.ads-page { --ads-paper:var(--intro-ink);--ads-ink:var(--intro-bg);--ads-peach:color-mix(in srgb,var(--intro-accent) 26%,var(--ads-paper));--ads-soft:color-mix(in srgb,var(--intro-ink) 7%,var(--intro-bg));font-family:system-ui,sans-serif; }
.ads-page h1,.ads-page h2,.ads-page h3 { font-family:var(--resource-font-display); }
.ads-page h2 { font-size:clamp(2.1rem,3.15vw,3rem);font-weight:400;line-height:1.12;letter-spacing:-.035em;text-wrap:balance; }
.ads-page p { line-height:1.7; }.ads-page .resource-button { font-size:var(--resource-font-size-sm); }.ads-page figure { margin:0; }.ads-page svg { flex-shrink:0; }
.ads-hero { display:grid;grid-template-columns:.93fr 1.07fr;align-items:center;gap:3.5rem;padding-block:4.5rem 5.5rem; }.ads-hero-copy { min-width:0; }
.ads-hero h1 { max-width:12ch;font-size:clamp(3.25rem,4.8vw,4.5rem);font-weight:500;line-height:1.04;letter-spacing:-.045em;margin-bottom:1.5rem; }
.ads-lead { color:var(--intro-muted);font-size:var(--resource-font-size-lg);max-width:38ch; }
.ads-platforms { display:flex;align-items:center;gap:.6rem;font-size:var(--resource-font-size-sm);color:var(--intro-muted);margin:1.75rem 0 0; }.ads-platforms>span { color:var(--intro-accent);font-weight:600; }.ads-platforms>span:nth-child(2) { margin-left:1rem;font-size:var(--resource-font-size-lg); }
.ads-film { background:linear-gradient(140deg,var(--intro-surface),var(--intro-bg));border:1px solid var(--intro-rule);border-radius:1.75rem;overflow:hidden;min-width:0; }
.ads-film-top { display:flex;align-items:center;gap:.5rem;padding:1.2rem 1.4rem;border-bottom:1px solid var(--intro-rule);font-size:var(--resource-font-size-md); }.ads-film-top>svg,.ads-board-header>svg { width:1.8rem;height:auto; }.ads-film-top>span { margin-left:auto;font-size:calc(var(--resource-font-size-sm) * .8);color:var(--intro-muted); }
.ads-prompt { display:flex;align-items:center;justify-content:center;gap:.6rem;padding:1.2rem 1rem .5rem;font-size:calc(var(--resource-font-size-sm) * .95);color:var(--intro-muted); }.ads-prompt>svg { color:var(--intro-accent); }
.ads-film-stage { position:relative;height:20rem;isolation:isolate; }
.ads-brief { position:absolute;inset:1.5rem 11%;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:1rem;opacity:0;transform:translateY(-10px);transition:opacity .4s,transform .5s; }.ads-brief>svg { width:2.5rem;height:auto; }.ads-brief>strong { font:500 var(--resource-font-size-lg)/1.2 var(--resource-font-display); }.ads-brief>span { display:flex;align-items:center;gap:.6rem;font-size:var(--resource-font-size-sm);color:var(--intro-muted); }
.ads-social-card { position:absolute;left:5%;top:1rem;width:48%;border-radius:.9rem;background:var(--ads-paper);color:var(--ads-ink);overflow:hidden;box-shadow:0 1rem 2rem color-mix(in srgb,var(--intro-bg) 60%,transparent);transition:opacity .6s,transform .7s; }
.ads-social-bar { display:flex;align-items:center;gap:.5rem;padding:.7rem .8rem;font-size:calc(var(--resource-font-size-sm) * .8); }.ads-social-bar>svg:last-child { margin-left:auto; }
.ads-social-art { height:11.9rem;position:relative; }.ads-social-art img { display:block;width:100%;height:100%;object-fit:cover;object-position:50% 32%; }.ads-social-art:after { content:'';position:absolute;inset:0;background:linear-gradient(transparent 18%,color-mix(in srgb,var(--intro-bg) 88%,transparent)); }
.ads-social-headlines { position:absolute;bottom:.85rem;left:1rem;right:.8rem;z-index:1;color:var(--ads-paper);font:500 clamp(1.35rem,2vw,1.9rem)/1.05 var(--resource-font-display);letter-spacing:-.03em; }.ads-social-headlines strong { font-weight:500;display:block;transition:opacity .4s,translate .4s; }.ads-improved-headline { position:absolute;bottom:0;opacity:0;translate:0 .4rem; }
.ads-social-cta { display:flex;justify-content:space-between;align-items:center;padding:.5rem .8rem;background:var(--ads-peach);font-size:calc(var(--resource-font-size-sm) * .8);font-weight:600; }.ads-social-icons { display:flex;gap:.6rem;padding:.55rem .8rem .1rem; }.ads-social-icons>svg:last-child { margin-left:auto; }.ads-sponsored { display:block;padding:0 .8rem .6rem;font-size:calc(var(--resource-font-size-sm) * .65); }
.ads-search-card { position:absolute;left:48%;top:5rem;width:47%;background:var(--ads-peach);color:var(--ads-ink);padding:1rem;border-radius:1rem;box-shadow:0 .8rem 1.8rem color-mix(in srgb,var(--intro-bg) 65%,transparent);transition:opacity .6s,transform .7s; }
.ads-search-brand { display:flex;align-items:center;gap:.55rem;margin-bottom:1rem; }.ads-search-brand>span { display:grid;place-items:center;width:1.8rem;height:1.8rem;background:var(--ads-paper);border-radius:50%;font-size:var(--resource-font-size-sm);font-weight:600; }.ads-search-brand strong { display:block;font-size:calc(var(--resource-font-size-sm) * .85);font-weight:500; }.ads-search-brand small,.ads-search-card>small { font-size:calc(var(--resource-font-size-sm) * .65); }.ads-search-brand small { display:block; }.ads-search-title { display:block;font:500 var(--resource-font-size-md)/1.2 var(--resource-font-display);margin:.55rem 0; }.ads-search-card p { font-size:calc(var(--resource-font-size-sm) * .8);line-height:1.5;margin-bottom:.8rem; }.ads-search-intent { display:flex;align-items:center;gap:.35rem;font-size:calc(var(--resource-font-size-sm) * .75);border-top:1px solid color-mix(in srgb,var(--ads-ink) 12%,transparent);padding-top:.6rem; }

.ads-film-caption { display:flex;align-items:center;gap:.7rem;min-height:4.2rem;padding:.9rem 1.4rem;font-size:var(--resource-font-size-sm);line-height:1.5; }.ads-film-caption>svg { width:1.3rem;height:auto; }.ads-film-progress { display:flex;justify-content:space-between;list-style:none;padding:.8rem 1.4rem 1rem;margin:0;border-top:1px solid var(--intro-rule);gap:.5rem;font-size:calc(var(--resource-font-size-sm) * .75);color:var(--intro-muted); }.ads-film-progress [aria-current] { color:var(--intro-accent); }
[data-frame="0"] .ads-brief { opacity:1;transform:none; }[data-frame="0"] .ads-social-card,[data-frame="0"] .ads-search-card { opacity:0;transform:translateY(20px) scale(.92); }[data-frame="1"] .ads-social-card { transform:translateX(30%); }[data-frame="1"] .ads-search-card { opacity:0;transform:translateX(25px); }[data-frame="3"] .ads-original-headline { opacity:0;translate:0 -.4rem; }[data-frame="3"] .ads-improved-headline { opacity:1;translate:0 0; }
.ads-section { border-top:1px solid var(--intro-rule);padding-block:5.5rem;scroll-margin-top:2rem; }.ads-split { display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center; }.ads-section-copy>p:not(.resource-eyebrow),.ads-journey-heading>p:not(.resource-eyebrow),.ads-assisted p { color:var(--intro-muted);font-size:var(--resource-font-size-md); }.ads-section-copy h2 { margin-bottom:1.5rem; }
.ads-benefits { list-style:none;padding:0;margin:1.8rem 0 2.2rem;display:flex;flex-direction:column;gap:1rem;font-size:var(--resource-font-size-md);line-height:1.5; }.ads-benefits li { display:flex;gap:.9rem;align-items:flex-start; }.ads-benefits svg { color:var(--intro-accent);margin-top:.15rem; }
.ads-campaign-board { min-width:0;border:1px solid var(--intro-rule);border-radius:1.5rem;background:linear-gradient(135deg,var(--intro-surface),var(--intro-bg));overflow:hidden; }.ads-board-prompt { display:flex;align-items:center;gap:.6rem;margin:1.3rem 1.3rem 0;padding:.8rem 1rem;background:var(--ads-soft);border:1px solid var(--intro-rule);border-radius:.75rem;font-size:var(--resource-font-size-sm);line-height:1.4; }.ads-board-prompt svg { color:var(--intro-accent); }.ads-board-header { display:flex;gap:.6rem;align-items:center;padding:1.3rem;font-size:var(--resource-font-size-sm); }.ads-board-header>strong { font-weight:500; }.ads-board-header>span { margin-left:auto;color:var(--intro-accent);font-size:calc(var(--resource-font-size-sm) * .8); }
.ads-board-content { padding:0 1.3rem;display:grid;grid-template-columns:1fr 1fr;gap:1rem; }.ads-board-creative { position:relative;border-radius:.8rem;overflow:hidden;min-height:18rem; }.ads-board-creative img { position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 35%; }.ads-board-creative:after { content:'';position:absolute;inset:0;background:linear-gradient(transparent 25%,var(--intro-bg)); }.ads-board-creative>div { position:absolute;bottom:1rem;left:.9rem;right:.9rem;z-index:1; }.ads-board-creative small { font-size:calc(var(--resource-font-size-sm) * .7); }.ads-board-creative strong { display:block;font:500 var(--resource-font-size-xl)/1.05 var(--resource-font-display);letter-spacing:-.03em;margin:.5rem 0 1rem; }.ads-board-creative span { display:flex;align-items:center;justify-content:space-between;gap:.3rem;background:var(--ads-paper);color:var(--ads-ink);border-radius:2rem;font-size:calc(var(--resource-font-size-sm) * .75);padding:.5rem .7rem; }
.ads-board-settings { display:flex;flex-direction:column;gap:.75rem;min-width:0; }.ads-build-part { transition:opacity .5s,transform .5s; }.ads-board-settings>.ads-build-part:not(.ads-board-page) { display:flex;gap:.65rem;align-items:flex-start;padding:.85rem .8rem;border:1px solid var(--intro-rule);border-radius:.7rem; }.ads-board-settings svg { color:var(--intro-accent); }.ads-board-settings small { display:block;font-size:calc(var(--resource-font-size-sm) * .75);color:var(--intro-muted);margin-bottom:.2rem; }.ads-board-settings strong { display:block;font-size:calc(var(--resource-font-size-sm) * .85);line-height:1.4;font-weight:500; }
.ads-board-page { padding:.7rem .8rem;border-radius:.7rem;background:var(--ads-paper);color:var(--ads-ink);flex:1; }.ads-board-page>div { display:flex;gap:.35rem;align-items:center;font-size:calc(var(--resource-font-size-sm) * .7);border-bottom:1px solid color-mix(in srgb,var(--ads-ink) 15%,transparent);padding-bottom:.5rem;margin-bottom:.6rem; }.ads-board-page>strong { font-family:var(--resource-font-display);font-size:var(--resource-font-size-md); }.ads-mini-field { display:block;border:1px solid color-mix(in srgb,var(--ads-ink) 18%,transparent);border-radius:.25rem;height:.9rem;margin-top:.5rem; }.ads-mini-field.short { width:68%; }.ads-mini-submit { display:flex;align-items:center;justify-content:space-between;background:var(--ads-ink);color:var(--ads-paper);padding:.4rem .5rem;border-radius:.3rem;margin-top:.5rem;font-size:calc(var(--resource-font-size-sm) * .62); }.ads-campaign-board figcaption { display:flex;align-items:center;gap:.5rem;min-height:3.5rem;padding:1rem 1.3rem;font-size:calc(var(--resource-font-size-sm) * .85);color:var(--intro-accent); }
[data-build="0"] .ads-build-part,[data-build="1"] .ads-build-budget,[data-build="1"] .ads-build-page,[data-build="2"] .ads-build-page { opacity:.15;transform:translateY(5px); }
.ads-change-list { list-style:none;margin:1.8rem 0 0;padding:0;display:flex;flex-wrap:wrap;gap:.7rem; }.ads-change-list li { display:flex;align-items:center;gap:.4rem;border:1px solid var(--intro-rule);padding:.5rem .8rem;border-radius:2rem;font-size:var(--resource-font-size-sm); }.ads-change-list svg { color:var(--intro-accent); }
.ads-comparison { min-width:0; }.ads-comparison-pair { display:grid;grid-template-columns:1fr 1fr;gap:1rem;align-items:start; }.ads-compare-ad { border:1px solid var(--intro-rule);border-radius:1rem;overflow:hidden;background:var(--ads-soft); }.ads-compare-ad.revised { border-color:color-mix(in srgb,var(--intro-accent) 50%,transparent);margin-top:2.5rem; }.ads-compare-label { display:flex;align-items:center;gap:.45rem;padding:.8rem .85rem;font-size:calc(var(--resource-font-size-sm) * .85);color:var(--intro-muted); }.revised .ads-compare-label { color:var(--intro-accent); }.ads-compare-photo { height:16rem;position:relative;overflow:hidden; }.ads-compare-photo img { width:100%;height:100%;object-fit:cover;object-position:60% 30%; }.ads-compare-photo:after { content:'';position:absolute;inset:0;background:linear-gradient(transparent,var(--intro-bg)); }.ads-compare-photo strong { position:absolute;bottom:1rem;left:1rem;right:.7rem;z-index:1;font:500 clamp(1.4rem,2.15vw,2rem)/1.1 var(--resource-font-display);letter-spacing:-.03em; }.ads-compare-cta { display:flex;justify-content:space-between;gap:.5rem;align-items:center;padding:.7rem .85rem;font-size:calc(var(--resource-font-size-sm) * .85); }.revised .ads-compare-cta { background:var(--intro-accent);color:var(--intro-bg); }.ads-comparison figcaption { display:flex;gap:.8rem;padding:1.25rem .2rem 0;font-size:var(--resource-font-size-sm);line-height:1.6;color:var(--intro-muted); }.ads-comparison figcaption svg { width:1.5rem;height:auto;align-self:flex-start;margin-top:.25rem; }
.ads-journey-heading { max-width:49rem;margin:0 auto;text-align:center; }.ads-journey-rail { list-style:none;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));padding:1.5rem 0;margin:2.5rem 0;border-block:1px solid var(--intro-rule);gap:1rem; }.ads-journey-rail li { display:flex;align-items:center;gap:.6rem;font-size:var(--resource-font-size-sm);line-height:1.3; }.ads-journey-rail strong { font-weight:500; }.ads-journey-rail svg { margin-left:auto;color:var(--intro-muted);width:16px; }.ads-journey-number { color:var(--intro-accent);font-size:calc(var(--resource-font-size-sm) * .8); }
.ads-enquiry-layout { display:grid;grid-template-columns:1.25fr .75fr;gap:4rem;align-items:center;max-width:65rem;margin:auto; }.ads-contact-card { border:1px solid var(--intro-rule);border-radius:1.25rem;background:var(--intro-surface);padding:1.4rem; }.ads-contact-top { display:flex;align-items:center;gap:.75rem; }.ads-contact-top>img { width:2.8rem;height:2.8rem;object-fit:cover;border-radius:50%; }.ads-contact-top strong { display:block;font-size:var(--resource-font-size-sm);font-weight:500; }.ads-contact-top small { display:flex;align-items:center;gap:.3rem;font-size:calc(var(--resource-font-size-sm) * .75);color:var(--intro-muted);margin-top:.2rem; }.ads-contact-status { display:flex;align-items:center;gap:.3rem;font-size:calc(var(--resource-font-size-sm) * .7);color:var(--intro-accent);margin-left:auto;white-space:nowrap; }.ads-contact-card blockquote { margin:1.4rem 0 .8rem;padding:1rem;background:var(--ads-soft);border-radius:.7rem;font-size:var(--resource-font-size-md);line-height:1.5; }.ads-contact-context { display:flex;align-items:center;gap:.5rem;font-size:calc(var(--resource-font-size-sm) * .8);color:var(--intro-muted);line-height:1.5; }.ads-contact-next { display:flex;align-items:center;gap:.75rem;margin-top:1.3rem;padding-top:1rem;border-top:1px solid var(--intro-rule); }.ads-contact-next>svg { width:1.7rem;height:auto; }.ads-contact-next small { display:block;font-size:calc(var(--resource-font-size-sm) * .75);color:var(--intro-muted); }.ads-contact-next strong { display:block;font-size:var(--resource-font-size-sm);font-weight:500; }.ads-journey-links { display:flex;flex-direction:column; }.ads-journey-links a { display:flex;justify-content:space-between;gap:1.5rem;align-items:center;padding:1.5rem 0;border-bottom:1px solid var(--intro-rule);text-decoration:none;color:var(--intro-accent);font-size:var(--resource-font-size-md); }.ads-journey-links a:hover span { text-decoration:underline; }
.ads-assisted { display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center; }.ads-sector-cards { display:grid;grid-template-columns:1fr 1fr;gap:1rem; }.ads-sector-cards a { padding:1.5rem;border:1px solid var(--intro-rule);border-radius:1rem;text-decoration:none;background:var(--intro-surface); }.ads-sector-cards a:hover { border-color:var(--intro-accent); }.ads-sector-cards svg { color:var(--intro-accent); }.ads-sector-cards h3 { font-size:var(--resource-font-size-lg);font-weight:500;margin:1rem 0 .7rem; }.ads-sector-cards p { font-size:var(--resource-font-size-sm);line-height:1.65; }
.ads-faq { display:grid;grid-template-columns:.7fr 1.3fr;gap:5rem; }.ads-faq details { border-bottom:1px solid var(--intro-rule); }.ads-faq summary { display:flex;justify-content:space-between;gap:1rem;align-items:center;cursor:pointer;list-style:none;padding:1.25rem 0;font-size:var(--resource-font-size-md);line-height:1.5; }.ads-faq summary::-webkit-details-marker { display:none; }.ads-faq details[open] summary svg { transform:rotate(180deg); }.ads-faq details p { color:var(--intro-muted);font-size:var(--resource-font-size-sm);line-height:1.75; }.ads-faq summary:focus-visible { outline:2px solid var(--intro-accent);outline-offset:3px; }
.ads-closing { text-align:center;border:1px solid var(--intro-rule);background:radial-gradient(ellipse at 50% 100%,color-mix(in srgb,var(--intro-accent) 9%,transparent),transparent 75%);border-radius:1.5rem;padding:3.5rem 2rem;margin-top:1rem; }.ads-closing>svg { width:2.5rem;height:auto; }.ads-closing h2 { max-width:23ch;margin:1.3rem auto; }.ads-closing p { color:var(--intro-muted);font-size:var(--resource-font-size-md); }.ads-closing .resource-button { margin-top:.5rem; }

@media(max-width:70rem) {
  .ads-hero { gap:2rem; }.ads-split,.ads-assisted,.ads-faq { gap:3rem; }.ads-hero h1 { font-size:3.5rem; }.ads-lead { font-size:var(--resource-font-size-md); }.ads-board-content { gap:.7rem;padding:0 1rem; }.ads-board-creative strong { font-size:1.7rem; }.ads-sector-cards { grid-template-columns:1fr; }.ads-sector-cards a { padding:1.3rem; }.ads-sector-cards h3 { margin-top:.5rem; }
}

@media(max-width:58rem) {
  .ads-hero { grid-template-columns:1fr;padding-block:3.5rem 4rem;gap:2.5rem; }.ads-hero h1 { max-width:18ch;font-size:clamp(3.2rem,6.7vw,4.25rem); }.ads-lead { max-width:48ch; }.ads-film { width:100%;max-width:37rem;justify-self:center; }.ads-section { padding-block:4rem; }.ads-split,.ads-assisted,.ads-faq { grid-template-columns:1fr;gap:2.5rem; }.ads-section-copy { max-width:40rem; }.ads-split .ads-campaign-board { order:2; }.ads-campaign-board,.ads-comparison { width:100%;max-width:37rem;justify-self:center; }.ads-social-headlines { font-size:1.8rem; }.ads-compare-photo strong { font-size:1.8rem; }.ads-enquiry-layout { grid-template-columns:1fr;gap:1.5rem;max-width:37rem; }.ads-sector-cards { grid-template-columns:1fr 1fr; }.ads-journey-rail { gap:.7rem; }.ads-journey-rail li { gap:.4rem;font-size:calc(var(--resource-font-size-sm) * .9); }.ads-journey-rail svg { display:none; }
}
@media(max-width:35rem) {
  .ads-hero { padding-block:2.5rem 3rem; }.ads-hero h1 { font-size:3.25rem;max-width:12ch; }.ads-lead { font-size:var(--resource-font-size-md); }.ads-page h2 { font-size:2.25rem; }.ads-page .resource-actions { gap:1rem; }.ads-page .resource-button { white-space:normal;text-align:center;padding:.85rem 1.25rem; }
  .ads-film { border-radius:1.2rem; }.ads-film-top { padding:1rem; }.ads-film-top>span { font-size:calc(var(--resource-font-size-sm) * .7); }.ads-prompt { font-size:calc(var(--resource-font-size-sm) * .8);padding:1rem .8rem .5rem; }.ads-film-stage { height:24rem; }.ads-social-card { width:63%;left:5%;top:.8rem; }.ads-social-art { height:11.5rem; }.ads-social-headlines { font-size:1.65rem; }.ads-social-bar { padding:.65rem .6rem;font-size:calc(var(--resource-font-size-sm) * .7); }.ads-search-card { width:67%;left:28%;top:14rem;padding:.85rem; }.ads-search-brand { display:none; }.ads-search-title { font-size:var(--resource-font-size-md);margin:.3rem 0; }.ads-search-card p { font-size:calc(var(--resource-font-size-sm) * .75);margin-bottom:.4rem; }.ads-search-intent { display:none; }.ads-film-caption { min-height:4.5rem;padding:1rem;font-size:calc(var(--resource-font-size-sm) * .9); }.ads-film-progress { font-size:calc(var(--resource-font-size-sm) * .65);padding:.8rem 1rem; }.ads-brief { inset:1rem 5%; }.ads-brief>strong { font-size:var(--resource-font-size-md); }.ads-brief>span { font-size:calc(var(--resource-font-size-sm) * .9); }[data-frame="1"] .ads-social-card { transform:translateX(20%); }
  .ads-section { padding-block:3rem; }.ads-section-copy>p:not(.resource-eyebrow) { font-size:var(--resource-font-size-md); }.ads-benefits { font-size:var(--resource-font-size-sm); }.ads-board-prompt { margin:1rem 1rem 0;padding:.7rem;font-size:calc(var(--resource-font-size-sm) * .8); }.ads-board-header { padding:1rem;font-size:calc(var(--resource-font-size-sm) * .85); }.ads-board-content { gap:.65rem; }.ads-board-creative { min-height:17.5rem; }.ads-board-creative>div { left:.6rem;right:.6rem;bottom:.8rem; }.ads-board-creative strong { font-size:1.55rem; }.ads-board-creative span { padding:.45rem .5rem;font-size:calc(var(--resource-font-size-sm) * .65); }.ads-board-settings>.ads-build-part:not(.ads-board-page) { padding:.65rem .55rem;gap:.35rem; }.ads-board-settings>.ads-build-part>svg { width:15px; }.ads-board-settings small { font-size:calc(var(--resource-font-size-sm) * .65); }.ads-board-settings strong { font-size:calc(var(--resource-font-size-sm) * .75); }.ads-board-page { padding:.65rem .55rem; }.ads-board-page>div { font-size:calc(var(--resource-font-size-sm) * .6); }.ads-mini-submit { font-size:calc(var(--resource-font-size-sm) * .6);gap:.3rem; }.ads-campaign-board figcaption { font-size:calc(var(--resource-font-size-sm) * .8);padding:1rem; }.ads-change-list { gap:.5rem; }.ads-change-list li { font-size:calc(var(--resource-font-size-sm) * .85);padding:.5rem .6rem; }
  .ads-comparison-pair { gap:.65rem; }.ads-compare-photo { height:13rem; }.ads-compare-photo strong { font-size:1.55rem;left:.7rem;bottom:.8rem; }.ads-compare-label,.ads-compare-cta { padding:.65rem .6rem;font-size:calc(var(--resource-font-size-sm) * .7);gap:.3rem; }.ads-comparison figcaption { font-size:calc(var(--resource-font-size-sm) * .9); }.ads-journey-heading { text-align:left; }.ads-journey-rail { grid-template-columns:1fr;padding:1rem;margin-block:1.5rem;gap:0; }.ads-journey-rail li { min-height:2.75rem;gap:.8rem;font-size:var(--resource-font-size-sm); }.ads-journey-rail svg { display:block;transform:rotate(90deg); }.ads-contact-card { padding:1rem; }.ads-contact-top { gap:.5rem;flex-wrap:wrap; }.ads-contact-status { margin-left:3.3rem; }.ads-contact-top small { font-size:calc(var(--resource-font-size-sm) * .7); }.ads-contact-card blockquote { font-size:var(--resource-font-size-sm); }.ads-contact-context { font-size:calc(var(--resource-font-size-sm) * .75); }.ads-contact-next strong { font-size:calc(var(--resource-font-size-sm) * .9); }.ads-journey-links a { font-size:var(--resource-font-size-sm);padding:1.1rem 0; }.ads-sector-cards { grid-template-columns:1fr; }.ads-sector-cards a { padding:1.5rem; }.ads-faq { gap:1rem; }.ads-faq summary { font-size:var(--resource-font-size-sm); }.ads-closing { padding:2.5rem 1.25rem; }.ads-closing h2 { font-size:2.1rem; }
}
@media(prefers-reduced-motion:reduce) { .ads-page *, .ads-page *:before,.ads-page *:after { transition:none!important;animation:none!important; } }

.ads-budget-review { border:1px solid var(--intro-rule);border-radius:1.5rem;background:linear-gradient(145deg,var(--intro-surface),var(--intro-bg));overflow:hidden;min-width:0; }
.ads-budget-header { display:flex;align-items:center;gap:.6rem;padding:1.25rem;border-bottom:1px solid var(--intro-rule);font-size:var(--resource-font-size-sm); }
.ads-budget-header>svg { width:1.7rem;height:auto; }.ads-budget-header>strong { font-weight:500; }.ads-budget-header>span { margin-left:auto;color:var(--intro-muted);font-size:calc(var(--resource-font-size-sm) * .75); }
.ads-budget-campaigns { display:grid;grid-template-columns:1fr 1fr;gap:.85rem;padding:1.25rem; }
.ads-budget-campaign { border:1px solid var(--intro-rule);border-radius:.8rem;padding:1rem; }
.ads-budget-campaign:first-child { border-color:color-mix(in srgb,var(--intro-accent) 45%,transparent);background:color-mix(in srgb,var(--intro-accent) 4%,transparent); }
.ads-budget-channel { display:block;color:var(--intro-muted);font-size:var(--resource-font-size-sm); }
.ads-budget-roas { display:flex;align-items:baseline;gap:.2rem;font:500 clamp(2.3rem,3vw,3rem)/1.2 var(--resource-font-display);margin:.6rem 0 1rem; }
.ads-budget-roas>span { font-size:var(--resource-font-size-xl); }.ads-budget-roas>small { font:400 calc(var(--resource-font-size-sm) * .75)/1.3 system-ui,sans-serif;color:var(--intro-muted);margin-left:.4rem; }
.ads-budget-campaign dl { margin:0;display:flex;flex-direction:column;gap:.6rem; }
.ads-budget-campaign dl>div { display:flex;justify-content:space-between;align-items:baseline;gap:.5rem;font-size:calc(var(--resource-font-size-sm) * .78); }
.ads-budget-campaign dt { color:var(--intro-muted); }.ads-budget-campaign dd { margin:0;white-space:nowrap; }
.ads-budget-proposal { margin:0 1.25rem;padding:1rem;border-radius:.8rem;background:var(--ads-soft); }
.ads-budget-total { display:flex;justify-content:space-between;align-items:center;gap:.75rem;font-size:calc(var(--resource-font-size-sm) * .85); }.ads-budget-total>strong { font-size:var(--resource-font-size-md);font-weight:500;white-space:nowrap; }
.ads-budget-bar { display:flex;gap:4px;height:.7rem;margin:1rem 0 .8rem;overflow:hidden;border-radius:2rem; }.ads-budget-bar>span:first-child { flex:3;background:var(--intro-accent); }.ads-budget-bar>span:last-child { flex:2;background:color-mix(in srgb,var(--intro-ink) 35%,var(--intro-surface)); }
.ads-budget-allocation { display:flex;justify-content:space-between;gap:.8rem; }.ads-budget-allocation>div>span { display:block;color:var(--intro-muted);font-size:calc(var(--resource-font-size-sm) * .8); }.ads-budget-allocation strong { display:flex;align-items:center;gap:.3rem;margin-top:.3rem;font-size:calc(var(--resource-font-size-sm) * .85);font-weight:500;white-space:nowrap; }.ads-budget-allocation strong>span { color:var(--intro-muted);font-weight:400; }.ads-budget-allocation>div:last-child { text-align:right; }
.ads-budget-proposal>p { display:flex;align-items:center;gap:.4rem;color:var(--intro-accent);font-size:calc(var(--resource-font-size-sm) * .75);margin:1rem 0 0; }
.ads-budget-review figcaption { display:flex;gap:.7rem;align-items:flex-start;padding:1.25rem 1.25rem .8rem; }.ads-budget-review figcaption>svg { width:1.4rem;height:auto;margin-top:.2rem; }.ads-budget-review figcaption strong { display:block;font-size:var(--resource-font-size-sm);font-weight:500;line-height:1.5; }.ads-budget-review figcaption p { font-size:calc(var(--resource-font-size-sm) * .85);color:var(--intro-muted);line-height:1.6;margin:.4rem 0 0; }.ads-roas-formula { font-size:calc(var(--resource-font-size-sm) * .7);color:var(--intro-muted);margin:0;padding:0 1.25rem 1.25rem; }
@media(max-width:58rem) { .ads-budget-review { width:100%;max-width:37rem;justify-self:center;order:2; } }
@media(max-width:35rem) {
  .ads-budget-header { padding:1rem;flex-wrap:wrap; }.ads-budget-header>span { width:100%;margin-left:2.3rem; }
  .ads-budget-campaigns { padding:1rem;gap:.6rem; }.ads-budget-campaign { padding:.8rem .65rem; }.ads-budget-channel { font-size:calc(var(--resource-font-size-sm) * .8); }.ads-budget-roas { margin:.6rem 0; }
  .ads-budget-campaign dl>div { flex-direction:column;gap:0;font-size:calc(var(--resource-font-size-sm) * .75); }
  .ads-budget-proposal { margin:0 1rem;padding:.85rem; }.ads-budget-total { font-size:calc(var(--resource-font-size-sm) * .75); }.ads-budget-total>strong { font-size:var(--resource-font-size-sm); }
  .ads-budget-allocation strong { flex-wrap:wrap;white-space:normal;gap:.2rem;font-size:calc(var(--resource-font-size-sm) * .75); }.ads-budget-allocation>div:last-child strong { justify-content:flex-end; }
  .ads-budget-review figcaption { padding:1.25rem 1rem .8rem; }.ads-roas-formula { padding:0 1rem 1rem; }
}