliente receberia um perfil exclusivo ao se inscrever no programa, onde acumulariam pontos a cada compra. 

Mas este não seria apenas mais um programa de pontos; seria uma jornada inspiradora e gratificante pela natureza.

A cada compra, os clientes receberiam "Sementes EcoPonto", representando seu plantio de árvores virtuais e seu compromisso com o meio ambiente. 

A cada cinco sementes acumuladas, poderiam escolher entre uma série de recompensas: desde descontos em produtos sustentáveis até a doação de uma árvore real para projetos de reflorestamento.

Além disso, a loja promoveria eventos virtuais mensais, como webinars sobre sustentabilidade, workshops de jardinagem e palestras com especialistas em conservação ambiental, exclusivos para os membros do programa "EcoPonto". 

Esses eventos não apenas incentivariam a participação dos clientes, mas também os inspirariam a adotar um estilo de vida mais consciente e sustentável.

Com o uso estratégico das redes sociais e campanhas de marketing engajadoras, o programa "EcoPonto" rapidamente se tornou um sucesso entre os clientes da "Natureza Online". 

Eles adoravam a ideia de fazer parte de uma comunidade comprometida com a preservação do meio ambiente, enquanto desfrutavam das recompensas exclusivas oferecidas pelo programa!


## Crie programas de recompensas incríveis com a Coretava!

Nossa plataforma oferece uma variedade de recursos e ferramentas para criar programas de fidelidade personalizados que cativam e recompensam seus clientes de maneiras únicas e envolventes. 

Desde acumulação de pontos até benefícios exclusivos, nossa plataforma flexível e intuitiva permite que você projete programas de recompensas que se alinhem perfeitamente com sua marca e objetivos de negócios. 

[Faça um teste gratuito](https://calendly.com/coretava) e descubra como a Coretava pode ajudá-lo a construir relacionamentos duradouros com seus clientes e impulsionar o sucesso do seu negócio!


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Passo a passo completa para criar um programa de fidelidade

The online ecommerce industry is seeing rapid growth, especially since the Covid-19 pandemic. People can now order nearly all the items they need from the convenience of their homes. As a result, businesses are experiencing a bulk load of orders.

While getting orders might be a pleasant side for an ecommerce business, fulfilling them isn’t easy. It is the most tedious and mundane part of running an ecommerce website. According to Pitney Bowes, the parcel volume will reach the 300 billion mark by 2027 globally.

This means that fulfilling orders can become more and more challenging for businesses. As the ecommerce industry is becoming increasingly competitive, businesses need to streamline their order fulfillment process.

Failure to do so will put their sustainability at stake. Since most ecommerce businesses are hosted on Shopify, their order fulfillment process comprises various integral components. They work hand-in-hand to give you an effective ecommerce fulfillment service.

In this article, we’ll discuss the process that goes behind the Shopify Fulfillment Network and how you can use it to benefit your business. We’ll cover the pros and cons and provide you with the top alternatives.

**Table of Content**

* What Is Shopify Fulfillment Network?
* How Does Shopify Fulfillment Network Work?
* What Are the Pros and Cons of Shopify Fulfillment Network?
* Shopify Fulfillment Network Pricing
* Shopify Fulfillment Network Reviews
* Four Best Shopify Fulfillment Network Alternatives
* Is Shopify Fulfillment Network the Best Solution for Ecommerce Business?

# What Is Shopify Fulfillment Network?

![What Is the Shopify Fulfillment Network?](https://static.coretava.com/cms/What_Is_the_Shopify_Fulfillment_Network_4fbd65f5fe.jpg)

The Shopify Fulfillment Network (SFN) is the [Shopify](https://www.coretava.com/blog/shopify)-designed and designated fulfillment service that businesses can use for their ecommerce fulfillment processes. It helps you keep an inventory stock and fulfill incoming orders.

When a business gets an order, the SFN will fulfill the order within the next 2 days. Shipments throughout the US will be delivered to customers in a couple of days.

The SFN also helps you with the following things:

* **Packaging**: With the help of the Shopify fulfillment service, you can offer more personalized packaging to your customers with your brand material. That way, you can enhance your reach and improve your brand identity.
* **Shipping**: The SFN will usually handle everything related to the shipment of your products. Business owners can also get tracking information automatically throughout the [ecommerce fulfillment](https://www.coretava.com/blog/ecommerce-fulfillment) process. 
* **Inventory Management**: Using ML (Machine Learning) and AI (Artificial Intelligence), the platform will recommend the best Shopify Fulfillment Network locations to help you save time and costs.
* **Returns**: The platform will also manage all the returns and exchanges on your behalf. They will repack all the returned items and place them in your current stock.

Simply put, the SFN helps you to manage all your business data through a single platform. Whether managing your inventory levels or tracking a shipment, you can use the Shopify fulfillment app for a complete business overview.

## How Does Shopify Fulfillment Network Work?

The first thing you need to do to get started with the Shopify Fulfillment Network is to submit an application. Once the platform reviews and approves your [ecommerce website](https://www.coretava.com/blog/ecommerce-website) and shipment requirements, it’ll start its fulfillment network process.

The process is quite simple, and you can manage it through your current admin panel.

Below is the step-by-step process to help you out with getting started:

**Step 1**: Assign the items that the Shopify Fulfillment Network will ship and get them approved.

**Step 2**: Decide the product packaging and discuss it with Shopify.

**Step 3**: Choose the products that you selected and then place them in the Shopify partner locations. The platform will give you recommendations regarding where you should place your products and what volume levels will be suitable for your business.

**Step 4**: After making a sale on the Shopify channel (your store, social media platforms, etc.), the SFN will distribute the orders to the various fulfillment partners to get the orders picked, packed, and shipped.

Use the admin panel to find out real-time information about the inventory levels and then restock them when they decrease below the thresholds.

The overall process for the SFN is relatively simple, and you won’t find any complications on your end. Additionally, you’ll get the metrics and dashboards included in your existing admin panel on the [ecommerce platform](https://www.coretava.com/blog/ecommerce-platforms). As a result, it will make the overall management of your ecommerce business smooth and easy.

### Shopify Fulfillment Network Locations

Many Shopify fulfillment network locations are available globally. Whether in North America, Europe, Asia, or Australia, you can find an SFN store near you. Each location offers you the best services for Shopify fulfillment, such as optimal security measures, 24/7 customer support, and much more.

You’ll also find different amenities through the Shopify fulfillment locations as well. For instance, the Los Angeles Shopify fulfillment centers offer state-of-the-art security systems. On the other hand, the New York Shopify fulfillment centers offer 24/7 support services.

## What Are the Pros and Cons of Shopify Fulfillment Network?

![Shopify Fulfillment Network Pros and Cons](https://static.coretava.com/cms/Shopify_Fulfillment_Network_Pros_and_Cons_2000b0b0b8.jpg)

Just like every other thing in ecommerce, the Shopify Fulfillment Network has certain pros and cons. Let’s go over them in more detail to give you a better idea.

We’ll start with the advantages:

### Shopify Fulfillment Network Pros

* Availability of same-day fulfillment in specific markets - the customer and the SFN location must be close by, and the product should have sufficient size/volume.
* Don’t have to worry about dealing with exchanges and returns since the fulfillment center will handle them for your business.
* Enjoy support service for Shopify sales elements, such as wholesale channels for B2B and much more
* Get easy access to various analytical tools to forecast demand, inventory allocation, and more.
* Get recommendations from the platform according to your customer locations and DC size.
* No matter what total distribution nodes you have, the SFN makes inventory management simple and efficient.
* Reliable shipping services with budget-friendly rates through UPS and USPS.
* Have complete access and control over your data.

Meanwhile, the disadvantages that you need to consider include:

### Shopify Fulfillment Network Cons

* Since Shopify will receive the product, there is no check and balance over quality control.
* The fees for the services of fulfillment by Shopify can be expensive for some businesses.
* It might not be available in a location nearby your business.
* The platform can only cater a minimum of 10 orders and a maximum of 10,000 orders per day.

## Shopify Fulfillment Network Pricing

The Shopify fulfillment pricing has a bit of a tricky structure since it offers custom quotes. Therefore, it becomes difficult for you to estimate the Shopify fulfillment pricing for your business requirements. Nevertheless, you can contact Shopify, and they can provide a quote.

One thing to keep in mind is that the fees are calculated daily.

There are certain factors that determine the price for your services, such as:

### Transportation Needs

Shopify will assess and determine all the factors, such as size, delivery time, etc., to know about your transportation needs.

### Picking and Packaging Requirements

The location where the company has to pick your products and whether you want customized packaging affects the pricing of the service too.

### Storage Requirements

The space that your inventory would require also plays a major role in the Shopify fulfillment network pricing. Greater storage space means that you would have to pay a higher amount.

### Special Projects

This factor comes into play for products with a short lifetime, such as a fast trend or a seasonal product.

### Barcode Labeling

This fee is charged when the products you send to the SFN have an inaccurate, missing, or unclear barcode. The company will charge for the accurate relabeling of the product.

## Shopify Fulfillment Network Reviews

The rating of Shopify services on the Trustpilot service is around 1.7 out of 5 stars. Its profile has more than 83% of 1-star reviews, and customers aren’t too happy about its services.

Some customers have complained how they had a hard time getting their payments from Shopify.

Others complained about the horrible customer service and data leaks, leading to the loss of valuable information. Some unhappy customers also complained about the high Shopify Fulfillment Network cost.

Nonetheless, there were a few positive reviews of Shopify on the Trustpilot platform as well.

But overall, the Shopify Fulfillment Network reviews on Trustpilot highlighted the platform’s negative aspects.

On the other hand, Shopify does enjoy a good rating on the TrustRadius platform.

## Four Best Shopify Fulfillment Network Alternatives

![Shopify Fulfillment Network Alternatives](https://static.coretava.com/cms/Shopify_Fulfillment_Network_Alternatives_24402901b8.jpg)

Finding a company for fulfillment services can be challenging and daunting.

So, to help you out, here is a list of the four best Shopify fulfillment network alternatives, along with their features and pros and cons. You can choose the best one according to your business needs.


### 1. Fulfillment by Amazon (FBA)

Amazon is a popular ecommerce website that allows you to benefit from its fulfillment services. Businesses offering only their products through Amazon might want to join the Fulfillment by Amazon (FBA) program. That way, they can keep all the things under one roof.

This entails sending the products to Amazon’s fulfillment centers, which will give you access to the two-day shipping option. It will help customers feel in favor of purchasing your products.

Below are the pros and cons of using this service.

#### **Pros**

* Lower operating costs
* Amazon’s incredibly efficient systems
* Greater work flexibility

**Cons**

* Long-term storage fees
* Payment of Amazon FBA fees
* A long list of requirements for product preparation

### 2. Red Stag Fulfillment

If you don’t have much experience with fulfillment services, then Red Stag is an option worth considering. You can get a trial of 30 days to get familiar with its services.

Furthermore, it has a wide range of amazing features, such as integrations with different online shopping cart tools. Also, the company gives you updates about your inventory so you can fulfill customer orders without any issues.

Below are some of the pros and cons of using this service.

**Pros**

* Amazing service guarantees and clarity about its operations
* Budget-friendly rates for the shipping of items
* No requirement for long-term contracts

**Cons**

* A limited number of warehouse
* The UX/UI design isn’t user-friendly
* Costly pick and pack fees

### 3. ShipMonk

If your business setup is in Europe, then ShipMonk is the best option. It is an optimal fulfillment solution that has warehouses throughout Europe. The company has one in the UK and is planning to open in other parts of Europe. You’ll also find warehouses for ShipMonk in Canada and Mexico.

The key feature that helps it to stand out from the rest of the competition is that it offers over 100 integrations. As a result, it can fit perfectly with your existing business processes. You’ll also notice transparent billing and reports to get an accurate estimate of expenses.

**Pros**

* Excellent customer support
* Much better accuracy in terms of operations
* Value for money

**Cons**

* Complaints about not following up on lost packages and breakage
* High shipping prices


### 4. ShipHero Fulfillment

Last but not least, ShipHero is also an option you can use as an [alternative to Shopify](https://www.coretava.com/blog/shopify-alternatives). There are around seven warehouses that you’ll find throughout North America. These warehouses distribute your products according to the customers’ locations.

The best thing about the ShipHero fulfillment service is that it streamlines the inventory and warehouse management system. That way, you can replenish stock timely to ensure no delays in product fulfillment.

Let’s go over the pros and cons of this fulfillment service.

**Pros**

* Robust features that help you keep track of your inventory levels
* A more organized and efficient shipping service
* Extensive 3PL software

**Cons**

* 24/7 support available only through email
* Minimum order volume requirements
* A limited network of warehouse

## Is Shopify Fulfillment Network the Best Solution for Ecommerce Business?

The Shopify fulfillment services can help you ensure customers receive their orders on time. You can use the Shopify Fulfillment Network app to stay updated on the inventory levels and other major aspects of your ecommerce business. In sum, there is a wide range of benefits that you can get from Shopify apps. Using the services of Shopify fulfillment, you can unlock various new opportunities for your business.

Meanwhile, if you need some extra help in the marketing, personalization, and building a loyal customer base for your business, check out [Coretava](https://www.coretava.com/). Our interactive, customizable tools can help you take your ecommerce company to the next level.

[Connect today](https://calendly.com/d/g2y-ryc-cx6) to learn more about how we can help your business grow.

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Shopify Fulfillment Network: How Does It Work and Is It the Best Fulfillment Option for Ecommerce Businesses?

When a new employee joins the company, they need more than just logistical information like parking and lunch spots. They need good employee onboarding methods.

They also need clear expectations regarding their roles and responsibilities, knowledge of where to seek support from their peers and management team, and a comprehensive understanding of what they can expect from the company as a whole. 

Traditional onboarding methods, with their clunky paperwork and neverending meetings, simply won't cut it anymore. The rise of online onboarding has paved the way for a revolution. 

Ecommerce businesses can bid farewell to the mountains of paperwork and welcome a streamlined employee onboarding process flow that adapts to the digital age.

[Core Teams](https://www.coretava.com/product/core-teams) is a leading provider of online employee onboarding solutions that cater to businesses of all sizes and industries, including ecommerce companies. 

With the comprehensive, yet adaptable platform, Core Teams can assist ecommerce businesses in streamlining their onboarding processes, reducing administrative burdens, and ensuring that new hires quickly become productive members of the team. 

In this way, you can focus on your core operations while benefiting from a robust and efficient onboarding system that sets your employees up for success.

**Table of Contents**

* What Is Employee Onboarding?
* Why Is Onboarding a New Employee the Right Way So Important?
* New Employee Onboarding Checklist
* What’s the Best Employee Onboarding Software?
* Giving Your Employee Onboarding Strategy the Boost It Deserves

## What Is Employee Onboarding?

![What Is Employee Onboarding?](https://static.coretava.com/cms/What_Is_Employee_Onboarding_5f8ed570b9.jpg)

Employee onboarding transitions a newly hired employee into their role within an organization. 

It involves providing the necessary information, resources, and support to help new hires acclimate to their position, understand the company culture, and become productive members of the team. 

Employee onboarding begins after the candidate has accepted the job offer and continues for a designated period, which may range from a few days to several months, depending on the enterprise’s requirements.

During the onboarding process, new employees are introduced to various aspects of the business, including its mission, values, policies, and procedures. 

They receive orientation on their specific job responsibilities, interact with their colleagues and supervisors, and are guided through any necessary initial [employee training](https://www.coretava.com/blog/employee-training) or on-the-job learning. 

The goal of employee onboarding is to create a positive and engaging experience that sets the foundation for long-term success, job satisfaction, and [employee retention](https://www.coretava.com/blog/employee-retention).

Effective employee onboarding programs go beyond administrative tasks and paperwork. They focus on fostering connections, building relationships, and ensuring that new hires feel supported and empowered from the start. 

Investing in a comprehensive onboarding process can enhance employee engagement, accelerate the integration of new talent, and increase the likelihood of long-term success for both the individual in specific and the company as a whole.

### What Is Online Employee Onboarding?

Online employee onboarding uses digital tools, platforms, and resources to facilitate the process of transitioning new employees into their roles within an organization. 

It can also make use of employee onboarding apps and leverage technology to deliver onboarding materials, training modules, and interactive experiences through online channels.  

Virtual meetings, video presentations, e-learning platforms, and collaborative software are among the platforms a company can use.

With the rise of remote working, online employee onboarding has gained significant importance. As more businesses embrace remote or distributed workforces, the traditional in-person onboarding methods become less feasible and effective. 

Online onboarding allows companies to bridge the geographical gap and ensure that remote employees receive the same level of support, guidance, and information as their in-office counterparts.

Online employee onboarding enables companies to provide consistent and standardized onboarding experiences to all employees, regardless of their location. 

New hires can access essential resources, complete necessary paperwork, participate in training sessions, and engage with their colleagues and supervisors virtually. 

This remote-friendly approach ensures that employees feel connected, engaged, and integrated into the company culture, even if they are physically distant.

## Why Is Onboarding a New Employee the Right Way So Important? 

![Employee Onboarding Benefits](https://static.coretava.com/cms/Employee_Onboarding_Benefits_9b090fdd70.jpg)

Starting a new job can be overwhelming, with new employees often feeling isolated and unsure in their new environment. Onboarding new hires right away when they’re most receptive allows them to fully absorb and embrace the organizational culture.

Here are the 8 most important benefits of implementing a solid employee onboarding strategy:

### 1. Faster Time to Productivity

A structured onboarding process ensures that new employees receive the information and training they need to understand their roles and responsibilities. 

This includes providing them with access to resources, tools, and documentation that will help them navigate their job tasks effectively. 

It has the potential to streamline the knowledge transfer process so new hires can quickly grasp the necessary information and start contributing to the company’s goals sooner.

### 2. Improved Job Satisfaction and Retention

Effective onboarding programs play a crucial role in creating a positive first impression for new hires. 

A warm welcome, clear communication, and necessary support can make new employees feel valued and appreciated from the start. 

This positive experience sets the foundation for higher employee satisfaction as new hires feel supported, engaged, and motivated to succeed in their roles.

### 3. Enhanced Employee Engagement

Introducing new employees to the company culture, values, and goals, onboarding fosters a sense of belonging and [employee engagement](https://www.coretava.com/blog/employee-engagement). It helps new hires understand the business’s mission and vision, aligning their individual efforts with the larger goals of the company. 

This sense of purpose and connection motivates individuals to invest their skills and efforts into their work, leading to higher levels of employee growth and productivity.

### 4. Smooth Integration Into Teams

Onboarding plays a vital role in facilitating connections with colleagues, managers, and key stakeholders. It provides opportunities for new employees to build relationships, establish rapport, and collaborate effectively with their team members. 

Effective [team engagement](https://www.coretava.com/blog/team-engagement) and communication through positive onboarding enables new hires to integrate seamlessly into their positions, ensuring a smooth transition and productive working relationships.

### 5. Reduced Turnover Costs

Thorough onboarding programs significantly contribute to reducing turnover rates. When new employees receive comprehensive support, guidance, and training during the onboarding process, they feel valued and supported. 

This experience increases their likelihood of staying with the organization for a longer period. By minimizing turnover, businesses save on the costs associated with recruiting, hiring, and training new employees.

### 6. Compliance and Policy Awareness

Onboarding ensures that new hires are well-versed in company policies, procedures, and compliance requirements. It offers essential information regarding legal and regulatory obligations, promoting adherence to regulations and mitigating potential risks. 

Emphasizing compliance during the onboarding process, organizations foster a culture of responsibility and minimize the likelihood of non-compliance issues.

### 7. Positive Employer Branding

A well-executed onboarding process reflects positively on the employer and contributes to building a strong employer brand. 

When new employees experience a smooth, welcoming, and informative onboarding journey, they develop a positive perception of the firm. 

This enhances the organization's reputation and makes it more attractive to top talent in the market, giving it a competitive edge in recruiting and retaining skilled professionals.

### 8. Cultural Alignment

Onboarding introduces new employees to the company's values, norms, and expectations.

Immersing new hires in the organizational culture, onboarding fosters cultural alignment. It helps employees understand and embody the company's core values, enabling them to align their work behaviors, attitudes, and decision-making processes accordingly. 

This alignment contributes to a cohesive and unified workforce, driving organizational success.

## New Employee Onboarding Checklist

![Employee Onboarding Checklist](https://static.coretava.com/cms/Employee_Onboarding_Checklist_38187a10d7.jpg)

A comprehensive onboarding checklist sets up a clear boundary on what new employees can expect from their position and help foster relationships with their colleagues.

Here are 6 components to include in your onboarding strategy for new employees:

### 1. Workspace Preparation

* Provide necessary equipment, such as a computer, software, and access to relevant employee onboarding tools and systems.
* Set up email and communication accounts to facilitate seamless integration into the company's digital ecosystem.

### 2. Orientation and Company Introduction

* Conduct a thorough orientation session to introduce the company's mission, vision, values, and culture.
* Provide an overview of the organization's structure, departments, and key personnel.
* Share relevant company policies, procedures, and employee handbooks.

### 3. Training and Development

* Provide comprehensive training sessions, both general and role-specific, to ensure new employees acquire the necessary knowledge and skills.
* Utilize [Core Teams](https://www.coretava.com/product/core-teams)' training modules and resources to offer interactive and engaging learning experiences.
* Incorporate [gamification](https://www.coretava.com/blog/gamification-in-the-workplace) elements, such as quizzes or challenges, to make training more enjoyable and encourage knowledge retention.

### 4. Mentorship and Buddy System

* Assign a mentor or buddy to new hires, who can offer guidance, answer questions, and help them navigate the company culture.
* Facilitate regular check-ins between mentors/buddies and new employees to ensure ongoing support and integration.

### 5. Rewards and Recognition

* Implement a rewards and recognition program to acknowledge and appreciate new employees' achievements and contributions.
* Utilize Core Teams' rewards features or gamified employee onboarding platforms to foster a culture of appreciation and motivation.

### 6. Ongoing Communication and Feedback

* Establish open channels of communication for new employees to seek guidance, provide feedback, and address any concerns.
* Conduct regular check-ins or performance evaluations to assess progress, provide constructive feedback, and set goals.

## What’s the Best Employee Onboarding Software?

[Core Teams](https://www.coretava.com/product/core-teams) is a comprehensive employee onboarding software that offers a range of features to facilitate a seamless and effective onboarding process. 

Here are a few reasons why Core Teams could be considered a strong tool for employee onboarding:

### 1. Customizable and Scalable Solution

Core Teams provides a flexible platform that can be tailored to meet the unique needs of your company. Whether you're a small startup or a large enterprise, Core Teams can adapt to scale with your business.

### 2. Streamlined Onboarding Process

Core Teams simplifies the onboarding journey by centralizing all onboarding tasks, documentation, and communication in one platform. This helps to eliminate administrative burdens and ensures a smoother and more efficient process.

### 3. Interactive and Engaging Experience

Core Teams offers interactive features such as training modules, gamification elements, and rewards systems to create an engaging onboarding experience for new employees. This promotes knowledge retention, enhances motivation, and encourages active participation.

### 4. Collaboration and Communication

Core Teams facilitates collaboration and communication among new hires, mentors, and other team members. It provides tools for mentorship programs, fosters connections between employees, and offers channels for ongoing feedback and support.

### 5. Analytics and Reporting

Core Teams provides analytics and reporting capabilities to track and measure the effectiveness of the onboarding process. This allows you to identify areas for improvement and make data-driven decisions to optimize your onboarding program.

## Giving Your Employee Onboarding Strategy the Boost It Deserves

The onboarding process plays a vital role in retaining and maximizing the value of new hires. It is essential to invest in a structured and intentional onboarding strategy that fosters a positive employee experience. 

When they prioritize connection, motivation, and support, companies can create an environment where new employees feel valued and motivated to contribute their best. 

This investment in best employee onboarding experiences, including tools like [CoreTeams](https://www.coretava.com/product/core-teams), can ultimately lead to higher employee retention rates and increased productivity, allowing businesses to fully capitalize on their recruitment efforts and build long-lasting partnerships with their employees.

CoreTeams help businesses of all sizes and industries elevate their employee onboarding’s best practices to new heights with features designed to streamline onboarding, engage new interactions, and foster collaboration. 

[Give your employees the onboarding strategy the boost it deserves with Core Marketing today](https://calendly.com/d/g2y-ryc-cx6).

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The Complete Guide to Online Employee Onboarding for Businesses of All Industries & Sizes

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