8 Best Ecommerce Platforms for All Businesses: Comparison with Pros and Cons

Ecommerce has grown, and you can easily gain access to more clients beyond your geographic area with its wide reach. And choosing the best ecommerce platforms has a big impact on your business’ performance.

You can manage orders, track inventory, receive payments, and sell your products using a solid ecommerce platform.

The industry now has a selection of the top ecommerce platforms with niche variations. While some are targeted at larger companies with more extensive requirements, others are geared towards small businesses with limited financial and technical resources.

In this article, we will review the 8 best platforms for online shopping available on the market. We’ll look at the features of each one and its integrations with third-party apps as well as its pros and cons compared to competitors. We’ll also consider the pricing model and whether it suits the needs of small startups or large enterprises.

Importantly, the Coretava complete retail growth solution integrates with all these platforms to help businesses enhance the customer journey and build customer loyalty for boosting sales and revenue.

Table of Content

• What Is an Ecommerce Platform?
• How We Selected the Best Ecommerce Platforms: 6 Factors
• What Are the 8 Top Ecommerce Platforms in 2023?
• Getting Started with the Top Platform for Ecommerce in 2023

What Is an Ecommerce Platform?

Ecommerce platforms enable companies to conduct online sales of goods and services. They manage product catalogs, a functioning shopping cart, process payments, and order fulfillment, acting as the foundation of an online store.

They come in a variety of sizes and shapes, from straightforward plug-ins to more complex platforms that call for software development and customization.

The best ecommerce platforms allow businesses to extend their customer base and potential revenue by selling online. Companies can take advantage of a variety of features and tools offered by ecommerce platforms to manage their online stores, including analytics, customer relationship management (CRM) programs, and marketing automation tools.

How We Selected the Best Ecommerce Platforms: 6 Factors

A good ecommerce platform should provide businesses with the tools they need to sell their products or services online, while also offering a seamless user experience for customers.

Here are the 6 factors that we focused on when choosing the 8 best options for ecommerce businesses in 2023:

• User-Friendliness

An effective ecommerce platform should be simple to operate even for non-techies. It should be easy and straightforward to use while having detailed setup instructions for creating an online store.

• Integrations with Payment Gateways

If a company wants to take payments from clients everywhere in the world, the platform they select must be able to integrate with a variety of payment gateways, such PayPal or Stripe.

This guarantees smooth and safe transactions and gives clients a selection of payment alternatives.

• Adaptivity to Mobile Devices

More and more consumers are shopping online using their mobile devices. The platform's functionality and interface should be customized for mobile devices and its various screen sizes. It’s even better if the platform comes with a mobile-first approach.

• App Security

Both enterprises and customers place a high importance on online security. Strong security measures should be in place on a top ecommerce platform to safeguard sensitive client data and stop fraudulent transactions.

• Scalability

The best ecommerce platform should be able to expand along with the company operations and needs. Increased traffic, orders, and inventory should be handled by a good platform without affecting performance or user experience.

• Customization Options

A platform for ecommerce should allow a business to establish a distinctive brand identity and differentiate themselves from the competition with the option to design an online store. To do that, it should have customizable templates, themes, and plugins.

What Are the 8 Top Ecommerce Platforms in 2023?

Building a profitable online store is simple and affordable thanks to top ecommerce platforms. Of course, it can be difficult to choose the ideal system for your needs when there are so many excellent solutions available.

The 8 best ecommerce platforms for various industries and business sizes are:

• Shopify: Best Overall Ecommerce Platform
• Magento: Best Ecommerce Platform for Large Businesses
• WooCommerce: Best Ecommerce Platform for Small to Medium-Sized Businesses
• VTEX: Best Ecommerce Platform for Enterprise-Level Businesses
• SAP Commerce Cloud: Best Ecommerce Platform for Large Businesses
• Salesforce Commerce Cloud: Best Ecommerce Platform for Omnichannel Sales
• Nuvemshop: Best Ecommerce Platform for Latin America
• Zid: Best Ecommerce Platform for Small Businesses and Startups

Shopify: Best Overall Ecommerce Platform

Shopify has established itself as a go-to platform for companies of all kinds because of its extensive feature set and customization choices.

Shopify Features

• User-friendly interface
• Secure payment gateway integration
• Mobile-responsive design
• Inventory management
• SEO optimization
• Customizable themes and plugins
• Marketing and analytics tools

Shopify Pros and Cons

Shopify Pros

• Ease of use
• Robust security features
• Large community and support network
• Scalability for businesses of all sizes
• Integrations with a variety of third-party apps
• Extensive Shopify App Store
• Seamless integration with Coretava

Shopify Cons

• Additional transaction fees for third-party payment gateways
• Customization requiring coding skills
• Expensive advanced features

Shopify Pricing

Shopify offers three pricing tiers for businesses:

• Basic: $29/month
• Shopify: $79/month
• Advanced Shopify: $299/month

These plans include hosting, security, and other necessary features, making them a wise investment for companies hoping to increase their online sales.

One of the top hosted ecommerce builders on the market right now is Shopify. It's not the cheapest in the bunch and requires certain transaction fees if you don't choose its own payment gateway, but Shopify excels in terms of customer satisfaction and sales features.

Shopify Reviews

Shopify has an average rating of 4.5 stars out of 5 on Style Factory. Reviews are generally positive, with users praising the suitability for both small and large enterprises. The review also highlights a number of characteristics, including adaptability, customer service, and payment choices.

Shopify is a well-regarded ecommerce platform that gives companies a variety of features and tools to increase their online sales.

It's no surprise that Shopify is one of the most well-liked ecommerce platforms available today with its user-friendly interface, strong security, and configurable features.

Best of all, Coretava integrates with Shopify for boosting customer loyalty and retention.

Magento: Best Ecommerce Platform for Large Businesses

The open-source Magento ecommerce platform is ideal for larger companies with sophisticated requirements. It is an effective solution for companies wishing to establish a distinctive online store because it provides a wide range of customization options and features.

Magento Features

• Customizable design and templates
• Advanced product management and search capabilities
• Multi-language and multi-currency support
• Robust security features
• SEO optimization
• Third-party integrations
• Scalable for businesses of all sizes

Magento Pros and Cons

Magento Pros

• Advanced customization options
• Excellent scalability
• Robust security features
• Multi-store functionality
• Large community and support network
• Smooth integration with Coretava

Magento Cons

• Steep learning curve
• High cost for smaller businesses
• Dedicated hosting
• Limited customer support options

Magento Pricing

Magento has two price tiers:

• Magento Open Source: Cost-free
• Magento Commerce: Starting at $1,600/month

While being free, the Open Source version needs technical knowhow to set up and customize, making larger companies with a dedicated IT team a better fit.

Although the Commerce version is more expensive, it comes with extra features including powerful marketing tools and 24/7 support.

Magento Reviews

Magento has an average rating of 4.3 stars out of 5 on GetApp. Its users appreciate the extensive customization options, intuitive user interface, and robust feature set.

Some reviewers did note that the platform can be complex to maintain and requires technical expertise to be fully used. Magento receives positive reviews from users who value its versatility and scalability for their ecommerce needs.

In conclusion, our review shows that Magento is best suited for larger businesses with complex needs. Magento is also a top choice for businesses looking to create a unique online store.

Coretava integrates with Magento to give a smooth flow of ecommerce experience for businesses and their customers.

WooCommerce: Best Ecommerce Platform for Small to Medium-Sized Businesses

The open-source WordPress plugin WooCommerce is best suited for small- to medium-sized enterprises.

It's a popular alternative for companies wishing to launch an online store quickly because it's simple to use, provides a variety of customization choices, and interacts easily with WordPress.

WooCommerce Features

• User-friendly interface
• Customizable themes and plugins
• Secure payment gateway integration
• Mobile-responsive design
• Inventory management
• SEO optimization
• Marketing and analytics tools

WooCommerce Pros and Cons

WooCommerce Pros

• Open-source and user-friendly platform
• Seamless integration with WordPress
• Large community and support network
• Scalability for businesses of all sizes
• Effortless integration with Coretava

WooCommerce Cons

• Limited out-of-the-box features
• Additional costs for third-party plugins and extensions
• Some technical expertise required for advanced customization

WooCommerce Pricing

WooCommerce is free and open-source, but businesses may incur additional costs for hosting, domain registration, and premium plugins or extensions.

These extra costs include:

• Hosting and domains: Smaller plans start at less than $10/month, while larger ones can reach $40/month.
• Domain names: $9-$20/yearear
• Themes: Regular plans cost between $0 to $79/year, while one-time purchases cost $200 or more.
• Shipping charges: $0 to $108/year
• Payment/Transaction fees: Each transaction will cost an average of $0.3 + 2.9% per month, with monthly fees ranging from $0 to $30.

However, these costs are generally lower than those associated with other best ecommerce platforms, making WooCommerce an affordable option for small to medium-sized businesses.

WooCommerce Reviews

WooCommerce has an average rating of 4.4 stars out of 5 on G2. Its simplicity, adaptability, and variety of customization options are valued by users. The wide variety of plugins available to improve functionality is another point raised by several reviewers.

However, some customers complain about trouble with the platform's support and documentation, and some think it has limitations in terms of scalability and globalization.

Users generally give WooCommerce positive feedback because they appreciate its accessibility, simplicity, and WordPress integration.

WooCommerce is a popular ecommerce platform that is best suited for the online selling needs of small- to medium-sized businesses.

With its user-friendly interface, customization options, and seamless integration with WordPress, WooCommerce is a top choice for businesses looking to create an online store quickly and affordably.

Coretava integrates with WooCommerce to boost sales and customer experience for businesses.

VTEX: Best Ecommerce Platform for Enterprise-Level Businesses

Enterprise-level companies with sophisticated demands are best suited for VTEX, a cloud-based ecommerce platform. Companies can develop a distinctive online shopping experience with the variety of cutting-edge features provided by VTEX, including AI-powered personalization, order management, and marketplace integrations.

VTEX Features

• AI-powered personalization
• Advanced order management capabilities
• Marketplace integrations
• Multi-language and multi-currency support
• Built-in analytics and reporting
• Mobile-responsive design
• SEO optimization

VTEX Pros and Cons

VTEX Pros

• Advanced features and capabilities
• Scalability for enterprise-level businesses
• High customization
• Multi-store functionality
• Global reach
• Full integration with Coretava

VTEX Cons

• High cost for smaller businesses
• Steep learning curve
• Limited customer support options
• Dedicated hosting required

VTEX Pricing

VTEX charges on a sliding scale. The beginning price of $250 + 3% revenue sharing decreases to 0.5% revenue share for larger companies. Customers can make use of a number of significant services such as security at the given price.

VTEX Reviews

VTEX has an average rating of 4.8 stars out of 5 on Featured Customers. Users appreciate the platform's flexibility, extensive feature set, and ability to handle complex omnichannel and international operations.

Many reviewers also note the excellent customer support provided by the VTEX team. However, some users report difficulties with customization and integration with other systems, and some find the platform to be expensive.

VTEX is a powerful ecommerce platform that is best suited for enterprise-level businesses with complex needs. With its advanced features and capabilities, VTEX is a top choice for businesses looking to create a unique online shopping experience.

Coretava integrates with VTEX to provide a personalized marketing and shopping experience for enterprise-level businesses.

SAP Commerce Cloud: Best Ecommerce Platform for Large Businesses

A leading option for big businesses with complex needs, SAP Commerce Cloud is an enterprise-level ecommerce platform that offers a variety of cutting-edge features and capabilities. With integrated analytics and reporting capabilities to help businesses optimize their online purchasing experience, it is highly adaptable and scalable.

SAP Commerce Cloud Features

• Advanced personalization capabilities
• Advanced product management capabilities
• Integration with SAP ERP systems
• Multi-language and multi-currency support
• Built-in analytics and reporting
• Mobile-responsive design
• SEO optimization

SAP Commerce Cloud Pros and Cons

SAP Commerce Cloud Pros

• Extensive customization and scalability
• Advanced features and capabilities
• Integration with SAP ERP systems
• Global reach
• Strong customer support
• Comprehensive integration with Coretava

SAP Commerce Cloud Cons

• Expensive pricing for smaller businesses
• Technical expertise required for advanced customization
• Steep learning curve
• Limited marketplace integrations

SAP Commerce Cloud Pricing

The licensing options for SAP Business One include:

• Professional
• Limited

Professional allows customers access to all modules and functions, whereas Limited, which comes in three variations (CRM, Financials, and Logistics), is a partial license that only grants users access to a portion of the system's features.

All types of licensing can be purchased as perpetual or subscription licenses, with perpetual licenses costing more upfront but not requiring a monthly payment.

If a user's company's demands change in the future, they can choose between varieties. All three varieties of Limited licenses cost the same amount.

SAP Commerce Cloud Reviews

SAP Commerce Cloud has an average rating of 4.3 stars out of 5 on Software Advice. Users appreciate the platform's extensive features, scalability, and ability to handle complex operations.

The powerful ecommerce personalization and marketing capabilities provided by the platform are also highlighted. However, some users report difficulty with setup and maintenance, and others find the platform to be expensive.

All in all, SAP Commerce Cloud is a powerful ecommerce platform that is best suited for large enterprises with complex needs. With its advanced features and capabilities, SAP Commerce Cloud is a top choice for businesses looking to optimize their online shopping experience.

Coretava integrates with SAP Commerce Cloud to provide a seamless ecommerce experience for businesses.

Salesforce Commerce Cloud: Best Ecommerce Platform for Omnichannel Sales

Businesses wishing to link their online and offline sales channels should use the enterprise-level ecommerce platform Salesforce Commerce Cloud.

It has a variety of capabilities, making it a potent tool for companies aiming to develop a seamless omnichannel shopping experience, such as AI-powered personalization, order management, and interaction with other Salesforce products.

Salesforce Commerce Cloud Features

• Omnichannel experience
• AI-powered personalization
• Order management and fulfillment capabilities
• Integration with other Salesforce products, such as CRM and marketing automation
• Multi-language and multi-currency support
• Mobile-responsive design
• SEO optimization
• Social media integrations

Salesforce Commerce Cloud Pros and Cons

Salesforce Commerce Cloud Pros

• Strong omnichannel capabilities
• Advanced features and capabilities
• Integration with other Salesforce products
• Global reach
• Strong customer support
• Seamless integration with Coretava

Salesforce Commerce Cloud Cons

• Expensive pricing for smaller businesses
• Steep learning curve
• Limited marketplace integrations
• Limited flexibility for customizations

Salesforce Commerce Cloud Pricing

Salesforce has four different pricing categories:

• Sales Cloud Essentials
• Sales Cloud Professional
• Sales Cloud Enterprise
• Sales Cloud Unlimited

Costs per month might range from $25 to $300. While the Basic package is suited for extremely small firms, the Professional and Enterprise plans offer more capability and customization options.

Unlimited plans have access to all services and 24-hour assistance.

Salesforce Commerce Cloud Reviews

Salesforce Commerce Cloud has an average rating of 4.3 stars out of 5 on Forbes. Users praise the platform's extensive features, intuitive interface, and ability to integrate with other systems. Excellent customer support is also provided by the Salesforce team.

Some users report difficulty with setup and customization, and others consider the platform to be expensive.

In sum, Salesforce Commerce Cloud is a powerful ecommerce platform that is best suited for businesses looking to integrate their online and offline sales channels.

Coretava integrates with Salesforce Commerce Cloud to provide a smooth omnichannel sales experience building up loyalty and boosting customer retention.

Nuvemshop: Best Ecommerce Platform for Latin America

Nuvemshop is an ecommerce platform that is specifically designed for Latin American businesses. It offers a range of features, including website customization, payment and shipping options, and integration with local marketplaces, making it a powerful tool for businesses looking to sell online in Latin America.

Nuvemshop Features

• Website customization options, including templates and design tools
• Payment and shipping options tailored to the Latin American market
• Integration with local marketplaces, such as Mercado Libre and Amazon Mexico
• Multi-language and multi-currency support
• Mobile-responsive design
• SEO optimization
• Marketing tools, including social media and email marketing integrations

Nuvemshop Pros and Cons

Nuvemshop Pros

• Specifically designed platform for the Latin American market
• Wide range of payment and shipping options
• Integration with local marketplaces
• User-friendly design and customization options
• Responsive customer support
• Easy integration with Coretava

Nuvemshop Cons

• Limited marketplace integrations outside of Latin America
• Limited flexibility for customizations
• Slow loading times reported by customers

Nuvemshop Pricing

Nuvemshop offers three pricing tiers:

• Impulse
• Influence
• Scale

There is a cap of 100 goods and access to basic features for the $16/month Start plan.

Advanced features are included in the $29/month Grow package, which supports up to 15,000 goods.

The Scale plan, designed for larger businesses, offers customized pricing based on particular needs. Nuvemshop also offers a no-risk trial version.

Nuvemshop Reviews

The reviews of Nuvemshop on GetApp - 4.8 stars out of 5 - suggest that it is a user-friendly and affordable ecommerce platform for small- and medium-sized businesses in Latin America.

The platform's ease of use, intuitive interface, and ability to handle basic ecommerce functions such as inventory management and payment processing are highlighted by businesses.

Some users report difficulty with customization and integration with other systems, and others find the platform to be limited in terms of features and scalability.

Our review reveals that Nuvemshop is a top choice for Latin American businesses looking to sell online. With its tailored features, user-friendly design, and integration with local marketplaces, Nuvemshop provides a powerful ecommerce solution for businesses in the region.

Users can connect their online store to Coretava and enhance their ecommerce marketing efforts.

Zid: Best Ecommerce Platform for Small Businesses and Startups

Zid is an ecommerce platform designed to cater to the needs of small businesses and startups, offering a range of solutions to help them sell online. It is a particularly good choice for companies operating in Saudi Arabia and other MENA countries.

Zid Features

• User-friendly interface
• Easy-to-use website builder
• Customizable themes and templates
• Multichannel selling
• Social media integration
• Automated marketing tools
• SEO optimization
• Secure payment processing
• Fraud prevention

Zid Pros and Cons

Zid Pros

• Affordable pricing plans, suitable for small businesses and startups
• User-friendly interface
• Multichannel selling capability
• Social media integration
• Effortfree integration with Coretava

Zid Cons

• Fewer advanced features
• Limited scalability as businesses grow and expand
• Limited integrations with third-party apps and services

Zid Pricing

The Zid pricing plans offer three different options:

• Essential: SAR 1,799/month, equivalent to $485/month
• Growth: SAR 2,999/month, equivalent to $810/month
• Professional: SAR 5,999/month, equivalent to $1,620/month

Zid Reviews

As a relatively new ecommerce platform, Zid does not have many user reviews on third-party websites yet. However, Zid offers features and solutions tailored to the Saudi Arabian market, making it a viable alternative to Shopify for small businesses and startups in the region.

The Zid ecommerce platform integrates seamlessly with Coretava to deliver personalized marketing and customer loyalty options.

Getting Started with the Top Platform for Ecommerce Business in 2023

All of the best ecommerce platforms highlighted here - Shopify, Magento, WooCommerce, VTEX, SAP Commerce Cloud, Salesforce, Nuvemshop, and Zid - have special features and skills that make them appropriate for various sizes and types of ecommerce businesses.

Which platform you should choose depends on your company’s needs and requirements as well as human and financial resources.

It’s important to keep in mind that whichever option you select, you can easily integrate it with Coretava, a comprehensive ecommerce business growth platform.

Coretava tools help you boost your marketing, personalization, omnichannel, and customer loyalty strategies in an easy, yet effective manner.

Get started with Coretava today to hit and exceed your 2023 KPIs.