Unify shopper identities across every touchpoint and activate predictive audiences that outperform traditional CRM segments.

Know your customers. Predict their next move.

CoreCRM.mp4

CORE-CRM

CoreCRM unifies all customer signals — purchases, loyalty activity, browsing, app events and in-store interactions — into one accurate, continuously updated identity.

Bring Every Shopper Into Focus

CoreCRM predicts who will buy, who might churn, who is gaining value and which categories they’re likely to explore — enabling smarter targeting and better allocation of spend.

AI That Anticipates Customer Behavior

As customers act, audiences refresh instantly. No static lists, no manual updates — just live segments ready for immediate activation

Real-Time, Self-Updating Audiences

CoreCRM sends audiences directly to Meta, TikTok, Google, DSPs, email platforms and retail media with server-side reliability for higher match rates and stronger ROAS

Activate Audiences Everywhere

POS transactions, loyalty redemptions and digital behavior feed back into CoreCRM, giving you accurate ROAS, lift, and channel-level performance — not modeled estimates.

Accurate Attribution From Real Sales Data

CoreCRM uses hashing, consent controls, encryption and clean-room compatibility to protect data while enabling high-performance targeting and measurement

CoreCRM Capabilities

Bring Every Shopper Into Focus