How to Sell on Shopify in 8 Easy Steps: 2023 Guide for Ecommerce Beginners

Aws Alnabulsi
April 19, 2023
10 min to read
How to Sell on Shopify

Shopify has helped millions of businesses worldwide to establish and grow their online presence and enhance their sales.
In 2023, over 4 million websites use Shopify as their ecommerce platform, and this figure alone indicates that opening a Shopify store is a great choice for starting an ecommerce business.

Whether you're a seasoned entrepreneur or just starting out, this guide will lead you through the 8 steps of how to sell on Shopify.

Table of Contents

  • Why Should You Sell on Shopify?: Pros and Cons
  • How to Sell on Shopify in 8 Easy Steps
  • How to Boost Your Sales on Shopify: 13 Tips
  • How Much Does It Cost to Sell on Shopify?
  • Selling on Shopify in 2023

Why Should You Sell on Shopify?: Pros and Cons

How to Sell on Shopify - Pros and Cons

The variety of features and tools that Shopify platform offers make it simple for businesses to establish an online presence and begin selling their goods. Learning how to sell on Shopify can be a terrific opportunity for businesses for a number of reasons.

Pros of Selling on Shopify

Shopify is one of the most popular ecommerce websites, offering a variety of benefits to businesses of all kinds.

1. User-Friendly Interface

Any product or platform must have a user-friendly interface to do activities quickly and effectively.

You can easily concentrate on your products and consumers rather than having to struggle with the technical side of online selling with Shopify's user-friendly interface.

You can scale your ecommerce business quickly by saving time and money on support and training expenses.

2. Customizable Options

With Shopify, you have the freedom to customize your ecommerce store to reflect your unique business requirements and brand identity.

You can set your business apart from competitors, improve consumer experience, and strengthen brand image by customizing your Shopify stores.

You can modify and develop your online store using Shopify's configurable capabilities as online trade needs change all the time.

3. Secure Transactions

Shopify manages the security aspect of online transactions with the aid of SSL certificates, fraud protection systems, and other security measures.

Shopify website users may rest assured that their financial transactions are secure and can feel at ease sharing personal information and data over the platform.

4. Mobile-Optimized Experience

Ecommerce companies must have a mobile-optimized store because the majority of online shoppers use mobile devices.

The ecommerce platform of Shopify was created with mobile devices in mind, giving customers a smooth purchasing experience, both when using a desktop and a mobile device.

5. Extensive App Store

The Shopify app store provides a marketplace for businesses to find new features and functionalities to enhance their store and optimize their operations.

Without having to employ a developer or start from scratch, you can easily customize your store and add new features through thousands of Shopify apps, ultimately growing your sales in an effortless manner.

Cons of Selling on Shopify

Shopify is a well-known e-commerce platform, but it can still have potential drawbacks.

1. Monthly Costs

For startups or small enterprises with tight finances, Shopify's monthly subscription cost can be prohibitively expensive. Some firms might choose not to use the platform due to the cost.

2. Transaction Fees

Shopify charges a transaction fee for each sale made on its platform aside from a monthly subscription cost. These costs pile up quickly and cut into profit margins for companies that process a lot of transactions.

3. Restricted Customizability

Shopify websites can be customized, but there are restrictions on how much modification is available. It’s a drawback for companies wanting more control over the appearance and feel of their online store.

The pros of selling on Shopify outweigh the cons. Its user-friendly interface, customizable themes and features, security measures, mobile optimization, and extensive app store make it a great opportunity for businesses to create an online presence and start selling their products over the internet. This holds true both for online businesses and brick and mortar stores.

While there are some costs associated with using Shopify, the benefits it provides make it a worthwhile investment for businesses looking to expand their online presence and boost their sales.

How to Sell on Shopify in 8 Easy Steps

How to Sell on Shopify in 8 Easy Steps

In 2023, you can expand your customer base and increase sales by selling on Shopify.

Here's a step-by-step guide on how to sell on Shopify, whether you're dropshipping someone else's product (the best way of how to sell on Shopify without an inventory) or selling your own physical or digital goods.

Step 1: Create a Shopify Account

The first step in starting to sell on Shopify is to create a Shopify account and choose a plan that works for your company's needs to get going.

Step 2: Set Up Your Shop

Next, you need to create product categories, customize the look of your store, and add products.

Step 3: Choose Your Shipping and Payment Choices

As a third step, you have to set up your shipping options, including costs and delivery timeframes, and decide which payment methods, such as credit card, PayPal, or Shopify Payment, you want to give to your consumers.

Step 4: Improve Your Product Pages

To enhance the performance of your store when selling on Shopify, you need to Include relevant keywords, product descriptions, and images to make sure your product pages are SEO-optimized.

Step 5: Promote Your Shopify Store

To increase website traffic, you can advertise your store on social media, through email marketing, and through other ecommerce marketing avenues.

Step 6: Complete Orders

If you go for a Shopify dropshipping business, you will have the supplier ship the item directly to the client after you package it and ship it to the buyer to complete the order. If not, then you have to set up the right processes for completing your orders.

Step 7: Take Care of Your Inventory

It’s hard to sell on Shopify without maintaining an inventory. That’s why you should keep an eye on your inventory levels and replenish products as needed to prevent running out of stock.

Step 8: Analyze Your Performance

As soon as you start selling on Shopify, you should begin to track your store's performance, using Shopify's analytics tools. You need to focus on various metrics including sales, traffic, and customer behavior and make modifications as required to optimize your results.

These resources also help how to find products to sell on Shopify.

How to Boost Your Sales on Shopify: 13 Tips

How to Boost Your Sales on Shopify

The first step in expanding your ecommerce business is selling on Shopify.

Here are 13 suggestions on how to sell digital products on Shopify and grow your enterprise.

1. Scale Up Your Social Media Presence.

Advertise your products on social media websites like Facebook, Instagram, and Twitter. To reach a larger audience, use compelling graphics, hashtags, and influencer marketing.

2. Offer a Rewards Program

Launch a loyalty program that compensates customers for their ongoing business. You encourage repeat purchases with these types of rewards.

How to Sell on Shopify - Launch a Loyalty Program

To start your own customer loyalty program with zero efforts, check out Core Loyalty. We’ll help you launch a points-based, cashback, tiered, or referral program in no time.

3. Employ Email Marketing

Keep your brand in front of customers' minds and send them customized email campaigns with reminders about abandoned shopping carts or recommendations for certain products.

Core Marketing can help you personalize your ecommerce marketing strategy through pop ups, emails, SMSs, and more.

4. Optimize Your Product Pages

Make sure your product pages are conversion-optimized by having intriguing and clear product descriptions, top-notch photos, and customer testimonials.

5. Use an Omnichannel Approach

Boost convenience and accessibility and allow your customers to shop from your store through a variety of channels, including in-person, internet, and social media.

Core Omnichannel can help you provide a phygital experience by streamlining customer experience across all touchpoints.

6. Cross-Sell and Upsell Customers

Present upsell choices or recommend comparable products to customers when they are checking out. You can persuade them to buy more from your Shopify store in a single transaction.

7. Give Out Free Delivery on Specific Items

Encourage greater purchases and think about providing free shipping on orders that exceed a specific threshold. This is a common practice among ecommerce websites to boost customer loyalty.

8. Use Customer Referrals

Provide discounts or other rewards to existing customers who bring in new clients by referring them to your business.

With Core Loyalty, you can launch a referral program to grow your online business at an unprecedented rate.

9. Work Together with Influencers

Team up with influencers in your field and promote your items and reach a larger audience. Using the power of brand ambassadors will help you attract more customers.

10. Use the Influence of Product Reviews

Increase your social proof and win over potential clients. Ask your customers to submit reviews on your product pages or on independent review websites.

11. Implement Abandoned Cart Recovery

Send out abandoned cart recovery emails to remind customers of products they left in their cart and encourage them to complete their purchase. With this simple strategy, you can drive customers back to your website and get them to spend money.

12. Offer Discounts and Promotions

Use limited-time offers, discounts, and promotions to create a sense of urgency and incentivize customers to make a purchase.

13. Use Coretava Products

Consider using Coretava's suite of growth marketing tools and apps to boost your sales and streamline your operations on Shopify.

Coretava's products can help you start a customer loyalty program, personalize digital marketing, customize the shopping experience, and streamline online and offline practices.

Through more personalized and predictive analysis, as well as immersive social experiences, your Shopify store can engage customers and build a legion of brand advocates.

How Much Does It Cost to Sell on Shopify?

It's surprisingly simple for beginners to learn how to sell on Shopify's website. Shopify makes it simple for business owners to start up their online storefronts. But like many platforms, it also comes with associated costs.

Shopify Plans

The Basic Shopify plan costs $19 per month, plus a transaction fee of 2.9% + $0.30 per transaction. This plan includes online store functionality, unlimited products, 24/7 support, and more. If you choose to use Shopify Payments as your payment gateway, you can avoid transaction fees altogether.

The _Shopify _plan costs $49 per month and includes all the features of the basic plan, plus gift cards, professional reports, and lower transaction fees of 2.6% + $0.30 per transaction.

The Advanced Shopify plan costs $299 per month and 2.4%+ $0.30 per transaction. It includes all the features of the Shopify plan, plus advanced report building, and third-party calculated shipping rates.

Other Fees

You should also consider the following additional costs when starting to sell on Shopify:

App Charges

The 8,000 apps in the Shopify app store can help you expand the functionality and features of your online business. Some applications are free, while others have a one-time or monthly fee.

Web Design and Development

A web designer or developer may be needed if you require assistance setting up and modifying your Shopify store. These prices change based on the services needed and how complicated your site is.

Selling on Shopify in 2023

Shopify continues to be a well-liked and successful ecommerce platform for companies to sell their items online.

Shopify provides many benefits over alternatives, mostly in terms of ease of use, customization, and security. The pricing options available to merchants can be tailored to their demands and financial constraints.

Remember that one of the most important steps in how to sell on Shopify is to use the right apps and tools, and Coretava is one of these tools.

With Core Loyalty, Core Marketing, Core Personalization, and Core Omnichannel, you can create the ultimate customer experience on your Shopify website.

Click here to schedule a demo to learn more about how Coretava can turn into your ecommerce business’s best friend.


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Daniela Andreevska

Daniela has 6 years of experience in digital marketing for ecommerce businesses.

Aws Alnabulsi

Aws is the Co-Founder of Coretava, a complete retail ecommerce growth platform. He has 6+ years of experience in managing and growing ecommerce businesses.

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