10 Best Shopify Apps to Grow Your Ecommerce Store in 2023

You can transform your ecommerce website from basic to awesome using the best Shopify apps.

Your store's integrations with various apps can bring more traffic, improve customer service, streamline customer support, build customer loyalty, and ultimately boost revenue. And fortunately, Shopify's app store has thousands of apps available to help expand your business.

Trying to decide what are the best apps for your Shopify store can be overwhelming with so many alternatives available. Thus, we’ve reviewed hundreds of apps that work with a Shopify store to select the 10 top choices in different categories.

Here are the best ecommerce platforms in each category:

• Core Loyalty: Best for Loyalty Program
• Klaviyo: Best for Email Marketing
• SEO Manager: Best for SEO Optimization
• Bold Product Options: Best for Product Customization
• Omnisend: Best for Omnichannel Marketing
• Privy: Best for Email Marketing Lead Magnets and Pop Ups
• ShipStation: Best for Shipping and Fulfillment
• Recard: Best for Facebook Messaging
• Refersion: Best for Affiliate Marketing
• Loox: Best for Product Reviews

What Are Shopify Apps?

Shopify apps are third-party software applications that you can add to your online store hosted on the Shopify ecommerce platform to increase its features and functionality.

These apps support ecommerce growth with a range of operations, including marketing, customer support, inventory management, and shipping.

For managing subscription services, you can use apps like ReCharge, Bold Subscriptions, or Subscriptions by ReCharge. Klaviyo or Omnisend are also good alternatives.

Other well-liked Shopify apps are ShipStation for order fulfillment and shipping and Core Loyalty for loyalty programs.

You can construct a fully customized ecommerce store with effective Shopify tools and features. You can select from among the thousands of applications offered on the Shopify App Store and find a match to your requirements and objectives.

How We Selected the Best Shopify Apps: 7 Factors

In our review, we focused on both the Shopify best free apps and Shopify best paid apps. We considered 7 different factors to provide a comprehensive overview of the top options for the needs of ecommerce stores in 2023.

Following are the most important factors that went into our review of the top apps for Shopify websites:

1. Functionality

A quality Shopify app should offer the features required to address the main company difficulties as well as to enhance the general customer experience.

2. Pricing

The best online app should have affordable prices and give users value for their money. A free trial period or a free version of the app should ideally be offered so that users may try it out before committing to a premium subscription.

3. Integration

An app should smoothly integrate with other ecommerce tools and platforms including Shopify. Ideally, no further software development should be required for working with other third-party tools.

4. Customer Support

Customer support for the software should be dependable and include help articles, video tutorials, and reliable, friendly customer service.

5. Ratings and Reviews

A solid indication of the app's dependability and quality may be found in positive customer feedback and high ratings. Online reviews on third-party websites are a great way to confirm this.

6. Security and Protection

The app should use industry-accepted security protocols to protect both the store and user personal information and payment data.

7. App Performance

The app shouldn't make the website take longer to load or perform worse overall. Otherwise, it might hurt the business more than it helps it.

These elements have assisted us in selecting the top Shopify apps to reflect every company’s branding and objectives.

10 Best Shopify Apps to Grow Your Ecommerce Website

When it comes to building your ecommerce website, Shopify apps can make all the difference. Here are the top 10 Shopify apps to help you grow your customer base and optimize your store in 2023:

1. Core Loyalty: Best for Loyalty Program

Core Loyalty by Coretava is an innovative app that offers gamified loyalty programs for ecommerce businesses. The platform allows businesses to create customized games and challenges that reward customers with loyalty points and discounts. Customers can then redeem their points for rewards or discounts on future purchases.

Unlike competitors such as Smile.io and Stamped.io, Core Loyalty helps Shopify stores build customer loyalty programs built on AI and solid analytics. Moreover, as part of Coretava, this app goes beyond loyalty programs and features marketing, personalization, and omnichannel experience too.

Core Loyalty Features

• Customizable gamified loyalty program including points, cashback, tiers, and referrals
• Rewarding customers with points, discounts, or free products
• Social media sharing to increase engagement and reach
• Analytics dashboard to track performance and enhance ROI

Core Loyalty Pricing

• Three pricing tiers: Starter, Basic, and Growth
• Starter: Free for up to 150 monthly orders, including welcome gift, cashback points, referral points, and dashboard access
• Basic: $24.99/month for up to 250 monthly orders, including all Starter features plus dynamic discount generator, redemption rules, custom referral rules, VIP program, and popups & notifications
• Growth: $49.99/month for up to 600 monthly orders, including all Basic features plus promotion emails, purchase missions, advanced widget control, play & earn, and advanced analytics

Core Loyalty Customer Reviews

• 5.0/5 stars based on 39 reviews on the Shopify App Store

Click here to schedule a free demo now.

2. Klaviyo: Best for Email Marketing

Klaviyo is a powerful email marketing platform that integrates seamlessly with Shopify. With Klaviyo, businesses can create targeted email campaigns, track customer behavior, and analyze data to improve engagement and sales.

Klaviyo Features

• Segmented email campaigns based on customer behavior and preferences
• Automated email flows, such as abandoned cart emails and welcome series
• Integration with Shopify to track customer behavior and sales
• Detailed analytics and reporting to track performance and ROI

Klaviyo Pricing

• External charges may be billed by Klaviyo separately from your Shopify invoice
• Free: Free for up to 250 email contacts and 150 SMS/MMS credits, including email campaigns & automated flows, SMS campaigns & automated flows, forms & push notifications, segmentation & personalization, predictive analytics & A/B testing, and others.
• Email: $20/month for up to 500 contacts, including all Free features plus additional chat support
• SMS: $15/month for up to 1,250 SMS/MMS credits, including all Free features plus library of multi-channel automated flows, 2-way conversations, customizable reports & attribution, and SMS opt-in forms

Klaviyo Customer Reviews

• 3.9/5 stars based on 1,674 reviews on the Shopify App Store

3. SEO Manager: Best for SEO Optimization

SEO Manager is an all-in-one app designed to help businesses optimize their Shopify store for search engines. The app provides tools for on-page optimization, meta tag editing, image optimization, and others to improve search engine rankings and drive organic traffic to Shopify stores.

SEO Manager Features

• On-page optimization tools, including meta tag editing and image optimization
• Keyword tracking and suggestions for improving search engine rankings
• Google Search Console integration to track performance and errors
• Sitemap generation and submission to improve indexation

SEO Manager Pricing

• 7-day free trial available
• Paid plans start at $20/month
• Pricing increases based on the number of products and pages on your website

SEO Manager Customer Reviews

• 4.7/5 stars based on 1,729 reviews on the Shopify App Store

4. Bold Product Options: Best for Product Customization

Bold Product Options is a popular app that allows businesses to create customizable product options for their Shopify store. It allows ecommerce businesses to offer customers a variety of options, such as color, size, and material, to create a personalized shopping experience.

Bold Product Options Features

• Unlimited product options, including conditional logic and pricing
• Customizable templates to match the look and feel of your store
• Integration with Shopify to manage inventory and orders
• Ability to import and export product options in bulk

Bold Product Options Pricing

• 14-day free trial available
• Paid plans start at $14.99/month
• Pricing increases based on the number of product options and features needed

Bold Product Options Customer Reviews

• 4.6/5 stars based on 2,356 reviews on the Shopify App Store

5. Omnisend: Best for Multichannel Marketing

Omnisend is a powerful all-in-one marketing automation platform that allows businesses to create and manage multi-channel campaigns. This Shopify app allows stores to engage with customers across various channels, including email, SMS, push notifications, and social media.

Omnisend Features

• Automated workflows for email and other channels
• Multichannel marketing campaigns to engage customers across channels
• Segmentation and personalization based on customer behavior and preferences
• Integration with Shopify and other platforms to sync data and track performance

Omnisend Pricing

• Free plan available for up to 15,000 emails per month including limited features
• Paid plans start at $16/month for up to 500 subscribers and $59/month for up to 2,500 subscribers

Omnisend Customer Reviews

• 4.8/5 stars based on 4,952 reviews on the Shopify App Store

6. Privy: Best for Email Marketing Lead Magnets and Pop Ups

Privy is an email marketing and popups app that allows businesses to create targeted campaigns to grow their email list and increase sales. This is the best Shopify app to design and launch targeted campaigns, pop ups, and forms to capture emails and drive sales.

Privy Features

• Drag-and-drop email and pop up builder with customizable templates
• Targeted campaigns based on user behavior and preferences
• Integration with Shopify and other platforms to sync data and track performance
• A/B testing and analytics to optimize campaigns and increase conversions

Privy Pricing

• Free plan available for up to 500 emails per month
• Paid plans start at $30/month for up to 1,500 contacts
• $45/month for up to 2,000 email contacts and 75 SMS contacts
• Plans including conversion start at $70/month for up to 50,000 monthly pageviews

Privy Customer Reviews

• 4.6/5 stars based on 24,842 reviews on the Shopify App Store

7. ShipStation: Best for Shipping and Fulfillment

ShipStation is one of the best Shopify shipping app that simplifies the process of managing orders, shipping, and tracking. With this tool, you can streamline your shipping operations and improve customer satisfaction by providing accurate tracking information and fast delivery times.

ShipStation Features

• Integration with over 150 carriers and marketplaces, including Shopify
• Batch label printing and order processing to save time
• Customizable shipping rules and automation to reduce errors
• Multi-channel inventory management to sync stock levels across platforms

ShipStation Pricing

• Starter: $9.99/month for up to 50 shipments per month including basic features
• Bronze: $29.99/month for up to 500 shipments per month including all Starter features plus batch label creation and discounted USPS rates
• Gold: $99/month for up to 3,000 shipments per month including all Bronze features plus automation rules and advanced reporting
• Enterprise: $229.99+/month for high-volume shippers with custom pricing based on specific needs and volume requirements

ShipStation Customer Reviews

• 3.8/5 stars based on over 644 reviews on the Shopify App Store

8. Recart: Best for Facebook Messenger Marketing

Recart is a Facebook Messenger marketing app that allows businesses to engage their customers through personalized messaging on the social media platform. Shopify websites can create conversational marketing campaigns that are designed to drive engagement, increase conversions, and boost sales.

Recart Features

• Automated Facebook Messenger campaigns based on customer behavior and preferences
• Abandoned cart recovery messages to recapture lost sales
• Integration with Shopify and other platforms to sync data and track performance
• A/B testing and analytics to optimize campaigns and increase conversions

Recart Pricing

• 21-day free trial available
• Free Trial: Free, migration & onboarding, toll-free number, unlimited subscribers, mobile & desktop popups, automations & campaigns, and free SMS & MMS sends
• Starter: $299/month with additional charges only if SMS ($0.01) & MMS ($0.028) sends exceed the plan, including all Free features p;us migration & onboarding, toll-free number, unlimited subscribers, mobile & desktop popups, automations & campaigns, and 23,000 SMSs or 8,800 MMSs
• Pro: $499/month with additional charges only if SMS ($0.009) & MMS ($0.026) sends exceed the plan, including all Starter features plus international SMS, multiple support channels, custom-designed pop ups, reduce cost per send, 41,600 SMSs or 15,400 MMSs
• Scale: $999/month with additional charges only if SMS ($0.007) & MMS ($0.024) sends exceed the plan, including all Pro features plus any support channel, optional short code, reduced cost per send, enterprise plans available, a nd 100,000 SMSs or 33,300 MMSs

Recart Customer Reviews

• 4.8/5 stars based on over 5,508 reviews on the Shopify App Store

9. Refersion: Best for Affiliate Marketing

Refersion is the best Shopify affiliate marketing app that allows businesses to track and manage their affiliate programs. Online stores can customize referral links and set commission rates to incentivize affiliates to promote their products and drive sales.

Refersion Features

• Easy-to-use dashboard to manage affiliate programs
• Customizable commission structures and tracking rules
• Integration with Shopify and other platforms to sync data and track performance
• Detailed reporting and analytics to measure ROI and optimize campaigns

Refersion Pricing

• 14-day free trial available
• Professional: $119/month or $1,188/year,including 50 affiliate conversions/month, tiered commission rates, analytics, and email support
• Business: $299/month or $2,988/year, including 200 affiliate conversions/month, tiered commission rates, analytics, in-app support, and program migration assistance
• Enterprise: $599/month + 2.5% of affiliate-driven sales over the monthly minimum, including unlimited conversions, onboarding, expedited support, affiliate discovery, multiple payment options, custom reporting, and Amazon integration

Refersion Customer Reviews:

• 4.8/5 stars based on over 969 reviews on the Shopify App Store

10. Loox: Best for Product Reviews

Loox is one of the best Shopify review apps that helps businesses collect and display customer reviews on their website. Product reviews help ecommerce websites increase social proof, build trust with customers, and boost sales by showcasing authentic user-generated content.

Loox Features

• Automated review request emails to encourage customers to leave reviews
• Customizable review forms and display settings to match branding
• Integration with Shopify and other platforms to sync data and automate review collection
• Social sharing options to showcase reviews on social media and drive traffic

Loox Pricing

• 14-day free trial available
• Beginner: $9.99/month +$5 for Loox Referrals (optional) for up to 500 orders, including 100 monthly review request emails, discounts for photo reviews, reviews, carousel & popup widgets, and multilingual support
• Growth: $34.99/month +$5 for Loox Referrals (optional) for up to 300 review requests included in the base price + $35 per additional 300 emails and 300-6,000 monthly review request emails, including all Beginner features plus full customization, video reviews, Google Shopping, and all integrations
• Unlimited: $299.99/month for unlimited monthly review request emails and unlimited referrals, including all Growth features plus Klaviyo Email/SMS review requests and priority support

Loox Customer Reviews

• 4.9/5 stars based on 11,492 reviews on the Shopify App Store

Give Your Ecommerce Store a Boost in 2023

The best Shopify apps push your ecommerce business forward. They offer a range of services such as social network integration, email marketing, SEO optimization, and upselling.

Ecommerce enterprises can improve customer experience and boost sales by utilizing these must-have Shopify apps. Start now and watch your business grow.

Core Loyalty can help you see immediate increase in repeat purchases and sales volume by launching a loyalty program in a matter of minutes. You can track results and boost performance with the power of AI and data-driven analytics.

Click here to schedule a free demo now.