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Actionable strategies to transform retail media performance with CRM-powered intelligence

Where data science <span style="background: linear-gradient(90deg, #FF5B00, #FFB865); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; text-fill-color: transparent;">meets  commerce</span>

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The Rise of CRM-Powered Retail Media: Turning Loyalty & CRM Into Revenue

You can transform your ecommerce website from basic to awesome using the best Shopify apps.

Your store's integrations with various apps can bring more traffic, improve customer service, streamline customer support, build customer loyalty, and ultimately boost revenue. And fortunately, Shopify's app store has thousands of apps available to help expand your business. 

Trying to decide what are the best apps for your Shopify store can be overwhelming with so many alternatives available. Thus, we’ve reviewed hundreds of apps that work with a Shopify store to select the 10 top choices in different categories.

Here are the best ecommerce platforms in each category:

* **Core Loyalty**: Best for Loyalty Program
* **Klaviyo**: Best for Email Marketing
* **SEO Manager**: Best for SEO Optimization
* **Bold Product Options**: Best for Product Customization
* **Omnisend**: Best for Omnichannel Marketing
* **Privy**: Best for Email Marketing Lead Magnets and Pop Ups
* **ShipStation**: Best for Shipping and Fulfillment
* **Recard**: Best for Facebook Messaging
* **Refersion**: Best for Affiliate Marketing
* **Loox**: Best for Product Reviews

## What Are Shopify Apps?

![What Are Shopify Apps?](https://static.coretava.com/cms/What_Are_Shopify_Apps_8cea35568f.jpg)

Shopify apps are third-party software applications that you can add to your online store hosted on the [Shopify ecommerce platform](https://www.coretava.com/blog/shopify) to increase its features and functionality. 

These apps support ecommerce growth with a range of operations, including marketing, customer support, inventory management, and shipping. 

For managing subscription services, you can use apps like ReCharge, Bold Subscriptions, or Subscriptions by ReCharge. Klaviyo or Omnisend are also good alternatives.  

Other well-liked Shopify apps are ShipStation for order fulfillment and shipping and Core Loyalty for loyalty programs.

You can construct a fully customized ecommerce store with effective Shopify tools and features. You can select from among the thousands of applications offered on the Shopify App Store and find a match to your requirements and objectives.

## How We Selected the Best Shopify Apps: 7 Factors

In our review, we focused on both the Shopify best free apps and Shopify best paid apps. We considered 7 different factors to provide a comprehensive overview of the top options for the needs of [ecommerce](https://www.coretava.com/blog/ecommerce) stores in 2023.

![How to Choose the Best Shopify Apps](https://static.coretava.com/cms/How_to_Choose_the_Best_Shopify_Apps_15a41b7fee.jpg)

Following are the most important factors that went into our review of the top apps for Shopify websites:

### 1. Functionality

A quality Shopify app should offer the features required to address the main company difficulties as well as to enhance the general customer experience.

### 2. Pricing

The best online app should have affordable prices and give users value for their money. A free trial period or a free version of the app should ideally be offered so that users may try it out before committing to a premium subscription.

### 3. Integration

An app should smoothly integrate with other ecommerce tools and platforms including Shopify. Ideally, no further software development should be required for working with other third-party tools.

### 4. Customer Support

Customer support for the software should be dependable and include help articles, video tutorials, and reliable, friendly customer service.

### 5. Ratings and Reviews

A solid indication of the app's dependability and quality may be found in positive customer feedback and high ratings. Online reviews on third-party websites are a great way to confirm this.

### 6. Security and Protection

The app should use industry-accepted security protocols to protect both the store and user personal information and payment data.

### 7. App Performance

The app shouldn't make the website take longer to load or perform worse overall. Otherwise, it might hurt the business more than it helps it.

These elements have assisted us in selecting the top Shopify apps to reflect every company’s branding and objectives.

## 10 Best Shopify Apps to Grow Your Ecommerce Website

When it comes to building your ecommerce website, Shopify apps can make all the difference. Here are the top 10 Shopify apps to help you grow your customer base and optimize your store in 2023:

### 1. Core Loyalty: Best for Loyalty Program

![Core Loyalty: The Best Shopify App for Loyalty Program](https://static.coretava.com/cms/Core_Loyalty_The_Best_Shopify_App_for_Loyalty_Program_084fb38ea0.png)

[Core Loyalty by Coretava](https://www.coretava.com/) is an innovative app that offers gamified loyalty programs for ecommerce businesses. The platform allows businesses to create customized games and challenges that reward customers with loyalty points and discounts. Customers can then redeem their points for rewards or discounts on future purchases.

Unlike competitors such as [Smile.io](https://www.coretava.com/blog/coretava-vs-smile-io) and [Stamped.io](https://www.coretava.com/blog/coretava-vs-stamped-io), Core Loyalty helps Shopify stores build [customer loyalty](https://www.coretava.com/blog/customer-loyalty) programs built on AI and solid analytics. Moreover, as part of Coretava, this app goes beyond loyalty programs and features marketing, personalization, and omnichannel experience too.

#### Core Loyalty Features

* Customizable gamified loyalty program including points, cashback, tiers, and referrals
* Rewarding customers with points, discounts, or free products
* Social media sharing to increase engagement and reach
* Analytics dashboard to track performance and enhance ROI

#### Core Loyalty Pricing

* Three pricing tiers: Starter, Basic, and Growth
* Starter: Free for up to 150 monthly orders, including welcome gift, cashback points, referral points, and dashboard access
* Basic: $24.99/month for up to 250 monthly orders, including all Starter features plus dynamic discount generator, redemption rules, custom referral rules, VIP program, and popups & notifications
* Growth: $49.99/month for up to 600 monthly orders, including all Basic features plus promotion emails, purchase missions, advanced widget control, play & earn, and advanced analytics

#### Core Loyalty Customer Reviews

* 5.0/5 stars based on [39](https://apps.shopify.com/gamiphy-loyalty) reviews on the Shopify App Store

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a free demo now._**

### 2. Klaviyo: Best for Email Marketing

Klaviyo is a powerful email marketing platform that integrates seamlessly with Shopify. With Klaviyo, businesses can create targeted email campaigns, track customer behavior, and analyze data to improve engagement and sales. 

#### Klaviyo Features

* Segmented email campaigns based on customer behavior and preferences
* Automated email flows, such as abandoned cart emails and welcome series
* Integration with Shopify to track customer behavior and sales
* Detailed analytics and reporting to track performance and ROI

#### Klaviyo Pricing

* External charges may be billed by Klaviyo separately from your Shopify invoice
* Free: Free for up to 250 email contacts and 150 SMS/MMS credits, including email campaigns & automated flows, SMS campaigns & automated flows, forms & push notifications, segmentation & personalization, predictive analytics & A/B testing, and others.
* Email: $20/month for up to 500 contacts, including all Free features plus additional chat support
* SMS: $15/month for up to 1,250 SMS/MMS credits, including all Free features plus library of multi-channel automated flows, 2-way conversations, customizable reports & attribution, and SMS opt-in forms

#### Klaviyo Customer Reviews

* 3.9/5 stars based on 1,674 reviews on the Shopify App Store

### 3. SEO Manager: Best for SEO Optimization

SEO Manager is an all-in-one app designed to help businesses optimize their Shopify store for search engines. The app provides tools for on-page optimization, meta tag editing, image optimization, and others to improve search engine rankings and drive organic traffic to Shopify stores.

#### SEO Manager Features

* On-page optimization tools, including meta tag editing and image optimization
* Keyword tracking and suggestions for improving search engine rankings
* Google Search Console integration to track performance and errors
* Sitemap generation and submission to improve indexation

#### SEO Manager Pricing

* 7-day free trial available
* Paid plans start at $20/month
* Pricing increases based on the number of products and pages on your website

#### SEO Manager Customer Reviews

* 4.7/5 stars based on 1,729 reviews on the Shopify App Store

### 4. Bold Product Options: Best for Product Customization

Bold Product Options is a popular app that allows businesses to create customizable product options for their Shopify store. It allows ecommerce businesses to offer customers a variety of options, such as color, size, and material, to create a personalized shopping experience.

#### Bold Product Options Features

* Unlimited product options, including conditional logic and pricing
* Customizable templates to match the look and feel of your store
* Integration with Shopify to manage inventory and orders
* Ability to import and export product options in bulk

#### Bold Product Options Pricing

* 14-day free trial available
* Paid plans start at $14.99/month
* Pricing increases based on the number of product options and features needed

#### Bold Product Options Customer Reviews

* 4.6/5 stars based on 2,356 reviews on the Shopify App Store

### 5. Omnisend: Best for Multichannel Marketing

Omnisend is a powerful all-in-one marketing automation platform that allows businesses to create and manage multi-channel campaigns. This Shopify app allows stores to engage with customers across various channels, including email, SMS, push notifications, and social media.

#### Omnisend Features

* Automated workflows for email and other channels
* Multichannel marketing campaigns to engage customers across channels
* Segmentation and personalization based on customer behavior and preferences
* Integration with Shopify and other platforms to sync data and track performance

#### Omnisend Pricing

* Free plan available for up to 15,000 emails per month including limited features
* Paid plans start at $16/month for up to 500 subscribers and $59/month for up to 2,500 subscribers

#### Omnisend Customer Reviews

* 4.8/5 stars based on 4,952 reviews on the Shopify App Store

### 6. Privy: Best for Email Marketing Lead Magnets and Pop Ups

Privy is an email marketing and popups app that allows businesses to create targeted campaigns to grow their email list and increase sales. This is the best Shopify app to design and launch targeted campaigns, pop ups, and forms to capture emails and drive sales.

#### Privy Features

* Drag-and-drop email and pop up builder with customizable templates
* Targeted campaigns based on user behavior and preferences
* Integration with Shopify and other platforms to sync data and track performance
* A/B testing and analytics to optimize campaigns and increase conversions

#### Privy Pricing

* Free plan available for up to 500 emails per month
* Paid plans start at $30/month for up to 1,500 contacts
* $45/month for up to 2,000 email contacts and 75 SMS contacts
* Plans including conversion start at $70/month for up to 50,000 monthly pageviews

#### Privy Customer Reviews

* 4.6/5 stars based on 24,842 reviews on the Shopify App Store

### 7. ShipStation: Best for Shipping and Fulfillment

ShipStation is one of the best Shopify shipping app that simplifies the process of managing orders, shipping, and tracking. With this tool, you can streamline your shipping operations and improve customer satisfaction by providing accurate tracking information and fast delivery times.

#### ShipStation Features

* Integration with over 150 carriers and marketplaces, including Shopify
* Batch label printing and order processing to save time
* Customizable shipping rules and automation to reduce errors
* Multi-channel inventory management to sync stock levels across platforms

#### ShipStation Pricing

* Starter: $9.99/month for up to 50 shipments per month including basic features
* Bronze: $29.99/month for up to 500 shipments per month including all Starter features plus batch label creation and discounted USPS rates
* Gold: $99/month for up to 3,000 shipments per month including all Bronze features plus automation rules and advanced reporting
* Enterprise: $229.99+/month for high-volume shippers with custom pricing based on specific needs and volume requirements

#### ShipStation Customer Reviews

* 3.8/5 stars based on over 644 reviews on the Shopify App Store

### 8. Recart: Best for Facebook Messenger Marketing

Recart is a Facebook Messenger marketing app that allows businesses to engage their customers through personalized messaging on the social media platform. Shopify websites can create conversational marketing campaigns that are designed to drive engagement, increase conversions, and boost sales.

#### Recart Features

* Automated Facebook Messenger campaigns based on customer behavior and preferences
* Abandoned cart recovery messages to recapture lost sales
* Integration with Shopify and other platforms to sync data and track performance
* A/B testing and analytics to optimize campaigns and increase conversions

#### Recart Pricing

* 21-day free trial available
* Free Trial: Free, migration & onboarding, toll-free number, unlimited subscribers, mobile & desktop popups, automations & campaigns, and free SMS & MMS sends
* Starter: $299/month with additional charges only if SMS ($0.01) & MMS ($0.028) sends exceed the plan, including all Free features p;us migration & onboarding, toll-free number, unlimited subscribers, mobile & desktop popups, automations & campaigns, and 23,000 SMSs or 8,800 MMSs
* Pro: $499/month with additional charges only if SMS ($0.009) & MMS ($0.026) sends exceed the plan, including all Starter features plus international SMS, multiple support channels, custom-designed pop ups, reduce cost per send, 41,600 SMSs or 15,400 MMSs
* Scale: $999/month with additional charges only if SMS ($0.007) & MMS ($0.024) sends exceed the plan, including all Pro features plus any support channel, optional short code, reduced cost per send, enterprise plans available, a nd 100,000 SMSs or 33,300 MMSs

#### Recart Customer Reviews

* 4.8/5 stars based on over 5,508 reviews on the Shopify App Store

### 9. Refersion: Best for Affiliate Marketing

Refersion is the best Shopify affiliate marketing app that allows businesses to track and manage their affiliate programs. Online stores can customize referral links and set commission rates to incentivize affiliates to promote their products and drive sales.

#### Refersion Features

* Easy-to-use dashboard to manage affiliate programs
* Customizable commission structures and tracking rules
* Integration with Shopify and other platforms to sync data and track performance
* Detailed reporting and analytics to measure ROI and optimize campaigns

#### Refersion Pricing

* 14-day free trial available
* Professional: $119/month or $1,188/year,including 50 affiliate conversions/month, tiered commission rates, analytics, and email support
* Business: $299/month or $2,988/year, including 200 affiliate conversions/month, tiered commission rates, analytics, in-app support, and program migration assistance
* Enterprise: $599/month + 2.5% of affiliate-driven sales over the monthly minimum, including unlimited conversions, onboarding, expedited support, affiliate discovery, multiple payment options, custom reporting, and Amazon integration

#### Refersion Customer Reviews:

* 4.8/5 stars based on over 969 reviews on the Shopify App Store

### 10. Loox: Best for Product Reviews

Loox is one of the best Shopify review apps that helps businesses collect and display customer reviews on their website. Product reviews help ecommerce websites increase social proof, build trust with customers, and boost sales by showcasing authentic user-generated content.

#### Loox Features

* Automated review request emails to encourage customers to leave reviews
* Customizable review forms and display settings to match branding
* Integration with Shopify and other platforms to sync data and automate review collection
* Social sharing options to showcase reviews on social media and drive traffic

#### Loox Pricing

* 14-day free trial available
* Beginner: $9.99/month +$5 for Loox Referrals (optional) for up to 500 orders, including 100 monthly review request emails, discounts for photo reviews, reviews, carousel & popup widgets, and multilingual support
* Growth: $34.99/month +$5 for Loox Referrals (optional) for up to 300 review requests included in the base price + $35 per additional 300 emails and 300-6,000 monthly review request emails, including all Beginner features plus full customization, video reviews, Google Shopping, and all integrations
* Unlimited: $299.99/month for unlimited monthly review request emails and unlimited referrals, including all Growth features plus Klaviyo Email/SMS review requests and priority support

#### Loox Customer Reviews

* 4.9/5 stars based on 11,492 reviews on the Shopify App Store

## Give Your Ecommerce Store a Boost in 2023

![Getting Started with the Best Shopify Apps in 2023](https://static.coretava.com/cms/Getting_Started_with_the_Best_Shopify_Apps_in_2023_5f81da4a5a.jpg)

The best Shopify apps push your ecommerce business forward. They offer a range of services such as social network integration, email marketing, SEO optimization, and upselling.

Ecommerce enterprises can improve customer experience and boost sales by utilizing these must-have Shopify apps. Start now and watch your business grow.

_Core Loyalty can help you see immediate increase in repeat purchases and sales volume by launching a loyalty program in a matter of minutes. You can track results and boost performance with the power of AI and data-driven analytics._

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a free demo now._**

10 Best Shopify Apps for Ecommerce Store Growth

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10 Best Shopify Apps to Grow Your Ecommerce Store in 2023

For many, ecommerce has been yet another buzzword that everyone is using, while only few are fully understanding. However, there is much more behind the concept of ecommerce, which is becoming one of the largest forms of commerce, quickly replacing face-to-face trade.

To help you grow your small or big business, we’ve put together the ultimate ecommerce guide on everything you need to know about ecommerce. We’ll cover what ecommerce is, what the different types of ecommerce are, what the advantages and disadvantages of using ecommerce are, and how to start an ecommerce business from scratch.

**Table of Contents**
- What Is Ecommerce?
- Types of Ecommerce
- Pros and Cons of Ecommerce
- How to Start an Ecommerce Business
- Ecommerce FAQs

## What Is Ecommerce?

Ecommerce, also known as electronic commerce, is the buying and selling of goods and services on the internet. Due to the convenience and lower transaction costs, online shopping is taking over offline commerce. According to Statista.com, in 2019 ecommerce accounted for 19% of total retail sales, while this proportion is expected to grow to about 25% by 2026.

The Covid-19 pandemic played an undeniable role in growing ecommerce trends, but the numerous other benefits which this mode of doing trade brings should not be underestimated either. The lesson for businesses of all sizes - from micro- to macro-size enterprises - is that they have to jump on the bandwagon unless they want to be left behind and lose business to other more forward-looking competitors.

There are a number of processes and considerations that go into the ecommerce definition. Becoming an ecommerce business requires launching an online store or platform to do ecommerce marketing and sales. But that’s not all.

You have to develop a series of processes that guarantee the safe and secure collection and storage of your own business data as well as the data of your customers including payment encryption. You have to ensure proper logistics and fulfillment processes. We will come back to this in a bit.

### History of Ecommerce

The history of ecommerce has been relatively brief but intense, especially when compared to its more traditional counterpart. Here is a quick timeline with the most important events along the way:
- Michael Aldwich invented online shopping in 1979, changing once and for all the way in which people buy and sell goods and services.
- In 1982, Boston Computer Exchange became the first ecommerce company and was the leader in used computers electronic trading in the US throughout the 1980s.
- The real breakthrough in ecommerce happened when Amazon was launched in 1995, dominating global online shopping in virtually all product categories for the upcoming decades.
- In 1998, PayPal introduced the first ecommerce payment platform.
- Alibaba launched in 1999, becoming a major competitor of Amazon.
- In 2004, Shopify was launched, paving the way for businesses of all sizes and types to join the local and global ecommerce marketplace.
- Google Wallet was introduced as a digital wallet payment method in 2011.
- Stripe launched in 2011 as well.
- In 2014, Apple Pay introduced a new mobile payment method.
- In 2020, the pandemic accelerated ecommerce.

In 40 short years, online shopping came to account for about a fifth of retail sales, innovating thousands of years of conducting trade in more traditional ways.

### Ecommerce Growth

All current factors point in the direction of a bright future awaiting ecommerce. In 2022, global ecommerce sales reached $5.7 trillion, based on Statista.com data. This is a growth of more than threefold from $1.3 trillion in 2014. By 2026, the total value of worldwide online shopping is expected to hit $8.1 trillion.

From the point of view of ecommerce businesses, this is a major opportunity for business growth and expansion.

## Types of Ecommerce

Next, in our ecommerce playbook, we’ll take a look at the main types of ecommerce. Ecommerce comes in a few different models to fit the needs of most buyers and sellers. These include:
- **B2C**: B2C ecommerce is by far the most popular ecommerce business model. This means businesses selling to individual consumers.
- **B2B**: The B2B ecommerce meaning is businesses selling to other businesses, which usually resell to end consumers.
- **C2C**: In the C2C ecommerce model, consumers sell to other consumers directly. Amazon and eBay are examples of this.
- **C2B**: C2B refers to consumers selling to companies online, putting the traditional B2C model in reverse. Many stock image websites are examples of C2B ecommerce.
- **D2C**: Direct-to-consumer is a more recent variation of the B2C ecommerce model where businesses sell products or services directly to consumers, eliminating wholesalers, distributors, and retailers. D2C ecommerce examples include subscription-based platforms.
- **B2G**: Under B2G, businesses sell products and services to government agencies or institutions.
- **C2G**: This refers to consumers selling to the government.
- **G2B**: In G2B, the government sells to businesses on the internet.
- **G2C**: G2C ecommerce means government bodies selling to individual consumers.
- **B2A**: This ecommerce business model refers to businesses selling online to administrations. Some examples include legal documents, online training, and social security
- **C2A**: Consumer-to-administration signifies individual consumers selling to administration in a digital manner. This can include things like online education, tax preparation, and other services.

Depending on your business model and the products or services you offer, your ecommerce business might fall into one or more of these broad categories. 

## Pros and Cons of Ecommerce

![Pros and Cons of Ecommerce](https://static.coretava.com/cms/Ecommerce_Pros_and_Cons_3e4b86b46e.jpg)

Like everything else in the business world, ecommerce comes with important advantages and disadvantages. To launch the best ecommerce platform, businesses need to consider both the pros and cons.

### Pros of Ecommerce

Ecommerce provides enterprises with numerous benefits compared to offline shopping. Here are the most significant ones:
- **Access to global customer base**: When operating a physical store, you are limited to the users who live in proximity. With an online store, on the other hand, the sky's the limit. You can serve any customer with access to the internet, regardless of their physical location.
- **24/7 access to buyers**: Most physical stores have strict working hours, which might not serve the needs of all potential customers. Running an ecommerce business allows you to serve consumers at any time of the day and any day of the week. This can help you grow your business exponentially as you have better access to customers.
- **Being part of a quickly growing trade model**: As global online retail trade is expected to grow by 42% between now and 2026, you don’t want to miss the opportunities which this creates. In other words, running an online store is no longer a nice-to-have; it’s a must in order to stay competitive.
- **Easier to reach new customers**: Ecommerce marketing is easier and cheaper to run than other more traditional forms of marketing. Moreover, the results are usually better. SEO, content marketing, social media marketing, video marketing, email marketing, affiliate marketing, influencer marketing, and paid Google and social media ads allow businesses to quickly and efficiently reach new audiences for our ecommerce business and convert them into customers.
- **Bringing more convenience to shoppers**: Online shopping allows consumers to search for and buy goods and services at any time of the day or night, from the comfort of their home or office. Or anywhere else for that matter. Having once tasted the convenience that ecommerce offers, many shoppers are likely to not return to traditional shopping, especially for products that require extensive research and customer reviews.
- **Easier to run campaigns**: Holiday and end-of-season sales are a major part of retail marketing and an important way of boosting sales. Applying online promo codes and changing the prices of your ecommerce store is much easier than doing the same kind of work in a physical store.
- **Lower inventory and operational costs**: Operating websites with ecommerce cuts many of the costs associated with running physical stores. In most cases, having an ecommerce business does not necessitate leasing a retail space, having a large team of store employees, and owning a big warehouse. That’s an easy opportunity to boost cost-efficiency and grow profit.
- **Easier to build customer loyalty**: Customer retention is a much more efficient way to grow a business than customer acquisition. Electronic commerce provides opportunities to boost customer loyalty and retention through automated engagement, personalization, loyalty programs, and gamification. Coretava offers a number of solutions for ecommerce business owners which can help them boost marketing, loyalty, personalization, and gamification.

_[Click here](https://coretava.com/) to schedule a demo of Coretava products._

### Cons of Ecommerce

After going through the positives of ecommerce, let’s take a look at the major negatives:
- **Limited personal interaction with consumers**: Face-to-face communication and engagement is an efficient way to 1) let your customers know more about your brand and your products and 2) get to know more about your customers and their needs. Ecommerce eliminates this to a large extent. However, automated personalization and customized engagement allow enterprises to regain a big part of this when doing business online.
- **High dependency on technology**: An online store is only as good as the technology that it uses. As a business owner, you have to not only use the best ecommerce technology but also hire a top-performing development team to deploy this technology. This is something to keep in mind when launching your ecommerce store.
- **Need to adhere to online regulations and requirements**: While ecommerce benefits from not having to meet certain regulations pertinent to operating a physical store, there is an increasing number of requirements that online businesses have to meet. These refer to customer experience, customer privacy, and data usage, protection, safety, and security.
- **Missing the test and try experience**: Many retailer customers continue preferring to see a product and try it before making a purchase. Indeed, many go to a physical store to test the product and then buy it online at a lower price. To navigate this challenge, it’s crucial to have a flexible return policy so that customers can replicate this process of testing products before committing to buying them.

While both the pros and cons of ecommerce are significant, the advantages clearly outweigh the disadvantages.

## How to Start an Ecommerce Business

Now that you know what ecommerce is and why you should consider launching an online store (if you haven’t already done so), it’s time to see how to do that. In this section, we will go over our step-by-step guide on how to start an ecommerce business.

### What Is Ecommerce Business?

An ecommerce business is a business model that entails buying and selling goods and services online. All data, information, and money transfers are done over the internet, while physical products are delivered to the consumer in a physical manner.

### How to Get Started

Here are the steps you need to go through in order to launch an online business:

**Step #1: Find Your Ecommerce Market Niche and Product**

Unless you are an already established business which is transitioning to online sales, the first step is to research the ecommerce space, conduct competitive research, and find a product that is not yet available. Your product needs to bring unique value to customers so that you can make your place in the competitive online marketplace.

**Step #2: Choose a Brand Name, Logo, and Business Structure**

The second step applies only to new businesses. You have to come up with an attractive, descriptive business name, design a logo for your business, and choose the most appropriate legal structure for your company.

**Step #3: Work on All Legal Requirements**

Even as an ecommerce business, you still need to comply with legal regulations and pay taxes in addition to meeting all online data requirements. It’s a smart idea to work with a lawyer, a tax expert, an accountant, and an online trade expert to set up your business in the optimal way.

**Step #4: Select the Best Ecommerce Platform and Launch an Electronic Store**

You have to choose the top ecommerce platform for your specific business needs. Shopify, Magento, WooCommerece, Squarespace, and VTEX include the most popular options which succeed in meeting the requirements of a wide range of businesses from different sizes and different industries.

Unless you are a developer yourself, you need to hire one to help you set up your website using the best technology and meeting the requirements of the markets where you’ll be selling. Moreover, you should focus on providing an easy, straightforward UI and UX. You don’t want to confuse and frustrate your customers throughout their journey and make them leave your store before making a purchase.

In addition, your website needs to be created with SEO (search engine optimization) in mind in order to boost your rankings on search engines like Google. This will boost your marketing efforts and help you get ahead of the competition in a cost-efficient manner.

**Step #5: Set Up a Shipping Process and Ensure Inventory**

Before you are able to launch your online store, you have to establish a functional shipping process and stock up on inventory. One of the worst mistakes you can make when starting an ecommerce business is failing to deliver products to your first customers within the expected time. This will generate negative customer reviews and harm your future business growth.

**Step #6: Start Marketing Your Business**

The next step in the process is to get started with ecommerce marketing. As a beginner, you can launch paid ads to give your business an initial boost, while simultaneously you work on your content marketing strategy as the latter will take some time before producing concrete results.

Once you have these two started, you should also consider adding other types of digital marketing like email, social media, affiliate, influencer marketing.

**Step #7: Work on Customer Retention**

While customer acquisition is crucial for a new ecommerce business, marketing will largely take care of this. Meanwhile, you have to put effort into retaining customers as it is easier to convince existing customers to repeat business with you rather than to convince new customers to trust you the first time.

There are numerous strategies that you can use to achieve this goal. Customer loyalty programs, cashback programs, referral programs, personalization, and gamification can help you boost customer loyalty and retention for your ecommerce business.

If you’re looking for the most effective ways to optimize your ecommerce marketing and customer retention processes, check out Coretava. Our products will help you grow your online business on a scale, no matter how small or big it currently is.

_[Click here](https://coretava.com/) to schedule a demo of Coretava products._

## Ecommerce FAQs

### What Is Ecommerce?

Ecommerce is the process of buying and selling products over the internet rather than in a traditional, physical store. Ecommerce can be an independent business strategy or can complement your physical store/s.

### What Is Ecommerce Business?

An ecommerce business is an enterprise that sells products or services online to other businesses, end consumers, or government agencies.

### What Is Ecommerce Marketing?

Ecommerce marketing is the strategies that a business uses to attract customers to their online store and get them to purchase their products over the internet. This includes SEO, content marketing, video marketing, podcasts, social media, affiliate marketing, and influencer marketing.

### How to Build an Ecommerce Website?

Building an ecommerce website requires many of the steps needed to set up a traditional business. Additional steps include choosing an ecommerce platform, setting up a website, and ensuring data protection.

### What Is the Difference between Ecommerce and Ebusiness?

Many use the terms ecommerce and ebusiness interchangeably, but there is a difference between the two. Ecommerce refers to simply selling goods or services online, while ebusiness means conducting all business operations over the internet.

The Ultimate Guide to Ecommerce for Big and Small Businesses

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The Ultimate Guide to Ecommerce for Big & Small Businesses

With the growing number and volume of online sales globally, ecommerce marketing is becoming an increasingly important concept in the business world. If you already have an online store or plan to launch one in 2023, you have to focus your efforts on marketing for ecommerce in order to both acquire and retain customers and outperform the competition.

In this guide on marketing for ecommerce businesses in 2023, we’ll define what ecommerce marketing is as well as outline the best types of it and provide you with specific tips on how to boost your efforts in the marketing department. We’ll also show you how Coretava can help you boost results for your marketing efforts while putting many everyday tasks on autopilot.

**Table of Content**

- What Is Ecommerce Marketing?
- 6 Best Marketing Strategies for Ecommerce
- 6 Top Tips for Marketing for Ecommerce

## What Is Ecommerce Marketing?

Ecommerce marketing is all the efforts and activities that you implement in order to promote your ecommerce marketplace, drive traffic to it, and generate sales.

The ecommerce marketing definition makes it different from digital marketing although many confuse the two concepts and tend to use them interchangeably.

In reality, most marketing for [ecommerce](https://www.coretava.com/blog/ecommerce) is digital as digital marketing is quickly growing - expected to reach $807 billion by 2026, according to DemandSage - and has already surpassed traditional marketing. For comparison, in 2021 digital advertising spending amounted to $436 billion vs. $196 billion for traditional advertising.

However, not all marketing strategies for ecommerce businesses have to be implemented digitally (even if they are in reality). And similarly, not all digital marketing is done for the benefit of promoting online stores; a lot of it still goes for traditional businesses with physical stores.

Nevertheless, in the rest of this article we will focus on strategies and tips on how to do ecommerce marketing digitally for your existing or new business.

## 6 Best Marketing Strategies for Ecommerce

There are a few different types of digital marketing for ecommerce stores that have proven particularly successful in recent years. While what works for one business varies from what works for another, in most cases the best digital marketing strategy is comprehensive, containing components of several different types instead of focusing on a single type.

Here are the 6 most powerful ecommerce marketing strategies that you should try in 2023 to boost your business and grow your lead generation:

### SEO and Content Marketing for Ecommerce Businesses

![SEO and Content Marketing for Ecommerce.jpg](https://static.coretava.com/cms/SEO_and_Content_Marketing_for_Ecommerce_b34cb98cf7.jpg)

SEO marketing (search engine optimization) and content marketing is the absolute leader in digital marketing for all types of businesses. The reason is that marketers and business owners consistently report the lowest CAC (customer acquisition cost) and the highest ROI (return on investment) with organic results.

It’s important to understand that just having a well-developed website with an online marketplace is not enough as an SEO strategy. Your ecommerce marketing team has to put deliberate, well-planned, continuous efforts into creating various kinds of high-quality, user-driven content to optimize results.

The most popular types of ecommerce content marketing include:

- **SEO-driven product pages** First and foremost, when you set up your ecommerce website, you have to capitalize on SEO for ecommerce on your product pages. Although you will have just a few product pages, they should have the highest conversion rate, which means that your efforts to drive qualified traffic to them will more than pay off. Focus on the right keywords and high-value content in addition to technical optimization to rank these pages high on Google and other search engines.
- **Blogging**: Over the years, blogging has proven to be an extremely cost-effective ecommerce content marketing strategy. In 2023, to beat the Google algorithms, you have to provide long-form content that offers a unique perspective and provides real value to users and potential customers. Keyword stuffing and rewording the same old content no longer works. Moreover, you need to highlight the expertise of your content team writers in their online profiles on your business blog to show why they have the authority to write on these topics.
- **Ecommerce video marketing**: With 2.6 billion YouTube users (according to Oberlo) and 1.53 billion TikTok users (according to DemandSage) in 2023, it’s easy to understand and appreciate the potential of video marketing for your ecommerce business. Moreover, you can embed videos in your product pages and blog posts to optimize user experience while also increasing the exposure of your videos. Ecommerce videos should be a mix of product tutorials and general educational resources. Importantly, you can repurpose a lot of the content for your blog or Help Center to create videos (or vice versa).
- **Podcasting**: A lot of ecommerce businesses have been able to attract new customers and build a loyal audience through a podcast. This content marketing strategy is definitely worth testing in 2023 independently or as a hybrid with your video marketing strategy. However, keep in mind that similar to most organic strategies, you will need to give this a couple of months before you are able to see solid results and decide if it works for your business or not.
- **Outreach and backlinking**: Building backlinks to your website should be an indispensable part of your content strategy for the high potential that it has for SEO. Your digital marketing team needs to focus on the right balance between quality and quantity, making sure to get at least a few high-quality backlinks per month, from relevant publications with good DA (domain authority) and DR (domain ranking).
- **PR**: PR for an ecommerce website is related to backlinking but it’s worth its own strategy. In this type of digital marketing, the focus should be on getting backlinks - dofollow or nofollow - from very high-authority sources with established reputations in the business community (think Forbes, Entrepreneur, etc.).

When putting together the content marketing plan for your ecommerce business, you should make sure it’s comprehensive and well-coordinated. What you do on one channel should supplement what you do on the rest of channels.

Moreover, for everything on your website - both product pages and blog posts, consider adding relevant, customized pop ups. Businesses report a conversion rate between 3% and 60%, showing the importance of executing this strategy right. Core Marketing can help you customize and personalize your website pop ups to boost conversion with little to no effort.

### Ecommerce Social Media Marketing

Another type of digital marketing for ecommerce that is closely related to SEO and content is social media. This includes both organic and paid social media strategies.

Oberlo expects the number of social media users to reach 4.89 billion in 2023, more than doubling the number of 2017. This means that virtually every single one of your target customers is on social media, in one way or another (with very little exceptions).

However, social media marketing comes with many misconceptions. Most importantly, (1) just posting anything a couple of times a day is not the right approach and (2) not all social media platforms are necessarily good for your business.

Before you get into it, you should do some research on your industry and competitors and plan out a social media marketing strategy for your ecommerce business.

Depending on your target audience, their geographical location, and online habits, you need to figure out what days of the week and times of the day are best for posting on social media. For example, if you are a predominantly B2B ecommerce business, it makes sense to schedule post Monday-Friday, 9 AM-5 PM. If, on the other hand, you run a B2C store, it’s probably best to post on social media in the evening and on the weekends when your target customers are most likely to be online.

Similarly, you should focus your efforts on 2-3 social media channels with the highest potential instead of spreading too thin.

As the largest social media website with 2.93 billion active monthly users (according to Hootsuite), Facebook is probably worth the effort, especially for B2C businesses. Not only can it bring your company and products a level of exposure that no other channel can, but it also allows for a wide variety of content formats to be shared on it.

Instagram is another channel that can bring good results for ecommerce stores, particularly those selling products and not services. As the most visual social media website, it gives you the opportunity to really showcase and highlight your product, making it specifically ideal for fashion, beauty, home, and travel products.

Meanwhile, B2B businesses should not underestimate the power of LinkedIn. Being the most professional social media network, LinkedIn provides ecommerce businesses with an important opportunity to not only grab the attention of potential customers but also build professional relationships and even partnerships with other related brands within the industry.

When setting up a social media plan, it’s a smart idea to synchronize it with your content marketing strategy. There are many different ways in which you can share your content on social media to boost exposure and repurpose it to minimize new content creation resources.

### Email Marketing for Ecommerce

Email is one of the most traditional types of ecommerce digital marketing which remains valid in 2023. DemandSage reports a $36 return for every $1 spent on email marketing. This is quite not bad if you think about it.

However, similar to all other strategies, email marketing is constantly evolving, and digital marketers need to continue updating and upgrading their plan and approach to remain competitive.

For instance, one of the hottest trends in email ecommerce marketing is personalization. Simply adding your lead’s name and location does no longer suffice to attract their attention and convert them into a customer.

To make your email marketing campaigns effective for customer acquisition and retention, you have to work on many different aspects of personalization. Every single email you sent out needs to read as if it was specifically written for the individual or enterprise it’s going to. It needs to sound as if you spent a considerable amount of time thinking about their specific needs before offering a solution.

The good news is that email marketers do not need to lose their sanity over countless hours of strategizing and devising their weekly workload of emails. Tools like Core Marketing, a part of the Coretava suite of products for ecommerce businesses, help you send highly personalized emails with zero effort.

### SMS Marketing for Ecommerce

SMS marketing is yet another must-try strategy in 2023. Even though it might not be the first choice that comes to your mind as a digital marketer or an ecommerce business owner, you should give it some thought. Keep in mind that 82% of people say that they open every single SMS they receive and 70% of customers say that SMS is a good way for businesses to attract their attention. 82% open rate is something unachievable in email marketing, no matter how great and interesting your subjects are.

Again, with SMS marketing you have to choose the right time to send, write the best concise content (especially the first few words), and still personalize the experience. In a way, sending SMSs to your customers might be more challenging than sending them emails because you have only 160 characters to grab their attention and prompt them to do something.

Luckily, the Core Marketing tool helps you optimize and automate your SMS marketing strategy with minimal effort.

### Affiliate and Influencer Marketing for Ecommerce Stores

![Affiliate and Influencer Marketing for Ecommerce.jpg](https://static.coretava.com/cms/Affiliate_and_Influencer_Marketing_for_Ecommerce_dfc84e8fd7.jpg)

Other two types of digital marketing for ecommerce that can be combined into a single strategy and that have a strong potential in 2023 are affiliate marketing and influencer marketing.

Affiliate marketing is a marketing strategy that incentivizes affiliates (also frequently referred to as publishers) to promote your brand, product, or service in a way that drives traffic and sales to your website. In return, you pay them an affiliate communication which can be set up as a percentage of the total revenue they generate for you or a fixed amount per traffic or number of sales. Affiliates can be both general and niche persons or companies with authority within the industry.

Influencer marketing, meanwhile, is similar to affiliate marketing but focuses on partnering with influencers, or individuals who have a strong reputation and a large follower base. The specific goal of this strategy can be either raising brand awareness or driving traffic/sales directly, but the ultimate objective is to generate more customers.

Both affiliate and influencer marketing for ecommerce businesses can happen on a variety of platforms like their websites, YouTube channels, social media profiles, online courses, etc. If you work on your affiliate marketing strategy, it can easily contribute 20% (or even more) of your total revenue. Moreover, it is cost-effective as you pay affiliates only based on the results that they drive, while it can be implemented with relatively little work on behalf of your digital marketing team.

### Ecommerce Paid Marketing

While there is somewhat of a difference between digital marketing and digital advertising, paid marketing is often categorized as an online marketing strategy. The main advantage of this approach is that it can produce results very quickly, so it can give your ecommerce website an initial push in traffic and sales, when you are just getting started. On the flip side, advertising costs significantly more than organic efforts.

Yet, if implemented correctly, Google ads and social media ads can be used as a supplementary strategy to boost your SEO strategy.

## 6 Tips for Marketing for Ecommerce

Now that we’ve covered the top ecommerce marketing strategies for 2023, there are tips and tricks that you can apply across them to improve results.

Let’s take a look at the 6 most effective tips for marketing for ecommerce this year:

### Tip #1: Use Personalization

77% of customers have selected, paid more, or recommended a brand that offers a personalized experience or service. This number alone is enough to convince even the most skeptical ecommerce business owner of the need to take advantage of personalization, starting from marketing and continuing through the customer journey.

Personalization can be applied in the content that users access, the pop ups they see, and the emails and SMSs they receive to enhance both customer acquisition and customer retention.

_Check out how [Core Marketing and Core Personalization](https://coretava.com/) tools can help you offer the most relevant experience to your customers._

### Tip #2: Build a Loyalty Program

To boost the results of your ecommerce marketing efforts, it’s a smart move to launch a loyalty program. By giving exclusive benefits to your repeat customers, you can easily create loyalty and increase the retention of customers that you get through marketing.

_Check out how [Core Loyalty](https://coretava.com/) can help you establish and support a loyalty program in no time._

### Tip #3: Gamify the User Experience

According to Storyly, gamification has driven a 700% growth in customer acquisition. This means that you are missing out on a major source of revenue if you leave gamification out of the digital marketing strategy for your ecommerce website.

### Tip #4: Focus on Local Marketing

If your ecommerce platform targets a few different global regions, countries, and/or states, you need to use not only local SEO but also other local marketing strategies. Local marketing refers not only to using various languages but also diverse practices as user preferences change from location to location. What you do in the US might not be as effective in LatAm, for example, to attract new customers and retain existing ones.

### Tip #5: Provide Impeccable UI and UX on Your Website

When designing your ecommerce website, it’s crucial to put a lot of effort into optimizing the UX (user experience) and UI (user interface). With the tough competition in the ecommerce business industry, you cannot afford to frustrate your users and waste their time if you are hoping to retain their attention and convert them into customers. The customer journey should be effortless and smooth, leading from informing, through convincing, all the way to checkout.

One way to provide the best user experience is through well-timed, customized pop ups where you prompt users to do what makes most sense for them as well as your business at each point in time.

_Check out how [Core Marketing](https://coretava.com/) can help you launch tailored pop ups on your ecommerce platform._

### Tip #6: Think Mobile First

TechJury reports that 61% of traffic is mobile and that 58% of multi-device purchases close on a mobile device. This means that you should not simply make your ecommerce website mobile-friendly, but you should actively go mobile-first. The share of mobile traffic and sales is going to increase in 2023 and beyond, so you have to put it at the core of your ecommerce marketing efforts.

## Getting Started

In 2023, it is not a matter of _whether_ you should use ecommerce marketing but a matter of _how_ to set it up in the most effective way. Launching a mix of the 6 top ecommerce marketing strategies outlined above should give you the boost that your business needs. The good news is that there are plenty of tools that can help you automate and optimize the ROI of your digital marketing plan. Coretava products help you capitalize on the benefits of personalization, customization, automation, and loyalty to grow your ecommerce marketplace like never before.

**_[Demo a demo of Coretava](https://coretava.com/) to check it out yourself._**


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Ecommerce Marketing in 2023: 12 Bullet-Proof Strategies & Tips

Ecommerce is expanding globally, there is no doubt about that. But how fast exactly is it growing? What industries are witnessing the biggest growth? What features and functionalities are attracting most interest from customers?

In this article, we’ve collected the 16 top ecommerce trends for 2023 for online marketplace to know and benefit from.

Let’s take a look at what we can expect in the ecommerce industry in the upcoming months.

**Table of Contents**
- Ecommerce Is Growing Exponentially
- Ecommerce Sales Will Account for a Fifth of Global Retail Sales
- Mobile Shopping Is Overtaking Ecommerce
- Gen Y and and Gen Z Are Driving Ecommerce
- Gen Y and and Gen Z Are Driving Ecommerce
- Shoppable Social Media Posts Bring a Lot of Potential
- Virtual Reality and Augmented Reality Are Becoming an Integral Part of Ecommerce
- Chatbots Are Helping Speed Up Communication
- Interest in Environmental and Other Global Issues Is Rising Among Online Shoppers
- Live Commerce Is Now a Real Thing
- Personalization Is Becoming the Norm in Ecommerce
- Customer Loyalty Is Benefiting Ecommerce Businesses
- Metaverse and NFTs Are Creating New Realities in Ecommerce
- Flexible Payment Options Are in Demand
- AI and Automation Are Leading Ecommerce
- A Possible Recession Might Affect Ecommerce Businesses

## 1. Ecommerce Is Growing Exponentially

The most important of the current trends in ecommerce is that it is expected to grow quickly over the next few years. According to Statista, global ecommerce revenue will increase from $3.75 billion in 2022 to $5.42 billion in 2022, with an annual growth rate averaging 12%.

These numbers reveal the huge potential that launching an [ecommerce](https://www.coretava.com/blog/ecommerce) store (if you don’t have one) or optimizing an existing store holds for businesses. In other words, if you don’t jump on the bandwagon, you are missing out on a major opportunity to grow your business massively.

## 2. Ecommerce Sales Will Account for a Fifth of Global Retail Sales

Another ecommerce trend that helps put things in perspective is the fact that online sales are expected to reach 20.8% of all retail sales in 2023, based on Oberlo data. This number will reach 24.0% in 2026.

Based on retailer commerce trends, online shopping is becoming the norm because of the extra benefits that it offers to consumers. For example, fashion and apparel, beauty, personal care, household goods, electronics, travel, entertainment, media, food, and hobbies are quickly overtaken by ecommerce marketplaces. If your business operates in any of these categories, opening an online store is becoming a must.

## 3. Mobile Shopping Is Overtaking Ecommerce

![Mobile Shopping Is Overtaking Ecommerce.jpg](https://static.coretava.com/cms/Mobile_Shopping_Is_Overtaking_Ecommerce_0633f26324.jpg)

Mobile commerce, or m-commerce, has become its own branch of ecommerce. According to Tech Jury, 61% of online traffic comes from mobile devices, and 58% of multi-device online purchases are closed on a mobile. Meanwhile, eMarketer forecasts that the share of m-commerce retail sales will increase from 6.5% in 2023 to 8.7% in 2026.

From an ecommerce business perspective, this means that the mobile optimization of e-stores should become a top priority. Everything you do and develop should be done with a mobile-first vision.

## 4. Gen Y and and Gen Z Are Driving Ecommerce

While Gen X still makes a significant proportion of online shoppers, one of the upcoming trends in ecommerce in 2023 and beyond is that the online shopping importance of Gen Y (millennials) and Gen Z (zoomers) will continue growing. Importantly, these two groups of online customers have very different preferences and concerns from Generation X and baby boomers and even from one another.

Young people born after the mid-1990s put a lot of trust in social media experiences and influencer recommendations. Moreover, sustainability, environmental issues, and other social concerns affect the purchasing decisions of Generation Z more than of any other generation. A First Insight report finds that 73% of Gen Z are ready to pay 10% more for sustainable products.

So, when you work on optimizing your e-store in 2023, you should keep the needs and requirements of Gen Z in mind.

## 5. Omnichannel Marketing Is a Must

Together with the growth of ecommerce, [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) is also becoming an increasingly complex industry. Content marketing, SEO, social media, video, email, SMS, affiliate marketing, influencer marketing, and paid advertising are  all expanding to attract more and more online shoppers to the constantly emerging e-stores.

However, another relatively new trend in marketing for ecommerce is omnichannel marketing. Omnichannel marketing refers to the integration of various channels and media in a business marketing and branding strategies.

In 2023, it is not enough to target customers on a single channel, even if it is something as massive as Facebook or Instagram. You should combine multiple channels (SEO, social media, video, ads, etc.) in both your targeting and retargeting campaigns.

Core Marketing can help you optimize your omnichannel ecommerce marketing strategy through customized pop ups, emails, SMSs, quizzes, and games. Click here to learn how.

## 6. Shoppable Social Media Posts Bring a Lot of Potential

Shoppable posts on social media websites have been another of the recent trends in ecommerce that is only expected to grow in 2023 and afterwards. Recognizing the potential and convenience of purchasing from your social media account, more and more platforms are implementing shoppable solutions for the benefit of both ecommerce businesses and online shoppers.

Instagram, Facebook, Pinterest, and TikTok all offer shoppable social media features. This is an effective and cost-efficient way for enterprises to reach the 2.14 billion online shoppers around the world as the majority of them are available on social media. This has the potential to become a leading B2C ecommerce trend in the near future, especially among Generation Z online customers who trust social media more than anyone else.

## 7. Virtual Reality and Augmented Reality Are Becoming an Integral Part of Ecommerce

VR and AR are impacting ecommerce trends in a major way. According to Statista data, global revenue in virtual reality and augmented reality will reach $31.1 billion this year, and a significant part of this is going towards online commerce.

Traditionally, the inability to experience and test a product has been a major concern preventing many from choosing online shopping over conventional shopping in physical stores. VR and AR offer a practical, cost-efficient solution to this dilemma. 

Ecommerce businesses can offer augmented experiences to their customers by showcasing products and getting the online shopping process as similar to traditional shopping as possible. VR-enabled storefronts will attract not only older customers (who have been more skeptical of ecommerce) but also younger shoppers (who are more technology savvy and driven).

## 8. Chatbots Are Helping Speed Up Communication

According to a survey among 10,000 US companies over a 5-year period, 81% of online leads get wasted because enterprises do not respond to their inquiries fast enough. In this digital era, 88% of leads expect to receive a response within 1 hour and 30% within 15 minutes.

Chatbots provide a good solution to this need for speed, at least in the initial stages of the lead conversion process. There are plenty of good AI-driven chatbots out there that can be “trained” to respond to customer queries as efficiently as a human being. Make sure that you enable this feature on your online marketplace so that you don’t become one of the majority of businesses wasting internet leads due to slow response times.

## 9. Interest in Environmental and Other Global Issues Is Rising Among Online Shoppers

As briefly mentioned above, one of the upcoming ecommerce trends for 2023 is the growing demand for products and services that assure sustainability and do not negatively impact the environment or any social group of society, domestically or globally.

This trend is largely driven by the increasing share of Gen Z online shoppers who are particularly environmentally and socially conscious.

So, as a business owner, while you are developing the products or services to sell online, make sure that you keep these issues in mind. It is not only how you sell but also what you sell that determines demand for your product.

## 10. Live Commerce Is Now a Real Thing

![Live Commerce Is a Leading Ecommerce Trend.jpg](https://static.coretava.com/cms/Live_Commerce_Is_a_Leading_Ecommerce_Trend_5452910458.jpg)

Another trend in ecommerce is the increasingly important role of what is known as live commerce. Live commerce - or live shopping - is an advanced type of ecommerce where shoppers interact with the brand in real time while buying a product or service. The advantages of live commerce include not only enhanced customer engagement and brand awareness but also impulse buying and sales speedup.

The livestream shopping market in the US alone is forecast to reach $68 billion by 2026 and account for as much as 20% of all ecommerce sales globally. As a growing ecommerce business, you don’t want to miss on this opportunity to increase lead conversion.

A few actions that you can apply in 2023 to start building your live commerce strategy is to launch live Q&A sessions with users, one-on-one live video shopping options (this could be a good option to get started and test the waters), and omnichannel livestreaming (this is the most efficient way to reach the most customers simultaneously). You can also partner with influencers within your industry and include them in your live shopping plan.

## 11. Personalization Is Becoming the Norm in Ecommerce

As the ecommerce industry becomes increasingly more sophisticated, online shoppers expect personalized experiences throughout the shopping journey, from awareness, through consideration, all the way to decision and repeat purchases.

77% of customers want a more personalized experience, and the same percentage report that they have selected, recommended, or paid a higher price for a brand just because of receiving a more personalized product or service. While personalization (including through gamification) is important among all online customers, Gen Z is leading this ecommerce trend as 74% of them show an interest in a personalized shopping experience.

As an ecommerce business that would like to take advantage of recent trends in the industry, you should harness the power of AI tools to customize your marketing strategy based on individual leads’ interests to convert them into customers. Then, you should remember their preferences to supply them with relevant recommendations and benefits to turn them into loyal customers.

Core Personalization can help you automate your ecommerce personalization strategy through recommendations, upselling, AI, and analytics. Click here to learn how.

## 12. Customer Loyalty Is Benefiting Ecommerce Businesses

Customer loyalty has always been important, long before the launch of ecommerce. However, with the constant emergence of new online brands and e-stores, gaining and retaining the loyalty of existing and new customers becomes an indispensable part of any customer retention and revenue generation strategy.

60% of loyal customers purchase more frequently than otherwise, with the share going up to 70% among Generation X. Furthermore, returning customers spend 33% more than first-time buyers.

Loyalty is among the top B2C and B2B ecommerce trends in 2023. An easy way to benefit from this trend is to launch a customer loyalty program to start retaining more customers and even turning them into brand ambassadors. The most popular customer loyalty program types include rewards, loyalty points, coupons, cashback, tiered program, VIP program, and referral program.

Core Loyalty can help you automate your ecommerce customer loyalty strategy through loyalty points, cashback, VIP, and referral program. Click here to learn how.

## 13. Metaverse and NFTs Are Creating New Realities in Ecommerce

Another growing trend in ecommerce for 2023 is the growing role of the metaverse. The metaverse is revolutionizing customer experience in ways that were unthinkable until a few short years ago. The metaverse and NFTs bring new opportunities to both boost customer engagement (similar to VR and AR) and drive sales, both virtually and in reality.

Nike is one of the largest brands that has already engaged the metaverse in its ecommerce strategy. Together with Roblox, Nike created Nikeland, a metaverse virtual space where the brand meets fans, socializes with them, and lets them participate in promotions.

The sky’s no longer the limit in ecommerce as brands are taking over virtual spaces to transform digital marketing and customer engagement.

## 14. Flexible Payment Options Are in Demand

Recent ecommerce trends show an increasing demand for flexibility across the board, including in payment options. Enabling debit and credit card payments, e-wallets, bank transfers, direct deposits, electronic checks, PayPal, cash on delivery (COD), and even cryptocurrency are already the norm in ecommerce payments.

If you want to differentiate your ecommerce store from other marketplaces, you have to consider offering a buy now, pay later (BNPL) method as well. BNPL lending is expected to reach $90 billion in 2023 in the US alone, a huge increase from $3 billion in 2019. The demand is largely driven by Generation Z (46.5% of users) and millennials (39.5% of users). Make sure you take advantage of this trend to get your business ahead of the competition.

## 15. AI and Automation Are Leading Ecommerce

With so many diverse newly emerging demands in ecommerce, it is easy for a new business to get lost. After all, you have only so many human and financial resources to take care of ecommerce marketing, joining the metaverse, live commerce, personalization, customer loyalty, and everything else.

How do you do all these at the same time with the limited resources you have?

AI and automation is the response to your quandary.

Artificial intelligence is building the future of ecommerce by providing a solution to every challenge and every need that an online shopping platform faces. AI allows businesses not only to put a lot of the required processes on autopilot but also to optimize their results while doing so. No human being or even an entire team of human beings can gather, analyze, and apply the same amount of big data that a simple AI tool can.

_Coretava can help you automate your ecommerce marketing, personalization, and customer loyalty strategies to boost performance. [Click here](https://www.coretava.com/) to learn how._

## 16. A Possible Recession Might Affect Ecommerce Businesses

A final - albeit negative - trend that might impact the ecommerce industry in 2023 is a potential recession in the US which will inevitably affect the global economy and trade as well. According to Bloomberg, economists see a 70% chance of a recession hitting the US before the end of 2023. Considering that the Great Recession of 2007-2008 forced 1.8 million small businesses  out of the market, this is a major threat looming over the ecommerce space where the majority of enterprises are micro and small.

While the talks about a possible recession should not obstruct your growth plans for 2023, it’s worth incorporating this concern into your business strategy should it actually happen. In addition to your baseline scenario, integrate a pessimistic scenario as well. Have a ready action plan of what you’d need to do in case a recession occurs so that you at least sustain if not grow until the end of the year.

While there is a lot going on in the online shopping space, these are the 16 top ecommerce trends for 2023. All of them - except the last one - offer major opportunities for ecommerce businesses to boost customer acquisition and customer retention by taking advantage of them.

_**If you need some help in automating ecommerce marketing, personalization, and loyalty, check out how Coretava can help you. [Schedule a demo now](https://www.coretava.com/).**_

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Top 16 Ecommerce Trends to Know & Take Advantage of in 2023

The ultimate goal of any business is to grow revenue in the most efficient and optimized way possible, and building customer loyalty is a great way to do that. After all, customer retention is easier and more cost-efficient than customer acquisition. Once you’ve gained the trust of a customer, it’s less difficult to make them buy from you again rather than to convince someone with zero experience with your brand to buy for the first time.

But what exactly is customer loyalty and how is it different from customer retention? How does it help ecommerce businesses grow? What are the metrics that entrepreneurs use to measure how loyal their customers are? And how can you boost it?

We’ll answer these and many other important questions in this article.

To learn everything you need to know about customer loyalty in 2023, keep reading our guide.

**Table of Content**

* What Is Customer Loyalty?
* Why Is Customer Loyalty Important for Ecommerce Businesses?
* How Do You Measure Customer Loyalty?
* 4 Customer Loyalty Strategies to Try Out in 2023

## What Is Customer Loyalty?

The definition of customer loyalty is easy: Customer loyalty is a continuous positive relationship between a brand and its customers based on strong brand awareness and customer satisfaction with the products or services provided by the company. This results in repeat business which means that customers are ready and willing to continue using this brand’s products over competitors. Moreover, they are happy to talk positively about the brand and encourage others to opt for it to achieve the same positive experience.

Based on the customer loyalty definition, it goes well beyond customer retention. A retained customer might simply stay with the brand (rather than churn) and may or may not purchase again. Meanwhile, a loyal customer will continue doing business with the brand and even recommend it to their network (online or offline).

As you can imagine, this comes with many benefits and a huge potential for growth from an enterprise’s point of view.

## Why Is Customer Loyalty Important for Ecommerce Businesses?

![Importance of Customer Loyalty for Ecommerce Businesses.jpg](https://static.coretava.com/cms/Importance_of_Customer_Loyalty_for_Ecommerce_Businesses_7ae70d8180.jpg)

Customer loyalty offers a number of advantages to brands that are able to embrace it and build it. Let’s take a look at the most important ones:

### More Repeat Sales

The first major benefit of building customer loyalty is an increase in sales in a relatively effortless manner, at least as compared to ecommerce marketing and customer acquisition. InMoment reports that 61% of loyal customers go out of their way to purchase from a brand they are loyal to. Moreover, 60% of them buy more frequently, and this share goes up to 70% among millennials who are becoming an increasingly larger part of consumers. In addition, according to Bain & Company statistics, returning customers spend 33% more, on average, than first-time customers.

What this means is that when a brand builds customer loyalty, its clients will not only choose it over competitors but will actually spend more money than they would otherwise. This translates directly into more sales from the point of view of [ecommerce](https://www.coretava.com/blog/ecommerce) businesses.

### Increased Share of Wallet

As a result of coming back more often and spending more, loyal customers raise their share of wallet.

_What is share of wallet?_

This is the money that a customer spends on a brand rather than the brand’s competitors. This spending can go towards the same products or services that the consumer first bought or towards complementary products. In any case, as an online store, you want your customers to spend their money with you and not with your alternatives.

### Higher Customer Lifetime Value

When customers trust a company and feel loyal to it, this will increase their customer lifetime value (CLV). The CLV is a popular metric in business which measures how much average revenue an enterprise can expect from a typical customer for the time that they remain a customer.

According to InMarket, 77% of consumers stay with the same brand for 10+ years. Can you imagine the income potential and the customer lifetime value if you manage to turn all your clients into loyal customers? Regardless of whether you sell jeans and T-shirts, dog food, or SaaS, this means that your business is secured for decades to come. Not only will customers keep returning to your store, but they will spend more and more money than new customers.

### More New Customers

Yet another reason why customer loyalty is important is that loyal customers frequently become brand ambassadors. A brand ambassador - or a brand advocate - is someone who promotes a company and its products or services to new potential customers. The easiest way to gain brand ambassadors is to build customer loyalty. Otherwise, if you’d like to engage influencers to promote your brand, that will require significant financial resources in the form of commissions and direct fees.

Once customers are convinced of the value of your company, you can offer them a relatively small incentive for referrals. This is also known as word-of-mouth marketing which is more cost-efficient and more effective than many other types of ecommerce marketing.

In other words, in addition to spending more money themselves, loyal customers will also get others to make purchases from your online marketplace.

### Decreased Ecommerce Marketing Spend

Since customer loyalty helps boost sales through multiple channels, your online business can continue generating sales and growing while decreasing the spending on ecommerce marketing. The customer acquisition cost (CAC) of customer loyalty programs is significantly lower than that of most digital marketing strategies.

If you invest in building and retaining the loyalty of your customers, you can achieve considerable savings on your marketing budget.

### Faster Growth

All in all, customer loyalty is important for an ecommerce business because of the opportunity to grow at an unprecedented rate. Instead of constantly chasing after new customers, it makes much more financial and business sense to put your efforts into retaining those that you already have.

Of course, this is not to say that ongoing customer acquisition is not beneficial. To the contrary, you should never stop working on marketing your business and attracting new clients. But you should ensure that you depend less on this strategy and more on loyal customers because of the advantages listed above.

## How Do You Measure Customer Loyalty for an Online Store?

![Measuring Customer Loyalty for an Online Store](https://static.coretava.com/cms/Measuring_Customer_Loyalty_for_an_Online_Store_ab4c31ffa4.jpg)

There are a few different metrics that ecommerce business owners and marketers should use to measure customer loyalty comprehensively. These include:

* **Net Promoter Score**: The first indicator of increasing customer loyalty is the Net Promoter Score (NPS). This score measures on a scale from 0 to 10 how likely users are to recommend your brand to their network. You can implement a 30-second survey on your website to measure the NPS for a quick measure of loyalty.
* **Customer Retention Rate**: Second, the customer retention rate measures the ratio of customers that you retain over the total number of customers you have. Research cited by Hubspot shows that a 5% increase in customer retention can increase to a 25-95% increase in company profits. This is enough to convince any ecommerce business owner of the importance of boosting your customer loyalty efforts.
* **Churn Rate**: The churn rate is kind of the opposite of the customer retention rate. It is the proportion of users who leave your company over the total number of users. Building loyalty among your customers helps decrease churn, or attrition, as they are more likely to stay with you (for as much as 10+ years) 
* **Share of Wallet**: Another way to quantify customer loyalty is through the share of wallet. However, this is more difficult to calculate as you need to know both how much a customer spends on your brand and how much they spend on competitors. It’s still doable with good industry and market research.
* **Customer Lifetime Value**: To get a complete picture of customer loyalty, you need to keep track of the CLV metric too. Boosting CLV will have a long-term positive impact on your business growth.
* **Referral Traffic**: As loyal customers become brand ambassadors, they should start driving additional referral traffic to your online marketplace. You can easily measure this directly on Google Analytics.
* **Direct Traffic**: Lastly, ecommerce businesses see an increase in direct traffic as well. This is because not all new customers who’ve heard about your brand from a loyal customer will come from the latter’s website. Word-of-mouth marketing drives direct traffic too.

## 4 Customer Loyalty Strategies to Try Out in 2023

![Customer Loyalty Strategies](https://static.coretava.com/cms/Customer_Loyalty_Strategies_e931220559.jpg)

Now that you know just how important customer loyalty is for your business, you must be wondering how you can build it within your existing customer base. Here are the 4 best customer loyalty programs in 2023 for immediate measurable results:

### Loyalty Points

A points-based loyalty program is one of the most popular types of awards programs in the ecommerce business world. A loyalty points system is easy to implement and directly encourages customers to come back to your online marketplace and shop again from your store.

A loyalty points program gives customers points when they buy your products or services that they can use towards future purchases. This model works at two levels. First of all, you provide customers with a reward for shopping from you rather than your competitors. Second, you encourage them to come back to use the discount for which they have qualified (and gain even more loyalty points when doing so). This structure makes the loyalty points program particularly popular in the retail sector including fashion, beauty, home, technology, hospitality, and everything in between.

### Cashback

A cashback program is another example of a customer loyalty program that’s perfect for ecommerce businesses as it can be easily implemented from a technical perspective. A cashback loyalty program gives back customers a percentage of their sales amount to spend on a future purchase.

This encourages customers to spend more on a  certain purchase as they will gain a percentage of the amount back, meaning that they receive an instant discount. The added benefit from a business’s point of view is that in order to use the discount, customers have to come back and buy again, which boosts customer retention, share of wallet, and CLV. Moreover, many customers are likely to share with their family and friends the great discount they’ve got from your online store and push them to give it a try as well.

### VIP Program

A VIP program is something that you can implement along with other types of customer loyalty programs as it relates to only a select group of customers. A VIP customer loyalty program is a system of discounts, points, rewards, access to exclusive products, or any other benefits that you offer to a limited number of customers, to the very important persons within your customer base, in other words, hence the name.

There are many different ways in which you can define the VIP segment of your customers to define eligibility for your VIP program. For instance, this could include customers who have spent above a specific threshold amount, those who spend more than a certain amount per month, or those who have stayed with you the longest. In any case, it is crucial to make it super clear that these rewards are available only to a small group of your customers for their true loyalty when you launch your VIP program.

### Referral Program

Another winning customer loyalty strategy in 2023 is starting a referral program. With this model, instead of rewarding customers for continuously doing business with you, you reward them for recommending your product or service to their network.

In this sense, referral marketing is very similar to affiliate marketing. The main difference between a referral program and an affiliate program is that the former provides incentives to existing customers to become your brand advocates and drive traffic to your online store, while the former focuses on third-party individuals or companies. Usually the latter are influencers in the industry, and they might have never tested your product or service themselves.

Depending on your ecommerce business model, you can offer a variety of rewards in your referral loyalty program. You can incentivize your loyal customers to spread the word about your brand by offering them points towards future purchases, discounts, a fixed fee for every new customer they bring to you, or a percent-based commission. You can also have different tiers so that customers who are more active brand ambassadors benefit from your referral program. Moreover, you can give your brand advocates access to unique promo codes to share with their network to encourage them to test your product or service. Once you’ve gained the trust of your new customers in this way, you can start working on turning them into loyal customers too.

Usually, it’s a good idea to launch a referral program in combination with another customer loyalty program for maximum results.

## Launching Your Customer Loyalty Program in 2023

By now, you probably understand well the many important benefits of building customer loyalty in 2023. This will help you accelerate business growth and revenue generation like never before. However, if you own a new ecommerce business with limited marketing resources, you might be worried about the practicality and the technical details of launching a customer loyalty program.

_There is nothing to worry about. Starting all the above-listed types of loyalty programs is easy with Core Loyalty. Our product will help you launch a loyalty points, cashback, VIP, or referral program - or all of them - in no time. The sooner you get started, the sooner you will begin to drive additional revenue from your newly loyal customers._

**_[Click here to schedule a demo of Coretava.](https://www.coretava.com/)_**

The Ultimate Guide to Customer Loyalty: Definition, Importance & Strategies

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_What is the best loyalty program app in the market in 2023?_

This question is on the mind of many ecommerce business owners and digital marketers.

In this article we will compare two of the top names among customer loyalty program platforms: Coretava vs Smile.io.

We will look at the tools and features that each app offers, what third-party platforms it integrates with, how much it costs, and what customers think about it. Finally, we’ll show you how to launch your loyalty program with the top app in the market in 2023.

At the end of this review, you can find a summary table which provides a quick summary of the most important similarities and differences between Coretava and Smile.io.

**Table of Contents**

* Corevata vs Smile.io: What Are They?
* Coretava vs Smile.io: Top Features for Loyalty Programs
* Coretava vs Smile.io: Integrations with Ecommerce Platforms
* Coretava vs Smile.io: Pricing
* Coretava vs Smile.io: Customer Reviews
* Coretava vs Smile.io: Customer Service
* Coretava vs Smile.io: What Is the Best Loyalty App?
* Getting Started with the Top Loyalty App in 2023
* Summary Table: Comparison Between Coretava vs Smile.io

## Corevata vs Smile.io: What Are They?

In our Coretava vs Smile.io review, let’s first figure out what each of these tools is and what options it provides to ecommerce business owners and marketers.

| Product | Coretava | Smile.io |
| :---: | :---: | :---: |
| Loyalty | ✔ | ✔ |
| Marketing | ✔ | ✖ |
| Personalization | ✔ | ✖ |
| Omnichannel | ✔ | ✖ |
| Gamification | ✔ | ✖ |
| Team Engagement | ✔ | ✖ |

### What Is Coretava?

![Coretava Omnichannel Retail Growth Platform](https://static.coretava.com/cms/Coretava_Omnichannel_Retail_Growth_Platform_42a51940f2.png)

Coretava is a data-driven, multi-segment, 360 retail growth platform. While competitors like Smile.io are simply a loyalty program plugin, Coretava allows [ecommerce](https://www.coretava.com/blog/ecommerce) businesses to optimize marketing, personalization, customer loyalty, and even employee engagement from a single, omnichannel platform in order to boost business performance.

Coretava offers 5 distinct products that work hand in hand to deliver a complete growth journey for businesses in all industries and of all sizes:

* **Core Loyalty**: An AI-powered loyalty program app providing access to all types of loyalty programs, integrating with all ecommerce platforms, and benefiting all ecommerce business sizes.
* **Core Marketing**: A data-driven ecommerce marketing app allowing personalization, customization, and gamification to boost customer acquisition and retention.
* **Core Personalization**: An AI-driven ecommerce personalization app to drive more sales at a higher value.
* **Core Omnichannel**: An all-in-one app providing a seamless and consistent loyalty experience that meets customer needs and preferences across all touchpoints, both online and offline.
* **Core Teams**: A smart employee engagement app to improve individual and team dedication, productivity, performance, and development.

Core Loyalty provided by Coretava is a direct Smile.io competitor as one of the best loyalty apps in 2023, but provides many more functionalities and options for businesses.

Coretava is able to meet the requirements and needs of businesses of all types, industries, and sizes, from micro-enterprises to large corporations.

### What Is Smile.io?

Smile.io is a segment-specific, transactional loyalty program app that has the basic features expected from such a platform. Smile.io is a Coretava competitor but fails to provide many of the advanced functions available at Coretava.

Importantly, the Smile.io app is based on transactional loyalty and does not use AI-powered, data-driven algorithms to optimize the results of a customer loyalty program. Moreover, unlike Coretava, Smile.io does not have a personalization and recommendation engine.

In terms of market coverage, the use of Smile.io is segment-specific as it is a loyalty program app for small businesses. Smile.io is not a good fit for large ecommerce companies.

## Coretava vs Smile.io: Top Features for Loyalty Programs

Next in our comparison between Coretava and Smile.io, let’s take a look at the tools and functionalities available at each app for loyalty program:

### Coretava Features & Functionalities

![Core Loyalty - The Best Loyalty Program App](https://static.coretava.com/cms/Core_Loyalty_The_Best_Loyalty_Program_App_65e43819f6.png)

Core Loyalty offers access to all types of [customer loyalty](https://www.coretava.com/blog/customer-loyalty) programs, across all Core Loyalty plans:

* Points-based loyalty programs
* Cashback loyalty programs
* Tier-based loyalty programs including VIP levels and badges
* Referral programs
* Gamification features such as missions and challenges

Instead of relying on transactional loyalty like most Coretava competitors like Smile.io, Stamped.io, and Yotpo, Core Loyalty uses AI, big data, and machine learning to personalize and customize the experience of customers to boost their loyalty. In this way, customer retention is maximized, which leads to lower churn, higher share of wallet, higher sales value, higher LTV, and more revenue.

The Coretava app provides detailed, smart analytics and insights on the performance of brand’s loyalty programs allowing business owners and marketers to know exactly what works and what doesn’t. In this way, they can easily optimize the performance of tier customer loyalty programs.

### Smile.io Features & Functionalities

Unlike Coretava, the Smile.io app covers only the basics of a customer loyalty program app. Instead of using artificial intelligence and data analytics, Smile.io relies on transactions to build loyalty programs. This leads to suboptimal performance in terms of customer loyalty, customer retention, and repeat business.

Smile.io allows ecommerce businesses to launch the following types of loyalty programs:

* Points-based loyalty programs
* Tier-based loyalty programs including VIP loyalty programs (available only in Pro Plan)
* Referral programs

Cashback customer loyalty programs are not available, while tier-based loyalty programs are provided only with Pro plans that are costly for SMEs.

## Coretava vs Smile.io: Integrations with Ecommerce Platforms

Another important feature of the best loyalty program app is integrating with all top ecommerce platforms. Let’s compare:

### Coretava Integrations

Core Loyalty - one of the most popular Smile.io alternatives - integrates with all the best ecommerce platforms including:

* Shopify
* Shopify Plus
* VTEX
* Nuvemshop
* Zid
* Magento
* WooCommerce

### Smile.io Integrations

The Smile.io app integrates with a limited number of ecommerce platforms, including:

* Shopify
* Wix
* BigCommerce

This limited integration makes Smile.io a less viable Coretava alternative.

## Coretava vs Smile.io: Pricing

When comparing loyalty program apps, it’s important to look at the pricing. The top app for loyalty programs might turn out to be useless if it’s too expensive, especially for small businesses.

### Coretava Pricing

The Coretava pricing structure is based on these factors:

* Ecommerce platform
* Subscription plan: Starter (Free) vs Basic vs Growth vs Pro vs Enterprise (Custom)
* Monthly number of orders
* Access to tools and features

Core Loyalty offers a free Starter plan that can serve the needs of micro businesses or that can be used by all enterprises to test the platform and make sure it meets all their requirements.

Access to all loyalty program types including VIP levels and badges is available with all paid plans.

A monthly subscription to Coretava for integrating with Shopify or PrestaShop costs between $24.99 and $139.99.

A monthly subscription to Coretava for integrating with Vtex costs between $299 and $999.

While this pricing might seem expensive, the higher-tier plans are suitable for big enterprises with a significant number of monthly orders.

Custom Enterprise subscription plans with unlimited monthly orders are available for large businesses.

### Smile.io Pricing

The Smile.io pricing structure is based on the following factors:

* Ecommerce platform: Shopify vs BigCommerce vs Wix
* Subscription plan: Free vs Starter vs Growth vs Pro for Shopify and BigCommerce and Free vs Premium for Wix
* Monthly order limit
* Smile.io integrations included
* Other features and tools

Smile.io has a free plan for integrations with all ecommerce platforms, but the features are very limited. Access to the VIP loyalty program tools is available only with the Pro plan, priced at $599/month.

A monthly subscription to Smile.io for integrating with Shopify or BigCommerce costs between $49 and $599.

A monthly subscription to Smile.io for integrating with Wix costs $49.

Lower-tier subscriptions to Smile.io are relatively affordable though they are more expensive than comparable subscriptions to Coretava which come with access to more features. The pricing of Smile.io gets steep for more access to the tools available on the loyalty program app while limited to SMEs only, with a small number of monthly orders.

## Coretava vs Smile.io: Customer Reviews

When deciding on the top loyalty program app for your ecommerce business, it’s important to see what existing customers think about the platform. Positive reviews by Coretava customers are a sign the tool will allow you to enjoy all the benefits of a loyalty program without technical glitches.

### Coretava Reviews by Customers

![Coretava Customer Reviews - Columbia](https://static.coretava.com/cms/Coretava_Customer_Reviews_Columbia_ffb594cf32.png)

Coretava (previously Gamiphy) has a rating of 5/5 stars on the Shopify [website](https://apps.shopify.com/gamiphy-loyalty/reviews). In their positive reviews, happy Coretava customers highlight the amazing features, the comprehensive app (data-driven omnichannel), the acquisition and growth optimization, the supportive team, and the superiority over other loyalty program apps.

### Smile.io Reviews by Customers

Smile.io has a rating of 4.8/5 stars on the Shopify website. While many customers are satisfied with the platform, negative reviews by unhappy Smile.io customers complain about technical issues with the app, integration and technical limitations, the high cost, and the extremely poor customer support.

An ecommerce business should consider these Smile.io customer complaints before deciding where to go for their customer loyalty program tool.

## Coretava vs Smile.io: Customer Service

The best app for loyalty program should offer impeccable customer service and support. Let’s see how Coretava and Simle.io compare in this regard.

### Coretava Customer Service

Coretava reviews by customers praise the availability, responsiveness, and competency of the customer support team. This means that even in the highly unlikely event of a temporary technical issue, or in case you are not sure how to use the app, someone from the Coretava team will be there to help you out right away.

### Smile.io Customer Service

Smile.io reviews by customers complain the most about the lack of customer support. Some of them say it’s impossible to connect with a real human being at Smile.io, while others report that their problems were not fixed by the team. Meanwhile, numerous Smile.io customers complain about various technical issues and problems, which means that customer support is frequently required.

## Coretava vs Smile.io: What Is the Best Loyalty App?

Our comparison of Coretava and Smile.io shows that Coretava is the best loyalty program app in the market in 2023. It covers all the features and functionalities expected from a platform, allowing ecommerce businesses to optimize their loyalty programs for maximum results. Positive customer reviews of Coretava confirm this. Moreover, the pricing is affordable, and the app works for e-stores of all sizes.

## Getting Started with the Top Loyalty App in 2023

Coretava is the only app that you need in order to take your ecommerce business to the next level in 2023. All that’s left is to sign up for a free trial to launch the best loyalty programs in your industry.

## Summary Table: Comparison between Coretava vs Smile.io

Refer to the table below for a quick review of the similarities and differences between Coretava and Smile.io:

| Feature | Core Loyalty by Coretava | Smile.io |
| :---: | :---: | :---: |
| 360 Complete Retail Growth Platform | ✔ | ✖ |
| Complete On-Site Control | ✔ | ✖ |
| Points-Based Loyalty Program App | ✔ | ✔ |
| Cashback Loyalty Program App | ✔ | ✖ |
| Tier-Based Loyalty Program App including VIP levels | ✔ | ✔ |
| Referral Program App | ✔ | ✔ |
| Sophisticated Gamification Features | ✔ | ✖ |
| Data-Driven Omnichannel | ✔ | ✖ |
| Integration with All Major Ecommerce Platforms | ✔ | ✖ |
| AI-Powered Analytics & Insights | ✔ | ✖ |
| Good for Micro and Small Businesses | ✔ | ✔ |
| Good for Medium-Sized Companies | ✔ | ✖ |
| Good for Large Business Enterprises | ✔ | ✖ |
| Customer Reviews | 5/5 | 4.8/5 |
| Customer Service | Best in Class (based on customer reviews) | Poor (based on customer reviews) |
| Affordable Pricing | More affordable than competitors; Suitable for businesses of all sizes; Offering all key features in all plans | Less affordable than competitors; Suitable for SMEs only; Offering only limited features in low-level plans |

Coretava vs Smile.io - What’s the Best Loyalty Program App in 2023

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Coretava vs Smile.io: What's the Best Loyalty Program App in 2023?

Shopify has changed the game for companies looking to elevate their online presence. The company reports to be now used by businesses in more than 175 nations. As an ecommerce business, you add items to your inventory, select themes for your storefront, and collect payments from clients all over the world with only a few clicks.

The platform also provides a variety of marketing and analytics tools so you can monitor the performance of your store and make wise choices to increase sales.

Shopify is undoubtedly a platform worth taking into consideration whether you run a startup or an established online business.

**Table of Contents**

* What Is Shopify?
* How Does Shopify Work?
* How Much Does Shopify Cost?
* What Are Shopify Pros and Cons?
* What Do Customers Think About Shopify?
* What Are the Best Shopify Alternatives?
* Is Shopify the Top Ecommerce Platform in 2023?

## What Is Shopify?

![What Is Shopify?](https://static.coretava.com/cms/What_Is_Shopify_b975276725.jpg)

Shopify is an omnichannel sales platform for companies of all sizes to sell both physical and digital goods. You have two options - creating a Shopify store or selling products on an already-existing website, and both can work for you. 

With a Shopify buy button, you can generate sales through social media, guest blog posts, emails, and in-person transactions.

### What Does Shopify Do?

Dubbed as an all-in-one ecommerce platform for selling products and services online, Shopify offers you a range of features and services. This makes it easy to learn how to sell on Shopify even for beginner business owners.

Shopify provides the following services to online stores:

#### 1. Store Setup

Even with no experience in design or coding, Shopify makes it simple to start your own online business. Use the platform's selection of editable templates and themes to build a polished website that accurately represents your business and taste.

#### 2. Product Management

Shopify enables you to manage your complete product catalog in one location. Add and modify products, categorize them, and establish pricing and inventory levels.

#### 3. Payment and Processing

Shopify supports most credit cards, PayPal, and other payment options. The platform also features Shopify Payment, which is the simplest method for accepting payments in-app. It helps eliminate the hassle of setting up a merchant account or third-party payment provider and having to enter the login information into Shopify. 

As soon as you create your Shopify store, Shopify Payments has you ready to take all popular payment methods.

#### 4. Shipping and Logistics

Shopify offers a wide range of options to assist you in managing your logistics and shipping requirements. Your clients can view the shipping charges before making a purchase because it offers real-time shipping rates. 

Print mailing labels straight from the platform and streamline your shipping procedure and lower the risk of mistakes. 

Shopify gives you the ability to track shipments and advise clients of delivery statuses, which enhances client happiness and lowers support requests.

#### 5. Marketing and Sales

Shopify gives a variety of marketing and sales options, including social network integration, email marketing, SEO optimization, and discount code generation.

### What Is Shopify Used For? 

Shopify is a flexible [ecommerce](https://www.coretava.com/blog/ecommerce) platform that supports a range of online enterprises. On Shopify, you can run the following types of ecommerce businesses:

#### 1. Retail Stores

For brick and mortar retailers looking to sell their goods online, Shopify is a fantastic option. With Shopify, you can build an online storefront that showcases your brand and control all parts of your ecommerce activities from any location.

#### 2. Dropshipping

Dropshippers sell things without holding inventory on hand, and they are also big fans of Shopify. This is because learning how to dropship on Shopify comes with virtually no learning curve. Dropshippers can quickly and effectively automate the order fulfillment process using their Shopify website, allowing them to concentrate on marketing and expanding their business.

#### 3. Subscription-Based Businesses

Shopify supports subscription-based ecommerce formats like membership schemes and subscription boxes. Recurring payments, product subscriptions, and other elements of subscription-based businesses can all be managed by businesses using Shopify.

#### 4. Digital Products

Shopify is a fantastic option for businesses that offer digital goods like software, music, or e-books. Customers can easily access their purchases since the Shopify ecommerce platform enables businesses to offer digital goods, manage delivery, and control downloads.

#### 5. Service-Based Businesses

Consultants or freelancers who sell their services online can also use Shopify. With Shopify, companies can design unique service bundles, receive payments, and control their bookings and appointments.

### What Is Shopify Plus?

The best option for big businesses or those with annual sales over $500,000 may be Shopify Plus. When you hit $800,000 in monthly revenue, the Shopify Plus package becomes available to you. 

Like all Shopify versions, Shopify Plus is sleek, straightforward, and simple to use, but this top-tier version also has a ton of remarkable features, such as infinite selling capacity and unique tools like Shopify Flow for automation. 

It is made for both wholesale and international sales. Shopify guarantees priority customer assistance for users of the Plus package.

#### Shopify vs Shopify Plus

The Shopify platform for ecommerce comes with two versions: Shopify and Shopify Plus. they’re  designed for various business types and their unique requirements.

The platform's standard version, _Shopif_y, is appropriate for small- to medium-sized businesses. It has all the basic elements required to build up an online business like website design templates, payment processing, managing shipping and inventory, and providing customer service.

_Shopify Plus_ is a more sophisticated version of the platform created for big, high-volume enterprises. It also offers comprehensive analytics and reporting, configurable checkout choices, the capacity to manage enormous volumes of visitors and transactions, and the ability to establish sub-stores.

Shopify and Shopify Plus mainly differ in:

**1. Pricing**: Shopify Plus costs more than Shopify, with a larger monthly subscription fee and extra charges for integrations and customizations.

**2. Customization**: More customization options are available with Shopify Plus, enabling companies to design an entirely unique online store experience.

**3. Scalability**: Shopify Plus is built to manage big levels of visitors and revenues. It’s more appropriate for companies with significant room for expansion.

**4. Support**: Customers of Shopify Plus get access to a specialized support staff that may offer assistance with technical problems and give advice on how to optimize their store.

## How Does Shopify Work?

![How Does Shopify Work?](https://static.coretava.com/cms/How_Does_Shopify_Work_29b168fba5.jpg)

Shopify is a comprehensive ecommerce platform that makes it simple for companies to set up and run an online store.  

The services and capabilities it offers range from website design, through payment processing, to shipment control. Ecommerce businesses can easily build a polished online store without any programming experience or skills.

The platform provides a selection of website design templates that can be customized to match a company's branding and style. Shopify offers hosting and security. It interfaces with a variety of payment channels, making it simple to receive payments from clients all around the world.

In addition, Shopify comes with tools to support companies in managing their customer, shipping, and inventory data. Businesses are able to monitor their sales, traffic, and customer activity because of the real-time analytics and information that the platform offers. 

### How to Start a Shopify Store

It doesn’t take much difficulty once you know the basics of how to start a Shopify store. You can build your own now by going through the following steps:


**1. Sign up for a Shopify account.** Establish an account on the Shopify website, select a pricing option that works for you, and enter your payment and business information.

**2. Choose a domain name.** Choose a memorable and distinctive domain name for your online store.

**3. Customize your store.** Pick a theme from Shopify's theme library, make any necessary adjustments, and then add your items and collections.

**4. Set up payment and shipping options.** Set up shipping rates, select your preferred shipping providers, and configure your payment gateway.

**5. Test and launch your store.** Launch your online store after previewing it and testing all the features and functionalities.

**6. Market your store.** Advertise your business and draw clients using email marketing, social media, and other avenues.

**7. Manage your deliverables.** Use the Shopify dashboard to keep track of your sales, inventory, and customer information, and update your store frequently to enhance the shopping experience.

**8. Launch a loyalty program.** Start a [customer loyalty](https://www.coretava.com/blog/customer-loyalty) program to boost customer retention, increase purchase frequency, and grow sales.

## How Much Does Shopify Cost?

Now that you know how to use Shopify to start or grow your ecommerce business, it’s time to look at how much it costs to have your store on the platform.

Shopify provides a range of price options to accommodate the needs of businesses of different sizes and their financial constraints. The pricing structure is based on a monthly subscription fee, plus extra charges for any third-party app or plugin integrations and transaction fees.

The _Basic Shopify_ plan costs $29 a month as Shopify's entry-level price. Hosting for websites, limitless file storage, and simple reporting and analytics are all included within this plan. 

New users are eligible for a 14-day free trial of Shopify.

After the trial, Shopify doesn’t really offer a free plan but an option called _Shopify Lite_ which enables companies to add ecommerce elements to an already-existing website or social media profile.

The _Basic_ plan also accepts credit card payments through Shopify's payment gateway and sells on Facebook and Instagram.

Shopify can be regarded as an affordable choice for companies of all sizes in terms of cost. But larger companies with huge sales volumes might find the more expensive pricing of the more sophisticated plans, like _Shopify Plus_, to be prohibitive. 

These plans provide more comprehensive reporting options and other features, but they also have higher monthly prices and extra expenses for customization and integrations.

## What Are Shopify Pros and Cons?

Choosing the ideal ecommerce platform for your online business requires more consideration than just knowing how simple or not it is to set up an online store on it. That’s why next we’ll take a look at the advantages and disadvantages of using Shopify over other platforms:                                                                                         

### Shopify Pros

* Provides simple setup even without tech expertise
* Comes with a variety of themes and customization options to help build a professionally looking store
* Supports integrated payment processing and shipment
* Offers various pricing tiers for different business sizes and needs
* Integrates excellent customer service and tools like community forum and online guides

### Shopify Cons

* Transaction fees can pile up and make Shopify more expensive for companies with larger sales volume
* Customization options limit companies in need of functionality or design
* Only more expensive plans offer advance features like comprehensive reports and custom checkout options
* Larger companies may find it harder to operate

_Overall, do the pros exceed the cons?_

Yes, Shopify's benefits outweigh its drawbacks because of the platform's user-friendly design, abundance of features and integrations, flexible pricing, and superior customer service. 

But before selecting Shopify as their ecommerce platform, companies should carefully assess their unique needs and budget.

## What Do Customers Think About Shopify?

Customers have given Shopify largely favorable feedback across a number of customer review websites. 

The evaluation of Shopify as an ecommerce platform on WebsiteBuilderExpert gives a thorough overview, highlighting its user-friendly design, potent features, and first-rate customer service. 

Shopify receives an overall rating of 4.5 out of 5, and the reviewers commend it for its ability to manage high traffic and sales volumes as well as its broad selection of third-party connectors and add-ons.

Some drawbacks include its transaction costs, lack of customization choices, and higher price tag compared to its rivals. The platform's many advantages, such as its user-friendliness, secure payment processing, and intuitive design, often outweigh these concerns.

Shopify got an overall rating of 4.8 out of 5 stars on Style Factory. It also received praise for its user-friendliness, adaptable templates, and extensive app store.

But like any other reviews, it also has its disadvantages like transaction fees and restricted customization choices for various website components. Nonetheless, reviewers contend that in light of all the advantages of utilizing Shopify as an ecommerce platform, these drawbacks are insignificant.

## What Are the Best Shopify Alternatives?

![Best Shopify Alternatives](https://static.coretava.com/cms/Best_Shopify_Alternatives_a7dc3340fa.jpg)

Unquestionably, Shopify is among the most well-liked ecommerce systems, but it's not the only one available on the market. There are a number of options you can take into consideration if you're seeking a Shopify substitute that has more features, customization possibilities, or better pricing.

The top alternatives to Shopify are:

* **Magento**: Best Shopify Competitor for Large Enterprises
* **WooCommerce**: Best Shopify Alternative for WordPress
* **VTEX**: Best Competitor of Shopify for Omnichannel Retailers
* **SAP**: Best Alternative to Shopify for Enterprise-Level Businesses
* **Salesforce**: Best Shopify Competitor for B2B Businesses
* **Nuvemshop**: Best Shopify Alternative for Latin American Market
* **Zid**: Best Shopify Competitor for B2C Businesses

### Magento: Best Shopify Competitor for Large Enterprises

Large companies needing complex ecommerce solutions might consider Magento, an open-source platform with a high level of customisation and scalability. In addition, it is renowned for its strong inventory management, sophisticated analytics, and SEO optimization abilities.

### WooCommerce: Best Shopify Alternative for WordPress

Ecommerce businesses can craft an online store out of their WordPress website with the free WooCommerce plugin. It offers a wide range of extensions and integrations and is a convenient and reasonably priced option for both individuals and small businesses.

### VTEX: Best Competitor of Shopify for Omnichannel Retailers

Various tools are available for omnichannel shops with VTEX. Just like Shopify, it also includes capabilities like inventory management, order management, and client management.

### SAP: Best Alternative to Shopify for Enterprise-Level Businesses

Advanced technologies like AI-driven personalization, predictive analytics, and machine learning are available with SAP Commerce Cloud. Large companies that need sophisticated ecommerce solutions and have the money to spend on premium platforms should definitely consider this platform.

### Salesforce: Best Shopify Competitor for B2B Businesses

Account-based pricing, catalogs, and buyer hierarchies are just a few of the B2B-specific abilities available on Salesforce. It’s a great option for companies that sell to other companies and need specialist ecommerce solutions.

### Nuvemshop: Best Shopify Alternative for Latin American Market

Nuvemshop includes integrated payment methods, SEO enhancements, and social media interfaces in its services. It's best for companies that do business in South America and need regional ecommerce solutions.

### Zid: Best Shopify Competitor for B2C Businesses

Zid performs a number of functions in the cloud including customer administration, order management, and product catalog management. Small and medium-sized companies that need an accessible and reasonably priced ecommerce solution should consider this Shopify alternative.

## Is Shopify the Top Ecommerce Platform in 2023?

Shopify has firmly established itself as a leader in the industry, despite the fact that there are a number of competitors in the ecommerce platform space. 

It's an excellent option for businesses of all sizes wanting to start an online store because of its user-friendly design, extensive feature set, and robust app store. 

But Shopify’s not the only one. Systems like Magento, WooCommerce, VTEX, SAP, Salesforce, Nuvemshop, and Zid also give these distinctive features and advantages.

Whatever platform a company chooses to use, incorporating a loyalty program, marketing tactics, and personalization can help enhance sales and client retention.

Businesses can easily start a loyalty program, increase marketing efforts, and add personalization to their online store using Coretava's seamless integration with Shopify. 

You can develop a successful ecommerce strategy that fosters growth and success by fusing the strength of Shopify with the consumer interaction and loyalty-building features of Coretava.

**_[Click here](https://www.coretava.com/) to schedule a demo of Coretava._**

The Complete 2023 Shopify Tutorial for Beginners - What Is Shopify & How Does It Work?

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The Complete 2023 Shopify Tutorial for Beginners: What Is Shopify & How Does It Work?

In the current competitive business environment, small startups and large corporations are looking for the best strategy to grow their business and boost revenue, at the optimal cost. This is the only way to get ahead of the competition and remain there.

Ecommerce personalization is a tactic that helps business owners and marketers achieve this exact goal: growing at a scale without throwing tons of money into marketing and sales.

In this article, we will define personalization in ecommerce, explain the benefits, go over some successful examples, and show you how you can get started in no time with access to the right tools. At the end, we will address some last questions you might have in the FAQ section.

**Table of Contents**

* What Is Personalization in Ecommerce?
* Why Is Ecommerce Personalization Important?
* 4 Ecommerce Personalization Examples
* How to Get Started: Ecommerce Personalization Software
* FAQs about Personalization in Ecommerce

## What Is Personalization in Ecommerce?

Ecommerce personalization is the analysis and use of customer data to provide customers with content that is dynamically customized to fit their preferences and expectations, with the ultimate goal to get them to make a purchase from your website.

This is usually done with the help of artificial intelligence (AI) which can collect, organize, analyze, and use big data based on behavioral patterns. Machine learning software makes use of past trends set up by customers similar to the one currently being targeted to project the most likely future behavior of this customer.

[Ecommerce](https://www.coretava.com/blog/ecommerce) content is personalized based on different factors, the key ones including demographics (age, sex, educational level, and income group), location, language, motivation, interests, browsing habits, past purchases, and device. The more factors that you analyze and account for, the more accurate your personalization will be.

Many confuse the concepts of personalization and customization and use them interchangeably. However, they have different meanings in ecommerce.

The ecommerce personalization definition suggests that there exists an unlimited number of content options to offer something unique to each user to fit their exact profile based on demographics, intent search, and all other factors. This is achieved through AI algorithms.

Meanwhile, with customization, there is a certain number of ways in which you can allow a customer to adapt a product to meet their requirements. The process is not entirely automated and requires some human intervention.

## Why Is Ecommerce Personalization Important?

![Benefits of Ecommerce Personalization](https://static.coretava.com/cms/Benefits_of_Ecommerce_Personalization_e05c3ee285.jpg)

The benefits of providing personalized ecommerce experiences are numerous and significant. Here are the most important advantages:

### Better Customer Engagement

One of the most important advantages of ecommerce content personalization is that it helps improve customer experience and thus customer engagement. In this digital era driven by AI algorithms, customers not only appreciate but expect and even demand to be treated in a unique manner by brands.

When you offer content that matches the exact needs and interests of your users, they are likely to spend more time on your website, check out more pages, click more links, get to know your products better, and come back sooner. And we all know that higher customer engagement is a top priority for businesses for many different reasons.

### Higher Conversion Rate -> More Conversions

Arguably the top benefit of ecommerce personalization programs is that they lead to better conversion rates and - ultimately - more conversions. A survey conducted by Accenture reveals that 91% of global consumers prefer to buy from brands that recognize, remember, and provide relevant offers and recommendations - in other words, brands that use personalization, even if the technical term is not used. McKinsey & Company measured the average increase in sales conversion rates due to personalized content to be 10-15% among retail businesses.

If you think about it, this is a pretty good boost for simply implementing an ecommerce personalization tool on your online store which can then take care of customizing content based on customer persona basically on its own. In this competitive retail environment, it’s important to take advantage of any easy opportunity to expand customer base and drive more sales.

### Better Customer Loyalty and Customer Retention

When you use big data analytics to personalize your [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) strategy and offers, you not only manage to attract more new customers but also succeed in retaining customers at a higher rate. Indeed, it’s even easier to customize content for existing customers as you already have your own data based on their previous behavior and purchases. Eventually, this translates into enhanced customer retention and improved customer loyalty.

Moreover, you can introduce personalization to your loyalty programs as business owners and marketers report better results and performance.

### Increased Competitiveness -> Higher Share of Wallet

As you manage to boost customer loyalty, an average of 60% (according to InMoment) of your customers will come back to purchase from your e-store more often, and returning customers will spend an average of 33% (based on MyCustomer data) more per sale than new customers. Furthermore, according to a Mastercard rewards program survey, redeeming personalized offers leads to a 75% reduction in churn.

As a result, you will notice a boost in the competitiveness of your ecommerce business and improved performance against competitors. You will succeed in claiming a higher market share within your industry. Consequently, your enterprise’s share of wallet will go up, meaning that customers will be spending more and more money on your brand rather than on competitors.

### More Revenue

All the ecommerce personalization trends and benefits listed above mean that you will make more money when introducing AI-driven customization in your on-site and off-site marketing and sales strategies.

But there’s one more way in which an ecommerce personalization platform can help you boost revenue - through upselling. Smart algorithms can offer recommendations at the optimal time of the customer journey to get them to upgrade from a product they were planning to purchase to another product that is better and more expensive. So, you’ll not only sell to more people and sell more frequently, but you’ll also send higher-end products at a higher value. All this means an increased income with relatively little effort.

### Higher ROI

A reason why personalizing is becoming an increasingly popular strategy among online marketplaces is because technology advancements have largely automated and facilitated the process. To run a personalization program, you don’t need an entire data team to collect, clean, organize, analyze, and calculate data. All that you need is to subscribe to an ecommerce personalization software tool, which doesn’t cost more than a few dollars per month.

Consequently, you can benefit from a significant boost in revenue with little effort and at a low cost. The result is an enhanced return on investment, which is the ultimate goal of any business selling online (or offline, for that matter).

## 4 Ecommerce Personalization Examples

Although personalization in ecommerce might sound like a great idea to new online store owners due to the many benefits, it might be a vague concept that they don’t know how to implement in practice. So, let’s take a look at a few examples of how to personalize your marketing and sales strategies to boost performance and beat the competition. There are things that you can do both on your website and off it.

### Recommendations

![Ecommerce Personalization Examples - Recommendations](https://static.coretava.com/cms/Ecommerce_Personalization_Examples_Recommendations_e57b992038.jpg)

Personalized recommendations are one of the most widely used tactics to engage leads, keep their attention, and convert them. While there are different ways in which you can recommend products to your customers, a popular strategy is product-detail pages (PDPs). This refers to offering users products that are similar to the ones they’re already interested in (at a higher price - for a better product) or complementary to their choice. This can help you get them to switch to a more expensive product or buy a few products.

You can take personalized recommendations outside your website - on social media - too. Retargeting users who have abandoned their carts with a similar product or those who have bought with a complementary product on their social media accounts could do magic for bringing them back to your website and getting them to make a purchase.

### Upselling

Using recommendations, you can implement an entire upselling strategy. This is another example of ecommerce personalization that can lead to more revenue in no time.

It’s simple to implement: Just offer higher-end products better than the ones that customers have already shown interest in and/or suggest other products that perfectly match the products that online shoppers are planning to buy. In the latter case, you can offer the two - or more - products in a personalized recommended bundle at a special price to get your customers to choose them. With this strategy, you can generate more revenue from every customer instead of having to chase after new customers all the time.

### Personalized Pop Ups

There are many different ways in which you can use pop ups on your ecommerce business website, and one of these ways is to personalize offers and content. A common example of this ecommerce personalization technique is triggering pop ups with exclusive offers and deals triggered by exit-intent. In specific, if you know this is a new customer and they seem to be about to close the browser, you can offer them a certain discount on their first purchase.

However, generic pop ups do little good as most users find them annoying and simply close them. So, to boost the results of your pop ups, you can personalize them based on the products in the cart, the total value, the time the customer has spent on your website, their behavior until now, and other factors.

### Email and SMS

Another very popular and effective example of personalization in ecommerce is sending out emails and SMSs to follow up and keep in touch with customers in order to improve loyalty and repeat business.

Some specific examples of this strategy include emailing or messaging upon cart abandonment and trying to get them to come back and finalize the purchase; following up after a purchase to check up on how satisfied customers are with the product; and sending personalized recommendations on new products that customers might be interested in based on their demographic data and previous shopping behavior.

## How to Get Started: Ecommerce Personalization Software

Launching an ecommerce personalization program might sound like a daunting task to beginners in online trade. There are so many different strategies to choose from and so many things to consider like what content to send, how to personalize content, when to send it, how often to follow up, etc.

However, the good news is that you don’t have to be alone on this journey. Similarly, you don’t have to be overwhelmed by the amount of data that you have to collect and analyze or by the content that you have to personalize and send out.

The advancement of AI technology has allowed the evolution of ecommerce personalization tools that have the algorithms to take care of all aspects of personalizing the marketing and sales process of any business - of any size and in any industry.

One of the top personalization software platforms is Coretava. In specific, the Core Personalization and the Core Marketing tools allow online stores to use AI analytics to set up personalized recommendations, upselling, pop ups, emails, and SMSs to boost customer retention, conversation rates, and total sales. Setting up all this should take no more than a few hours and will cost you close to nothing, while the potential benefits are endless.

_[Click here](https://www.coretava.com/) to schedule a demo to reveal the power of Coretava._

## FAQs about Personalization in Ecommerce

![Ecommerce Personalization FAQs](https://static.coretava.com/cms/Ecommerce_Personalization_FA_Qs_2bf77a62c5.jpg)

In case you still have any questions about ecommerce personalization, here are a few popular queries:


### What Is Ecommerce Personalization?

Personalization in ecommerce refers to collecting, analyzing, and using customer data with the purpose of offering dynamic, personalized content to customers based on their needs and preferences. Targeting is done based on various criteria like demographics, location, interests, browsing history, past purchases, and others.

Online businesses usually use AI and machine learning algorithms to set up their personalization programs and campaigns due to the big amount of data and analytics that’s required.

### What Are the Benefits of Ecommerce Personalization?

The advantages of personalizing the experiences of online shoppers are many. The most important ones include stronger customer engagement, higher conversions, improved [customer loyalty](https://www.coretava.com/blog/customer-loyalty) and customer retention, more competitiveness, a boost in revenue, and better return. In other words, you can make more money in a very efficient way.

### What Is the Difference between Personalization and Customization in Ecommerce?

Ecommerce personalization and customization are similar, yet different.

Ecommerce personalization is making the journey of each customer unique based on their specific needs and expectations. This is done with the help of AI analytics and automation tools.

Ecommerce customization, on the other hand, requires some intervention by the customer and resorts to a certain number of variations. In most cases, this refers to customizing an existing product to the specific preferences of a customer.

### What Are Ecommerce Personalization Tools?

Ecommerce personalization tools are AI-driven software platforms that help you personalize your marketing and sales strategies based on customer persona, behavior, etc. Their machine learning algorithms analyze big data to predict future outcomes based on past patterns. This helps provide personalized content to each customer at every step of their journey in order to engage them, convert them, upsell them, and gain their loyalty.

### What Is the Best Ecommerce Personalization Solution?

The best ecommerce personalization software tool is Coretava. With Core Personalization, you can set up recommendations and upselling and gain access to unique customer data analytics. With Core Marketing, you can launch personalized pop ups on your online marketplace and send out highly personalized emails and SMSs to bring customers back to your website.

The Ultimate Guide to Ecommerce Personalization - What Is It & How to Get Started

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The Ultimate Guide to Ecommerce Personalization: What Is It & How to Get Started?

The ecommerce business is booming at an all-time high, with more companies and businesses stepping into the domain than ever before. According to Statista, today the Shopify App Store is responsible for around 10% of the ecommerce software market worldwide. In this article, we’ll provide you with a step-by-step guide on how to list your app on the Shopify App Store to get maximum exposure to potential new customers.

**Table of Contents**

* What Is the Shopify App Store?
* How to List Your App on Shopify in 8 Steps
* How to Remove Your App from the Shopify App Store
* Start Selling Your App on Shopify

## What Is the Shopify App Store?

The **Shopify App Store** is one of the largest platforms for ecommerce websites worldwide. It is a collection of apps that you can use to collaborate with [Shopify](https://www.coretava.com/blog/shopify) for your business. The platform has gained popularity mostly because of the top benefits which the Shopify apps offer.

These applications help users with all sorts of business-related tasks. This includes anything from managing inventories and optimizing stock levels, to a wide range of applications that assists with all aspects of running an online business. Leveraging these applications is a great way to ensure your [ecommerce](https://www.coretava.com/blog/ecommerce) business runs smoothly.

You can find all of these business applications on the App Store, which makes it easier for business owners to find the app of their choice. The Shopify App Store features more than just applications. It also provides user reviews for the applications available on the Shopify store.

### Developing Better Understanding

The Shopify App Store is primarily a marketplace allowing sellers and merchants to browse and install apps in order to improve their online store functionality. You can find multiple applications on the platform, but not all are alike.

For example, some applications on the platform may underperform and may not be as efficient as they claim to be. They can have bugs or viruses in more serious situations. Thus, users need to do their research on the respective applications before deciding to install any of them.

## Benefits of Adding Your App on Shopify

![Benefits of Adding Your App on the Shopify App Store](https://static.coretava.com/cms/Benefits_of_Adding_Your_App_on_the_Shopify_App_Store_f7870124f5.jpg)

The Shopify App Store offers some of the best benefits for the platforms working in online business. Before you list your product on the Shopify App Store, you may be a bit skeptical. If you're not sure if adding your app to the platform is worth the trouble, let us share the details with you.

The most important pros of having your app listed on the Shopify store include:

### Benefit #1: A Large Number of Potential Customers

_What's the most important thing for an ecommerce store?_

Having a good customer base to target.

The potential customers on the Shopify App Store are increasing by the day. With a large number of potential customers, there are more targeting chances and opportunities to grow your business. Since the Shopify App Store gets a lot of traffic, getting more users to your ecommerce apps won't be an issue.

When your app is available on Shopify, you don’t have to wait for customers to search for it on the internet to come across your product. They might be looking for something else on Shopify, see your app randomly, and get interested.

### Benefit #2: 24x7 Customer Support

Shopify has one of the strongest networks for customer support in the US market as well as globally. The professionals on the platform are available all day long, any day throughout the week. With amazing customer support, your business is never alone. In case you face any issues on the platform, simply get in touch via:

* Phone
* Email
* Web chat

Moreover, with the platform, business owners can also choose between the following:

* Extensive documentation via Shopify Help Centre
* Community forums
* Advanced Shopify university guides

### Benefit #3: Mobile Ready Platform

With advancements in technology, the majority of internet traffic comes from mobile devices. According to Statista, there are over five billion mobile internet users worldwide. Shopify understands all of this and offers a mobile app with fully responsive options for users.

The platform also offers free built-in mobile commerce providing a better GUI. This means that the ecommerce website looks great on every platform. Users on the Shopify App Store can use the offered features and ensure better purchases.

The best part is you can pick your free applications for iPhone and Android devices from their respective app libraries for better management.

## How to List Your App on Shopify in 8 Steps

![How to List Your App on Shopify in 8 Step](https://static.coretava.com/cms/How_to_List_Your_App_on_Shopify_in_8_Step_02b1bf07af.jpg)

Now that you know why it makes sense to list your app on the Shopify App Store, it’s time to look how you can do this. While this might be a somewhat complicated process for a first-timer, our step-by-step guide will walk you through the process in enough detail to feel confident when  you get started.

### Step # 1: Pick the Right App Name

Like other online content, the application name is the first thing someone notices. The Shopify App Store optimizes the app rankings in results based on their names. When it comes to the names, the app names must be relevant and memorable and blend in keywords.

Moreover, the app name should also feature a functional aspect, and finding a balance between so many app elements can be a challenging part of the process. Don't haste into it, and take the time needed to carefully brainstorm possible ideas for your app name.  

Here are the two main Shopify requirements to keep in mind for the app title:

* Be maximum 30 characters
* Explains the benefits

### Step #2: Choose the Right Listing Graphics

With around 8,000 applications available for users (as cited by the Shopify website itself), it can be a bit challenging for you to stand out from the competition. Your Shopify App Store listing (a necessary step for all applications on the platform) should be visually appealing.

Having a visually attractive and catchy app listing is the quickest way to make a powerful impact on merchants browsing through the online marketplace. For the listing graphics, you need to work on the following elements, as per Shopify guidelines:

* High-quality app card
* App icon 
* App banner

Keep in mind that the graphics you add to your application listing should reflect the app value. Moreover, they should consider customers’ privacy and data protection.

While the creativity element of the listing graphics makes a difference, you should still keep the guidelines set by the platform. In this way, you will avoid unnecessary complications and delays in the process of listing your app on the Shopify store. The faster your app listing gets approved and published, the faster you can start making sales to new customers.

### Step #3: Create the Perfect Description for the Application

_What's the first thing you notice about an application once you tap on it in the Shopify app library?_

The Shopify app listing provides insights into the application. This information gives the users information on the application and helps them decide if it's the right choice for their needs.

Remember that your app descriptions make a big difference and can greatly impact conversions.

This brings the question: _How does one create the right app descriptions?_

The description is a step ahead of traditional names and app graphics and requires specific elements, including the following:

#### Tagline 

The tagline within an application description is a blend of unique messaging and relevant keywords necessary to describe the app better.

#### Key Benefits 

The app description should include information explaining the app value and benefits in short, concise words. You should aim to describe your app's value to ecommerce businesses in precise words for higher downloads.

#### Detailed Description 

The solutions provided to users with your application are the biggest USP. You need to market your application and how it tops the competing application in every way.

Ensure the final descriptions are accurate and concise before uploading the app for listing. We also recommend using on-page SEO fundamentals to improve the application rankings on the platform.

For the descriptions, you should keep the following guidelines in mind:

* Write maximum 140 characters
* Don't add stats that violate Shopify regulations
* Avoid using terms like", "the best," "the first," and "the only"

Think of yourself as the customer while creating the app descriptions. These applications should have the functionality to support business growth. You should also segment the audience if the app targets a particular group to reduce confusion.

### Step #4: Optimize All Support Channels

The kind of support customers get from applications is a key player in their perception. If you want to thrive in business, it's necessary to plan out effective support channels. These channels should provide an instant response for users.

You can take a step forward ahead and feature various support channel information. However, a common practice on the Shopify platform requires adding the following:

* Phone number
* Email address
* App web chat

With multiple options for support channels, ecommerce business owners can easily contact your experts in their time of need.

The more you facilitate users, the better it becomes for your app response. Take the time to set up each channel separately and ensure you have a customer support representative ready to assist users at any time.

### Step #5: Ensure You Have All the Documentation Ready

Meeting the requirements for technical documentation is a necessary step of the pre-listing process. It impacts the success of app listing, the kind of product reviews you get, and more. The process requires going into the document in as much detail as possible.

For instance, the documentation should include information on how to install your application on a specific device. You can also use different content formats to optimize it. For instance, you can add the following:

* Video tutorials
* Help Center articles
* Product pages
* FAQs

After you have added the content to the website, it's necessary to ensure your documents are readily available for users on Shopify as well. The customers should be able to find, download, and view your application from the Shopify App Store.

Moreover, you should also share quick steps on how users can delete the application when required. While this information won't entice users to remove the app, it will put them at ease that they know how to do it should a need arise.

### Step #6: Always Check If You Have Monitoring Options

Monitoring options in a Shopify application is the quickest way to avoid technical complications before they arise. Technical problems can happen for various reasons and can negatively impact user experience. With professional monitoring tools, you can resolve or altogether these problems even before they even occur. 

Most of these tools are paid but are a great option for long-term app functionality. They can monitor the app's performance, traffic rates, user responses, customer reviews, and more. With the help of this monitoring software, you can resolve issues before they arise and negatively impact users, thus assuring the smooth running of your application in the long run.

Some good options for Shopify monitoring tools include:

* Better Uptime
* Hotjar
* Germain UX

### Step #7: Set Up Demo or Beta Versions for the Application

One of the best ways to attract customers to your application is by offering them a quick demo. It's why beta versions of applications are popular with app designers.

The beta version of the application is a great way to get audience reactions to the developed applications before releasing them officially. You can perform A/B testing with a small audience group and create test environments for audiences.

As users experience the respective applications firsthand, it becomes easier for them to make the best decision. For instance, some users may prefer a mobile app** **offered by the online store.

By testing the application, users can determine whether or not the mobile version is worth installing. The designers can also make specific application changes to ensure the app is as perfect as it gets when finally launched.

Setting up beta versions may seem like a lot of work, but this can be an effective approach to [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) and data collection.

### Step #8: Set Up Payments and Billing

The payment and billing options on any Shopify app are necessary for its launch. Most professionals with Shopify App Store listings use billing APIs. With these APIs, users can list down the charges for the app and combine all customer invoices quickly.

You can keep customer records efficiently with the right billing and payment options. It can also help with ecommerce marketing and boost the store's conversion rate if the data is used correctly. The invoices provide substantial record-keeping to help with these tasks. 

Completing these tech requirements ensures that users enjoy a seamless experience and have all the needed billing information almost immediately. You can also contact Shopify’s official Customer Support if you have more questions about the right billing API for your app. Take the time to explore and understand before you make a final decision.

By following the steps mentioned above, you can easily fulfill all requirements set by Shopify and ensure your applications get listed on the platform instantly. We recommend rechecking all the requirements before adding your app for listing.

## How to Remove Your App from the Shopify App Store

![How to Remove Your App from the Shopify App Store](https://static.coretava.com/cms/How_to_Remove_Your_App_from_the_Shopify_App_Store_f5eaa02483.jpg)

Shopify App Store is one of the best platforms for users that want more customers and sales. However, in some cases, you might need to remove your application. The question is: _How do you do it?_

Following are the steps you need to take to delete your app from the Shopify store:

### Step #1: Go to Store > Apps

Use your store owner’s account to log in to the Store. Go to Settings and open Apps.

### Step #2: Click on Garbage Can 

You will find a list of applications on the device. Find the App you want to delete and click on the garbage can icon.

### Step #3: Confirm Removing the App

A pop up window will open asking if you permanently want to delete the application. Click Uninstall. When you apply to delete your application, Shopify asks users to state the reason for deleting the application. However, you can skip this step if you want, as it is optional.

## Start Selling Your App on Shopify

_Are you looking to explore more ventures for your online business?_ Ecommerce is much easier with the Shopify App Store. If you've been struggling with finding new customers and making sales, adding your application to this ecommerce platform offers some of the best options for business.

It has millions of users which increase brand exposure like no other marketplace. It is fully secure and provides some of the best updates. Thus, getting your app to the Shopify App Store makes a lot of sense.

If you’re looking for additional ways to boost the performance of your ecommerce website, Coretava is here to help you. With our 360 retail growth ecommerce platform, you can launch a loyalty program, enhance digital marketing, add personalization, and benefit from an omnichannel approach.

**_[Click here](https://www.coretava.com/) to schedule a demo today!_**

How to Add Your App to the Shopify App Store: Complete Step-by-Step Guide

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A Shopify online store is a terrific place to start if you want to launch an online business and make some serious cash. You can manage your inventory and accept payments all in one place.

With a friendly user interface, the Shopify platform is easy to navigate. And with the quick growth of the ecommerce industry, a Shopify online store helps your business step up in the field.

Here’s our quick guide on how to start a Shopify store and see yourself achieving your short-term and long-term business goals.

**Table of Contents**

- Why Should You Set Up a Shopify Store? 5 Benefits
- How to Start a Successful Shopify Store in 10 Steps
- How Much Does It Cost to Start a Shopify Store?
- Launching a Shopify Store in 2023

## Why Should You Set Up a Shopify Store? 5 Benefits

Before going through the process of how to start a Shopify store, it’s important to establish whether this is at all worth it for business owners.

Without the hassle of having to build an infrastructure or the high development costs associated with self-hosted online trade platforms, [Shopify](https://www.coretava.com/blog/shopify) provides a simple way to quickly start an ecommerce store. As a readily available ecommerce platform, creating a Shopify store offers many important benefits.

Here are the main ones: 

- **User-friendly ecommerce platform**: Creating and managing your online store with Shopify is relatively simple and doesn't require much coding knowledge or technological expertise. Even the most inexperienced users may easily personalize their business with the straightforward drag-and-drop interface.
- **Plethora of apps and plugins**: Shopify provides more than 25.8 million third-party apps for retailers, according to Fundera. These are available in the [Shopify app store](https://www.coretava.com/blog/shopify-app-store) to help you personalize and improve the functionality of your online store. There is an app for practically everything related to running and growing an ecommerce website, from payment methods and shipping tools to social network integration and email marketing.
- **Strong security protocols**: Strong security standards and regular uptime make Shopify a market leader in the ecommerce industry, guaranteeing that customers can always access your business and that their information and data is safe and secure. Moreover, the platform handles all backups and security updates. This means that business owners don’t have to worry about this must-have step when setting up a Shopify store.
- **Mobile-ready store**: Having not only a mobile-integrated but a mobile-first store is essential because virtually everyone uses their phones for shopping. Oberlo reports that currently 1 in 3 people shop on their mobile phones. Ecommerce trends point that this percentage is likely to grow in the coming years. To meet this reality, Shopify offers responsive designs that look equally amazing on all devices as well as an intuitive mobile app that enables you to manage your store from any place in the world.
- **24/7 customer support**: Shopify provides email, phone, and live chat help around the clock. As an ecommerce business owner, you can be sure that any problems or inquiries you have will be immediately resolved by the customer support staff.

## How to Start a Successful Shopify Store in 10 Steps

![How to Start a Successful Shopify Store in 10 Steps](https://static.coretava.com/cms/How_to_Start_a_Successful_Shopify_Store_in_10_Steps_623f0dad8f.jpg)

_Excited to set up your Shopify store but don’t know where to begin?_

Breaking the process down into separate, feasible steps can make starting your successful Shopify store much more manageable.

Here is our detailed guide on how to create your own Shopify store:

### Step 1: Identify Your Niche and Products

You can understand the significance of choosing your expertise and standing out from the competition if you've ever heard the saying "jack of all trades, master of none."
If you wish to build a consistent cash stream and attract a devoted clientele, run a more narrowly focused operation and identify a niche.

You must be clear on the market niche you want to serve and the goods you want to sell before you open your Shopify website. Conduct market research and then decide on the goods or services you want to offer based on your preferences, abilities, and objectives.

### Step 2: Choose a Shopify Plan and Theme

Once you know your product or service niche, it's time to create a Shopify store and select a pricing option that works for your financial situation and specific needs. 

The standard _Shopify_ plan, which costs $49 a month and offers a solid feature-to-price ratio, hits the sweet spot in the range of Shopify subscription plans. It offers a good number of user accounts (five) and expert reporting features, neither of which are offered by the less expensive _Basic_ plan. 

Credit card processing costs for the _Shopify_ plan are also much lower than those for the less expensive subscription.

Meanwhile, the _Starter_ Shopify plan is the logical choice if you merely want to sell on social media or put a product catalog on an existing website. However, you have to keep in mind the high transaction fees of 5%. If your sales volume is sufficient, one of the alternative Shopify options will ultimately be less expensive.

Next, choose a theme for your store that embodies your brand and simplifies customer website navigation. Fundera reports that Porto is the most popular Shopify theme, used by 40,000 merchants.

Both free and premium themes are available on the Shopify theme store. You can filter by industry to find the ideal layout for your ecommerce website. It’s worth going through different catalogs to get exposed to various options. Once you’ve found the perfect theme, install it on your store.

### Step 3: Customize Your Shopify Store

Your store should reflect your branding and the products or services that you sell. Choose a theme. Personalize your header, footer, homepage, product pages, and checkout to create a consistent and engaging customer experience.

Add your logo, branding, and links to vital pages like your contact page, FAQ page, and product categories in the header and footer of your website. As a result, customers will be able to more easily and quickly navigate your store and obtain the information they require.

You can also include newsletter sign-up forms and social media connections to entice customers to follow your business online.

You can display your products, promotions, and brand stories in a visually appealing and simple-to-navigate style on the homepage. Draw customers in and emphasize your key selling points by using premium photos, videos, and graphics. 

To help clients in finding the things they need and increase brand loyalty, you can also highlight product categories, best sellers, and user testimonials.

### Step 4: Add Products to Your Online Store

The next step in starting a Shopify store is to add your products. This means adding titles, descriptions, photographs, and prices for each product.

Include as many important details as you can, and present them in a simple, conversational manner. The best practice is to organize this information in bullet points.

If you’re starting a Shopify dropshipping store, be sure to update the product descriptions you receive for the products that you source.You don't want to wind up with generic descriptions if you want your products to stand out from customers.

If you produce your own goods to sell in your Shopify store, the same holds true. You want your product descriptions to be attractive and informative.

### Step 5: Include Your Payment and Shipping Options

Shopify offers an array of shipping and payment methods to make it simple for customers to buy from your store. Shopify store examples for payment include Shopify Payments and PayPal.

At the same time, USPS and FedEx are just a couple of the shipping companies you can consider for your logistics. 

### Step 6: Launch Your Shopify Store and Start Marketing It

Most importantly, before you open your business, make sure all your products are accurately listed, payment and delivery options are established, and the website design is complete. After everything is in working order, make your store live on your domain and launch it. 

Launching your Shopify store is the next step after customizing it and setting up payment and delivery. Create hype to drive traffic to your website right away by announcing your launch through email marketing campaigns and social media channels. Think about partnering with influencers if you have the budget for it.

You can also consider offering an introductory discount to entice visitors to your store.

Launching a customer loyalty program is another effective way to start growing your business right away. Loyal customers shop more frequently and at higher amounts, which means that you can start generating significant sales. You don’t have to wait for your business to be established to start a loyalty program.

![Launch a Loyalty Program to Grow Your Shopify Store](https://static.coretava.com/cms/Launch_a_Loyalty_Program_to_Grow_Your_Shopify_Store_5970367deb.png)

Core Loyalty can help you start and optimize an AI-driven loyalty program. [Click here](https://www.coretava.com/) to book a demo to learn more.

### Step 7: Optimize Your Store for SEO

Your store's debut is just the start. Next, you should work on optimizing your store for SEO (search engine optimization) to raise its visibility and draw more organic traffic. 

Find suitable keywords that your target audience is looking for by using tools like Ahrefs or Google Keyword Planner. To increase the visibility of your website in search engine results, incorporate these keywords into your product titles, descriptions, and meta tags.

A fast-loading website and clear website structure are significant considerations for enhancing technical SEO. To examine your website speed and pinpoint areas for improvement, use tools like Google PageSpeed Insights or GTmetrix. Ensure that your website structure is straightforward to navigate and intuitive for both search engines and human users.

Backlinks, or external links pointing to your website, are crucial for off-page SEO. Use strategies like guest posting or influencer outreach to build high-quality backlinks from websites that are pertinent to your industry.

### Step 8: Implement Various Ecommerce Marketing Strategies

Look into a combination of paid advertising, influencer marketing, social media marketing, email marketing, and paid search to reach your target audiences. You can also utilize conventional marketing (print ads, cards, newsletter inclusions, and press releases) to integrate your physical store with your internet store as part of your omnichannel marketing strategy.

You should track the traffic to your website and adjust the effectiveness of your marketing activities using tools like Google Analytics.

Core Marketing helps you boost your ecommerce marketing efforts through strategies like customized pop ups, personalized emails, SMS marketing, and gamified experiences. [Click here](https://www.coretava.com/) to book a demo to learn more.

### Step 9: Monitor and Analyze Your Store’s Performance

Having your Shopify store live is not the end; it is just the beginning of your online selling experience. As soon as your ecommerce website goes live, you should start monitoring and evaluating your store's performance indicators, such as traffic, sales, and conversion rates to find opportunities for improvement. 

To expand your business and succeed over the long run, you need to continuously work towards optimizing your store's layout, selection of products, and marketing tactics.

### Step 10: Continuously Improve Your Store

Last but not the least, keep developing your Shopify store set up if you want to guarantee its continued success.

Test and enhance your ecommerce website by introducing new features and items, and keeping up with the most recent [ecommerce trends](https://www.coretava.com/blog/ecommerce-trends) and technologies.

## How Much Does It Cost to Start a Shopify Store?

![How Much Does It Cost to Start a Shopify Store?](https://static.coretava.com/cms/How_Much_Does_It_Cost_to_Start_a_Shopify_Store_0b2c1cc29a.jpg)

Many expenses, both one-time and recurring, are associated with setting up a Shopify online store. Here’s what you can expect: 

### Upfront Expenses

Website design, domain name registration, and product sourcing are startup expenses in setting up your Shopify store.

Developing a custom website design in-house can cost thousands of dollars, but it's also possible to use a free or low-cost theme for a professional enough look.

A web development freelancer or company that specializes in Shopify platforms is another option for acquiring a custom website design. For those who want a distinctive and customized design that fits their brand and vision but lack the time or abilities to build it themselves, this can be a terrific choice. However, keep in mind that outsourcing can have additional charges. If you decide to go for this option, make sure to do some research to identify a reputable and trustworthy developer or agency.

The cost of registering a domain name is normally between $10 and $15 per year.

Finally, the cost of obtaining products might vary based on the kind of goods you sell online and where you get them.

### Recurring Expenses

Items like pricing, transaction fees, and marketing fall under the recurring expenses when starting a Shopify store. Depending on the package you select, pricing costs for a Shopify store might range from $29 to $299 per month. 

Although this can change based on your payment gateway, transaction costs are normally in the range of 2.9% + 30 cents per transaction. 

Depending on your marketing plan, marketing expenditures will also vary. Ecommerce marketing can cover things like SEO, email marketing, and social media advertising, and each one of these categories can cost from a few dollars a month to thousands of dollars if you expect positive results.

Other expenses to take into account are app fees and hiring staff. Shopify offers a variety of apps that can assist you with everything from order fulfillment to email marketing. However, these apps may have monthly fees. 

You could also need to hire freelancers or agencies if you require assistance with things like product photography or content creation, which will increase your costs.

## Launching a Shopify Store in 2023

It takes meticulous planning, product selection, website design, marketing, and optimization to set up a successful Shopify store. As long as you follow our step-by-step guide, you can learn how to start a Shopify store in no time. You can set up and launch your store, increase traffic to your website, and increase sales with the steps above.

[Coretava](https://www.coretava.com/) can be an excellent option for anyone wishing to launch an online store. Our products can help you optimize marketing, introduce personalization, start a loyalty program, and build an omnichannel approach. The combined result will be more frequent sales at higher values, which ultimately means more revenue for your online store.

_What are you still holding out for? Ride your enthusiasm for Shopify and let Coretava support you as you launch your online business today!_

How to Start a Shopify Store to Sell Online

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How to Start a Shopify Store to Sell Online: Your 2023 Guide to Success

7 Best Shopify Alternatives & Competitors in 2023

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7 Best Shopify Alternatives & Competitors in 2023: Comparison, Pros, Cons, & Pricing

Business owners and HR managers understand the importance of building a strong team that is not only capable but also motivated and determined to push the company forward and grow together with it. After all, in the business world, an enterprise is only as good as the employees that make it up.

However, many struggle to appreciate what exactly it entails to build a productive team of motivated individuals and do not know how to achieve this. Focusing on employee engagement is one of the most effective ways for businesses to boost the performance of their staff.

In this article, we will define employee engagement, discuss its benefits, talk about measuring it, and go through the most successful strategies for getting employees to be engaged and actively contributing to the common good.

**Table of Content**

* What Is Employee Engagement?
* Why Is Employee Engagement Important in the Workplace?
* How to Measure Engagement by Employees?
* How to Improve Employee Engagement with 3 Top Strategies

## What Is Employee Engagement?

Employee engagement refers to the level of involvement, dedication, enthusiasm, and even passion that an employee feels towards their job and their workplace. In other words, this human resources (HR) concept evaluates how excited employees are about their work and company.

The employee engagement definition implies that this is directly related to the morale of both individual workers and the entire team. The level of involvement and satisfaction among individual team members and entire teams is crucial for the success of the business as happy employees are more likely to be driven to contribute to the common success.

## Why Is Employee Engagement Important in the Workplace?

![Importance of Employee Engagement](https://static.coretava.com/cms/Importance_of_Employee_Engagement_1eaeb0292a.jpg)

For many businesses with well-developed HR departments, high employee engagement in the workplace is one of the core company values.

_But why? What are the benefits of employee engagement?_

Let’s take a look at the main benefits of having your employees engaged from a business point of view:

### 1. Employees Are More Motivated and More Dedicated

Workers who feel more engaged within the company exhibit higher levels of motivation and dedication. As they feel a part of something bigger, they are happy and devoted to contribute to this thing so that they can grow, develop, and succeed together.

### 2. Employee Engagement Boosts Collaboration

Excited employees are looking for any opportunity to contribute to the company growth, so they are actively looking for chances to work together and cooperate with members of their own team as well as with employers from other teams within the company. This creates a company culture of in-team and cross-team collaboration which can bring to fruition many previously impossible or even unimaginable ideas and projects.

One of the best things about engaged employees is that their enthusiasm and excitement tend to be “infectious” and can easily spread over to other team members. The spillover positive impact might be quite considerable.

### 3. Employees Experience Less Stress and Less Burnout

Employee engagement is also associated with lower levels of stress at the workplace, and once staff feels less stressed about their job, they are more likely to engage and dedicate more effort to not only fulfilling the basic requirements but also going above and beyond. This turns into a positive cycle where engagement and a stress-free work environment reinforce each other, creating a generally more positive workplace.

The American Institute of Stress reports workplace stress to cost $300 billion per year in losses to businesses in the US alone as a result of absenteeism, declines in productivity, and workplace accidents. Boosting engagement can help eliminate this loss.

Moreover, employees who feel devoted and who experience less stress tend to reach burnout less frequently. Work-related burnout is characterized by exhaustion but also by lack of motivation and dedication. Focusing your HR efforts on improving engagement among employees can help prevent reaching a state of burnout which is really hard to fully recover from.

### 4. Company Productivity Is Higher

Engaged employees are more productive as they have the drive and the motivation to move forward and to push the company forward. Also as they experience stress and burnout less often, they don’t have any major obstacles on their way to achieving their full potential.

As employees who feel more engaged collaborate better with their co-workers, this in turn improves team productivity too. Ultimately, the entire company's productivity benefits from a positive push.

### 5. There Is Less Employee Turnover and More Employee Retention

Employees who experience a strong connection to the objectives and goals of the company are more likely to stay in the long run and work towards reaching these objectives. This translates directly into a lower employee turnover rate and a higher employee retention rate.

For many businesses, employee turnover can quickly turn into one of the highest business costs, especially for startups that suffer from notoriously high turnover rates. The last thing you want as an enterprise is to spend your limited financial and human resources on onboarding and training new employees only to lose them a few short months down the road because of failure to engage them and let them feel as part of the company.

Thus, you should not underestimate the benefit of engagement for employee retention.

### 6. Customer Service Is Improved

Happy employees who feel engaged with the company and its core values are more likely to work hard to deliver the necessary services to customers. This has the potential to lead to improvements in product as well as in direct customer service. The positive impacts of increased employee engagement can easily spill over into many different aspects of the business.

### 7. The Company Reputation Is Enhanced

Engaged employees can turn into your brand ambassadors - you don’t have to rely on [loyal customers](https://www.coretava.com/blog/customer-loyalty) and influencers for this only. When workers feel happy, motivated, and satisfied at their workplace, they are very likely to mention this to friends who will mention it to friends, etc. As you probably realize, the business community is a small one (especially within a market or an industry), so your brand reputation can grow in no time.

Your reputation as a business that cares about employees’ wellbeing and work life balance can lead to more interest from new customers as well as more interest from new potential employees. Younger shoppers like Generation Z are showing an increased consideration for various ethical and social practices, including how workers are treated. In addition, in the current tough hiring market, it doesn’t hurt to have a positive reputation as an employer when you struggle to capture limited expert resources before competitors do.

### 8. New Partnerships Might Kindle

Last but not least, employee engagement is important because it might sparkle new business partnerships, albeit indirectly. As already mentioned above, employees tend to talk to their friends who might be employees or managers or even owners at other businesses. As engaged employees are devoted to helping move the business forward in any possible way, they might end up in a situation where they have a chance to bring a new partner on board. This can be someone from their own network or someone they don’t even know but that they felt encouraged to reach out to because of thinking that a partnership can benefit both parties. The increased creativity and motivation of engaged employees should not be underestimated.

## How to Measure Engagement by Employees?

![How to Measure Employee Engagement](https://static.coretava.com/cms/How_to_Measure_Employee_Engagement_200abab822.jpg)

Since employee engagement has the potential to bring so many positives for businesses of all sizes and industries, it’s important to understand how this concept can be measured. Companies need to use some quantifiable metrics and specific tools for this purpose.

### Employee Engagement Measurement Tools

One of the most popular tools for measuring how engaged employees are is the **employee engagement survey**. This is a standard questionnaire which asks a few short questions to try to gauge how involved and dedicated team members feel to be. A survey provides plenty of space for companies to accommodate the exact questions that they’d like to have answered.

The main benefits of a survey are that it is easy to implement (online), does not take much time (usually just a few minutes), does not require much coordination (it’s an individual activity), and gives full freedom of expression (as it’s usually conducted anonymously). Businesses should circulate an employee satisfaction survey at least once a year, preferably once every quarter.

Another tool to measure employee engagement is **in-person interviews**. Individual managers or HR representatives can sit with each employee and try to have an open conversation about how engaged they feel. The drawback is that employees might be less open and honest as this is not an anonymous survey, so they might feel that things they say might affect them adversely.

On the other hand, if conducted in an effective and professional manner, personal interviews might reveal much more than a limited survey. The conversation can really go in any direction, so employees have the freedom to express what exactly makes them feel engaged and what makes them feel disengaged.

In large corporation environments, it might even make sense to have **employee focus groups** by departments where you have a broader scale discussion on employee engagement and satisfaction.

### Employee Engagement Metrics

There is no single metric to measure how engaged employees are. After all, this is somewhat of an abstract concept which cannot be simply quantified on a scale from 0 to 10. Nevertheless, there are various metrics that HR uses to measure employee engagement directly or indirectly:

* **Employee turnover rate**: The percentage of employees who leave the company over the period of one year. This can be both voluntary employee turnover (because employees choose to leave as they no longer feel motivated to stay at this workplace) or involuntary turnover (as they were forced to leave due to low performance, resulting from weak engagement). A high turnover rate might be a strong signal of poor employee engagement, among other potential problems within the organization.
* **Employee retention rate**: The proportion of employees who stay within the company over one year or another specific period of time. A high employee retention could be a good indicator of high engagement and commitment.
* **Employee satisfaction**: Usually this measures on a scale from 0 to 10 how satisfied workers feel with their job, workplace, and employer. Of course, this can be somewhat subjective at the individual level, but the company-level results are an excellent indicator whether employees - on average - feel connected to the company or not.
* **Employee net promoter score**: Similar to the net promoter score (NPS) implemented among customers, the employee net promoter score (eNPS) measures how likely your staff is to recommend the company products to their network. This is a pretty good measurement of employee satisfaction. After all, a distractor - someone who’s not willing to say good things about the product they themselves work on - is most probably highly dissatisfied and highly disengaged.

## How to Improve Employee Engagement with 3 Top Strategies

![Strategies to Improve Employee Engagement](https://static.coretava.com/cms/Strategies_to_Improve_Employee_Engagement_8d7647242e.jpg)

In the current business environment of more frequent remote work, achieving satisfactory levels of engagement among employees is becoming increasingly more difficult. Getting workers to feel motivated and driven has always been a challenge for companies, but it’s even more challenging when it has to be done with no personal communication and interaction. In remote working circumstances, opportunities for meaningful team building activities are limited.

Moreover, many business owners and leaders make the crude mistake of assuming that improving employee engagement is a purely HR responsibility. The truth of the matter is that company owners and leaders have just as much to contribute to this crucial piece of company culture as their HR departments, if not more.

So, now more than ever, businesses need to put efforts into launching effective employee engagement programs to get - and retain - everyone on board.

Let’s take a look at a few online employee engagement strategies that have proven to deliver results, especially in the expanding remote work environment:

### Quizzes

Though many have negative associations when they hear about quizzes as they start thinking about school examinations, quizzes at the workplace can actually be a fun strategy to engage employees.

During the onboarding and training process, you can integrate short quizzes which aim to retain the attention of new employees and make sure that they learn everything they need to know about the business, the company culture, the team, and their basic responsibilities. Knowing exactly what you are getting into is a prerequisite for feeling comfortable and involved.

The role of quizzes as one of the best employee engagement ideas does not end with this. After the training stage, you can periodically send quizzes to your team members to distract them from their everyday routine and let them have some fun. You can have personality quizzes, pop culture quizzes, or even a small competition “Who Knows Our Product Best Quiz”.

The trick is to make these quizzes fun and to use them to promote a healthy dose of competitive spirit among the team that everyone uses to improve. The goal is to get everyone to know each other better, to know the company and the management better, and to feel more related and connected.

### Videos

Another proven strategy on how to increase employee engagement is through the usage of video at the workplace. This is particularly important and beneficial for remote teams that rarely - if ever - see each other in person.

Again, there are many different ways in which you can make use of video to gamify processes at work and make everyone feel more involved and dedicated. During onboarding, you can include videos with C-levels who personally welcome the new employee. This will already make them feel important and appreciated and will immediately boost their engagement.

Throughout training, video manuals are more effective in delivering knowledge than simple written texts and images. This holds true both for initial training and continuous on-the-job skill improvement opportunities.

A recent trend in employee engagement activities is to also incorporate videos in quizzes. Employees are much more likely to take part in something that promises to be fun and engaging rather than a standard multiple choice quiz.

### Gamification

A must-have aspect of a successful employee engagement strategy is gamification. This is a recent tactic that has already gained a lot of popularity and traction because of its effectiveness. Gamification refers to using a digital setup to encourage employees to achieve a specific goal in a competitive environment.

Online games for employee engagement might aim to collect points, unlock rewards, improve their status, and reach milestones. The ultimate goal is to boost loyalty and engagement through fun, rewarding activities.

Gamification can be implemented throughout the employee journey, from onboarding on.

## Getting Started with the Best Employee Engagement Platform

While the benefits of launching an employee engagement program are clear, how to go about this in a practical way might be less clear.

_How do you start improving the engagement of your employees in a fun, non-intrusive way yet effective way?_

**_With the help of an employee engagement tool like [Core Team](https://www.coretava.com/)._**

With a simple subscription to Core Team, you get unlimited access to all the tools that you need to engage your employees in an online environment through quizzes, videos, and gamification. All of these products are highly customizable so they fit the needs of businesses of all sizes and in all industries. You can decide which employees, at what frequency, and how exactly to engage while analyzing results and adjusting your strategy dynamically.

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to sign up for a free demo of Core Team._**

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The Ultimate Guide to Boosting Employee Engagement at the Workplace: 3 Strategies

_What is the best loyalty app for ecommerce businesses in 2023?_

Most online store owners and digital marketers are looking for the answer to this hot question in ecommerce.

In this review, we will compare two of the most popular loyalty rewards app platforms on the market: Coretava vs Stamped.io.

We will take a look at the products and functionalities that each app provides, what ecommerce platforms it integrates with, how much it costs, and how customers evaluate it. We will conclude by showing you how to start your loyalty program trouble-free, with the top app in 2023.

At the end of this article, you can find a table which summarizes the most important similarities and differences between Coretava and Stamped.io for a quick guide and reference.

**Table of Contents**

* Corevata vs Stamped.io: What Are They?
* Coretava vs Stamped.io: Top Features for Loyalty Programs
* Coretava vs Stamped.io: Integrations with Ecommerce Platforms
* Coretava vs Stamped.io: Pricing
* Coretava vs Stamped.io: Customer Reviews
* Coretava vs Stamped.io: Customer Service
* Coretava vs Stamped.io: What Is the Best Loyalty App?
* Getting Started with the Best Loyalty App in 2023
* Summary Table: Comparison Between Coretava vs Stamped.io

## Corevata vs Stamped.io: What Are They?

To get started with our Coretava vs Stamped.io review, let’s first find out what each of these platforms is and what options it provides to ecommerce business owners and digital marketers to boost [customer loyalty](https://www.coretava.com/blog/customer-loyalty) and grow their enterprise.

| Product | Coretava | Stamped.io |
| :---: | :---: | :---: |
| Loyalty | ✔ | ✔ |
| Marketing | ✔ | ✖ |
| Personalization | ✔ | ✖ |
| Omnichannel | ✔ | ✖ |
| Gamification | ✔ | ✖ |
| Team Engagement | ✔ | ✖ |

### What Is Coretava?

![Coretava Omnichannel Ecommerce Growth Platform](https://static.coretava.com/cms/Coretava_Omnichannel_Ecommerce_Growth_Platform_686bd32bfb.png)

Coretava is a data-driven, multi-segment, complete retail growth platform.

Meanwhile, most Coretava competitors including Stamped.io are a simple loyalty program plugin that allows online stores to launch a rewards program but do not go beyond this.

At the same time, Coretava helps ecommerce websites boost [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing), personalization, customer loyalty, omnichannel marketing, and employee engagement from a single, 360 growth platform in order to optimize business performance and maximize revenue.

Coretava offers 5 different, yet integrated products that work hand in hand in order to deliver a complete growth journey for ecommerce businesses in all industries and of all sizes:

* **Core Loyalty**: An AI-powered loyalty app that provides access to all types of loyalty rewards programs, integrates with all major ecommerce platforms, and suits the needs of all ecommerce business sizes.
* **Core Marketing**: A data-driven ecommerce marketing app that offers personalization, customization, gamification, and automation to enhance customer acquisition and customer retention in a cost-effective manner.
* **Core Personalization**: An AI-driven ecommerce personalization app that helps online stores drive more sales at a higher value.
* **Core Omnichannel**: An all-in-one app that provides a seamless and consistent experience to loyal customers by meeting their requirements and preferences across all touchpoints, both online and offline.
* **Core Teams**: A smart employee engagement app that helps improve individual and team motivation, productivity, performance, and growth.

Core Loyalty provided by Coretava is a direct Stamped.io competitor as one of the best loyalty program apps in 2023. However, the rest of the Coretava suite of tools offers many more opportunities for businesses to streamline the retail growth process.

Coretava is designed to satisfy the needs and requirements of online stores of all types, industries, and sizes, from micro enterprises to large corporations.

### What Is Stamped.io?

Stamped.io is a traditional, transactional customer loyalty app that provides the basic tools and features expected from such a platform. While Stamped.io is a Coretava competitor in the rewards program industry, it does not offer many of the advanced functions available at Coretava. Moreover, Stamped.io does not work as a 360 retail growth tool.

The Stamped Loyalty app is based on transactional loyalty which is a conventional approach and does not benefit from the power of artificial intelligence and data-driven algorithms to optimize the results of a loyalty program. In addition, Stamped.io does not have a personalization, recommendation, and gamification engine.

While Stamped.io is not as segment-specific as Smile.io, it is not as multi-segment as Coretava either. Stamped Loyalty is not the right fit for big ecommerce business enterprises but covers the needs of micro-, small-, and medium-sized companies.

## Coretava vs Stamped.io: Top Features for Loyalty Programs

For a comprehensive review of Core Loyalty and Stamped Loyalty, we need to take a detailed look at the specific tools and functionalities which each loyalty programs app provides for launching and optimizing a rewards program:

### Coretava Features & Functionalities for Customer Loyalty

![Core Loyalty - The Best Loyalty App](https://static.coretava.com/cms/Core_Loyalty_The_Best_Loyalty_App_21c888d875.png)

Core Loyalty allows ecommerce websites to start all types of customer loyalty programs regardless of their Core Loyalty plan:

* Points-based loyalty programs
* Cashback loyalty programs
* Tier-based loyalty programs including VIP levels and badges
* Referral programs
* Gamification features including missions and challenges

Coretava has moved away from the traditional loyalty model based on transactions, applied by most Coretava competitors like Stamped.io, Smile.io, and Yotpo.

Instead, Core Loyalty takes advantage of AI, big data, and machine learning to personalize, customize, and gamify the customer experience in order to enhance loyalty and retention.

Increased customer loyalty and customer retention bring more customer engagement, a lower churn rate, a lower abandonment cart rate, a better customer lifetime value, a higher share of wallet, higher sales value, and - ultimately - more revenue.

Furthermore, the Coretava app offers smart, detailed analytics and insights on the performance of loyalty rewards programs allowing brands and their marketing teams to know exactly what works and what doesn’t. This allows them to optimize the performance of customer loyalty programs in an effortless manner.

### Stamped.io Features & Functionalities for Customer Loyalty

As a less sophisticated Coretava alternative, Stamped.io provides only the basic requirements of a customer loyalty app. Following the conventional model, Stamped Loyalty uses transactional loyalty to build rewards programs. The means suboptimal results in boosting customer engagement, customer loyalty, and purchase frequency. 

Stamped Loyalty works with fewer types of rewards programs compared to Core Loyalty, including:

* Points-based loyalty programs
* Tier-based loyalty programs including VIP loyalty programs (available only in Professional subscription plans)
* Referral programs

Stamped.io does not allow ecommerce websites to launch cashback loyalty programs at all, and VIP rewards programs are possible only with Professional plans that might be too expensive for SMEs.

## Coretava vs Stamped.io: Integrations with Ecommerce Platforms

The best loyalty app should integrate with all major ecommerce platforms, so let’s compare between Coretava and Stamped.io integrations:

### Coretava Integrations

As one of the most popular Stamped Loyalty competitors, Core Loyalty integrates with all the top ecommerce platforms most frequently used by small and big enterprises, including:

* [Shopify](https://www.coretava.com/blog/shopify)
* Shopify Plus
* VTEX
* Magento
* WooCommerce
* Nuvemshop
* Zid

### Stamped.io Integrations

The Stamped.io loyalty program app integrates with the following ecommerce platforms:

* BigCommerce
* GemPages
* Magento Commerce
* Shopify
* Shopify Plus
* Shoplazza
* Wix
* WooCommerce

This means that both Coretava and Stamped.io integrate with the leading ecommerce platforms.

## Coretava vs Stamped.io: Pricing

When looking for the best loyalty app in 2023, it’s important to consider pricing. The top customer loyalty program platform should - among other things - be affordable for businesses of all sizes, especially micro and small enterprises. Let’s compare Core Loyalty pricing and Stamped Loyalty pricing.

### Coretava Pricing

Coretava structures the pricing of Core Loyalty based on the following factors:

* Ecommerce platform
* Subscription plan: Starter (Free) vs Basic vs Growth vs Pro vs Enterprise (Custom)
* Number of monthly orders
* Availability of tools and features

Core Loyalty offers a Starter plan for free that meets the needs and requirements of micro businesses. Moreover, the freemium can be used by all companies to test the app and make sure it meets all their expectations.

Access to all loyalty program types including VIP levels and badges is available with all paid plans.

A monthly subscription to Coretava integration with Shopify costs between $24.99 and $139.99.

A monthly subscription to Coretava integration with VTEX costs between $299 and $999.

Core Loyalty offers customizable Enterprise subscription plans with unlimited monthly orders suitable for large businesses and corporations.

This pricing model is significantly more affordable than Stamped.io, and it covers the needs of all enterprises, regardless of their monthly order volume, at a low cost.

### Stamped.io Pricing

Stamped.io bases its pricing structure on a number of factors including:

* Subscription plan: Premium vs Business vs Professional vs Enterprise (Custom)
* Number of monthly orders
* Access to tools and features

According to the Stamped.io pricing page, Stamped Loyalty does not offer a free plan, so even individual ecommerce business owners and small companies need to pay.

Moreover, all subscription plans are considerably more expensive than the comparable Core Loyalty plans, both for small and big enterprises.

Importantly, access to the VIP program tool is available only with the highest-level subscription, charged at $399/month when billed annually.

Stamped.io has both monthly and annual plans.

A subscription to Stamped Loyalty costs between $59 (for 500 monthly orders) and $479 (for 3,500 monthly orders) per month, when paid monthly.

A subscription to Stamped Loyalty costs between $49 (for 500 monthlyorders) and $399 (for 3,500 monthly orders) per month, when paid annually. Annual subscriptions comes at discounted rates.

The price is the same regardless of the ecommerce platform integration.

In conclusion, Stamped.io is a more expensive Coretava alternative which provides access to fewer tools at comparable subscription levels. Also Stamped is not a good app for loyalty program for large enterprises, partially because of the pricing model.

## Coretava vs Stamped.io: Customer Reviews

Business owners choosing the best loyalty app for their ecommerce website should consider what existing customers think about the tool. The positive Coretava customer reviews are a good sign that the app indeed delivers all that it promises, providing a seamless loyalty program experience for maximum benefits.

### Coretava Reviews by Customers

![Coretava Customer Reviews - Columbia](https://static.coretava.com/cms/Coretava_Customer_Reviews_Columbia_e7e2688cd0.png)

Coretava (previously Gamiphy) has a rating of 5/5 stars on the Shopify [website](https://apps.shopify.com/gamiphy-loyalty/reviews).

Positive reviews by satisfied Coretava customers praise the amazing features, the comprehensive app (data-driven omnichannel), the acquisition and growth optimization, the available and knowledgeable customer support team, and the overall superior experience compared to other loyalty apps.

### Stamped.io Reviews by Customers

Stamped Loyalty has a rating of 3.8/5 stars on the Shopify website.

Some customers share positive experiences with Stamped.io, their products, and the support team.

However, many negative reviews complain about technical problems including inefficient integrations between different Stamped.io tools, problems integrating with other platforms, and technical glitches. Unhappy Stamped.io customers also discuss the high cost and the lack of human response from the support team.

## Coretava vs Stamped.io: Customer Service

The best loyalty app for small business and large enterprise must offer superior customer support and service. Should a problem occur, customers need to know that it will be taken care of. Let’s compare the customer support provided by the Coretava and Stamped.io teams:

### Coretava Customer Service

According to Coretava online customer reviews on Shopify, the Coretava support team is always present, responsive, and competent to address and solve any issues that customers face. Even in the unlikely event of a temporary technical problem, or when [ecommerce](https://www.coretava.com/blog/ecommerce) businesses are not sure how to use the app, the Coretava customer support team is available to help right away.

### Stamped.io Customer Service

One of the most frequent complaints by Stamped.io customers on Shopify is the lack of human interaction from the customer support team. Many say they have been unable to connect with a human, and their issues remain unsolved for months. Furthermore, customers complain about technical issues and problems with the app, which means that they often need assistance from customer support.

## Coretava vs Stamped.io: What Is the Best Loyalty App?

Our review of Core Loyalty by Coretava and Stamped Loyalty by Stamped.io shows that Coretava is the best loyalty app in 2023. The platform offers all the tools and features required to launch and optimize the performance of your rewards program to drive the best overall business results. Coretava does not work only as a loyalty program app only but rather as a comprehensive retail growth platform.

Moreover, the pricing is affordable and suitable for ecommerce businesses of all types and sizes. Coretava reviews by customers are positive, reporting excellent experiences with the product and the support team.

## Getting Started with the Best Loyalty App in 2023

Coretava is the only customer loyalty program app on the market that meets all the needs and requirements of ecommerce websites. Core Loyalty allows you to start a rewards program that personalizes, customizes, gamifies, and optimizes the customer experience to boost customer loyalty, customer engagement, and customer retention.

All that’s left for you is to sign up for freemium access to test the features yourself before deciding on the most suitable plan for your business needs.

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._**

## Summary Table: Comparison between Coretava vs Stamped.io

In the table below, we have summarized all the features and benefits of Coretava and Stamped.io:

| Feature | Core Loyalty by Coretava | Stamped.io |
| :---: | :---: | :---: |
| 360 Complete Retail Growth Platform | ✔ | ✖ |
| Complete On-Site Control | ✔ | ✖ |
| Points-Based Loyalty Program App | ✔ | ✔ |
| Cashback Loyalty Program App | ✔ | ✖ |
| Tier-Based Loyalty Program App including VIP levels | ✔ (All plans) | ✔ (Professional plan only) |
| Referral Program App | ✔ | ✔ |
| Sophisticated Gamification Features | ✔ | ✖ |
| Data-Driven Omnichannel | ✔ | ✖ |
| Integration with All Major Ecommerce Platforms | ✔ | ✔ |
| AI-Powered Analytics & Insights | ✔ | ✖ |
| Good for Micro and Small Businesses | ✔ | ✔ |
| Good for Medium-Sized Companies | ✔ | ✔ |
| Good for Large Business Enterprises | ✔ | ✖ |
| Customer Reviews | 5/5 (On Shopify website) | 3.8/5 (On Shopify website) |
| Customer Service | Best in Class (based on customer reviews) | Poor (based on customer reviews) |
| Affordable Pricing | More affordable than competitors; Suitable for businesses of all sizes; Offering all key features in all plans | Less affordable than competitors; Suitable for SMEs only; Offering only limited features in low-level plans |

Coretava vs Stamped.io - What’s the Best Loyalty App in 2023

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Coretava vs Stamped.io: What's the Best Loyalty App in 2023?

Dropshipping is a new ecommerce business model used to run an online storefront without the need to manufacture a product, supply a service, or even maintain an inventory. It is one of the most popular business models with numerous benefits for suppliers and manufacturers globally, and available options like Shopify dropshipping make it even easier and faster to get started.

This is one of the most straightforward business models and fulfillment options as it doesn’t involve a middleman in the traditional sense of the word. When a buyer places an order, you guide the buyer to the supplier, who provides products at wholesale rates. Ecommerce websites now readily use dropshipping for business growth, with the global market size reaching $128.6 billion, according to Statista.

In this article, we will provide you with a complete guide on what dropshipping means and how to set up dropshipping on Shopify to start making money from ecommerce.

**Table of Contents**

* What Is Dropshipping?
* How Profitable Is Shopify Dropshipping?
* What Are the Advantages and Disadvantages of Dropshipping Compared to Other Ecommerce Business Models?
* How to Dropship on Shopify Step by Step
* Get Started with Your Ecommerce Dropshipping Business on Shopify

## What Is Dropshipping?

Dropshipping is an [ecommerce](https://www.coretava.com/blog/ecommerce) business model allowing entrepreneurs to set up their storefronts and start selling online with little to no investment.

This is an order fulfillment option where you - as the seller - list, promote, and market the products or services of a dropshipper. As soon as you receive an order from a customer, you forward it to the dropshipper, who is responsible for fulfilling the order. Meanwhile, you have to maintain communication with the customer and provide them with up-to-date information on the status of their order.

Depending on the arrangement between the seller (you) and the dropshipper, you might be responsible for customer support or you might not be.

### What Is Shopify Dropshipping?

![What Is Shopify Dropshipping](https://static.coretava.com/cms/What_Is_Shopify_Dropshipping_7dd4758731.jpg)

Dropshipping with Shopify is a variety of this business model which involves the use of the [Shopify](https://www.coretava.com/blog/shopify) ecommerce platform. Sellers can set up their ecommerce business on the platform which allows them to automate most of the processes and steps involved in this strategy.

The biggest benefit of this approach is that Shopify dropshipping saves business owners from unnecessary inventory management because customer orders get delivered directly. This means that those interested in dropshipping on Shopify don’t have to invest in bulk orders or product manufacturing. With the increasing demand for online trade, Shopify dropshipping has become vital to businesses worldwide.

This model allows entrepreneurs to earn large profits without worrying about supply chain or manufacturing costs. These features make it the best option for long-term business operations. On average, people working with Shopify dropshipping suppliers make 15% to 20% in profit. The exact number varies based on the kind of supplier you have and the type of products you sell.

### Where Can You Find the Best Products to Dropship on Shopify?

The most vital part of starting and running a successful Shopify dropshipping store is knowing where to find the products for sale. There’s a variety of different products, suppliers, and options to choose from. You can also choose between various approaches, but here’s a quick list of the most viable options for Shopify dropshippers in 2023.

**1. Worldwide Brands**

Worldwide Brands is a Florida-based company that has been operating since 1999. They officially registered as a company in 2001 and have become a leading platform for Shopify dropshipping. The company has created The Drop Ship Source Directory, a key industry player.

**2. Wholesale2b**

Wholesale 2b is another popular platform for dropshipping, with over 1.5 billion leading sellers. It’s a good platform for newer sellers in the industry.

**3. Wholesale Central**

Wholesale Central is a popular pick for entrepreneurs seeking dropshipping business opportunities. Wholesale Central is the go-to option for manufacturers, importers, wholesalers, distributors, and dropshippers.

**4. Spocket**

Spocket is yet another website that specifically provides access to wholesale merchants that focus mostly on US and EU products, but products from other markets are also available. This is a good place to find products to dropship for those wishing to maximize profits.

**5. DSers-AliExpress Dropshipping**

Dsers is a platform to place unlimited orders on AliExpress via bulk payments. It’s an ideal option for high-demand dropshipping on Shopify.

Each of the stores and platforms listed above has its own features, requirements, benefits, and drawbacks for entrepreneurs. That’s why it’s important to study the characteristics as well as the pros and cons of each before making a decision. Finding the right place to source your products from is one of the most complicated decisions of dropshipping with Shopify.

## How Profitable Is Shopify Dropshipping?

![How Profitable Is Shopify Dropshipping](https://static.coretava.com/cms/How_Profitable_Is_Shopify_Dropshipping_3fae6e577a.jpg)

Profitability is the key reason so many people jump into the business. If we look at the top Shopify dropshipping stores, this strategy undoubtedly offers high profit opportunities. As we’ve mentioned earlier, the average profit margin in the business ranges between 15% and 20%, based on various factors.

The basic principle for Shopify dropshipping profits depends on the price points for the same product. Several factors can impact the final pricing and profits for dropshippers, including:

**1. Market Potential of a Product**

Like any business, the demand for dropshipping products impacts their price. Most businesses thrive or fail depending on the products they offer customers. These products determine the profit margins.

**2. Corporation Partners**

Finding and working with the right corporation partners directly impacts the feasibility and profitability of dropshipping business because they determine the supply and quality of products. Without the right products, sustaining the business is not possible in the long run. The corporation partners in any business typically include the following manufacturers, wholesalers, distributors, and others.

**3. Marketing and Brand Building**

Brand building and [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) are just as important as any other aspect of the business. If customers don’t know about the products or platforms you deal with, you won’t get the desired results in profits.

_[Core Marketing](https://www.coretava.com/) can help you optimize the marketing of your ecommerce dropshipping business through personalized pop ups, customized emails, SMSs, and gamification features such as games and quizzes._

**_Click [here](https://calendly.com/d/g2y-ryc-cx6) to schedule a free demo._**

**4. Ecommerce Software and Apps**

The software tools and apps that you choose to build and optimize your Shopify dropshipping store are also a major determinant in your business success. As a leading ecommerce platform, Shopify provides great options that come within the platform as well as powerful integrations with third-party apps to further boost the performance of your online store. Therefore, you should take the time to carefully assess which options work best for your specific Shopify dropshipping goals and include them in the technical setup.

### What Are the Best Products to Dropship?

Knowing the right industries, niches, and products for dropshipping is important because it determines the targeting of customers. Before learning how to start a dropshipping business on Shopify in concrete steps, we recommend carefully choosing the most appropriate niches and products for selling online.

There are plenty of options to choose from depending on your expertise and interest, but the most profitable categories include:

* Beauty and personal care
* Apparel and footwear
* Baby products
* Pet supplies
* Smartphones and phone accessories
* Home improvement and home tools
* Home decorations
* Kitchen and dining
* Car accessories

Investing in any of these niches for dropshipping provides a higher chance of getting strong demand from customers and maximizing profits. However, it is also important to try to focus on products and items that you feel most comfortable with and know most about. After all, you need to be able to establish your online reputation and stand out from other dropshippers.

Thus, you need to take the time to carefully research the market before advancing. It is the smartest way to ensure you don’t have to close down in a few short months.

We also recommend that you set up profit margin expectations for each category when you first get started. While you will most probably not be able to achieve these targets right away, you have to start working towards optimization right away. In this way, you should be able to gradually advance to your desired level.

### 9 Most Profitable Shopify Dropshipping Websites

Setting up and operating a dropshipping Shopify store is much easier and more passive than getting started with other types of ecommerce business. Meanwhile, the numerous successful websites which practice dropshipping demonstrate that this strategy can be as profitable as other more labor-intense online stores.

To get you inspired to seriously consider launching your own Shopify dropshipping storefront, we’ve gathered 10 of the largest and most popular examples:

1. Palo: General
2. Fashion Nova: Apparel
3. Be Activewear: Apparel
4. Burga: Phone accessories
5. For My Doggy: Pets
6. Haus: Furniture
7. Warmly: Home decor
8. Ruggable: Home decor
9. Notebook Therapy: Stationery
10. BioLite: Camping

These Shopify dropshipping stores prove that finding the right balance between demand and your own experience and passion is key in how to start dropshipping on Shopify.

## What Are the Advantages and Disadvantages of Dropshipping Compared to Other E-commerce Business Models?

Understanding the pros and cons of dropshipping is a must before stepping into the business and allocating all the financial and human resources needed to launch an online storefront. Entrepreneurs need to make sure that this model makes more sense than other ecommerce businesses. Then, we can move onto how to dropship on Shopify.

### Shopify Dropshipping Advantages

Shopify dropshipping offers the following benefits that business owners should always remember:

* **Easiness to Start**

Dropshipping on Shopify is easier than other ecommerce business models because you don’t need to manufacture anything and you don’t even need to maintain an inventory. All you need is a supplier and a customer base to target. You can build your dropshipping business by investing less upfront while yet maximizing profits.

* **No Startup Cost**

As a dropshipper, you don’t have to worry about R&D or production costs. You don’t need to build a manufacturing team either. All this is all covered by the suppliers. Your only costs are those related to launching a Shopify website.

* **More Products to Sell**

A larger portfolio of products allows dropshippers to target more consumers. You can pick from a wider product variety, making it ideal if you want to keep the business running. Growth is also easier as you can simply dive into a new category or niche to sell.

### Shopify Dropshipping Disadvantages

Like other business models, Shopify dropshipping also has some drawbacks you should keep in mind.

* **Challenges to Developing a Business Focus**

Dropshipping has attracted numerous products and dealers in the market, making it challenging for dropshippers to focus on a specific product type. You have to perform diligent competitive market research and analysis before choosing what to dropship.

* **High Competition**

You aren’t the only dealer in dropshipping, making it slightly challenging to survive if you are just starting. After all, everyone with some basic business and technical skills can launch a Shopify storefront.

* **Less Quality Control**

Dropshippers have little to no control over the quality of the product, which impacts the final products. That’s why it’s crucial to choose suppliers based on their brand reputation.

## How to Dropship on Shopify Step by Step

Now that you know the basics of dropshipping with Shoppify and the important advantages which it brings, it’s time to learn how to dropship on Shopify step by step.

We’ve put together this guide with the steps to follow:

### 1. Research

Start by researching your target market in terms of both product and geographical location. Focus on a niche that fits your general knowledge and skills as well as your budget.

### 2. Supplier Analysis

Start analyzing the potential websites from which you can source products to dropship. Analyze the requirements, processes, and costs.

### 3. Build a Shopify Store

Familiarize yourself with the process of launching an ecommerce store on Shopify and go through the necessary steps.

### 4. Add Products

Add the products that you will dropship on the Shopify store you’ve launched. Focus on product images, descriptions, and details that will make you stand out from the competition and get customers to buy from you.

### 5.  Setup Payment

Complete the payment setup systems for users. One of the most important benefits of Shopify over other ecommerce platforms is that it works seamlessly with a number of different payment options.

### 6. Launch, Market, and Optimize Your Dropshipping Website

Launch your Shopify dropshipping store and start marketing it. To boost performance, you can consider starting a loyalty program. Building [customer loyalty](https://www.coretava.com/blog/customer-loyalty) will help you generate more frequent sales at a higher value. You can choose between a points-based loyalty program, a cashback program, or even a referral program.

![Core Loyalty for Shopify Dropshipping](https://static.coretava.com/cms/Core_Loyalty_for_Shopify_Dropshipping_842f95bcc5.png)

_[Core Loyalty](https://www.coretava.com/) can help you build a loyalty program based on AI and real-time analytics. You can increase sales 2.7x in an effortless manner._

**_Click [here](https://calendly.com/d/g2y-ryc-cx6) to schedule a free demo._**

## **Get Started with Your Ecommerce Dropshipping Business on Shopify**

Dropshipping on Shopify can be a profitable ecommerce business model which comes with its own pros and cons. What matters is that the advantages can significantly overweigh the disadvantages if executed well. Most importantly, this strategy allows you to generate nearly passive income with minimal initial investment and operating costs.

_To give your Shopify dropshipping business the initial push that it needs, check out the [Coretava](https://www.coretava.com/) products. Use the power of loyalty marketing, personalization, and gamification to increase conversions._

**_[Get started today!](https://calendly.com/d/g2y-ryc-cx6)_**

Shopify Dropshipping - What Is It and How to Get Started

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What Is Shopify Dropshipping & How to Get Started? The Ultimate 2023 Guide for Ecommerce Beginners

What’s the key to running a successful business in the long term? **_Customer retention_**. Many brands we know today have succeeded despite the tough financial times and the tough competition because of adopting the right customer retention approaches.

With the increased talk about a potential recession in 2023, it’s becoming even more important for ecommerce businesses to find the best way not only how to attract new customers but also how to retain existing customers.

Retaining customers is good for a company's finances and steadfastness, no doubt, but it’s also crucial for its reputation and name within the industry. There are a variety of ways that companies create strategies for customer retention. However, not all are good enough to help during difficult times like a possible recession.

According to a survey by the US National Association for Business Economics, 58% of surveyed economists believe a recession will hit the US market before the end of the year. The situation in many markets outside the US economy is equally gloomy. A potential recession will hit almost every industry albeit at a different rate. Moreover, traditionally startups and small enterprises have been disproportionately impacted by recessions, which means that they have to put extra effort into developing strategies to help them weather the storm.

It’s not all bad news though. Business owners can minimize the losses of an upcoming recession with better customer retention. If you’re struggling with the concept and need insight into retaining customers, this article is for you. We will discuss all there is to know about how to boost customer loyalty and retention, whether you are a small or large enterprise.

**Table of Contents**

* What Is Customer Retention?
* Why Is It Important to Retain Customers?
* 15 Bulletproof Strategies to Retain Customers (With or Without a Recession)
* Retaining Customers in 2023

## What Is Customer Retention?

![What Is Customer Retention?](https://static.coretava.com/cms/What_Is_Customer_Retention_9669ec062b.jpg)

Before we discuss _how to retain customers_, you need to learn the basics.

**Customer retention** is a basic metric that measures the ability of a company to keep its customers for the long haul. It’s one of the classic ways to maximize return on investment.

Following are the most commonly used metrics to calculate customer retention:

### Customer Churn

Customer churn, which is kind of the opposite of customer retention, is the rate at which consumers stop doing business with you. This is measured as the proportion of customers lost over a certain period of time over the total number of customers over the same period.

The churn formula looks like:

**_Customer Churn = (Number of Customers at the Start of the Period - Number of Customers at the End of the Period) / Number of Customers at the Start of the Year_**

The lower churn rate a business is able to get, the better it is for the long-term sustainability of the business. 

### Customer Retention Rate

Customer retention is the rate at which a company has kept clients over time.

Following is the customer retention formula:

**_Customer Retention Rate = (Total Number of Customers at the End of the Period - New Customers Acquired Over the Period) / Customers at the Start of the Period_**

The higher the retention rate of an [ecommerce](https://www.coretava.com/blog/ecommerce) website, the better it is as it means that it’s able to grow over time.

### Repeat Purchase Ratio

The repeat purchase ratio is another metric that is particularly useful in evaluating how well a business is able to retain customers. It measures the rates at which consumers return to a store to make a new purchase.

To calculate this, you can use the following repeat purchase ratio formula:

**_Repeat Purchase Ratio = Number of Returning Customers / Number of Total Customers_**

The higher the repeat purchase ratio you are able to get, the better it is for your business.

## Why Is It Important to Retain Customers?

![Why Is It Important to Retain Customers?](https://static.coretava.com/cms/Why_Is_It_Important_to_Retain_Customers_04b4ef99f2.jpg)

Creating strategies for customer retention can be a lot of work for ecommerce merchants.

_But are these strategies to retain customers really worth it?_

The answer is **YES** because according to research conducted by Bain & Company, boosting the rate at which a business retains customers by 5% can increase profits by 25% to 95%.  

_But how do customer retention policies achieve this powerful positive impact?_

The profit increase comes from many different benefits.

Here are some of the primary ways in which a customer retention policy can help business owners:

### 1. Enhanced Sustainability

A strategy to retain customers helps businesses build and maintain a solid customer base, which eliminates the need to constantly stress out about chasing after new customers. This means that the enterprise doesn’t have to put all its financial and human resources into generating leads and turning them into customers. This is particularly important during a recession when consumers are less likely to be willing to spend money on a new brand, no matter how much effort it puts into [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing).

Instead of spending money on new leads, a business can allocate some resources towards improving existing products and developing new ones to meet the constantly evolving needs of both new and present users. All this leads to better long-term business growth and operations.

### 2. Increased Customer Value

Retaining customers means you have a higher customer lifetime value. The longer you’re able to retain your customer, the more loyal they become and the more likely they are to spend more on your store. With time, they will spend more money on your brand and choose you over your competitors. Based on data from Bain & Company, returning customers spend 33% more than first-time customers.

### 3. Maximized Business Earnings

Strategies and policies to retain customers are designed to understand consumer behavior and customer intent. The data and information that businesses gather while building their customer retention efforts can be used in different ways to make strategic changes for future business endeavors. With the increasing understanding of customer needs and improved products, enterprises can convert more customers and maximize business earnings.

### 4. Increased Customer Loyalty

[Customer loyalty](https://www.coretava.com/blog/customer-loyalty) guarantees long-term business survival, even during recessions. InMoment reports that 61% of customers who feel loyal to a brand go out of their way to purchase from this brand. With the right ways to retain customers, you ensure your business runs, even when things get tough. Loyal customers continue to purchase from your company, and you can reward them well after the recession phase ends.

### 5. Reduced Customer Costs

The cost to retain existing customers is significantly lower than the cost to get new customers. The difference becomes even higher during a recession when consumers have to watch out their expenditure, so they are more likely to stick with brands they are already familiar with instead of testing out new brands.

Meanwhile, loyal customers help grow your business by providing word-of-mouth marketing, ensuring that new customers reach you without any investment from you.

So, since the advantages of retaining customers, especially during a recession, are so many and so big, let’s take a look at the best ways to retain loyal customers for ecommerce businesses.

## 15 Bulletproof Strategies to Retain Customers (With or Without a Recession)

Running an ecommerce business can be fairly challenging if you manage to build the required mechanisms to retain customers. Churn can easily turn into your biggest challenge if more customers leave than come. With an impending recession, things can get pretty bad pretty quickly for enterprises that don’t put their efforts into retaining customers.

To help out those that are struggling in this regard, we’ve put together a list of 15 simple, yet effective strategies to retain your customers:

### 1. Loyalty Programs

Loyalty programs are by far the most effective way to retain customers for your ecommerce business. These programs boost customer loyalty by ensuring that customers get rewarded each and every time when they choose your business over competitors. Points-based programs and cashback programs become particularly attractive during a recession when customers appreciate every dollar in their wallet even more than usual. With the help of a customer loyalty program, retaining customers becomes much easier.

![Core Loyalty Helps You Retain Customers](https://static.coretava.com/cms/Core_Loyalty_Helps_You_Retain_Customers_b1d9719d25.png)

_If you’re not sure how to launch a loyalty program to boost customer retention, you can check our [Core Loyalty](https://www.coretava.com/). We will help you start and optimize your points-based, cashback, tier-based, or referral program with the power of AI and analytics._

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._**

### 2. Email and SMS Marketing

Email marketing and SMS marketing is a way of attracting existing customers again by offering new updates, sales, discounts, and more. However, for this form of ecommerce marketing to work, especially during a recession, you have to focus on personalized messages to meet the needs of each and every customer.

_[Core Marketing](https://www.coretava.com/) can take the load off you when sending personalized emails and SMSs to customers to bring them back to your store._

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._**

### 3. Personalized Experiences

Customers stay when they feel valued by a company and then they see that a brand is willing to put the extra effort into assuring that they find exactly what they are looking for. One of the best ways for ecommerce businesses to make users feel this way is through personalized solutions.

_[Core Personalization](https://www.coretava.com/) helps brands retain customers by delivering the most relevant products based on customer behavior and intent._

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._**

### 4. Omnichannel Experience

Yet another of the best customer retention strategies is keeping things simple and effective. Customers love when businesses offer a cohesive and integrated customer experience, regardless of how and where they reach out. They want things to be smooth and easy.

Omnichannel experience provides customers with a consistent experience across all platforms and devices. It offers convenience and a sense of security, which are the two things that customers look for most in a brand.

_[Core Omnichannel](https://www.coretava.com/) helps enterprises create a consistent and seamless customer loyalty experience both online and offline._

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._**

### 5. Customer Account Usage

Customer accounts provide consumer information that can help businesses strategize during recessions. They can learn about client preferences and make business adjustments accordingly. Companies can use customer accounts as a reference point and build their strategies around consumer preferences.

### 6. Customer Support Improvement

Improving customer support ensures customers have a pleasant experience in communication. In this way, they know that even if  things go wrong for whatever reason, they will have someone to help them through. When users know they can rely on the customer support team of a brand, they won’t go to the competitors. A simple 24x7 chat option can suffice for most customers.

### 7. Retargeting Customers

Some clients get distracted and lose interest in your brand, but you can retarget them with new offers. You can send personalized offers to them and add them to your retained customers list. It may take some extra effort, but it will reel in your desired results.

### 8. Discounts

Offering discounts ensures that existing customers get the best market price from you. If your brand is more affordable, users won’t be looking for alternatives and won’t go elsewhere. Remember that discounts can be personalized too. For instance, you can offer a special holiday or birthday discount to make customers feel special. The more creative you are, the better this strategy will work.

### 9. Add-Ons

Free add-ons with customer purchases are a smart way to ensure clients stay with you. You can offer added benefits for free to show you value your customers. Find add-ons that work for each customer persona, and you’ll witness better repeat purchases than ever.

### 10. Prioritizing Feedback

Consumers love staying with a brand when they feel important to the brand. You should encourage customers to drop feedback, and when they do, you should assess it and act on it. This is one of the best ways to retain customers in the long run because they know that you are available and willing to address their evolving needs in this fast changing business environment.

### 11. Referrals

Referrals allow brands to retain their existing customers and attract new ones at the same time. It’s the smartest way to maximize your ROI which is of utmost importance during a recession. You can set milestones in your referral program and reward customers for every milestone they hit.

![Core Loyalty Helps Set Up a Referral Program to Retain Customers](https://static.coretava.com/cms/Core_Loyalty_Helps_Set_Up_a_Referral_Program_to_Retain_Customers_229dc2e024.png)

_Core Loyalty can help with setting up a referral program._

### 12.  Product Personalization

Personalization can seriously boost customer retention and company profits. Brands that practice product personalization experience 3x growth in sales. This is just the tip of what can be possible with the top personalization strategies. When customers find personalized solutions, retaining them becomes easier as they keep coming back to you every time they need a different problem.

### 13. Customer Satisfaction

Customers have numerous options for their purchases, regardless of the industry and the product. If you wish to stand out from the competition, you need to value your customer satisfaction. For instance, a service industry company should be able and open to adjust its services to meet the exact requirements of customers to keep them. It’s the most effective way to retain them in the long run.

### 14. Easy Returns

Customer conflicts can often lead to customer loss. It’s best to compromise a little on your policies and provide easy return options. When customers feel that there is an easy way out of getting something that doesn’t meet their exact requirements, they are more likely to shop from a brand and to stick with it for longer. You can always get more sales from them and compensate for the temporary business loss. Remember that the customer is king.

### 15. Quick Delivery

Brands like Amazon have succeeded with options like same-day delivery because clients don’t like waiting. If customers see you as a reliable option with quick deliveries, they will not opt for another company. Fast, reliable, convenient delivery options are one of the proven ways to retain customers and maximize sales.

## **Retaining Customers in 2023**

Retaining customers in 2023 is more challenging than before. Not only customers have more options than ever before with the exponential growth of ecommerce businesses, but the intensified talks of a recession make them more careful where they spend their money.

This means that companies have to focus their efforts on setting up the right strategies to retain customers in order to be able to ride the storm that might be coming in the second half of 2023. With the 15 powerful strategies outlined above, you should be able to boost customer retention, fight churn, and sustain your business during uncertain times.

_If you need some extra help in retaining customers, check out [Coretava](https://www.coretava.com/) products. With personalization and gamification, we can help you build customer loyalty across all channels._

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._** 

15 Proven Strategies How to Retain Customers During a Recession

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A devoted customer base increases sales for your company. It establishes your brand as a dependable and trustworthy provider of goods and services. Building a customer loyalty program is essential for every ecommerce business seeking to expand, grow, and succeed.

In this guide on launching a loyalty program for your online store, we’ll cover what advantages this brings, what types of programs you can choose from, and how to get started.

Meanwhile, we’ll show you how [Coretava's Core Loyalty](https://www.coretava.com/) solution can assist you in creating and managing a successful loyalty program. You can easily and effortlessly improve customer retention and spur revenue growth with Core Loyalty's abilities to develop personalized rewards, automate program management, and monitor user engagement.

**Table of Contents**

* What Is a Loyalty Program?
* 7 Benefits of a Loyalty Program
* 4 Types of Customer Loyalty Programs
* 5 Best Examples of Loyalty Programs
* How to Start Your Loyalty Program in 10 Steps
* Launching the Top Customer Loyalty Program in 2023

## What Is a Loyalty Program?

![What Is a Loyalty Program](https://static.coretava.com/cms/What_Is_a_Loyalty_Program_6ebb9fb7ec.jpg)

A loyalty program is a marketing tactic to entice customers to make repeat purchases through incentives like rewards, savings, or special benefits. Frequently, it is also referred to as a rewards program.

When your client registers and creates an account with your customer loyalty program, you can track their purchases and offer them more personalized rewards based on their purchasing behavior and behavioral trends in your industry.

Business profit margins can expand as a result of a loyalty program's efforts to promote customer retention and foster brand loyalty among clients.

## 7 Benefits of a Loyalty Program

[Ecommerce](https://www.coretava.com/blog/ecommerce) businesses are always on the lookout for ways to boost customer retention, sales, and customer lifetime value (LTV). Implementing a loyalty program can be a highly successful strategy to achieve these goals.

Seven of the most significant advantages of having a customer loyalty program include:

### 1. Higher Customer Retention Rate

Customers will want to accumulate rewards or points which motivates them to come back to your ecommerce website again and again. Loyalty programs strengthen customer relationships with brands and raise customer lifetime value and retention rates.

### 2. Increased Customer Engagement

Customers become more actively engaged with businesses that have invested time and effort in loyalty programs. This is done by taking proactive steps to earn their rewards. This engagement, in turn, leads to increased loyalty and lifetime.

### 3. Boosted Sales

Members of rewards programs spend more money and shop more frequently than non-members. There is plenty of research showing that shoppers are willing to go out of their way to buy from a brand they feel loyal to. Moreover, repeat purchases usually come at a higher value than first-time purchases.

### 4. Superior Client Data

Loyalty programs offer a straightforward way to collect various types of unique customer data. Companies can then use this insightful data on consumer behavior, preferences, and purchasing trends to improve marketing and sales tactics.

### 5. Advantage Over Competitors

A loyalty program can differentiate a company from competitors and draw in new clients. By enhancing [customer loyalty](https://www.coretava.com/blog/customer-loyalty), brands are able to grab a higher share of wallet within their niche.

### 6. Cost-Effective Marketing

Members of loyalty programs are more inclined to recommend the business to friends and family, and word of mouth is a more reliable and inexpensive marketing tactic than many other [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) alternatives. With a referral program, you make money not only from your existing customers but also the new customers they bring on board.

### 7. Enhanced Inventory Management

You can manage inventory and stock levels more skillfully if you have information on customer buying habits. This leads to smoother business management processes.

## 4 Types of Customer Loyalty Programs

There are different types of customer loyalty programs, and choosing which one to implement to your online store depends on your business goals and target audience.

Here are the four most popular and beneficial types of loyalty programs

_Note: All these customer loyalty programs are supported by Core Loyalty._

### 1. Points-Based Loyalty Program

With this customer loyalty program type, brands can reward customers with points for their purchases and let them redeem points for discounts or other rewards. This program is easy to implement and offers great flexibility in the rewards offered to customers. Points-based programs incentivize repeat purchases and can increase customer engagement and retention.

### 2. Cashback Loyalty Program

![Customer Loyalty Program Types - Cashback](https://static.coretava.com/cms/Customer_Loyalty_Program_Types_Cashback_8040fb494a.jpg)

With cashback programs, customers receive a percentage of their purchase value back in the form of cash or credit. This program is popular with customers who value immediate savings, and it can increase customer loyalty and sales right away. This customer loyalty model is particularly relevant at the moment when we hear about a possible recession more and more often, which means that customers will be interested in ways to save their money.

### 3. Tiered Loyalty Program

This program rewards customers based on their level of engagement, with higher rewards for more frequent and higher-value purchases. Tiered programs incentivize customers to make more purchases to reach the next tier, increasing engagement and sales. Reaching a VIP tier becomes a stimulus for shoppers to make more purchases.

### 4. Referral Program

![Customer Loyalty Program Types - Referral](https://static.coretava.com/cms/Customer_Loyalty_Program_Types_Referral_7ffee69819.jpg)

With a referral program, customers are rewarded for referring friends and family to the business. This means that your existing customers help you generate new leads and new customers, usually at a cost that’s just a fraction of the customer acquisition cost of other marketing channels. In this way, referral programs can increase customer acquisition, loyalty, and sales while reducing customer acquisition costs.

 ![Core Loyalty - Best Loyalty App](https://static.coretava.com/cms/Core_Loyalty_Best_Loyalty_App_0a7d559095.png)

_[Core Loyalty](https://www.coretava.com/) helps ecommerce businesses launch and optimize each of these types of customer loyalty programs. With Core Loyalty, ecommerce businesses can create personalized rewards, access AI and analytics, and improve customer engagement to increase customer retention and drive revenue growth._

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._**

## 5 Best Examples of Loyalty Programs

Establishing a loyalty program is a highly effective method for increasing customer retention, driving sales, and improving client lifetime value for organizations. But getting started is what usually makes businesses hesitate and postpone the launch of a customer loyalty program.

Below we’ve listed five of the most successful, time-tested loyalty program names from real life to serve as an inspiration to start your own program to reap the benefits:

### 1. Starbucks Rewards

Starbucks Rewards is a loyalty program with points that awards consumers with stars for their purchases. These stars can be exchanged for free drinks or food through the program. 

The program also provides unique prizes and member-only activities that boost client engagement and retention.

### 2. Sephora Beauty Insider 

Makeup lovers who shop at Sephora receive points for their purchases through Sephora Beauty Insider and get free cosmetics.

Customers are encouraged to make more purchases by the program's special benefits to get free beauty lessons and early access to new items.

### 3. Amazon Prime

Amazon Prime subscribers receive free two-day shipping, unlimited streaming of movies and TV shows, and other monthly perks. 

This promotion improves customer loyalty and lifetime value and boosts purchases from the website.

### 4. NikePlus

NikePlus is a loyalty program for Nike customers that offers personalized rewards, exclusive products, and free shipping on all orders.

The program also offers access to Nike events and training programs and incentivizes customers to engage with the brand and make more purchases.

### 5. Target Circle

Target Circle is a loyalty program that awards members with points for their purchases. These points can then be used to earn deals on more purchases in the future. 

The program provides tailored discounts and early access to sales, which encourages customers to shop more frequently at Target.

These rewards programs are great examples of how businesses can use rewards and incentives to increase customer engagement, loyalty, and sales.

## How to Start Your Customer Loyalty Program in 10 Steps

Are you thinking about boosting your business and growing your revenue and clientele? Launching a customer loyalty program can help you with that.

Follow these ten steps to start the best loyalty program in no time:

### 1. Choose the type of customer loyalty program that aligns with your brand

The first is to select a loyalty program that complements your product offers. The many options to reward your existing customers include discounts, cashback, freebies, and more.

Incentives should motivate target recipients and pique their interest. Your customer loyalty programs could be:

* **Points-based**
A point-based loyalty program gives customers rewards for recommendations, repeat purchases, and subscriptions.
* **Tier-based**
Tiered customer loyalty programs offer various perks to your clients according to how much they spend on your online store.
* **Paid loyalty**
A paid loyalty program charges users a fee in exchange for specific advantages. This is common in hotel or airline industries where customers pay for lounge access or priority boarding.
* **Value-based**
A value-based program is designed to demonstrate a company's principles and give a percentage of revenues to particular causes or charity. In this way, you can engage customers who are passionate about social responsibility and philanthropy.
* **Coalition loyalty**
This type of program is becoming more common as companies look to collaborate and share data to improve their marketing and customer insights.
* **Gamified**
A gamified program offers challenges or games to keep clients interested and engaged. You can build excitement around your brand and incentivize repeat purchases.

### 2. Define your loyalty program’s objectives

You should be clear about the results you hope to achieve through your loyalty program like increased sales or customer engagement.

For instance, let’s say you own a cosmetics company and want to raise awareness of your cause and brand. You increase sales by interacting with current patrons and customers who post about their experiences about your products on social media.

Using customer loyalty programs, you can set objectives for finding ways to boost order volume or size. Then, you need to continuously track performance against these objectives.

### 3. Identify your target audience

You learn about your customers' worldviews or what they desire from your brand by analyzing customer behavior and interactions. You discover which segments are the most active in engagement. 

An effective data collecting and storage strategy can strengthen client interactions and show what encourages loyalty.

The data collected at numerous touchpoints should be discussed by your teams as you conduct research on your target audience or current clients. 

You will be able to better serve customers by using this information to understand which goods or services to promote to your audience.

### 4. Personalize your loyalty program

With insights from your data, you need to choose a loyalty app or platform to manage your program and set it up according to your desired structure.The data you have gathered in the previous step can be used to tailor offers to your existing clients in the future. 

A SaaS provider should be aware of which departments its clients come from and how they use the tool if it provides a service that is used by many department types. The company can customize upcoming promotions and incentives based on certain use cases thanks to this insight.

You can also learn from a customer's prior interactions if the app maintains data from previous transactions. This allows it to target better and improve future outreach.

### 5. Create your rewards and incentives

As a next step in starting a customer loyalty program, you need to determine what rewards you'll offer to incentivize customer loyalty. To do this, consider what will be most valuable to your target audience.

You can use your program to promote new sales, growth, and engagement by using your client base as a source of referrals. 

If your customers have favorable experiences, you can readily ask for recommendations from them by posting content on social media, providing special connections or coupons, or asking for positive reviews.

Your customers can receive presents or offers from your company in exchange for something simple they do, and it's a win-win for both parties.

### 6. Determine your program's structure 

Next, you need to decide how customers will earn rewards and how they can redeem them. The aims, values, and client preferences of your ecommerce company should be reflected in your loyalty program's structure.

You can base the incentive structure on customer's past purchases, frequency of visits, or referrals. You need to clearly explain that redeeming points can get them discounts, free goods, special access, or other advantages. 

As part of the process, you should develop a compelling value proposition that fosters consumer loyalty and raises their involvement with your brand by establishing your loyalty program’s structure.

### 7. Create customer loyalty program materials

Before launching, you should design and develop branded materials to promote your rewards program, such as signages, email campaigns, and social media posts.

Together with a clear message about the advantages of joining, the materials must include the name, logo, and slogan of the program. 

In-store and online signage should be prominently displayed and unified for providing the ultimate omnichannel experience. Meanwhile, email campaigns should be created with eye-catching visuals and a clear call to action to draw in your customers. 

Social media updates should include videos and photographs that emphasize the special features of the program and be interesting and shareable. 

Effectively marketing your loyalty program will boost consumer engagement and increase customer retention by developing visually appealing materials.

### 8. Launch your program

Before launching, you need to announce your loyalty program to your customers and begin promoting it through the channels your target segments favor.

The launch announcement should highlight your customer loyalty program's distinctive elements, advantages, and enrollment procedures. It’s important to engage your customers and create excitement by expressing the program's value proposition simply and effectively.

Promotion must continue after the program has begun if you want to keep clients interested. Offer exclusive incentives, individualized messaging, and frequent updates on fresh rewards or privileges.

### 9. Monitor your program’s performance

As soon as you launch, you should start keeping track of how your loyalty program is performing. Use analytics to make adjustments as needed. 

Analytics metrics and tools like consumer engagement measures, transactional data, and feedback surveys help monitor the effectiveness of your loyalty program. 

You can uncover trends and patterns in customer behavior by studying this data in order to take data-driven decisions to improve your program. 

At the same time, you should continue reminding your clients of your program success and promote ongoing engagement with targeted communications. Give timely information on their rewards or point balance, personalized communications, and targeted promotions. 

To maximize consumer engagement, raise retention rates, and promote long-term revenue development, you need to periodically monitor and modify your loyalty program.

### 10. Use the best customer loyalty program app

![Core Loyalty - Best Loyalty Program App](https://static.coretava.com/cms/Core_Loyalty_Best_Loyalty_Program_App_ff679c6e9a.png)

Last but not least, to streamline the process of launching and managing your program, you should consider using a customer loyalty program app like [Core Loyalty](https://www.coretava.com/).

Our app's custom branding feature enables businesses to create a unique brand identity for their loyalty program, including custom logos, colors, and messaging. 

The points tracking system allows you to reward your customers based on their purchase history and frequency of visits. The sophisticated gamification features, which most of our competitors don’t offer, will help you gamify the loyalty experience for your customers to get them to engage even more often with your brand.

Core Loyalty also employs personalized messaging, targeted promotions, and automated email campaigns. Access to AI-driven, real-time analytics and reporting allows you to track program performance and make data-based decisions to optimize your program.

**_Check out what sets Core Loyalty apart from other loyalty apps like [Smile.io](https://www.coretava.com/blog/coretava-vs-smile-io) and [Stamped.io](https://www.coretava.com/blog/coretava-vs-stamped-io)._**

## Launching a Customer Loyalty Program in 2023

Launching a customer loyalty program is a valuable strategy for ecommerce businesses looking to increase customer engagement, customer retention, and revenue growth. When creating a loyalty program, it's essential to determine the program's structure, develop branded materials, launch the program via the best app, and monitor its performance regularly.

Coretava’s Core Loyalty helps you streamline the launching and managing of your loyalty program with minimum efforts. You get a range of features, including four different types of loyalty programs, gamification, and customer engagement tools to create successful loyalty programs for your business from a single platform. 

With Core Loyalty, launch the best loyalty program problem-free and create a competitive advantage in the marketplace.

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo._**

The Ultimate Guide to Building a Customer Loyalty Program in 2023

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With ecommerce accounting for about a fifth of total global retail sales and constantly growing, when you don’t have an online store, it’s like your business doesn’t even exist. Alternatively, your consumer base can grow significantly outside of your physical location with an ecommerce website for your brick and mortar store. 

An ecommerce website offers a 24/7 sales channel, allowing your customers to make purchases whenever it is convenient for them, including after conventional business hours.

And with an ecommerce website builder, you can easily launch your online store to reach customers from various locations, even globally. You expand your potential target market size and raise your chances of making sales.

Your ecommerce website can complement your physical business profitably if the appropriate techniques are put in place, giving your customers a convenient and seamless purchasing experience. This is commonly referred to as a phygital experience.

To help you boost your brick and mortar store, we’ll show you how to build an ecommerce website from scratch in 2023.

**Table of Contents**

* What Is an Ecommerce Website?
* Why Should You Build an Ecommerce Website for Your Brick and Mortar Store?
* How to Build an Ecommerce Website Step by Step
* How Much Does It Cost to Build an Ecommerce Website?
* Starting Your Ecommerce Website in 2023

## What Is an Ecommerce Website?

![What Is an Ecommerce Website?](https://static.coretava.com/cms/What_Is_an_Ecommerce_Website_531854c9c8.jpg)

Ecommerce websites let customers and companies exchange goods and services on a set platform, much like a conventional physical retail store. Yet, [ecommerce](https://www.coretava.com/blog/ecommerce) transactions take place fully online as opposed to at a physical location.

So, from businesses’ point of view, ecommerce website development is an efficient way to expand their customer reach and customer base by selling their products or services online. Moreover, operating an online store is usually significantly cheaper and more profitable than having a traditional brick and mortar store.

## Why Should You Build an Ecommerce Website for Your Brick and Mortar Store?

![Why You Should Build an Ecommerce Website](https://static.coretava.com/cms/Why_You_Should_Build_an_Ecommerce_Website_4a50a24ba0.jpg)

In 2023, everyone’s online - including the majority of your customers - and many prefer the convenience of ordering online. Your customer base will grow and your sales potential will rise if you build an ecommerce website for your brick and mortar business. Here are the top five benefits of establishing an online store for your company:

### 1. Expanded market reach and expansion

You can considerably increase your market reach and get access to a global consumer base with an ecommerce website for your physical business. 

A traditional store is constrained by its physical location, but an online store gives you the ability to reach clients around the country and even the globe. 

This increased market size creates new possibilities for retail growth and expansion.

With an ecommerce website, customers may access your online store from any location, which offers convenience and accessibility. 

Shoppers can explore and make purchases from your online store whenever it's convenient for them, not just during store hours. In this way, you can serve consumers who choose to shop beyond business hours and increase your chances of making sales.

### 2. Customer convenience and accessibility

With this strategy, you let your customers shop on your ecommerce website at their own pace and convenience. An ecommerce store offers unparalleled customer convenience and accessibility. Shoppers can easily browse through your goods and services, make orders, and complete payments online, saving them time and effort. Not to mention that many customers prefer not to be bothered by sales assistants.

With an ecommerce website, customers can shop from anywhere (home, office, or on the go), at any time, and using their preferred device such as a computer, tablet, or smartphone. 

Growing beyond your brick and mortar store, you cater to a wider customer base and reach customers who may not have the ability to visit your physical store due to geographical constraints or time limitations.

### 3. Additional revenue streams

Having an ecommerce website can create additional revenue streams for your business. You can reach a larger consumer base and draw in customers who prefer to purchase online by operating an online store in addition to your physical one.

Moreover, running an online store allows you to implement different strategies and tactics to boost revenue in an easy and efficient manner. For example, you can increase sales by implementing strategies like upselling, cross-selling, and promotions with an ecommerce website. Customers who are looking at a specific item, for instance, can be shown related goods or services to entice them to buy more. 

In addition, you can encourage customers to make larger purchases by offering promotions, discounts, or [loyalty programs](https://www.coretava.com/blog/customer-loyalty-program), which will raise the average transaction value and push repeat purchases.

### 4. Improved consumer analytics and monitoring

Operating an ecommerce store allows you to collect insightful customer data using analytics and monitoring tools. This information helps you analyze and comprehend the preferences, actions, and purchasing patterns of your consumers.

In turn, you can adjust your marketing and sales tactics to be more effective at meeting their demands. You can also use this data to know what updates might be needed to your products and what new products are in most demand.

### 5. Cost-effective and flexible operations

Compared to a physical store, an online store requires lower overhead costs and provides greater flexibility in operations. 

You can manage your inventory, process orders, and handle customer inquiries online, reducing the need for physical space and resources. 

It also allows you to scale your business more easily and adapt to changing market conditions. As you free up resources from serving your physical store, you can invest more in the upgrade of existing products and the development of new products.

## How to Build an Ecommerce Website Step by Step

![How to Build an Ecommerce Website Step by Step](https://static.coretava.com/cms/How_to_Build_an_Ecommerce_Website_Step_by_Step_a04be14967.jpg)

Creating an ecommerce website for your brick and mortar store can completely transform your company.

Next, you will learn how to build an ecommerce website in 8 steps:

### Step 1: Choose the most effective ecommerce platform

Finding the best platform for ecommerce websites is essential to the success of your online store. [Shopify](https://www.coretava.com/blog/shopify), WooCommerce, BigCommerce, and Magento are some of the most popular choices that offer many features and customization choices to meet your business demands.

When selecting the most appropriate ecommerce platform, think about your company's size, budget, technological knowhow, scalability needs, and desired features.

Do research on client opinions, contrast pricing structures, and assess available customer assistance choices. Building a strong and profitable online store for your company requires choosing the correct ecommerce platform.

### Step 2: Plan and design your website

Second, you need to create a comprehensive plan and design for your ecommerce website, including the layout, color scheme, branding, and user experience. Branding should be in line with your existing brand and physical stores for a coherent, consistent user experience and immediate recognition.

Moreover, you need to take into consideration technical things like the ease of navigation, mobile responsiveness, and clear call to action buttons to optimize conversions.

Many ecommerce platforms and supporting apps provide great choices for readily available ecommerce website templates. Unless you have a full software development team, this might be a more feasible option for you where you just need to customize the template to fit your exact brand and needs.

### Step 3: Add and organize your products

Once you have your website built, you need to take care of inventory. This includes putting your goods or services online, together with top-notch images, thorough product descriptions, and competitive prices.

For optimal search engine and user experience, you should create categories, tags, and filters to help users quickly locate the items they're looking for.                                                                   
### Step 4: Set up payment gateways and shipping options

Another crucial step in the process of building an ecommerce store is providing the best payment and shipping options. One of the factors that affect consumer decisions to purchase products from your ecommerce website is the presence of secure payment mechanisms.

To speed up the order fulfillment process, you also need to set up shipping choices with costs, delivery schedules, and tracking. Keep in mind that most online shoppers expect same-day or two-day delivery options.

### Step 5: Optimize your online store for SEO

One of the most important components of creating a successful ecommerce website is search engine optimization (SEO). You increase your website's exposure on search engines (like Google) and generate organic traffic by putting SEO tactics into practice. 

Higher rankings in SERPs and more exposure to potential clients comes out of this tactic.

There are numerous things you can do to optimize your ecommerce website for SEO and organic traffic. Your [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) efforts should focus on helping search engines better comprehend the content of your site and rank it appropriately by creating distinctive, evocative, and keyword-rich product descriptions as well as home page, category pages, tag pages, and others. 

For instance, you can enhance your website’s SEO performance by including relevant keywords in your meta tags, URLs, and other on-page components.

### Step 6: Implement security measures

With the exponential growth in the use of the internet and online shopping, data protection and customer safety are becoming a priority.

To be in line with the latest best practices, you need to protect your ecommerce website and customer data by implementing robust security measures. This includes SSL encryption, two-factor authentication, and regular backups to safeguard against potential security breaches.

### Step 7: Test and launch your website

The process of testing and launching an ecommerce website plays a big part in ensuring that the website is functional, user-friendly, and compatible across different devices and browsers. 

Before building a buzz around your new online store, make sure to test your website for functionality, usability, and compatibility, fix any issues, and ensure a smooth customer experience. 

Thorough testing and issue fixing before launching the website can enhance the online presence and success of the ecommerce business.

### Step 8: Get the best ecommerce website app

Just building and launching an online store is not enough to outperform the competition and get a higher share of wallet. In 2023, you have to focus on providing a personalized customer experience, smart recommendations to shoppers, and rewards for loyalty in order to sustain your business and grow.

Moreover, when adding an ecommerce website to your brick and mortar store, it’s a must to streamline the customer journey and experience through omnichannel features, for the best phygital experience.

Coretava is a complete 360 retail growth platform which hosts all the tools and products that you need to boost the performance of your ecommerce store.

Here are the ways in which we can help you grow your online store:

![Coretava Helps You Grow Your Ecommerce Website](https://static.coretava.com/cms/Coretava_Helps_You_Grow_Your_Ecommerce_Website_63d423cce9.png)

* Core Loyalty: Launch a points-based, cashback, tiered, and referral loyalty program to increase sales by an average of 2.7X. Build customer loyalty for repeat purchases at higher values.
* Core Personalization: Enable intelligent search, instant predictions, and smart recommendations to benefit from upselling and cross-selling. Offer the ultimate personalized customer experience.
* Core Marketing: Launch customized on-site pop ups and gamification as well as personalized emails and SMSs to bring back and retain customers. Implement a strong growth marketing strategy.
* Core Omnichannel: Combine online and offline customer experience into a seamless process to boost loyalty. Launch a phygital experience across all points of contact.

**_[Click here to schedule a free demo](https://calendly.com/d/g2y-ryc-cx6) to see how Coretava can help you grow your ecommerce website._**

## How Much Does It Cost to Build an Ecommerce Website?

The cost of building an ecommerce website design can vary greatly depending on numerous factors such as the complexity of the website, the features and functionalities required, the design and branding, the platform or CMS (Content Management System) used, and the development approach (custom development vs using templates or themes). 

Here is a general overview of the main costs:

| Item | Price Range ($) | Description |
| :---: | :---: | :---: |
| Domain Name | $10-$50 per year | The web address (URL) for your ecommerce website |
| Web Hosting | $5-$500+ per month | The server space where your website files are stored and accessed online |
| Design & Branding | $500-$10,000+ | Custom ecommerce website template, logo creation, and branding elements |
| Ecommerce Platform/CMS | $0-$5,000+ per month | Popular platforms like WooCommerce (WordPress), Shopify, Magento, or custom CMS development |
| Website Development | $1,000-$20,00+ per month | Creation of both the frontend and the backend, including coding, database setup, and integration of ecommerce functionalities |
| Payment Gateway | $0-$500+ per year | Enabling online payments and transactions such as PayPal, Stripe, or custom payment gateway integration |
| SSL Certificate | $0-$150+ per year | Providing secure data transmission between the website and users |
| Content Creation | $100-$1,000+ per page | Creating original content for product pages, blog posts, and other website sections |
| Testing & QA | $500-$5,000+ per month | Verifying the website's functionality and bug-freeness through testing and quality assurance |
| Maintenance | $0-$500+ per month | Ongoing updates, backups, and technical support for the website |
| Additional Features/Plugins | $0-$1,000+ per plugin | Additional functionalities like social media integration, SEO tools, email marketing, etc. | Promoting the website through online marketing and search engine optimization (SEO) |

The cost ranges provided are approximate and can vary significantly based on various factors. Before getting started, you should obtain detailed quotes from web development agencies or freelancers for accurate cost estimates based on your specific requirements. 

In addition, you need to take into account ongoing costs for website maintenance, marketing, and SEO when budgeting for an ecommerce website.

## Starting Your Ecommerce Website in 2023

Launching an ecommerce website can be a A game-changing move for your brick and mortar store. You can build a profitable online store with the correct ecommerce platform, careful planning and design, optimized product listings, secure payment gateways, SEO techniques, strong security measures, and comprehensive testing. 

_Meanwhile, Coretava offers powerful tools like Core Loyalty, Core Personalization, Core Marketing, and Core Omnichannel that can optimize the performance of your ecommerce website, providing analytical insights and solutions to enhance your operations and boost your sales. Don't miss out on the opportunity to take your ecommerce business to the next level with Coretava in 2023!_ 

**_[Get started](https://calendly.com/d/g2y-ryc-cx6) on building your high-performing ecommerce website and achieving online success._**

How to Build an Ecommerce Website for Your Brick and Mortar Store

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How to Build an Ecommerce Website for Your Brick and Mortar Store: 2023 Guide

In ecommerce, customer retention is just as important as customer acquisition. That’s because returning customers bring a higher ROI than first-time ones and help expand businesses at a scale.

One of the most effective ways to boost customer retention is to launch a loyalty program. A customer loyalty program rewards customers for continuously engaging with a brand and motivates them to buy from the brand rather than its competitors.

In this article, we will have a look at the 17 most important benefits of loyalty programs as well as how to set up the best customer loyalty program in 2023.

**Table of Contents**

* What Is a Customer Loyalty Program?
* What Are the Benefits of a Loyalty Program?
* How to Set Up a Loyalty Program

## What Is a Customer Loyalty Program?

![What Is a Customer Loyalty Program?](https://static.coretava.com/cms/What_Is_a_Customer_Loyalty_Program_19ccafee91.jpg)
A [loyalty program](https://www.coretava.com/blog/customer-loyalty-program) is an ecommerce marketing strategy that capitalizes on the concept of loyalty to retain existing customers and turn them into repeat customers. As a customer retention strategy, loyalty programs provide rewards to clients for interacting with a brand on a regular basis. That’s why they are also referred to as rewards programs.

By turning customers into brand loyalists, loyalty programs ensure that they keep coming back to the website and making more purchases. Because they are incentivized by the brand, loyal customers choose this company over and over again instead of going to its competitors.

The most popular loyalty program examples include:

* Points-based loyalty programs
* Cashback loyalty programs
* Tiered customer loyalty programs
* VIP programs
* Referral programs
* Paid loyalty programs

As you can imagine, a loyalty program benefits an online business in many different ways. Let’s take a look at them!

## What Are the Benefits of a Loyalty Program?

The 17 most important pros of a loyalty program are:

### Benefit #1: Boosting Customer Retention

The first direct perk of launching a loyalty program is that it helps improve customer retention. Since customers are continuously rewarded for doing business with you through receiving points or cash back, they start returning to your website more and more often.

As they continue buying from your e-store and are (hopefully!) satisfied with the product, they start feeling loyalty to your brand. And being rewarded for shopping definitely helps a lot in building loyalty - it’s just human nature.

(Many) people love to shop, (most) people love to play games and have fun, and (all) people love to receive gifts - and loyalty schemes stand at the intersection of ecommerce and gamification while also incorporating the gift component.

To quantify the impact of loyalty on customer retention: According to InMoment, 61% of customers go out of their way to purchase from a brand that they feel loyal to.

### Benefit #2: Reducing Customer Churn

![Loyalty Program Benefits - Reducing Churn](https://static.coretava.com/cms/Loyalty_Program_Benefits_Reducing_Churn_68435b92a3.jpg)

Following increased customer retention, loyalty also leads to decreased churn. Customers who feel appreciated and rewarded by an online marketplace are significantly less likely to stop doing business with it.

Invesp reports that 66% of consumers say that the ability to benefit from rewards affects and shapes up their shopping behavior. Even more importantly, 84% of shoppers are willing to stay with a brand that offers the benefits of loyalty program.

This means that you can bring down your churn rate to 16% (if 84% of customers stay). While the average churn rate varies widely between industries, most non-subscription based ecommerce websites would be ecstatic to have a churn rate as low as 16%.

### Benefit #3: Optimizing Revenue per Customer

Retaining customers is great, but it’s even greater if you are able to get them to shop more and spend more. Well, 60% of loyal customers purchase more often (InMoment data), and according to Bain & Company, return customers spend an average of 33% more per purchase than first-time customers. One more number that highlights the perks of a loyalty program: 57% of loyal customers spend more.

As consumers come back to your online store and spend more money each time, the ultimate effect is more income from every individual customer. And of course, more revenue altogether.

### Benefit #4: Grabbing a Higher Share of Wallet

As [customer loyalty](https://www.coretava.com/blog/customer-loyalty) pushes clients to return to your website, they go to competitor stores less frequently. This means that loyalty programs benefits include not only generating more revenue but also grabbing a bigger share of the industry market.

An ecommerce business gets a higher share of wallet which means that customers spend more money on its products rather than on competitor products. Share of wallet is an important ecommerce metric to establish your position as a leader in the online shopping space.

### Benefit #5: Positioning Your Company Ahead of Competitors

![Loyalty Program Benefits - Position Yourself Ahead of Competition](https://static.coretava.com/cms/Loyalty_Program_Benefits_Position_Yourself_Ahead_of_Competition_bbc18436e7.jpg)

Getting customers to shop more from your e-store and less from competitors inevitably helps establish your company as a leading brand in the industry. In this way, a great loyalty program can do magic in helping push your way ahead of the competition and retaining your position there.

To optimize this benefit, it’s key to establish a loyalty program that is better than your competitors’ rewards programs. Some competitive market analysis and research can go a long way.

Check out the customer loyalty programs of competitors to see how many points they provide per dollar spent, how much each point is worth, how much cash they give back, what tiers they have, and how to qualify for a VIP program. Then make sure to offer a little bit more in each of these rewards to make your program more catchy and more attractive. In other words, make sure to have the best reward program within the industry.

Pushing your rewards a bit higher than your competitors’ will more than pay for itself as it will lead to more loyal customers who come back more often and spend more each time.

### Benefit #6: Pushing Down Marketing and Sales Expenses

The benefits of a loyalty program mean that you will be generating more revenue through customer retention. This means that your business will feel less pressure to be constantly chasing after new customers, so you can somewhat slow down your spending on ecommerce marketing and sales.

Abandoning marketing and sales is a grave mistake as customer acquisition helps business growth. But if the majority of your revenue comes from return customers, you can afford to be more strategic with your digital marketing strategies and go only for these options which bring the highest return. For instance, you can drop Google Ads and Facebook Ads and focus on content marketing and social media marketing. Or any other strategy that has proven to work for your ecommerce business - every industry and every company is a bit different when it comes to marketing ROI.

Meanwhile, loyalty marketing is very cheap and cost-effective. Starting and maintaining a loyalty program costs close to nothing, but we’ll come back to this in a bit.

### Benefit #7: Increasing Customer ROI

The best loyalty programs help businesses get more revenue per customer while spending less on marketing and sales. The combined perk of this is a higher return on investment per customer.

This benefit provides ecommerce businesses with the opportunity to grow at a scale in a sustainable manner without having to constantly increase their marketing and sales expenditure.

### Benefit #8: Growing Customer Lifetime Value

Another important benefit of a loyalty program is that it helps increase customer lifetime value. As the individual lifetime value of each loyal customer (CLV) goes up, so does the average customer lifetime value (LTV) at the company level.

Indeed, according to Motista statistics, the LTV of customers who feel an emotional connection to a brand is 306% higher than that of other customers. While starting a loyalty rewards program might not be enough to build an emotional long-term relationship with your customers, it is definitely a step in the right direction. Receiving benefits from shopping with you shows your customers that they are valued and appreciated.

### Benefit #9: Growing a Brand Ambassadors Base

![Loyalty Program Benefits - Grow Brand Ambassadors Base](https://static.coretava.com/cms/Loyalty_Program_Benefits_Grow_Brand_Ambassadors_Base_6c74bf15b2.jpg)

A major perk of creating loyal customers is that they will not only buy more from you but that they can also help get others to buy from your [ecommerce](https://www.coretava.com/blog/ecommerce) store. Customers who feel loyal and emotionally attached to a company have the potential to turn into brand ambassadors, and they can be much better brand advocates and brand promoters than - let’s say - influencers who might not have even tested your product personally.

Running a referral program can give you a strong boost in converting members of loyalty programs into brand ambassadors. As they already feel connected to your brand, all they might need is a small monetary incentive to make the leap and start promoting your brand to their networks.

So, when you launch your loyalty programs package, make sure to include a referral program as well.

### Benefit #10: Establishing Brand Reputation

As loyal customers become brand ambassadors and start promoting the advantages of your products over competitors, this will lead to a push in your brand awareness and brand reputation. Your brand name will start appearing on more websites, third-party online review platforms, coupon websites, and social media channels and accounts. Word-of-mouth marketing instigated by loyal customers can do miracles for your online brand reputation.

You can accelerate this process by offering not only good rewards to returning customers but also to customers who bring traffic and sales to your ecommerce website. This is one of the benefits of a customer referral program.

### Benefit #11: Generating New Customers

Having brand ambassadors who directly work on promoting your e-store and establishing a strong brand awareness will bring more potential customers to your online marketplace. Moreover, these new customers will have a higher-than-average conversion rate because they will already have a certain degree of familiarity and trust with your brand from the reviews and recommendations of your loyal customers.

You should never underestimate the importance of word-of-mouth marketing as it is not only cheaper but also more effective than many other types of digital marketing for ecommerce businesses.

And, needless to say, as soon as you manage to convert the new leads into customers, you should start working on making them return customers (and later on brand ambassadors) through the best loyalty programs on the market.

### Benefit #12: Taking Care of Slow Seasons

Another one of the major benefits of loyalty programs is that enhanced customer retention can help take you through the slow seasons. The majority of industries and businesses have a slow season. Customer shopping behaviors are simply not the same throughout the year.

Surviving the slow season poses a big challenge to ecommerce businesses, especially startups and MSMEs which have strained financial resources. Building customer loyalty is an effective strategy to handle this obstacle and get over it.

As loyalty program members return more often, they are more likely to continue shopping even out of the peak season. Or at the very least, their increased spending over the hot season will help you build cash reserves to get your business through the slow season.

### Benefit #13: Facilitating Product Improvement and Development

Once a customer feels loyal and somewhat emotionally invested in a company, they are more likely to be willing to allocate time and effort to helping the company make its products even better. Loyal customers are perfect participants in surveys, interviews, and focus groups that a brand organizes to gather customer feedback on product pros and cons as well as strengths and weaknesses.

First of all, loyal customers feel the connection so that they would like to spend some time on this. Second, they know your brand and your products most intimately so they can provide the most useful and concrete feedback.

Returning customers have the potential to turn into the drive behind product development and improvement. This is a crucial part of the business strategy of any company that plans to continue growing.

### Benefit #14: Improving Customer Service

![Loyalty Program Benefits - Improve Customer Service](https://static.coretava.com/cms/Loyalty_Program_Benefits_Improve_Customer_Service_3052f2b945.jpg)

Similarly, customer loyalty helps collect feedback not only on products but also on customer service. Members of your loyalty program are very likely to spend time on sharing what they like the most and what they like the least with regards to your company service to customers. They will tell you if communication is too much or too little; if your customer service and success team is too pushy or too absent; whether brand representatives are able to address their questions in a satisfactory manner, etc.

You can learn a lot from loyal customers on how to provide better service to your customers.

### Benefit #15: Pushing Up Brand Relevance

The list of loyalty program benefits continues with the ability to boost the relevance of your brand, both among loyal customers and new leads. As you repeatedly reach out to loyal customers, they see how different products within your brand are relevant to their different needs. With loyalty marketing, you can show them products they didn’t even know existed.

Meanwhile, as loyal customers become closely familiar with your brand and products, they are able to promote them in an optimal way, highlighting all top features and best perks. This helps not only raise brand awareness but also enhance brand relevance among new potential customers. Customer generated content has proven to be much more effective in delivering brand messages than any form of content produced by the brand itself.

### Benefit #16: Enhancing Ecommerce Personalization

Having many repeat customers makes it easy to collect data on their behavior and habits in order to analyze and extract trends that can be used to upgrade the experience of other customers as well. This is known as ecommerce personalization.

This means that loyalty rewards programs help start and optimize a personalization strategy to serve better not only your existing customers but new ones too. Ecommerce personalization, meanwhile, brings an average rise of 10-15% in conversion rates in the retail industry, according to McKinsey & Company.

### Benefit #17: Maximizing Company Profits

Ultimately, the most important benefit of a loyalty program is that it leads to increasing profitability. Through all the dynamics that we’ve covered above, loyalty programs bring an increase of 5-10% in revenue, on average, according to Annex Cloud. As loyalty marketing is one of the most cost-effective ecommerce marketing strategies, the boost in ROI is even higher than the boost in revenue.

Based on Bain & Company analysis, a 5% increase in customer retention, which is one of the main perks of a great loyalty program, brings more than 25% increase in profit. This is definitely a benefit that you don’t want your ecommerce business to be missing out on.

## How to Set Up a Loyalty Program

The only way to take advantage of the many benefits of a loyalty program is to launch one. Even though this might sound like mission impossible for a business with no previous experience in rewards programs, starting one is easy and straightforward.

![Use Core Loyalty to Maximize the Benefits of a Loyalty Program](https://static.coretava.com/cms/Use_Core_Loyalty_to_Maximize_the_Benefits_of_a_Loyalty_Program_5bf9ec1b9b.png)

All that’s required from you is to get access to an AI-driven customer loyalty program software tool, like Core Loyalty. Our data-driven loyalty app helps you set up the best loyalty program and continuously optimize its performance based on actual customer data, artificial intelligence, and machine learning algorithms. We’ve eliminated the guesswork from what works and what doesn’t in boosting customer loyalty.

And that’s not all. Core Loyalty works seamlessly with Core Marketing and Core Personalization under a single ecommerce omnichannel platform that allows businesses to grow at an unprecedented rate by taking advantage of all the hottest ecommerce trends.

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a free demo of Coretava._**

The 17 Greatest Benefits of a Loyalty Program

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Having a loyalty program can do miracles for growing your brand and your business. However, just starting any customer loyalty program will not suffice to achieve the ultimate goal of improving customer retention and boosting sales. To reap the full benefits, you have to plan and execute the setup of your loyalty program carefully in terms of type (points-based vs. cashback), size of rewards, eligibility criteria, tiers, and name.

Arguably, how you name your loyalty program can make or break your success. The name is the first thing that customers will see about your rewards program, so it has to be something catchy, yet self-explanatory enough to convey the message that it’s a loyalty program, but still mysterious enough to get them curious and willing to learn more about it.

Here we will provide you with the top 11 tips on how to choose the best loyalty program names for your ecommerce store. In addition, we’ll look at 20 brands that have crushed it when naming their loyalty program.

Let’s get started!

**Table of Contents**

* What Is a Loyalty Program?
* Why Are the Names of Loyalty Programs Important?
* How to Name Your Loyalty Program for Maximum Attraction
* 50 Top Loyalty Program Names Ideas to Give You a Headstart
* Getting Started with the Best Loyalty Program

## What Is a Loyalty Program?

Before we get into how to name your loyalty program, let’s take a minute to define a loyalty program. A customer [loyalty program](https://www.coretava.com/blog/customer-loyalty-program), also known as a rewards program, is a digital marketing strategy that rewards customers for their loyalty to a brand and for doing continuous business with it. By incentivizing existing customers to shop more from a certain online store, it turns them into loyal customers, or brand loyalists.

The benefits of customer loyalty are numerous. In sum, they come back more and make larger purchases each time. Moreover, they have the potential to turn into brand ambassadors and help you build your online presence and brand reputation.

That’s why it is a smart move for a brand to launch a loyalty program for its ecommerce marketplace. When doing so, it should make sure to choose the most relevant and appropriate names of loyalty programs.

## Why Are the Names of Loyalty Programs Important?

![Loyalty Program Names Importance](https://static.coretava.com/cms/Loyalty_Program_Names_Importance_44b8b52ca0.jpg)

Coming up with the best loyalty program names ideas is important because it holds the key to opening the door to reaping all the potential [benefits of a loyalty program](https://www.coretava.com/blog/benefits-of-loyalty-program).

The name of your rewards program is the first thing that customers see about it, so it has to be something that they feel attracted to, intrigued by, and wanting to figure out more about. The name has to appeal to their emotions by showing the values of the brand and the benefits of the program as well as creating a sense of inclusivity (being a part of a community) and exclusivity (being treated like a VIP for being a loyal customer) at the same time.

In other words, the name for your program should make customers want to become a part of this and retain membership for years to come.

## How to Name Your Loyalty Program for Maximum Attraction

We’ve analyzed how hundreds of global brands from various industries have named their rewards programs. We’ve noticed that all great loyalty program names share some common characteristics among themselves.

Based on these patterns, here are the 11 most effective tips on how to choose the name of your loyalty program to optimize the results:

### Tip #1: Go Simple

The key to most successful [ecommerce](https://www.coretava.com/blog/ecommerce) strategies is simplicity. You don’t want the name of your loyalty program to confuse and bewilder customers and end up sending them away to the competition. You want the name to be something specific, concrete, and easy to understand, appreciate, and remember.

Using words like rewards, club, circle, and membership can do the trick. They are simple and straightforward enough for everyone to understand this is about a loyalty program. Yet, they already start creating this sense of inner circle and exclusivity that every loyal customer wants to feel.

#### Best Examples of Simple Loyalty Reward Program Names

We’ve brought you three examples of different names to call a loyalty program for maximum simplicity. There are three huge brands from different industries that opted for simplicity and achieved great success.

Both **Starbucks Rewards**, **Barnes & Noble Rewards**, and **Pret Perks** (by Pret A Manger) contain all the information that a customer needs to know - this is about getting rewards - or perks - when shopping from your favorite coffee shop, bookstore, or sandwich shop. There is no need to add unnecessary words for the sake of filling up the space on your brand’s loyalty card.

**Pandora Club** opted for the same level of simplicity by capitalizing on another great word to use in the name of your loyalty program - club. This is a simple and effective way to create a sense of belonging to a brand.

### Tip #2: Be Creative

![Loyalty Program Names - Be Creative](https://static.coretava.com/cms/Loyalty_Program_Names_Be_Creative_fd5d42ac64.jpg)

Launching a loyalty program is first and foremost an [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) strategy, so you have to poke your creativity. You want your rewards program name to make you stand out from the crowd and be different from the competition.

#### Best Examples of Creative Loyalty Program Names

One of the most creative names for loyalty programs is by far **Domino’s Piece of the Pie Rewards**. While this name is far from simple, it’s as innovative and fun as you get. Meanwhile, it also makes it super clear what this is all about and connects back to Domino’s line of business - they make pizza pies.

### Tip #3: Appeal to the Customer Emotions

Both offline and online shopping is a largely emotional process, and how a customer feels about a brand plays a major role in determining whether they will buy from you or another store. Customer emotions and feelings play an even bigger role in building loyalty and making them repeat customers.

So, you have to use your loyalty program name to set up the emotional background.

#### Best Examples of Emotional Loyalty Program Names

Wells Fargo did a great job by calling its rewards program **Go Far**. This simple name acts subconsciously on customers by making them feel that the company will help them go beyond what is otherwise attainable and reach a whole new level of achievements. This emotional name makes you believe that Wells Fargo will help you succeed.

**My Lancome Rewards** is another example of the best beauty loyalty program names when it comes to touching on emotions. By simply adding _MY_ to their program name, Lancome makes customers feel that this is their own program, helping build loyalty.

### Tip #4: Highlight Your Brand Values

An easy, yet effective way to solidify customer loyalty is to clearly display the values of your company, your team, and your brand, and one of the best places to do this is the name of your rewards program. Some of the most unique loyalty program names have won big gains by focusing on the brand values.

#### Best Examples of Retail Loyalty Program Names Highlighting Brand Values

**Love Your Body Club** by The Body Shop works on creating a positive body image among all customers and installing the value of appreciating and taking good care of your body. It’s hard to resist becoming loyal to a brand that’s undertaking such a massive and significant mission.

Meanwhile, the **M&S Sparks Loyalty Card** reveals that Marks & Spencer aims to help you sparkle in your own unique way, which is a highly relevant mission for a clothing and beauty brand. Once again, it’s hard to resist joining their loyalty club.

### Tip #5: Incorporate Your Brand Name

The best customer loyalty program names incorporate the brand, but this has to be done in a smart and creative way. Otherwise, most rewards programs mention the brand name in one way or another.

To distinguish yourself from the competition, you should figure out a way to play around and have fun with the name of your brand.

#### Best Examples of Loyalty Program Names Incorporating the Brand

One of the top examples of nailing this strategy is **The Diamond Club** by Diamanti Per Tutti. The jewelry brand Diamanti Per Tutti is all about bringing diamonds to the everyday lifestyle, and it’s a very smart idea to include the word _DIAMOND_ in their rewards program name. It’s simple, yet effective and definitely highlighting the brand’s line of business.

### Tip #6: Include the Brand Loyalty Program Currency

![Loyalty Program Names - Use Your Brand Currency](https://static.coretava.com/cms/Loyalty_Program_Names_Use_Your_Brand_Currency_b727a035af.jpg)

Another thing many successful names of loyalty programs do is to use the currency with which costumes get rewarded. When it comes to naming their loyalty program currency, some brands go for something as simple as points or rewards, while others get more creative and use bucks, dollars, stars, miles, and many others

#### Best Examples of Loyalty Program Currency Names

The next three companies have done a great job in coming up with creative and descriptive names for their own currency and building rewards programs around them. Tokopedia simply named its currency **TokoPoints** because it is all about collecting points. You don’t have to reinvent the wheel to be successful.

Delta Airlines did what a lot of airlines do by using the word _MILES_, and the final result is amazing - **Delta SkyMiles**. Meanwhile, Starbucks played on the word _STAR_ in the brand name to come up with the currency **Starbucks Stars**.

### Tip #7: Think of Something Inclusive to Accommodate Future Growth

When naming your rewards program, don’t limit yourself and the future growth of your business by coming up with something that is too specific. Leave enough space to accommodate any potential business expansion in the future. For example, if you’re currently in the jewelry industry, a few years down the road you might have an opportunity to go into clothing too, for example. Let the name of your loyalty program grow with you.

#### Best Examples of Inclusive Loyalty Program Names

An excellent example of this ecommerce loyalty program strategy is **Costa Club** by Costa Coffee. While this name makes it perfectly clear that it relates to exclusive benefits available to members of Costa Club, it is inclusive - or even generic - enough to allow Costa to expand into any other industry they’d like to. There’s no specific mention of coffee, for instance, in the name of their loyalty card program names.

### Tip #8: Make It Sound Exclusive

![Loyalty Program Names - Sound Exclusive](https://static.coretava.com/cms/Loyalty_Program_Names_Sound_Exclusive_4dd14a5e9e.jpg)

The feeling of exclusivity and privilege is a pillar of the concept of boosting customer retention through a loyalty program. You want your repeat customers to know that they are being treated in an exclusive way and an exceptional manner and that they have access to privileges (maybe special discounts, unique rewards, or even maybe customary products and services). This feeling of exclusiveness will strengthen their loyalty and make them come back over and over again.

So, make sure that you go for VIP loyalty program names. Even if you don’t go for a tiered rewards program, its name has to leave your customers with the feeling that they are being treated like VIPs by your brand.

#### Best Examples of Exclusive Loyalty Program Names

One of the absolutely most effective names of loyalty programs in making customers feel special is the **Beauty Insider Program** by Sephora. The word _INSIDER_ does the perfect job at creating exactly this sense of exclusivity because of having access to the inner circles. Moreover, it also combines the effect of appealing to customer emotions and highlighting the brand values of working towards beauty.

Another great example of a rewards program with an element of exclusiveness is **Amazon Prime**. Once again, a single word - _PRIME_ - is enough to make loyal customers feel special. As an added bonus, this name is as simple as it gets.

### Tip #9: Play on Words to Make It Memorable

One of the best tricks in many different ecommerce marketing strategies, including naming a rewards program, is to play on words. As a digital marketer, you have to be a word champion and know how to use words better than anyone else. Well, now’s your time to shine!

Catchy loyalty program names are much more likely to grab the attention of customers and retain it. So, let your creativity and innovative spirit go wild this time.

#### Best Examples of Playful Loyalty Program Names

The Turkish Airlines **Miles&Smiles** must be one of the absolutely best names of loyalty programs out there. What’s not to love about it?! It’s short and to the point; it’s fun and creative; and it’s playful and smart. Moreover, it brings happy emotions because of the association with smiles, while _SMILES_ is a play on _MILES_ which is a common word used by airlines in their rewards programs. Turkish Airlines have absolutely nailed it with this one.

The **Subway MyWay Rewards Card** is a close second. _MY WAY_ is a funny play on _SUBWAY_, while it also highlights the personalization and customization aspect of the loyalty program. After all, everyone loves getting things done their way.

Yet another great example in this category is the **Jewel Squad Rewards Program** by Kristalize Jewelry. While _JEWEL SQUAD_ just sounds fun, there is nothing squad-ish about jewelry. It’s just a nice-sounding expression creating a sense of belonging to an exclusive group - a squad is even more exclusive than a club.

### Tip #10: Create Distinction Between Different Tiers

Tiered loyalty programs are a whole separate type of rewards programs that make a lot of sense from an ecommerce business point of view and drive strong, positive results. This means that you should work on coming up with strategic loyalty program tier names too. The name of each tier should reflect that it’s even more special and even more exclusive than the previous one.

#### Best Examples of Loyalty Program Level Names

H&M has done a great job in this regard. The name of their loyalty program is absolutely nothing special - **H&M Member**. It’s simple but nothing more than that. However, the naming of the higher - more exclusive - tier is something done right: **H&M Member Plus**. Once again, it’s simple, but it succeeds in conveying the exact messages it’s meant to convey - these loyal customers have access to even more perks than regular loyal customers.

### Tip #11: Avoid Anything Discriminatory

Last but not least, the most important tip for coming up with loyalty card program names is to avoid anything and everything that might somehow sound discriminatory, offensive, or hurtful to anyone. While this might sound like a no-brainer, it’s important to highlight the need to stay neutral, kind, and nice. Otherwise, you risk causing much more damage to your brand than the potential benefits of launching a rewards program for loyal customers.

## 50 Top Loyalty Program Names Ideas to Give You a Headstart

Now that you know how to go about naming your loyalty rewards program, you may still need some extra help in getting started. Here we’ve put together 50 suggestions for names to give to your program in combination with your brand name or currency points:

* Loyalty Lounge
* Loyalty League
* Loyalty Leaders
* Loyalty Club
* Loyalty Circle
* Points Plus
* Points Paradise
* Points Program
* Priority Rewards
* Rewards Club
* VIP Rewards
* VIP Program
* Elite Benefits
* Elite Club
* Elite Advantage
* Elite Rewards
* Preferred Perks
* Preferred Rewards
* Preferred Customer Program
* Priority Access
* Perks Program
* Select Club
* Club Exclusive
* Superstar Club
* Prestige Program
* Advantage Program
* Inner Circle Program
* Inner Circle
* Insider Program
* Insider Circle
* Member Benefits
* Frequent Buyer Program
* Miles Ahead
* Premier Program
* Premium Rewards
* Premium Perks
* Premium Membership
* Silver Rewards
* Silver Advantage
* Silver Club
* Gold Advantage
* Gold Club
* Golden Rewards
* Gold Status
* Platinum Points
* Platinum Club
* Platinum Rewards
* Platinum Membership
* Diamond Club
* Diamond Elite

## Getting Started with the Best Loyalty Program

Thinking of the best possible name for your ecommerce rewards program is one of the steps, but it’s not enough in order to launch such a program. You also need to figure out the technical setup and implementation on your website. And this is something that Core Loyalty can help with.

![Core Loyalty Can Help You Launch a Loyalty Program](https://static.coretava.com/cms/Core_Loyalty_Can_Help_You_Launch_a_Loyalty_Program_c576f0d56d.png)

Access to our AI-driven tools allows you to set up and start different types of loyalty programs with zero efforts. Meanwhile, the performance of your program will be optimized through the use of the latest technology and the most comprehensive data.

**_[Sign up for a free demo now](https://calendly.com/d/g2y-ryc-cx6) to learn how to launch the best loyalty program in no time._**

The Best Loyalty Program Names - 11 Tips to Name Yours with 20 Examples

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The Best Loyalty Program Names: 11 Tips to Name Yours with 20 Real-Life Examples

Employee engagement has always been a vital part of business, but it’s become even more important - and more challenging to achieve - in the current environment of increasing remote working. Engaged employees are more likely to be happy and satisfied employees which will enhance their productivity and creativity as well as their willingness to stay with your company in the long term.

If you’ve recently switched to working from home and you think that your team engagement might have taken a hit, there is nothing to worry about. With the right amount of effort and innovation, you can make your team members more dedicated and motivated than ever before.

In this article, we’ve put together the 20 best employee engagement ideas and activities when you work remotely to rekindle the employees’ attention and motivation for better results across your business. The best part is that these include plenty of inexpensive employee engagement ideas that you can deploy without unnecessary HR expenditure while still getting great results.

We’ll also show you how Core Team can help you with boosting the engagement and retention of  your employees.

**Table of Contents**

* What Is Employee Engagement?
* Why Is It Important to Engage Employees When You Work from Home?
* Top 20 Employee Engagement Ideas That Work
* Boosting the Engagement of Your Employees When Working Remotely

## What Is Employee Engagement?

[Employee engagement](https://www.coretava.com/blog/employee-engagement) is a human resources (HR) concept which measures the level of emotional engagement that employees have within a company, whether a small startup or a large corporation. In other words, the employee engagement definition describes the relationship between a company and its employees, both in qualitative and quantitative terms.

There are different ways of phrasing this emotional engagement.

For instance, you can consider it as the level of motivation an employee has to work and do a “little extra” to get ahead. Every employee has a different level of engagement, but there are certain things that businesses can do in order to ensure that all employees stay engaged.

Companies use a variety of metrics to determine and measure employee engagement levels, including:

* Employee satisfaction surveys
* Turnover rates
* Absenteeism rates
* Employee retention rates
* Employee net promoter scores (NPS)
* Employee responses to specific questions

The concept of employee and team engagement can be applied to both companies with physical offices and those working remotely. However, when all or most of the team works from home, it becomes a bit more difficult to make sure that everyone is motivated and engaged.

## Why Is It Important to Engage Your Employees When You Work from Home?

![Benefits of Employee Engagement Ideas for Remote Work](https://static.coretava.com/cms/Benefits_of_Employee_Engagement_Ideas_for_Remote_Work_d037530cb3.jpg)

US companies spend over $100 billion per year on employee engagement, training, and development activities, according to Deloitte. The question is _WHY_?

There are many reasons why keeping employees engaged and motivated is so important for businesses, both in the US market and outside.

To begin with, Gallup found out that actively disengaged employees cost their employers 34% of their salary. So, if you pay a worker $50,000 per year and fail to engage them properly, they’ll cost you $17,000/year.

Also based on data from Gallup, engaged employees and teams boast an 18% greater productivity and 23% higher profitability.

However, keeping employees engaged is facing a new challenge in 2023. Owl Labs reports that currently 16% of global companies do not have physical offices and work entirely remotely, while another 40% follow some sort of a hybrid work model.

In addition, more and more individuals are interested in becoming full-time remote workers. According to the results of a survey conducted by Flexjobs, 65% of respondents would choose this option.

But this is having a certain negative impact on the level of motivation and sense of belonging of these employees who never get to meet their managers as well as their team members in person.

So, companies that work remotely need to deploy ideas for employee engagement to improve employee performance and enjoy the following benefits:

### Lower Employee Absenteeism

Employee unavailability impacts the performance and productivity of companies. You can reduce the rate of absenteeism among your workers by using ideas to improve employee engagement, ensuring employees are actively available more often and working to their full potential.

### Smaller Burnout Risks

Employees are likely to feel burnt out if they aren’t engaged and don’t feel an emotional connection with the company. They aren’t able to fully tap into their potential, which is why remote businesses require employee engagement ideas that work even online.

### Less Stress in the Workplace

According to Zipia Research, 39% of employees feel stressed because they are overworked, turning overwork into the main source of stress at the workplace. Engaging employees better in their work makes it possible to drop stress levels as they feel their job less as an obligation and more as a commitment.

### Higher Employee Productivity

Employees can’t perform to their full capacity if they don’t feel part of the job and part of the team. You can use various engagement techniques and activities to increase engagement for higher productivity, even when working from home.

### Better Team Performance

The performance of individual employees impacts the whole team which then affects the entire company. By using various ideas to increase employee engagement, you can increase their performance, even when they work from home. As a result, this will also boost team performance.

## Top 20 Employee Engagement Ideas That Work

Now that we know how important it is to engage and motivate your team members in a remote work environment, the question becomes how to do this.

Deploying a mix of more serious and fun employee engagement ideas is a great way to get all the above-stated benefits. If you need some extra inspiration to get started with this important HR function, here are some bulletproof ideas and activities:

### 1. Internal Communication

Platforms like Slack or Microsoft Teams are the best for **remote working** employees needing better communication and engagement. When used efficiently, these platforms have the potential to turn into a new workspace for employees, boosting overall performance.

### 2. Technology Adoption

Between 2020 and 2022, the number of remote meetings per remote worker increased by 60%, as reported by Harvard Business Review, and this number is not likely to go down in 2023 or beyond. However, many employees struggle with video meetings and waste time because they don’t know how to use the technology correctly, which leads to frustration and annoyance. Businesses can deploy training programs to help less tech-savvy employees use online meetings more efficiently and gain engagement with the rest of the team as well as clients and partners.

### 3. Virtual Coffee Breaks

![Employee Engagement Ideas - Virtual Coffee Breaks](https://static.coretava.com/cms/Employee_Engagement_Ideas_Virtual_Coffee_Breaks_c595a3c78f.jpg)

Breaks help employees release steam, but breaks alone can be boring, especially when you work alone from home. Companies should focus on virtual employee engagement ideas, such as coffee breaks, and let employees within teams as well as across teams engage with one another better. It’s a way to help them feel less alienated and increase the team building efforts.

### 4. Show and Tell

If employees have something cool to share, let them do it. It’s one of the best team building ideas as it gives workers the opportunity to express themselves better and create a connection with their team members.

### 5. Home Tours

Home tours are some of the** **best employee engagement ideas to create an emotional connection among and with employees who are working remotely. This allows other team members to gain insight into the working environment of others and walk in their shoes. However, if you decide to go for this activity, you need to make sure it’s prearranged so that employees don’t feel pressured into sharing their personal space with others.

### 6. Online Training

While creativity and taking initiative are crucial employee qualities, workers don’t feel confident and taken care of if they have to figure everything out themselves. It’s a must to perform online training to continue building new skills for your team members and make them feel like they are learning something new all the time. This benefit will make them feel more engaged with your company and less likely to look elsewhere.

### 7. CEO Video Sessions

Having one-on-one video call sessions with founders is a great way to make employees feel valued and engaged. You can hold a short meeting with employees and collect their feedback, opinions, views, and more.

###  8. Team Feedback

Employees are prone to feeling disconnected while working remotely, unless you put some extra effort into preventing this feeling. Make sure to ask for their feedback on a regular basis to help them feel like part of the company again, and act on the feedback as much as possible.

### 9. Game Sessions

![Employee Engagement Ideas - Game Sessions](https://static.coretava.com/cms/Employee_Engagement_Ideas_Game_Sessions_1220102672.jpg)

If you have employees who are into video games, creating a shared gamification experience will help them engage better with one another and create a bond. They will become friends before you know it.

### 10. Recognition

You should show appreciation for your team members even if they achieve something small. Appreciation ensures employees want to achieve more and take a step further for their corporate goals.

### 11. Workstation Improvement

Boring workstations can take away employees’ will to work. While the company cannot provide shared workstations when working remotely, you can allocate a part of the budget for providing employees with things like laptops, printers, and other devices they need to do their work better. Working comfortably will make them feel more motivated and get more productive.

### 12. Flexible Schedules

The main reason employees prioritize remote operations is because of the flexibility that comes with it. We recommend taking a step further and providing employees with flexible schedules. In this way, your employees will be fully engaged when they work in the schedule slot of their choice. It’s one of the most underrated remote employee engagement ideas** **but boosts their performance in every way.

### 13. Benefits and Rewards

Employees like it when they see companies concerned about their health and happiness. A salary is great, but employees love when companies take things a step further. Some of the most effective and most appreciated ideas for employee benefits include:

* Setting up local healthcare coverage
* Offering free Netflix, HBO, or Disney+ subscriptions
* Adding grocery allowances

### 14. Individual Feedbacks

Providing collective feedback to teams and the entire company is good, but appreciating employees individually is also important for boosting their level of motivation and engagement**. **Employees feel valued when they are applauded for their efforts individually, which improves their mental health at the workplace and prevents burnout. You should take the time to assess employees and appreciate them for their efforts.

### 15. Wellness Challenges

When working from home, employees are at a higher risk of insufficient physical activity which can affect both their physical and mental health as well as their ability and willingness to work effectively. You can gamify physical activities and set up wellness challenges to make things interesting. You will be surprised how well employee engagement contest ideas work.

### 16. News from the World

Employees are interested in discussing non-work related topics sometimes. Businesses should provide their workers with the right platforms to discuss politics, economics, sports, fashion, and whatever else they find of interest. This can be a Slack channel, an online forum, or a dedicated meeting time for fun purposes. This is particularly beneficial for teams from different parts of the world as they can learn more about each other’s location and culture.

### 17. Work-Life Balance

Along with all other ideas and activities that you try out to boost your employee motivation and participation, you should also be guided by the principle of providing them with the ability to build the right work-life balance. Things like keeping meetings at a reasonable frequency, providing flexible working hours, and actively asking for feedback from team members are crucial in this regard.

### 18. No Micromanagement

Many companies try to micromanage remote employees from fear of workers not putting in enough hours, which reduces their morale and engagement. You should be ready to let your employees take charge, and they will come around stronger and more beneficial for the company.

### 19. Mental Health Value

As an HR person or a company manager, you need to start valuing the mental health of your employees and turning it into one of the main priorities for your business. Burnt out employees are not good for your company as they will lose productivity and leave more often. When employees know you care for more than just work and hitting business targets, their engagement will improve, which will push employee retention up.

### 20. Better Communication

![Employee Engagement Ideas - Better Communication](https://static.coretava.com/cms/Employee_Engagement_Ideas_Better_Communication_f49da8aefd.jpg)

Providing the tools and channels for easy communication is a smart way of ensuring your employees express themselves. When they feel heard, they will engage more with coworkers, management, and the company as a whole. Working remotely should not be an excuse for insufficient communication across the business.

## **Team Features**

Having the right ideas for employee engagement is the first step. But you also need the tools to implement these ideas and activities in an efficient manner, without having to hire an entire new HR team.

[Core Team by Coretava](https://www.coretava.com/) has all the tools and features that you need to launch programs that ensure engagement, growth, and development at the workplace:

### 1. Personalized Training

It’s important to get employees engaged right from the start, as soon as they join your company. Fun and engaging training processes via personalization are an effective way to ensure that your workers not only have the right setup and skills but also have fun in the process. You can use Core Teams to take your onboarding and training processes to a whole new level.

### 2. Employee Challenges

You can use Core Teams to set up challenges and contests in the form of games to inspire the competitive spirit among your team  members. This gamification feature will help employees engage with the company and improve results. The challenges can be everything from team goals to individual growth opportunities - get creative!

### 3. Employee Rewards

You can encourage employees to engage more with the company and perform better by offering rewards based on performance and achievements. You can work around the idea and find various solutions provided by Core Teams that work best for your specific teams and company. Offering rewards is a guaranteed way to boost employee satisfaction and retain them in the long term.

### 4. Gamification Features

More and more employees, especially Gen Y and Gen Z, expect an enhanced work experience that departs from the traditional, conventional model. Many expect employers to turn regular work processes and flows into fun, interactive events. You can do this through challenges and rewards to boost employee devotion and growth. It may seem like a lot of effort, but Core Teams allows you to do this in an easy online manner, and employees will love it more than you think.

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to schedule a demo to learn more about how Core Teams can help you boost employee engagement._**

## Boosting the Engagement of Your Employees When Working Remotely

Remote employees are prone to losing working motivation more often, and boosting the engagement levels of employees when working from home** **can be slightly challenging. However, with the 20 best employee engagement ideas discussed above, you can implement the right strategies for increased employee satisfaction, better productivity, longer retention, and overall business success.

Keep in mind that while implementing these ideas and activities to your corporate structure may take some time and effort, it will definitely pay off. 

_To start boosting engagement among your workers today, check out [Core Teams](https://www.coretava.com/). You will find all the tools that you need to provide personalized training, individual and team challenges, and rewards._

**_[Click here](https://apps.shopify.com/gamiphy-loyalty) to get started._**

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20 Best Employee Engagement Ideas & Activities When Working Remotely

Your online store can’t operate at its maximum potential without effective optimization for a strong online presence. The way to achieve this is with the help of search engine optimization, or SEO. You can increase the exposure of your Shopify website, increase organic traffic, and eventually boost sales by putting good Shopify SEO strategies into practice.

Whether you're just starting out or looking to improve your current SEO efforts, this guide will give you the tools and knowledge you need to succeed with solidifying the online presence of your Shopify store.

**Table of Contents**

* What Is Search Engine Optimization for Shopify?
* Shopify Technical SEO
* Shopify On-Page SEO
* Shopify Off-Page SEO
* How to Improve SEO on Shopify with 10 Proven Tips
* Getting Started with Shopify SEO in 2023

## What Is Search Engine Optimization for Shopify?

By 2024, 2.14 billion people will use the internet to buy goods and services, according to Statista. This translates into a large untapped market and potential for physical as well as online businesses.

And when you try to sell online, you have a pressing issue to address: _How do you attract people to your store?_

The answer is: _By improving your store's ranking in search results._

That’s exactly how search engine optimization (SEO) helps you reach customers looking for products or services like the ones that you provide and take them to your website.

When your [Shopify](https://www.coretava.com/blog/shopify) website ranks well for pertinent keywords and phrases, it increases the amount of organic traffic coming to your online store. 

The more people go to your store from organic search, the more Google sees you as a trustworthy and relevant website, and the more visibility it will give you.

That’s why SEO optimization is an integral part of the process of [how to start a Shopify store](https://www.coretava.com/blog/shopify-store).

## Shopify Technical SEO

![Technical Shopify SEO](https://static.coretava.com/cms/Technical_Shopify_SEO_e1174fc87b.jpg)

Your [ecommerce website](https://www.coretava.com/blog/ecommerce-website)'s optimization approach must include technical Shopify SEO. These are simply the technical parts of your website being optimized so that search engines - like Google, Bing, and others - can efficiently crawl and index your site. 

The most crucial technical SEO elements for a Shopify website are: 

### 1. Domain

Your domain is an important factor in technical SEO for Shopify. It should be short, memorable, and relevant to your business. When choosing a domain, try to incorporate your main target keyword as well as your brand.

### 2. Website Structure

The organization of your website could impact your SEO efforts. Adopt a structure that is easy to understand and navigate through, both for search engines and human customers. Make sure each page is linked to from at least one other page (internal linking) and group your pages into logical sections (using categories and tags).

### 3. Page Speed

For Shopify, page speed is a key component of technical SEO. Strive for a load time of no more than three seconds as search engine algorithms are paying more and more attention to speed in an effort to provide online users with a better experience. To reduce load times, pick a trustworthy web host, optimize your images (high resolution, small size), and make use of a content delivery network (CDN).

### 4. Mobile Optimization

Make your Shopify store mobile-friendly given the rising use of mobile devices. Adapt a responsive layout that adjusts to various screen widths, and make your website's content mobile-friendly. Ensure that mobile users can not only navigate through your website in an effortless manner but can also easily purchase goods.

### 5. URL Structure

Descriptive and keyword-rich URLs should accurately reflect the content on each page of your Shopify store. Use hyphens to separate words, rather than underscores, and avoid using unnecessary parameters in your URLs. Keep them as short as possible without making them dubious.

### 6. Meta Tags

Employ informative and keyword-rich meta tags, such as SEO titles and meta descriptions, to assist search engines understand the content of your pages. Your meta tags should accurately reflect the content on each page and include your main target keyword. Keep SEO titles within 60 characters and meta descriptions within 160 characters.

### 7. Schema Markup

Use schema markup to provide additional context to search engines about the content on your Shopify website. This improves the appearance of your website in organic search results and helps drive more targeted traffic to your site.

## Shopify On-Page SEO

The second component of the [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) for your online store is on-page SEO. Each page on your website should be optimized for Shopify's on-page SEO algorithms to increase its exposure in search engine results pages (SERPs). Some of the most vital factors of on-page SEO in relation to a Shopify website are as follows:

### 1. Keyword Research

![On-Page Shopify SEO - Keyword Research](https://static.coretava.com/cms/On_Page_Shopify_SEO_Keyword_Research_71253e51f2.jpg)

The very first step is to conduct thorough keyword research to identify relevant and high-volume keywords for your business.

Then, you should use these keywords in your page titles, meta descriptions, and throughout your content. However, make sure to keep things natural and not get into keyword stuffing. Neither search engines nor human users like this practice.

### 2. Internal Linking

You can use internal linking to connect your web pages in a relevant manner and help visitors navigate your website. This also helps search engines understand the most important pages on your website - the pages with the most internal links.

You should aim to distribute link equity throughout your website as this will improve your overall SEO.

### 3. Content Marketing

The core of on-page SEO optimization for your Shopify store is providing compelling, informative, and high-quality content that satisfies the demands of your target audience.

This applies to both product pages and your blog where you can publish various articles to educate your target audience on all sorts of related topics. Remember to employ your target keywords in your pages and posts naturally and not stuff them.

### 4. Meta Data

Make sure to appropriately reflect the information on each page in your meta data, including titles and descriptions, and to include your target keywords.

This is important not only for search engines to understand the meaning of your content but also for customers to click on your page and not on a competitor’s page. Meta data is the short information users see when they search for something on Google, so that’s your chance to make them want to check out your content.

### 5. Categories and Tags

From scratch, organize your content into logical categories and tags and give them names that are appropriate and illustrative. This is another good opportunity to use your keywords in a relevant manner.

This helps users have a better experience on your website and make it simpler for search engines to interpret the content there.

### 6. Images

Use alt text and descriptive file names that appropriately reflect the content of your images to optimize them. This will help increase the accessibility of your website and give search engines more information about your Shopify store.

### 7. Duplicate Content

On your website, avoid using duplicate content as this may result in penalties from search engines in addition to being confusing for users.

Shopify SEO experts agree that the best practice in this regard is to utilize 301 redirects to move people away from duplicate pages and canonical tags to identify the preferable version of a page.

## Shopify Off-Page SEO

![Off-Page Shopify SEO](https://static.coretava.com/cms/Off_Page_Shopify_SEO_c87ad215da.jpg)

The third crucial component of Shopify SEO for your online store is off-page search engine optimization.

Off-page SEO is the practice of enhancing external elements to increase a website's visibility and position in search engine results pages (SERPs). 

Backlinks, social media activity, and other online references are some of the external variables that search engines use to determine a website's authority and relevance.

In other words, search engines are likely to give preference and rank higher websites and content that is liked, shared, and linked to by authoritative sources in the industry or relevant industries.

To boost your Shopify website off-page SEO standing, try the following:

### 1. Quality Backlinks

Backlinks are essential for off-page SEO, and having a few high-quality links is preferable to having many low-quality ones. Reputable and trusted websites with high domain authority are the ideal sources of high-quality backlinks. 

Search engines perceive these backlinks as more credible and authoritative, and they can raise a website's ranking. Meanwhile, the ranking of a website can be harmed and penalized by backlinks from spammy or unrelated websites.

#### Types of Backlinking

![Off-Page Shopify SEO - Backlinking](https://static.coretava.com/cms/Off_Page_Shopify_SEO_Backlinking_c8ef5b7d47.jpg)

* **Broken link building**: This off-page SEO strategy involves finding broken links on other websites and offering to replace them with a link to your Shopify website. The key is to provide high-quality, highly relevant content that others would like to link to.
* **Directory submissions**: Submitting your website to high-quality directories helps improve your visibility and build backlinks. However, in 2023 this cannot be the core of your Shopify SEO efforts for maximum results.
* **Influencer marketing**: This strategy entails collaborating with influencers in your niche to help you reach a new audience and build backlinks.
* **Editorial backlinks**:** **An editorial backlink is an inbound link to your website that appears naturally in the text of a reputable website from a relevant field. Content writers and content managers frequently include links to other websites in their content as this helps with their own SEO efforts. For example, they may link to the website where a statistic was first published if they wish to highlight it.
* **Relationship-based backlinks**: Relationship-based backlinking relies on methods different from mere cold outreach (i.e., contacting a site to ask them to place a link to your content. Companies that wish to use relationship-derived backlinking need to develop a network of sources from top business figures to link organically.
* **Acknowledgment backlinks:** Sites typically feature acknowledgements when a business presents a gift, sends a representative to speak at an event, or sponsors an industry gathering. For instance, you could publish a press release to mark major events for your business hoping that it will reach others in the industry and they will link to your website when writing about the event.

### 2. Anchor Text

Anchor text refers to the clickable text used in a hyperlink and is an integral part in off-page SEO for Shopify. The anchor text should be descriptive and relevant to the content it links to. When search engines crawl your website, they use anchor text to understand the content of the linked page.

Relevant and descriptive anchor text helps improve your ranking for specific keywords. However, using the same anchor text repeatedly can be seen as spammy and can result in a penalty. Thus, it’s best to provide variations of the target keyword in the backlinks you get from other websites.

### 3. Guest Blogging

Guest blogging is the practice of writing content for other websites in your niche and including a link back to your website. Guest blogging can help you reach a new audience and build backlinks to your Shopify website.

When guest blogging, choose websites that have a high domain authority (DA 50+) and are relevant to your niche. Also, make sure that their spam score is below 1%. Remember that your guest post should provide value to the readers and not be overly promotional.

### 4. Social Media Engagement

In your content strategy, provide useful material that appeals to your audience and publish it frequently on social media to increase your audience engagement.

By answering messages and comments left by your followers as well as taking part in online discussions, you can interact with them as well.

## How to Improve SEO on Shopify with 10 Proven Tips

Enhancing your Shopify store's SEO can help you become more visible and attract more visitors to your website. Here are 10 tried-and-true tips to boost SEO on your Shopify website:

### 1. Use keyword research tools

Use keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner to increase the exposure of your content.

These tools help you identify keywords with high search volume and low competition because they are simpler to rank for and have the potential to increase traffic to your website more quickly. 

### 2. Optimize your product pages

The visibility of product pages on SERPs can be increased by optimizing them, following all the strategies discussed above.

Most importantly, create original, evocative, and keyword-rich titles and meta descriptions for your pages to aid search engines in comprehending the content of your pages and give them the appropriate ranking.

### 3. Publish new content regularly 

Posting fresh content is an efficient approach to communicate to search engines that your website is active and up-to-date and enhance your search engine rankings. Interesting and worthwhile content can draw in visitors and keep them interested, increasing traffic and conversion rates.

Furthermore, once your content is about one year old, you should start editing it. Search engines favor content that is up-to-date and relevant to the current needs of online users.

### 4. Post content on social media

![Shopify SEO - Social Media](https://static.coretava.com/cms/Shopify_SEO_Social_Media_054810d9a3.jpg)

The reach of your Shopify store content extends beyond your website when you share it on social media networks. This practice enhances visibility, engagement, and traffic.

Social media can also give you a way to interact with your audience and create a brand-centered community.

In addition, it increases your chances of building natural backlinks to your content.

### 5. Use internal linking

Your website's search engine rankings are enhanced by linking to pertinent pages within it, which tells search engines which pages are vital and how they relate to one another. 

Internal linking can also help visitors stay on your website longer and learn more about related subjects. Pages which succeed in keeping users for longer are seen as more engaging and relevant by search engines, so it helps boost their overall ranking in search results.

### 6. Optimize your images

You increase the search engine visibility of your website and make your pages easier to understand when you optimize your images. According to SpeedBoostr, a 3D product graphic increases a product's chance of being bought by a customer by twofold.

For Shopify SEO, it’s important to give your images meaningful file names and alt text, which give search engines and assistive devices like screen readers better context and information. 

### 7. Encourage customer reviews

Search engines appreciate websites with high-quality and pertinent material, so positive reviews and mentions can help your website's ranking as they help build the online reputation of your business. 

Customer testimonials can promote credibility and confidence among new clients, increasing conversion rates and revenue.

An easy way to automate customer review collection is to send emails to [loyal customers](https://www.coretava.com/blog/customer-loyalty) asking them to write a review. You can consider offering them a small gift or reward for doing so.

### 8. Use schema markup 

Implementing schema markup enables you to add details about your content, such as product descriptions, company profiles, and customer reviews. It gives the display of rich snippets in search results. 

Rich snippets can push up click-through rates (CTRs), and schema markup improves your rankings by assisting search engines in recognizing the value and relevance of your content.

### 9. Be mobile-friendly

For better search engine results and a better user experience, you must make sure that your website is mobile-friendly and runs rapidly on mobile devices. Shopify reports that mobile devices are now used to place 66% of Shopify shop orders.

A mobile-friendly website can increase your exposure in mobile search results because search engines use it as a ranking factor. 

### 10. Monitor your website analytics 

Keep track of your website's traffic, rankings, and other metrics to measure the effectiveness of your Shopify SEO strategies and identify areas for improvement.

You should understand from the beginning that SEO for Shopify is not a single-time effort. To the contrary, it is an ongoing process where you have to continue looking for opportunities to improve and optimize. Moreover, search engine algorithms change all the time, so you should keep an eye on them.

## Getting Started with Shopify SEO in 2023

Enhancing your Shopify store's SEO can help you become more visible to online users and attract more visitors to your website. 

You can raise your website's search engine ranks and draw more potential consumers to your online store by improving your website's on-page and off-page SEO, producing high-quality content, and using a variety of SEO tools and tactics. 

Besides SEO, there are other strategies ecommerce companies can use to give their Shopify store an extra push. [Coretava’s products](https://www.coretava.com/) can help you:

* Launch a loyalty program to build customer loyalty, increase repeat purchases, and generate more revenue
* Build a personalized ecommerce marketing strategy via pop ups, emails, and SMSs
* Personalize the shopping experience based on each customer’s persona and behavior
* Gamify the online shopping experience to increase engagement
* Streamline online and offline loyalty experiences for a seamless integration across all touchpoints

**_[Click here](https://calendly.com/d/g2y-ryc-cx6) to learn more about Coretava and how it can help you grow your Shopify store._**

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Shopify SEO Step-by-Step Guide 2023 with 10 Tips

Why do customers remember some brands better than others? Why do people go back to certain stores more than others?

We all have our go-to options for eateries, apparel, technology, and more. The question is _WHY_?

According to the World Economic Forum, 99.9% of US businesses qualify as small businesses, and many of these businesses have continued to operate and succeed in growing thanks to their loyal customer base.

However, gaining this loyalty is more challenging than you may think. That’s why most business owners struggle to expand and thrive.

If you’re one of these business owners, learning from some of the best loyalty program examples can help. In this article, we’ll take a look at 7 of the most amazing and inspiring customer loyalty programs from various industries and niches to see what sets them apart from the rest. Who knows - maybe you’ll find your own inspiration to start your loyalty rewards program to reap the many benefits.

_We’ll also show you how [Core Loyalty](https://www.coretava.com/) can help you launch and optimize your loyalty program for repeat purchases and revenue growth._

**Table of Contents**

* What Is a Customer Loyalty Program?
* What Are the Benefits of a Loyalty Program?
* How We Selected the Most Inspiring Examples of Loyalty Programs
* Amazing Customer Loyalty Program Examples
* Tips for Making Your Customer Loyalty Program Stand Out
* Getting Started with Your Loyalty Program

## What Is a Customer Loyalty Program?

![What Is a Customer Loyalty Program Example?](https://static.coretava.com/cms/What_Is_a_Customer_Loyalty_Program_Example_23e0112859.jpg)

A [customer loyalty program](https://www.coretava.com/blog/customer-loyalty-program) is a strategy designed to keep customers attracted to your business for repeat purchases. It is one of the oldest methods of running a business and can greatly improve profits.

While the concept of rewards programs as a customer retention strategy was invented by brick-and-mortar store owners, it’s been successfully transferred to ecommerce websites too.

However, amid the increasing number of online stores within all industries, simply launching a loyalty program is  not enough. Customers expect the best loyalty programs with the best terms and rewards in order to choose you over your competitors.

As an ecommerce business owner, you can select from the following most popular types of loyalty programs:

* Value-Based Programs
* Points Programs
* Cashback Programs
* Tiered Programs
* Paid Loyalty Programs
* Omnichannel Loyalty programs

Each of these customer loyalty programs has its own rewards systems that brands use to entice customers to return over and over again.

With the best loyalty programs, brands can connect with clients by allowing them to earn more rewards and maximize their purchases.

## What Are the Benefits of a Loyalty Program?

Loyalty programs are among the most popular options for business owners wanting to enhance sales and profits. However, the best examples of loyalty programs have other benefits as well, including:

### 1. Better Customer Engagement

A small business loyalty program is the best way to increase customer engagement for SMEs which often struggle in competing with major players in the same industry. It allows businesses to entice more consumers and get the best results from these programs.

With higher customer engagement, building a better word-of-mouth reputation for your business is easier, and this is one of the most cost-effective as well as efficient [ecommerce marketing](https://www.coretava.com/blog/ecommerce-marketing) strategies.

### 2. Improvement in Brand Affinity

![Customer Loyalty Program Benefits - Brand Affinity](https://static.coretava.com/cms/Customer_Loyalty_Program_Benefits_Brand_Affinity_86e39559cf.jpg)

Building the right programs for loyalty helps with brand image and brand reputation. Loyalty programs in marketing are more effective than SMEs might think. They can help improve brand affinity, ensuring long-term growth for businesses. With the right repo, brands know they can rely on your offerings for their future requirements.

### 3. Improved Experience for Repeat Buyers

Repeat buyers are a straightforward way of increasing return on investment. It’s why many new brands use loyalty program software for the task. With the help of the right tools, you can easily create and scale a program over time as your business grows.

### 4. Increased Customer Retention

[Customer retention](https://www.coretava.com/blog/retain-customers) can be particularly challenging for ecommerce business owners but can be eased with customer loyalty programs. If customers know they will get something out of repeated purchases, they will make more of them.

### 5. Sales and Revenue Growth

Maximizing sales and growing revenue are important factors for long-term business operations. With customer loyalty programs, you ensure a massive boost in sales and volume-based revenue growth. Although it might look like you are cutting down on profits a little by providing special discounts and rewards, it will benefit you in big ways  in the long run.

## How We Selected the Most Inspiring Loyalty Program Examples

Business owners can choose between varieties of different loyalty programs with a multitude of settings. However, it all comes down to choosing what works best for you and your customers.

To get you inspired, we have listed some of the most amazing loyalty program examples for 2023.

Here are the main factors we have prioritized in our selection of the top choices:

### Emotional Bond

Companies with loyalty programs create them in order to entice customers and build a bond with them. All loyalty program examples we have chosen have been designed with the clear intention to create an emotional bond with customers.

### Account-Based Loyalty

The more personalized a customer loyalty program is, the better it performs. Account-based loyalty programs provide customers with tailored rewards and offerings based on their specific experience and persona instead of using a standard procedure for the whole process. It’s a much smarter approach than wasting time in setting up a rewards model without getting something from your customers. 

With account-based loyalty programs, companies can also collect consumer data and use it for future strategizing and adjustments.

### Better Connection-Building

![Customer Loyalty Program Examples Selection - Building Connections](https://static.coretava.com/cms/Customer_Loyalty_Program_Examples_Selection_Building_Connections_7afc249a1f.jpg)

The right customer loyalty program examples include a strong connection-building component with customers. If you are ready to invest the time and financial resources into launching a customer loyalty program, it should give sustainable long-term results. With a properly strategized program, your ecommerce business can easily create a business that runs long.

## 7 Amazing Customer Loyalty Program Examples

We’ve already discussed what makes the best customer loyalty program examples.

However, are there any real-life examples?

Yes, plenty.

Next, we’ve outlined the most popular and most inspiring customer loyalty programs that can help you find a direction for starting your own:

### 1. Designer Shoe Warehouse (DSW)

The Designer Shoe Warehouse brand has a tier-based loyalty program that rewards customers for every purchase. There’s no registration required as each customer is identified by their contact number. The brand also uses email marketing to drop gentle reminders about their program. 

DSW is also using email automation to collect and save consumer data. The combination of all these features makes DSW customer loyalty program examples the most unique ones.

### 2. Starbucks

The Starbucks Loyalty Star Program is equally commendable, albeit in a totally different industry. The brand uses centralized transactions for the process, making it fast and easy for customers to participate and win. Meanwhile, the brand collects customer preferences and uses them for future customer retention strategies.

### 3. Sephora Beauty Insider

Sephora Beauty Insiders loyalty program sales make up most of the brand’s sales ratio. Customers win and earn through a traditional point-based system. They can redeem these points for a limited time or exclusive products. Consumers have the choice to pick the product of their choice, making this a particularly effective strategy that fits the expectations of just about anyone.

### 4. Amazon Prime

Amazon Prime’s loyalty program is probably one of the most famous examples of loyalty programs, and all for good reasons. Prime membership offers same-day deliveries and plenty of other benefits. It makes customers spend nearly twice as much as their normal spending, which is a great way for the company to maximize sales and profits.

### 5. North Face

North Face is a clothing brand known to have one of the industry’s best customer loyalty program examples. They have incentivized payments for customers. Customers can also use points from the XPLR Pass program and win via activities like:

* Exclusive Events
* Downloading The North Face App
* Checking In At Locations

### 6. Apple

Apple knows how to retain its customers and has done so for over a decade now. The brand doesn’t have a loyalty program per se, but it has still had customer’s loyalty for a long time.

The company has achieved this by providing quality products to its customers for many years now. However, you can still use the Apple Wallet loyalty card to maximize earnings.

### 7. REI Co-Op

REI Co-Op knows that its job is to convince customers to purchase more. Therefore, they have some of the best customer loyalty program examples from which you can get inspiration. 

You can join the company rewards program for as little as $20 and get 10% cash back on all purchases. Customers readily purchase items through this benefit, earning more for the brand.

## 5 Tips for Making Your Customer Loyalty Program Stand Out

![Customer Loyalty Program Examples - Tips](https://static.coretava.com/cms/Customer_Loyalty_Program_Examples_Tips_75d2dea09c.jpg)

Customer loyalty program examples are not challenging to find. However, they only work if they stand out. Almost every brand has a loyalty program, and making yours look unique is the key to success.

You can try the following tips for creating a customer loyalty program that stands out and generates the expected results:

### 1. Pick the Right Name

Branding is a major part of any loyalty program, so take the time to pick the right [name for your loyalty program](https://www.coretava.com/blog/loyalty-program-names). Connect it with your brand name while making it short and memorable. Highlight the value that customers get for participation and make them feel special.

### 2. Develop Meaning

A loyalty program lasts only if it adds meaning to the brand and the customers. Create programs that contribute to the existing structures and make them better. Embed your brand values in your rewards program system.

### 3. Offer Multiple Rewards

A customer loyalty program is good only if it connects with more customers. Ensure your loyalty program has personalized options, as in the case of several brands we’ve discussed. Tiered programs with VIP levels and badges work well in this regard.

### 4. Provide Multiple Enrolling Opportunities

Not all customers will enroll in the loyalty program immediately. Ensure you allow customers to enroll at different stages of the customer journey and at multiple times throughout the year to increase your loyal customer base.

### 5. Focus on Consumer Values

The non-monetary rewards offered should depend on consumer values. Add rewards like company ownership to make the customers feel special.

## Getting Started with Your Loyalty Program

Finding the right customer loyalty program model for your business can be fairly challenging, but it’s worth giving it a shot because of the many important advantages which rewards programs bring to brands and their ecommerce stores.

The best approach to finding the most appropriate model for your business is getting inspiration from some of the most popular and most amazing loyalty program examples. You can take different features from each of the 7 examples we’ve discussed above to create your own tailor-made, unique customer loyalty program.

![Start Your Loyalty Program with Core Loyalty](https://static.coretava.com/cms/Start_Your_Loyalty_Program_with_Core_Loyalty_fb7b2473cc.jpg)

If you need some extra help, Core Loyalty can help you start and optimize your loyalty program in no time. Whether you opt for a points-based, cashback, VIP, or referral program, we support them all. Moreover, we offer sophisticated gamification features to get your customers even more engaged and make them come back even more often.

**_[Click here](https://apps.shopify.com/gamiphy-loyalty) to get started today._**

7 Amazing Real-Life Customer Loyalty Program Examples to Get Inspired From

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7 Amazing Real-Life Customer Loyalty Program Examples to Get Inspired from in 2023

Providing an omnichannel experience is no longer optional for  ecommerce businesses. It is a must as customers expect it from their favorite brands. 

With an omnichannel approach, businesses can reach customers wherever they are and vice versa. Customers want a consistent personalized experience whether they connect via an ecommerce website or an actual physical store. 

With this approach, the business creates a strong brand presence across multiple channels. In addition to meeting customer requirements across various channels, businesses can also collect data and insights from all different touchpoints that will help improve customer service, product offerings, and omnichannel marketing strategies.

[Coretava](https://www.coretava.com/) offers a range of innovative omnichannel products that help businesses create a seamless and personalized customer experience across all channels. 

By consolidating customer data, using ecommerce marketing tools to personalize offers, and implementing engaging loyalty programs, businesses can increase loyalty, revenue, and growth. 

These omnichannel products work together to provide a holistic solution that helps businesses stay ahead of the competition in a highly competitive business landscape.

**Table of Contents**

* What Is Omnichannel?
* What Are the Benefits of Omnichannel Experience?
* How Does Omnichannel Work?
* How to Set Up Omnichannel Customer Experience: X Steps/Strategies
* Getting Started with Omnichannel in 2023

## What Is Omnichannel?

![What Is Omnichannel?](https://static.coretava.com/cms/What_Is_Omnichannel_be1f5a03c6.jpg)

Omnichannel is a customer-centric retail strategy that offers a seamless and uniform buying experience across all channels, including online and offline outlets. It entails integrating every channel  customers use to contact or transact with a store, including websites, social media, physical stores, and call centers.

Instead of concentrating on certain channels or devices, the omnichannel definition puts the consumer and their demands front and center. This new strategy aims to give clients a uniform experience regardless of the channel they use to communicate with a company. 

Customers can easily move between channels while still receiving the same level of comfort and service in an effortless manner.

The benefits of omnichannel are numerous for enterprises. [Customer loyalty](https://www.coretava.com/blog/customer-loyalty) soars because people are more likely to do business with a company that offers a seamless and customized experience. 

Customers make a higher number of more expensive purchases from a company on their terms, increasing sales. Omnichannel also assists companies in gaining important insights about consumer behavior and preferences, which can aid with product and marketing plans. 

### What Is Omnichannel Customer Experience?

Omnichannel experience refers to the ability of customers to interact with a business through multiple channels seamlessly.

This approach is characterized by the integration of different support channels such as physical stores, social media, websites, mobile apps, and customer service centers to create a unified and consistent experience for customers.

The customer can shop online from a desktop or mobile device, add to the order over the phone, and pick up everything at a physical store, while the omnichannel customer service should be accurate and frictionless.                                                                                                 
### What Is Omnichannel Ecommerce?

To give customers a seamless purchasing experience, omnichannel ecommerce is a retail strategy that combines numerous online and physical sales channels. This strategy combines omnichannel softwares, websites, mobile apps, social media, marketplaces, and physical stores.

Simply said, the omnichannel meaning in [ecommerce](https://www.coretava.com/blog/ecommerce) refers to a strategy that enables customers to get goods from a company across several channels while receiving a consistent and tailored experience. 

Customers should find it simpler to purchase goods on their terms, and have a quick, easy, and delightful omnichannel shopping experience.

### What’s the Difference Between Single Channel, Multichannel, and Omnichannel?

There are three basic strategies for selling products in online and offline channels: single channel, multichannel, and omnichannel retailing.                                                                                                                            
### Single Channel vs Omnichannel

Single channel marketing is the sale of goods through a single sales channel, such as a physical store or an online marketplace. While this strategy is straightforward and economical from an ecommerce business’s point of view, it may also restrict a company's potential market and clientele. Single channel is not the best option for companies that want to grow their customer base or give their customers a more tailored experience.

Omnichannel retail, on the other hand, merges all available sales channels, such as physical stores, the internet, mobile apps, and customer support centers, to offer customers a seamless and uniform experience. 

With this approach to trading, businesses boost customer satisfaction, loyalty, and ultimately, business profits, by providing customers with several channels to purchase their goods or services. Omnichannel enables companies to monitor and analyze client data across all channels, which can help improve and optimize their product and marketing plans.

Customers can shop at their own pace, on their preferred channel, and still have a consistent experience. They can switch between channels effortlessly, and businesses can provide personalized recommendations and offers based on their customer data. 

### Multichannel vs Omnichannel

![Multichannel vs Omnichannel](https://static.coretava.com/cms/Multichannel_vs_Omnichannel_fa0ab8dfb2.jpg)

Multichannel marketing refers to the practice of selling goods across a few different channels, including physical stores, internet, and marketplaces. There might not be a seamless link between each channel because they each run individually. 

While offering clients additional options, multichannel marketing also runs the risk of creating a fragmented and uneven customer experience. Customers might have a different buying experience on a brand's website than they would in a physical location, for instance, which can create confusion and frustration.

To deliver a seamless and uniform experience, omnichannel, on the other hand, integrates all the channels customers use to transact with a business. The switch between channels happens easily, and the experience is not negatively affected by this.

## What Are the Benefits of Omnichannel Experience?

Omnichannel experience has become increasingly important for businesses in the digital age. By providing a seamless and personalized experience for customers across all channels, businesses can differentiate themselves from their competitors and increase customer satisfaction, loyalty, and revenue.

The 10 main benefits of using an omnichannel platform in your business development strategy include:

### 1. Higher customer satisfaction 

![Benefits of Omnichannel Experience - Higher Customer Satisfaction](https://static.coretava.com/cms/Benefits_of_Omnichannel_Experience_Higher_Customer_Satisfaction_6859e24ac6.jpg)

Customers expect a seamless experience across all channels, and businesses that provide it can increase customer satisfaction by up to 91%, according to Salesforce data. This means that you can nearly double your customer satisfaction rates by implementing this approach.

### 2. Increased customer loyalty

Digisuite reports that omnichannel customers have a 30% higher lifetime value than single-channel customers. This is the result of increased customer loyalty to the brand.

### 3. Greater customer retention

Digizuite has also found out that companies with effective omnichannel customer engagement strategies keep 89% more clients on average than those with subpar methods, which only keep 33% of their clientele. Improved [customer retention](https://www.coretava.com/blog/retain-customers) has a wide range of positive spillover effects across other business metrics.

### 4. Improved customer experience

86% of customers are inclined to pay more for a better customer experience, based on PWC statistics. And the omnichannel experience is much better than other alternatives.

### 5. Better data collection

Omnichannel allows businesses to collect and analyze data on customer behavior across all channels, which can inform marketing and product strategies in the medium and long run.

### 6. Personalization

Omnichannel experience provides personalized recommendations and offers based on customer data, which can increase customer loyalty and revenue.

### 7. Increased income 

Businesses that implement omnichannel strategies experience a rise in annual revenue of 9.5% year over year compared to 3.4% for those who don't, according to REVE Chat. This is an important difference for ecommerce businesses looking for growth opportunities.

### 8. Decreased costs 

By streamlining the supply chain and order management procedures, omnichannel can lower the expenses connected with returns, shipping, and inventory management. By pushing down costs, your profit will automatically go up.

### 9. Competitive advantage

Businesses may set themselves apart from rivals and gain a competitive advantage by offering a seamless and tailored omnichannel experience. Being better than your competitors is the first step towards gaining a larger share of wallet and accelerating growth.

### 10. Better brand reputation

Businesses may enhance their brand reputation and draw in more clients if they put the customer experience first and offer a seamless omnichannel experience. This component is expected to gain more and more importance in the coming years.

## How Does Omnichannel Work?

When it comes to sales and marketing, omnichannel refers to a multichannel strategy that gives customers a unified and uniform experience across all channels. Customers can have a smooth purchase experience across brick and mortar locations, websites, social media platforms, mobile apps, and more.

Omnichannel experience is delivered through the following channels:

### 1. Integration

![How Omnichannel Works - Integration](https://static.coretava.com/cms/How_Omnichannel_Works_Integration_6ed76f302a.jpg)

The integration of all channels, technologies, and data sources is the first step in developing an omnichannel strategy. This makes it possible for customers to interact with the brand smoothly and effortless across all major touchpoints.

### 2. Customer-centered strategy 

The next step is to implement a client-centric strategy, which entails comprehending the customer journey and offering specialized experiences based on the customer's choices and behavior. Personalization is at the core of delivering a true omnichannel experience to your customers.

### 3. Data evaluation 

To better understand customer preferences, behavior, and needs, omnichannel means gathering and analyzing customer data from numerous touchpoints. Businesses can use this omnichannel solution to enhance marketing efforts and customer support.

### 4. Consistency 

You should make it a priority to maintain uniformity across all channels to make sure that customers get the same message and experience no matter which touchpoint they use to communicate. Unless you succeed in this regard, adopting an omnichannel experience might make it more confusing for customers rather than easier.

### 5. Communication

Offering customers a variety of ways to contact a business and maintaining a consistent message across all channels are both parts of omnichannel communication. Some communication channels include live chat, phone, email, and in-store support.

## How to Set Up Omnichannel Customer Experience: 9 Steps

Providing your clients with an omnichannel experience is not hard, as long as it’s done in the right way.

Here are 9 steps to set up an omnichannel customer experience and strategies to help you along the way:

### 1. Define your customer journey

![How to Set Up Omnichannel Experience - Define the Customer Journey](https://static.coretava.com/cms/How_to_Set_Up_Omnichannel_Experience_Define_the_Customer_Journey_d579eec343.jpg)

Mapping out your customer journey across all channels is essential to understand the different touchpoints and interactions that customers have with your brand. This should be the roadmap for building the omnichannel experience.

### 2. Integrate all channels

Omnichannel requires seamless integration of all channels. This means that customers should be able to switch between channels without losing any context or information.

### 3. Implement omnichannel analytics

Businesses can discover trouble areas and bottlenecks in the consumer journey by utilizing insights from omnichannel analytics and making the required adjustments to offer a more seamless experience. 

This in turn can assist firms in boosting client happiness and loyalty, which will ultimately result in more income and growth.

### 4. Personalize the consumer experience

For businesses to offer excellent client experiences, personalization is essential. You need to utilize data to adjust your communications and offerings to the preferences of each customer.

### 5. Customize customer support

Customization is key to providing exceptional customer communication support. You should use data to tailor your communications and efforts to each customer's needs.

### 6. Provide consistent messaging

Consistent messaging across all channels is important to maintain a unified brand voice and ensure a seamless customer experience. Otherwise, you risk doing more harm than good.

### 7. Train your team

Providing your team with the necessary training and resources is crucial for delivering a consistent omnichannel experience. After all, it is your team members who’ll be at the forefront of bringing this experience to customers.

### 8. Monitor and adjust

Once you get started, you should immediately begin to monitor the performance of your omnichannel strategy and adjust it as necessary to ensure that it is delivering the desired results. Providing this benefit is not a one-time step but a continuous process that should be constantly tracked and improved.

### 9. Use the best omnichannel platform

Rather than a specific step, this last one is a strategy that you should implement throughout. To maximize the impact of your omnichannel experience without wasting unnecessary efforts, you should get access to the best software app.

[Core Omnichannel](https://www.coretava.com/) is a technology solution that helps businesses provide a seamless omnichannel experience to their customers. It provides features such as phygital experience, in-store and POS integration, and personalized preferences across all channels.

By using Core Omnichannel, businesses can boost customer engagement, build customer loyalty, increase sales, lower marketing costs, and enhance profits.

## Getting Started with Omnichannel in 2023

A seamless and personalized omnichannel customer experience is essential to stand out from the crowd for businesses of all sizes and in all industries. Implementing an omnichannel strategy can help stores achieve a consistent customer journey and experience across all channels, improving customer loyalty and boosting profits.

To get started with omnichannel in 2023, businesses should first define their customer journey, integrate all channels, and invest in technology and data analytics. Personalization, consistent messaging, team training, and monitoring are also essential for success.

One platform that can help businesses provide creative omnichannel customer loyalty programs is Coretava. With its advanced features and integrations, Coretava makes it easy for businesses to create personalized and engaging loyalty programs that span across all channels, helping to drive customer loyalty and business growth.

**_[Click here](https://apps.shopify.com/gamiphy-loyalty) to get started._**

What Is Omnichannel Experience and How to Deliver It to Customers

Where data science meets commerce