7 Best Shopify Alternatives & Competitors in 2023: Comparison, Pros, Cons, & Pricing

Aws Alnabulsi
March 30, 2023
16 min to read
7 Best Shopify Alternatives & Competitors in 2023

Shopify has proven its status as a dominant player in the ecommerce space. Its user-friendly platform simplifies creating and running an online storefront for your business.

But Shopify is not the only ecommerce platform on the market. A number of Shopify alternatives offer unique features, pricing structures, and integrations which makes them a good fit for certain industries, businesses, and enterprises. Some of the most popular competitors to Shopify include Magento, WooCommerce, VTEX, SAP, Salesforce, Nuvemshop, and Zid. By understanding the tools and functions of these platforms, you can determine which one is the best fit for your business.

Here are the best ecommerce platforms in each category:

  • Magento: Best Shopify Alternative for Large Enterprises
  • WooCommerce: Best Shopify Alternative for Small Businesses
  • VTEX: Best Shopify Alternative for Large and Complex Businesses
  • SAP: Best Shopify Alternative for Big Companies with Complex Requirements
  • Salesforce: Best Shopify Alternative for Enterprise-Level Businesses
  • Nuvemshop: Best Shopify Alternative for Latin American Businesses
  • Zid: Best Shopify Alternative for Small Businesses and Startups

What Is Shopify?

What Is Shopify

Shopify is an ecommerce platform where anyone can build their own online store and conduct online sales. It offers a complete package for putting up an ecommerce website, controlling orders, managing payments, providing shipping, and marketing an ecommerce business.

With Shopify, you can pick from a choice of layouts to build your website, add products, and begin selling online. The platform also integrates with various third-party app connectors to improve the operation of your online store.

Shopify's simplicity and scalability aids many companies in expanding their online presence, which makes it a leader in the online trade industry.

However, depending on your ecommerce business type and size, there might be a competitor to Shopify that is a better fit.

How We Selected the Top Shopify Competitors: 6 Factors

In our review of the top Shopify rivals, we considered six main factors that are important for a solid ecommerce platform. These factors comprise of:

  • Features and Functionality:** **This covers a variety of tasks, such as product management, order fulfillment, payment processing, and delivery.
  • Ease of Use:** **The best Shopify alternative should be easy to use even for a non-tech savvy.
  • Customization:** **A solid ecommerce platform should let you alter your website to fit your specific requirements and reflect your brand. You should have the option to select from a number of website templates, add unique branding, and customize more features.
  • Scalability:** **An ecommerce platform should be able to expand as a firm does. This indicates that the platform must be scalable as well as being able to accommodate more customers, products, and orders.
  • Integrations:** **Adding third-party apps and services to an ecommerce website increases its capabilities. That’s why a top platform should be able to give you seamless integrations with widely used apps for shipping, analytics, and marketing.
  • Pricing:** **The platform's cost and pricing structure is a crucial factor for businesses, particularly small ones. A decent platform should have reasonable options with clear pricing and no additional charges.

What Are the 7 Best Shopify Competitors in 2023?

7 Best Shopify Competitors

While Shopify is a well-known ecommerce platform, there are other options on the market.

Here we’ve ranked the 7 top Shopify alternatives for 2023:

Magento: Best Shopify Alternative for Large Enterprises

The popular Shopify alternative Magento offers plenty of functionality and customization choices. It's perfect for medium-sized to large companies that require a stable platform with cutting-edge features.

Magento Features

The most important capabilities of the Magento ecommerce platform include:

  • Unlimited items and categories supported by a flexible product catalog
  • Advanced inventory control that supports numerous suppliers and warehouses
  • Flexible checkout process that accepts a variety of payment and shipping methods
  • Extensive SEO features and marketing tools, such as sales, discounts, and email campaigns
  • Support for several languages and currencies for international businesses

Shopify vs Magento: Pros and Cons

Before deciding if this is the right choice for your business needs, you should take a look at the advantages and disadvantages of the platform.

Magento Pros:

  • Highly adaptable and offering a variety of features and extensions
  • Scalable and appropriate for all sizes of businesses
  • Featuring an active developer community and strong community support
  • Designed to be SEO-friendly
  • Allowing businesses to create and manage multiple stores from a single backend

Magento Cons:

  • Can be complicated and challenging for non-techie individuals
  • More difficult learning curve compared to Shopify
  • Pricey compared to Shopify
  • Newer versions of Magento can be time consuming and complex
  • Can be slow and resource-intensive

Magento Pricing

Magento is designed to handle large enterprises, and its pricing structure comes with three plans.

Using Magento Open Source typically costs $15,000 and above. This cost is allotted for items like web hosting, add-ons, and hiring developers to assist with coding your website or resolving technical problems.

If your company's gross sales are less than $1 million, Magento Commerce costs about $22,000, and Magento Commerce Cloud costs about $40,000. The cost to use Magento may increase based on your revenue.

Meanwhile, Shopify offers a variety of price plans starting at $29 per month, making it more accessible and cost-effective for small businesses. Shopify comes with everything needed to build an online store. Unlike Magento, Shopify doesn't demand that companies invest in continuous upkeep and a full-time development team.

Magento Reviews

Magento has an average rating of 4.5/5 on Ecommerce Platforms and 4/5 on G2. Customer reviews of Magento are generally positive, with users praising its scalability, flexibility, and customization options.

Magento is a great option for medium to large businesses looking for a highly customizable and scalable ecommerce platform.

To boost the performance of your online store hosted on Magento, you can start offering your consumers a distinctive and exciting online purchasing experience with Core Personalization. This will increase the conversion rate of your Magento store.

WooCommerce: Best Shopify Alternative for Small Businesses

WordPress has an open-source e-commerce plugin called WooCommerce. It is intended for medium-sized to large-sized WordPress-based online retailers.

WooCommerce Features

The main tools available on the WooCommerce ecommerce platform are:

  • Options for flexible design and arrangement
  • Product management, including product variations and inventory monitoring
  • Solutions for secure payment processing and shipment
  • Seamless integration with well-known third-party apps and services
  • Advanced analytics and reporting

Shopify vs WooCommerce: Pros and Cons

In our review of the best competitor of Shopify, we have to look at the benefits and drawbacks which each platform offers.

WooCommerce Pros:

  • Open-source and cost-free
  • Inexpensive choice for small enterprises
  • Gives you a great deal of customization, adaptability, and control over your online store
  • Integrates with the most popular content management system, WordPres

WooCommerce Cons:

  • Requires some technical know-how to set up and manage
  • May need other plugins or extensions to enable certain functionalities
  • User is in charge of hosting and security
  • Scalability depends on the hosting environment and server resources

WooCommerce Pricing

WooCommerce is free to use, but businesses may need to pay for hosting, themes, and additional plugins to add certain features. The cost of these add-ons can range from free to hundreds of dollars, depending on the needs of the business.

  • Hosting and Domain: Starter plans cost less than $10 per month, while larger plans cost up to $40 per month.
  • Domain Name: $9-$20/year
  • Themes: $0 to $79 annually for regular plans, $200 or more with a single purchase
  • Shipping Fees: $0 to $108 annually
  • **Payment/Transaction Fees: **Monthly costs ranging from $0 to $30 on average plus 2.9% plus $0.3 for each transaction

In contrast to WooCommerce, Shopify is a monthly fee-based hosted e-commerce platform. The Basic package for Shopify costs $29 per month, while the Advanced plan is $299 per month. If you choose to utilize a payment gateway other than Shopify Payments, Shopify will additionally charge transaction fees.

WooCommerce Reviews

Reviews on TrustRadius have given WooCommerce an 8.3 out of 10 rating. Existing customers compliment its adaptability, simplicity, and customizability possibilities.

Small businesses can benefit the most from WooCommerce, a powerful alternative to Shopify.

With Coretava's integration with WooCommerce, enhancing the performance of your ecommerce store is easy through AI-driven marketing, personalization, and customer loyalty.

VTEX: Best Shopify Alternative for Large and Complex Businesses

VTEX is a cloud platform intended to manage very large and sophisticated online stores. It offers a number of services, including order processing, payment processing, shipping, and product management, along with integrations with outside applications.

VTEX Features

The most significant features of the VTEX ecommerce platform include:

  • Multiple-channel sales
  • AI customization
  • Scalable construction
  • Order management technology
  • Inventory management in real time

Shopify vs VTEX: Pros and Cons

As one of the top Shopify competitors, VTEX comes with its own pros and cons.

VTEX Pros:

  • Scalable for big businesses
  • Higher levels of ecommerce personalization
  • Robust order management skills
  • Powerful analytics and reporting tools

VTEX Cons:

  • Pricey compared to Shopify
  • Relatively small app store compared to Shopify
  • Limited third-party app integrations
  • Smaller community of developers and users

VTEX Pricing

VTEX has a sliding scale price. For larger businesses, the price drops to 0.5% of revenue from the starting price of $250 + 3% revenue sharing. Customers can make use of a variety of important services, such as security, for the fee that VTEX charges.

VTEX Reviews

VTEX has an average rating of 4.6 out of 5 stars on Gartner. Online reviews are favorable as customers praise the platform’s scalability, customizability, and potent B2B capabilities. There can be a high learning curve for new users. The platform's support and customer service are also highlighted.

VTEX is a good Shopify competitor for large and complex businesses that require advanced personalization and order management capabilities. However, it may not be the best fit for smaller businesses due to the higher pricing.

Coretava Integration with VTEX

The integration with Coretava gives VTEX merchants easy access to gamification tools, such as prizes and badges, to attract and retain more customers to their online store. Coretava’s gamification tools enable VTEX stores to engage more customers, reward purchases, and ultimately improve sales.

SAP: Best Shopify Alternative for Big Companies with Complex Requirements

SAP, or Systems Applications and Products, is a popular enterprise resource planning (ERP) program. SAP builds a centralized system for organizations that enables each department to access and exchange common data in order to improve the working conditions for all employees. There are hundreds of completely integrated modules in SAP, which covers almost every facet of business management.

SAP Features

The SAP ecommerce platform provides ecommerce businesses with access to the following features:

  • Multi-channel sales management
  • Advanced inventory management
  • Real-time analytics and reporting
  • Built-in SEO optimization
  • Personalized customer experience
  • Robust security and compliance features

Shopify vs SAP: Pros and Cons

When searching for the top competitors of Shopify, it’s important to take a look at their pluses and minuses.

SAP Pros:

  • Perfect for large companies with complex requirements
  • Flexible and scalable
  • Strong analytics and reporting capabilities
  • Enhanced capabilities for inventory management

SAP Cons:

  • Expensive and may not be affordable for small businesses
  • Steep learning curve
  • Requires technical expertise to set up and maintain

SAP Pricing

SAP Business One offers two licensing options: Professional and Limited.

_Professional _provides users with access to all modules and features, while _Limited _comes with a partial license in three varieties (CRM, Financials, and Logistics) and only gives users access to a subset of capabilities.

All licensing types can be bought as subscription or perpetual licenses, with subscription licenses requiring a monthly payment and perpetual licenses costing more up front.

Users can move between different plans if their company needs change in the future. The price of Limited licenses is the same for all three types.

SAP Reviews

SAP has an average rating of 4.3 out of 5 stars on G2. Users laud the software's powerful functionality, adaptability, and scalability in the majority of their positive reviews on the G2 review page for SAP ERP.

The software's integration possibilities with other SAP products and other apps are also well-liked by users.

Others raised worries about the product's expensive cost and drawn-out deployment procedure, while some reviewers stated that the software can be challenging to understand and requires substantial training.

SAP is ideal for big businesses with intricate requirements. While expensive to set up and operate and requiring technical know-how, it offers sophisticated features and capabilities that are not found on other platforms.

Core Loyalty Integration with SAP

SAP can be easily integrated with Core Loyalty to boost customer loyalty and drive repeat sales which makes the more complicated setup process totally worth it.

Salesforce: Best Shopify Alternative for Enterprise-Level Businesses

Salesforce is a cloud-based CRM platform that offers a range of business solutions for sales, ecommerce marketing, customer service, and more.

Salesforce Features

The main functionalities of Salesforce which make it such a top competitor of Shopify are:

  • Multi-channel commerce capabilities for selling across multiple channels and touchpoints
  • Customizable storefronts and flexible product catalog management
  • AI-powered analytics and insights for personalized customer experiences
  • Advanced order management and inventory tracking
  • Integration with Salesforce CRM and Marketing Cloud for seamless business operations

Shopify vs Salesforce: Pros and Cons

The most important advantages and disadvantages of choosing Salesforce as your ecommerce platform include:

Salesforce Pros:

  • More advanced features and capabilities for enterprise-level businesses
  • Highly customizable and scalable platform
  • AI-powered analytics for data-driven decision-making

Salesforce Cons:

  • More complex and may require more technical expertise to set up and manage that other Shopify competitors
  • Higher pricing plans compared to Shopify
  • May not be suitable for small or medium-sized businesses

Salesforce Pricing

Sales Cloud Basics, Sales Cloud Professional, Sales Cloud Enterprise, and Sales Cloud Unlimited are the four pricing tiers that Salesforce offers for its CRM software.

Depending on the package selected, costs per user per month range from $25 to $300.

The Professional and Enterprise plans provide more functionality and customizability possibilities, while the Basics package is appropriate for very small organizations.

The most expensive package, Unlimited, gives users access to all services and round-the-clock support.

Salesforce Reviews

Salesforce has generally positive reviews on Software Advice, with a rating of 4.3 out of 5 stars. The Salesforce review draws attention to the software's advantages, such as scalability, customization possibilities, and a wide range of features, including lead management, forecasting, and reporting.

The online review also discusses a few Salesforce's possible drawbacks, including its expensive cost and challenging learning curve.

In conclusion, Salesforce is a great alternative to Shopify for enterprise-level businesses looking for more advanced features and capabilities.

Coretava integrates with Salesforce to offer a seamless ecommerce solution for boosting sales and engagement.

Nuvemshop: Best Shopify Alternative for Latin American Businesses

Latin American companies can choose from a variety of options on the ecommerce platform Nuvemshop.

Nuvemshop Features

The key tools provided by the Nuvemshop platform include:

  • Multi-language and multi-currency support for selling across different countries and regions
  • Integrated payment and shipping options for seamless transactions
  • Customizable storefronts and product catalog management
  • Integration with social media platforms for easy marketing and promotion
  • Advanced order management and inventory tracking

Shopify vs Nuvemshop: Pros and Cons

This top choice among Shopify alternatives in Latin America offers the following benefits and drawbacks:

Nuvemshop Pros:

  • Focused on the Latin American market with localized features and support
  • Affordable pricing plans for small- and medium-sized businesses
  • Easy-to-use platform with intuitive interface

Nuvemshop Cons:

  • Limited integrations with third-party apps and services compared to Shopify
  • Less advanced features and capabilities for enterprise-level businesses
  • Limited customization options compared to Shopify

Nuvemshop Pricing

Three pricing tiers are available from Nuvemshop: Impulse, Influence, and Scale. The $16/month Impulse plan has a cap of 100 goods, basic features, and basic features.

The Influence plan, which costs $29 a month and supports up to 15,000 products, comes with advanced features.

The Scale plan, which is intended for bigger businesses, includes personalized pricing depending on specific requirements. Moreover, Nuvemshop has a free trial version.

Nuvemshop Reviews

Capterra gave Nuvemshop a rating of 4.7 out of 5 stars. The main advantage highlighted in this online Nuvemshop review is that the ecommerce platform offers a wide selection of templates to pick from, which makes it simple to customize a storefront. It also highlights that the platform can handle both online and offline sales and that the support service is quick to address any problems or worries.

The only drawback emphasized in the review is lack of interoperability with some well-known payment gateways, but there are solutions for this challenge.

All in all, Nuvemshop is a great alternative to Shopify for businesses in Latin America looking for a localized ecommerce solution.

The Core Marketing integration with Nuvemshop enables users to link their online store to Coretava and automate their marketing activities.

Zid: Best Shopify Alternative for Small Businesses and Startups

Zid is an ecommerce platform that provides small enterprises and startups with a variety of solutions for selling online.

Zid Features

The most significant capabilities of the Zip platform include:

  • User-friendly interface and easy-to-use website builder
  • Customizable themes and templates to reflect your brand
  • Multichannel selling and social media integration
  • Automated marketing tools and SEO optimization
  • Secure payment processing and fraud prevention

Shopify vs Zid: Pros and Cons

The pros and cons of Zid to pay attention to include:

Zid Pros:

  • Affordable pricing plans for small businesses and startups
  • Easy to use and user-friendly interface
  • Multichannel selling and social media integration

Zid Cons:

  • May not offer as many advanced features as Shopify or other platforms
  • Limited scalability as businesses grow and expand
  • Limited integrations with third-party apps and services

Zid Pricing

Zid, a Saudi Arabian ecommerce platform, provides information on its price plans in Saudi riyals on its website (SAR).

The Essential plan costs SAR 1,799 per month (equivalent to $480/month), Growth costs SAR 2,999 per month (equivalent to $800/month), and Professional costs SAR 5,999 per month (equivalent to $1,600).

Zid Reviews

Zid is a new ecommerce platform with a Saudi Arabian background targeted at SA users. It doesn’t have much feedback yet on prominent review websites.

Yet, Zid offers distinctive features and solutions that are tailored exclusively to the Saudi Arabian market, even though it may not have as many reviews or as much of a track record as other ecommerce platforms. If you own a small business or a startup in the area, Zid could be an excellent option to Shopify.

You can integrate your Zid online store with Coretava in a seamless manner to give your business the boost it needs.

Getting Started with the Best Alternatives to Shopify in 2023

There are a number of excellent solutions available if you're looking for a Shopify substitute in 2023. Strong ecommerce platforms with many features and integrations include Magento, WooCommerce, VTEX, SAP, Salesforce, Nuvemshop, and Zid.

Depending on your unique goals and budget, every platform has advantages and disadvantages related to flexibility, scalability, and cost.

When selecting an ecommerce platform, it's essential that you consider a number of variables into account, including affordability, usability, customization choices, and integration.

Yet, you can be confident that whichever platform you select will work flawlessly with Coretava to help you optimize business processes and expand your online store.

Click here to learn more about Coretava products and how they can help you grow your ecommerce business.


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Daniela Andreevska

Daniela has 6 years of experience in digital marketing for ecommerce businesses.

Aws Alnabulsi

Aws is the Co-Founder of Coretava, a complete retail ecommerce growth platform. He has 6+ years of experience in managing and growing ecommerce businesses.

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