How to Improve Employee Retention: 10 Effective Strategies That Work

Aws Alnabulsi
May 6, 2023
11 min to read
Employee Retention

High staff turnover can be a time-consuming and expensive problem that disrupts the flow of your operations, lowers productivity, and - ultimately - affects your bottom line. To keep their top personnel and build a stable and devoted workforce, ecommerce companies must prioritize increasing employee retention techniques.

A happy and engaged team is more willing to go the extra mile for your company and give back through providing increased production and ensuring satisfied customers.

Training and development opportunities, regular feedback, and recognition are some of the factors that foster a positive company culture. But these strategies can be challenging to figure out and implement for many businesses.

That's where Core Teams can help. With sophisticated personalization and gamification features, our tools help ecommerce businesses provide innovative solutions to improve employee engagement through innovative employee retention programs in order to thrive.

Table of Contents

  • What Is Employee Retention?
  • Why Is Employee Retention Important?
  • How to Measure Employee Retention
  • How to Boost Your Employee Retention Rate with 10 Proven Strategies
  • Gamify Work Processes for Employee Growth and Engagement
  • Improving Employee Retention in 2023

What Is Employee Retention?

What Is Employee Retention?

Employee retention is the ability of a company to retain its employees for an extended period. It's the practice of keeping talented employees within an organization and preventing them from seeking employment elsewhere.

Employee retention helps maintain a stable workforce and ensures continuity in operations. On the flip side, high employee turnover leads to increased recruitment and training costs, reduced productivity, and a negative impact on team morale.

In today's environment of remote work, employee retention definitions have become an even bigger challenge. With the shift to working from home, many employees have reported feeling disconnected and disengaged from their jobs, leading to higher turnover rates.

In the aftermath of the pandemic, finding a new job or employer seems challenging. Even while the limitations on movement are easing and things appear to be returning to normal, the staff turnover rate continues to rise.

Closures across the economy severely disturbed the employment landscape for all, but - most importantly - for employees. There are now more differences between socioeconomic classes and industries, with minorities, young people, and women experiencing higher turnover rates.

Moreover, there were considerable regional differences in how the pandemic has affected the job system.

The low-wage sectors that depend heavily on human interaction - such as transportation, hospitality, food service, building, retail, and the creative sectors - were most adversely affected. The US hospitality sector experienced the greatest national employment loss between February 2020 and February 2021.

According to Performance Magazine, the industry lost approximately 3.5 million jobs, or 20.4% of the total, by the start of 2021, making it the hardest hit due to a protracted era of limited international mobility.

While working remotely has its benefits from enterprises’ point of view, it's imperative for HR professionals, business owners, and employers to find new and innovative ways to keep their employees engaged and motivated to work in this new environment.

Employers need to prioritize creating a positive work culture, providing opportunities for growth and development, and offering regular feedback and recognition to keep their employees happy and committed to the company.

Core Teams can help businesses navigate the challenges of employee retention, including in the remote work era, by creating effective strategies to retain their top talent through personalized training, challenges, and rewards.

Why Is Employee Retention Important?

Employee retention is crucial for the success of any business, as it helps maintain a stable workforce and ensures continuity in operations.

What Are the Benefits of High Employee Retention Rates?

Employee Retention Benefits

High employee retention rates can bring numerous benefits to businesses, the most important ones including:

  • Cost savings

Businesses save big money on hiring, training, and recruitment expenditures when employees are retained in the long term.

  • Productivity growth

Employees with experience and motivation are more productive, which results in better work and higher output. This helps ecommerce businesses grow at a faster pace.

  • Improved client relations

Long-term employees have a deeper understanding of the company's operations and are better able to deliver superior customer service.

  • Retaining information

Long-term employees possess a plethora of information and expertise that can be extremely beneficial to the company's success.

  • Improved corporate culture

Employees who feel valued, supported, and devoted to the company's objective can contribute to a positive workplace culture when the workforce is steady.

What Are the Costs of High Employee Turnover Rates?

Employee Turnover Costs

Businesses that fail to provide proper team engagement may incur significant costs with high employee turnover rates, including:

  • Cost of turnover

The expense of finding, hiring, and training new staff may mount up rapidly and have a big negative influence on the bottom line of the business.

  • Reduced productivity

The amount of time it takes new hires to get up to speed might affect output and productivity. Not to mention that small startups have to devote a significant part of human resources to hiring new employees in case workers leave quickly.

  • Loss of expertise and knowledge

When seasoned workers depart from the company, they take their skills and knowledge with them, leaving a void in the organization's knowledge. Training an employee well requires substantial resources.

  • Lower team spirit

Employees who remain on the job may experience overwork, stress, and demotivation as a result of high turnover rates as they see everyone else leave the team.

  • Loss of corporate reputation

High turnover rates can harm a company's reputation and make it more difficult to recruit and keep excellent people. Moreover, this can build a general negative image which might push away customers too, including loyal customers.

How to Measure Employee Retention

Understanding employee retention metrics and pinpointing areas for improvement depend on measuring employee retention.

Here are the most important metrics that you need to comprehend and evaluate in order to come up with effective employee retention ideas:

  • Continuity rate

This metric refers to the proportion of workers who stay within the organization over a specific time period, usually calculated on an annual basis.

As you track the continuity rate, you gain perspectives into the retention rates as well and identify areas for improvement.

  • Tenure

This metric refers to the typical length of employment for an average employee and is typically expressed in years or months.

When you track tenure, you gain insights into the stability of your workforce and realize the priority areas where you need to focus your HR efforts.

  • Rate of internal promotion

This metric refers to the proportion of employees who are promoted from within the company, which can be a sign of room for advancement.

Businesses can identify opportunities for growth and development and create pathways for career advancement.

  • Surveys of worker satisfaction

Employee satisfaction surveys are a crucial tool for measuring employee retention. By conducting regular surveys, enterprises can measure employee happiness and satisfaction and pinpoint areas for development.

This information can be used to improve the work environment, address existing concerns, and develop strategies to retain top talent.

Once you’ve located the main reasons for employee turnover within your enterprise, Core Teams can help develop employee retention strategies and programs to improve retention rates. The customizable solutions are designed to meet the unique needs of each business and help create a positive and supportive work environment that promotes long-term employee retention.

How to Boost Your Employee Retention Rate with 10 Proven Strategies

How to Improve Employee Retention

Employee retention is beneficial for the long-term success of any business, and there are numerous strategies that businesses can use to boost their retention rates.

Here are the top 10 ways to reduce turnover and increase retention among your team members in the remote work environment:

1. Offer a remuneration package that is competitive.

Competitive remuneration packages prove beneficial in improving employee retention rates. To draw and keep great people, you must place a competitive wage and benefits package that reflects industry standards and even goes beyond. At the end of the day, the reason why people work is to make money, and they would prefer the best paying employer if all other terms and conditions are the same.

2. Create chances for development and growth.

Creating opportunities for development and growth within the organizational structure is another important strategy for improving employee retention rates.

Employees want to believe that they have the opportunity to progress professionally, and businesses can foster this belief by providing training and development opportunities that support their career goals. If you fail to do this, your employees with the biggest potential will look elsewhere for these opportunities.

3. Encourage a positive workplace culture.

Making an environment where employees feel valued and inspired to stay with the company is possible. You should not only avoid any toxic practices in the workplace but actually put intentional efforts into initiating positive practices.

Your efforts will be rewarded by helping improve employee satisfaction and reducing turnover rates.

4. Put in place efficient onboarding procedures.

Implementing efficient onboarding procedures is another important strategy for improving employee retention rates. Effective orientation procedures facilitate the integration of new hires into the workplace culture, which can improve their job satisfaction and increase their likelihood of staying with the company.

5. Encourage open dialogue.

Encouraging open dialogue is an effective employee retention idea. Establishing an environment where workers feel heard and appreciated can improve their job satisfaction and increase their likelihood of staying with the company in the long run.

6. Give out employee recognition and rewards.

Employee recognition and rewards are crucial for boosting employee morale and motivation. Praising and recognizing hard work and accomplishments can go a long way in improving employee retention rates.

7. Ensure adaptability.

Ensuring adaptability is another strategy for improving employee retention rates. Offering flexible work hours and remote work choices can help employees strike a better work-life balance, which can reduce burnout and improve job satisfaction.

8. Use gamification to increase engagement.

Work can become more interesting and enjoyable by using gamification strategies, such as adding game-like aspects to training or development programs. This will help boredom and stagnancy.

9. Make work-life balance a priority.

Prioritizing the work-life balance of your team members is also critical for improving employee retention rates. Promoting a positive work-life balance can reduce employee burnout and increase satisfaction levels, which can improve retention rates.

10. Invest in the welfare of employees.

Investing in the welfare of employees is another important strategy for improving employee retention rates. Employees feel supported and valued when employers make investments in their well-being, such as by providing wellness programs or mental health assistance.

Gamify Work Processes for Employee Growth and Engagement

Employee Retention Through Gamification

Core Teams offers a variety of features that work for employee retention rates.

One of the key features is personalized training, which can make the onboarding and ongoing employee training process more enjoyable and engaging. By tailoring the training experience to individual employees’ needs and preferences, businesses can ensure that their employees are constantly growing and developing in the workplace.

Core Teams also provides the opportunity to launch employee challenges. With challenges and contests in the form of games, businesses can inspire a sense of friendly competition among employees and engage them with the company. This can, in turn, boost employee morale and motivation, leading to better performance and higher retention rates.

Furthermore, Core Teams offers employee rewards based on achievements. Employees engage more with the company and perform better, creating a culture of continuous improvement and growth. This strategy helps improve employee retention rates by making team members feel valued and their efforts and achievements - appreciated.

One of the most unique features of Core Teams is its use of gamification to improve employee engagement and development. In this way, you can boost employee devotion and growth by turning regular work processes and flows into fun, interactive events through challenges and rewards.

This enables lower turnover rates, as employees are more likely to stay with a company that values their motivation and growth.

Schedule a demo with our team to learn more about how Core Teams can help you improve employee retention.

Improving Employee Retention in 2023

Increasing employee retention rates plays a big role for the success of any business, particularly in 2023 where remote work has become more prevalent.

By tracking and measuring employee retention metrics, such as continuity rate, tenure, rate of internal promotion, and worker satisfaction surveys, businesses can gain insights into their retention rates and identify areas for improvement. Implementing effective strategies, such as onboarding, training, rewards, and gamification, can help improve employee retention rates and promote a positive and supportive work environment.

Core Teams understand the importance of employee retention and personalization to help businesses improve retention rates. With our tools, you can launch onboarding and training programs, rewards and recognition programs, and gamification strategies. With the help of technology, you can create a work environment that promotes employee satisfaction, engagement, and long-term retention.

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Daniela Andreevska

Daniela has 6 years of experience in digital marketing for ecommerce businesses.

Aws Alnabulsi

Aws is the Co-Founder of Coretava, a complete retail ecommerce growth platform. He has 6+ years of experience in managing and growing ecommerce businesses.

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