An anonymized customer example · Education
Education, from conversation to context.
An educational institution in São Paulo used Coretava for WhatsApp conversation operations and paid media management. The records give a view of operating scale and response time, with clear limits on what can be concluded.
Explore this sector’s approach- Conversation episodes
- 34,853
- Customer-initiated episodes
- 24,637
- Median first response
- 24 sec
1–24 July 2026 · Episodes are not unique people. First-response time is not resolution time or a measure of answer quality.
Coretava internal operating records · July–August 2026. Historical operating figures for the periods shown.
The operating context
The admissions journey brings course questions, qualification and commercial follow-up together. This example documents activity within that setting; it does not establish that every conversation came from an ad or resulted in enrolment.
- 01Campaign
- 02Course enquiry
- 03Application
- 04Confirmed enrolment
Where does a prospective student need a better next step?
What the evidence does—and does not—show
These records demonstrate observed activity and response time. They do not establish an increase in sales or a reduction in acquisition cost. There is no pre-Tavyo baseline for an improvement claim. Conversation and media figures cover different periods and must not be divided to calculate cost per conversation.
What we would measure with your team
Start with a documented baseline, a reliable source identifier and a defined enquiry cohort. Track the final commercial outcome separately from intermediate steps, allowing time for the decision cycle. Where feasible, use a controlled comparison before attributing incremental impact to the work.
Measure media cost per confirmed enrolment and conversion of eligible enquiries into students.